What Trama Comunicação does

Trama Comunicação, operating under the Grupo Trama Reputale umbrella, is a São Paulo–headquartered, privately held B2B communication agency founded in 1995. The firm delivers integrated corporate communication, public relations, internal communications, digital marketing, crisis management, and media-training services to enterprise and mid-market clients across diverse verticals including pharmaceuticals, healthcare, food & beverage, chemicals, technology, telecommunications, agriculture, packaging, sports, and entertainment. Named logos include UNICEF, Boehringer Ingelheim, Hospital das Clínicas, Wickbold, Solenis, CHS Incorporated, Tate & Lyle, Intelbras, Alares, Hughes, and Veracel. The agency employs 51–100 staff, is ranked 11th largest in Brazil by Mega Brasil, and was placed 5th in the Regional Sudeste ranking by the Feras da Comunicação award.

The firm monetizes via professional-services fees, ongoing retainers, and project-based engagements on a quote-based B2B model with no public pricing. Its offering is organized around five pillars — Intelligence, Public Relations, Internal Communication, Content & Design, and Digital — and is differentiated by several proprietary, registered methodologies: Design da Narrativa® (a trademarked narrative-design framework), Reputação Algorítmica (algorithmic reputation advisory), Radar Pulse (internal communication research), Rede de Multiplicadores (brand-ambassador network), and the GESTIC crisis-intelligence sub-brand coordinated by Flávio Schmidt. The GTM motion is enterprise field sales with lead generation driven by content marketing, thought leadership, the Boletim Diálogos newsletter, the Diálogos videocast, gated e-books (notably in partnership with ECA-USP), LinkedIn presence, and client referrals. Since 2025 the firm has been a member of WEConnect International, connecting the women-led business to multinational procurement channels.

The underlying technology stack is light and service-deliverable rather than platform-native: no disclosed software product, no API, and no proprietary AI/ML models. AI appears as an advisory and tooling layer (GEO/AI-search visibility in social media management, Algorithmic Reputation methodology) rather than a built product. Geographic focus is concentrated in Southeast Brazil; internationalization is signaled but not yet executed through offices. The agency has no disclosed parent company, no private-equity ownership, no funding rounds, and no subsidiaries in the source data.

Name

Trama Comunicação

Legal name

Trama Comunicação

Website

https://tramaweb.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Trama Comunicação is a São Paulo–based B2B corporate communications and public relations agency founded in 1995, serving enterprise and mid-market clients across pharmaceuticals, healthcare, food, telecom, and industrial sectors with integrated PR, internal communications, crisis management, and digital marketing services under proprietary methodologies such as Design da Narrativa®.

Ownership category

akta.pro rank

Product category

Public Relations and Corporate Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Corporate communications
• Public relations agency
• Crisis management services
• Internal communications consulting
• Media relations services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services — Corporate Communication and PR: Fees for ongoing agency retainer and project-based professional services covering public relations, internal communication, crisis management, digital marketing, media training, and content production. Services delivered to a broad B2B client base across industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Trama Comunicação (Grupo Trama Reputale) is a B2B corporate communication and public relations agency that develops and executes integrated communication strategies for enterprise and mid-market clients. Its offerings span press office and media relations, strategic public relations planning, internal communication and employer branding, crisis prevention and management, digital marketing and inbound PR, social media management, content production (including branded content, audiovisual, and publications), thought leadership positioning, stakeholder and influencer engagement, sustainability reporting, media training, and proprietary methodologies such as Design da Narrativa® and Reputação Algorítmica.

Product overview

Grupo Trama Reputale (Trama Comunicação) operates as a full-service corporate communication agency offering an integrated portfolio of consulting services organized around five strategic pillars: Intelligence (including proprietary Algorithmic Reputation methodology and Design da Narrativa®), Public Relations, Internal Communication, Content and Design, and Digital services. The agency provides communication strategy, crisis management, media relations, digital marketing, and training programs for corporate clients. Key proprietary offerings include the Design da Narrativa® trademark methodology, Radar Pulse internal communication research tool, and Rede de Multiplicadores brand ambassador network. The agency positions itself as one of Brazil's largest corporate communication firms, serving diverse industries including automotive, healthcare, technology, and consumer goods.

Differentiator

Problem solved

Functional benefit

Brands

• GESTIC – Grupo Estratégico de Inteligência em Crises: Strategic Intelligence Group for Crisis Management, coordinated by Flávio Schmidt

Products and services

• Assessoria de Imprensa (Press Office) Press office services including media relations, press releases, journalist relationship management, and earned media coverage for corporate clients across industries.
• Planejamento de Relações Públicas (Strategic Public Relations Planning) Strategic public relations planning to build and manage reputation, stakeholder relationships, and organizational communication for corporate clients.
• Comunicação Interna (Internal Communication) Internal communication strategy and campaigns to engage employees, align culture, and strengthen employer brand for organizational clients.
• Comunicação Integrada (Integrated Communication) Unified communication strategy combining multiple channels and touchpoints for consistent messaging across audiences for corporate clients.
• Planejamento de Marketing Digital (Digital Marketing Planning) Digital marketing strategy including campaigns, social media management, and visibility optimization in AI-powered search environments for corporate clients.
• Inbound Marketing Attraction-based marketing methodology to generate qualified leads through content, SEO, and inbound PR strategies for corporate clients.
• Inbound PR Public relations strategy that applies inbound marketing principles to earned media and press coverage for corporate clients.
• Gestão de Redes Sociais (Social Media Management) Social media management and monitoring with focus on brand visibility in AI search environments for corporate clients.
• Conteúdo (Content) Content creation including articles, blog posts, press releases, and thought leadership content for corporate clients.
• Branded Content Brand storytelling and sponsored content that engages audiences while maintaining editorial integrity for corporate clients.
• Identidade Visual (Visual Identity) Visual identity development and brand design services for consistent corporate image across corporate clients.
• Audiovisual Video production and audiovisual content creation for corporate communications and marketing for corporate clients.
• Eventos Corporativos (Corporate Events) Corporate event planning and execution for stakeholder engagement and brand experiences for organizational clients.
• Employer Branding Employer brand strategy to attract, engage, and retain talent through aligned values and workplace culture communication for HR and corporate clients.
• Endomarketing Internal marketing campaigns to engage employees and promote organizational culture and values for corporate clients.
• Reputação Algorítmica (Algorithmic Reputation) Proprietary methodology analyzing how AI and search algorithms influence brand reputation and visibility in digital environments for corporate clients.
• Design da Narrativa® Registered trademark methodology combining storytelling techniques with institutional objectives to build authentic brand narratives for corporate clients.
• Prevenção e Gestão de Crises (Crisis Prevention and Management) Crisis prevention planning and crisis management services including risk monitoring, committee structuring, and communication response for enterprise clients.
• Media Training Communication training for executives and spokespersons to prepare for media interviews and public appearances.
• Treinamentos em Comunicação Corporativa (Corporate Communication Training) Corporate communication training programs including acculturation, media training, and leadership communication workshops for corporate clients.
• Diagnóstico e Monitoramento de Imagem (Image Diagnosis and Monitoring) Brand image diagnosis and continuous monitoring to identify risks and opportunities in reputation management for corporate clients.
• Relacionamento com Stakeholders (Stakeholder Relationship Management) Stakeholder relationship management and engagement strategies for key audiences and influencers, for corporate clients.
• Relacionamento com Influenciadores (Influencer Relationship Management) Influencer relationship management connecting brands with relevant digital influencers and opinion leaders for corporate clients.
• Liderança de Pensamento (Thought Leadership) Thought leadership positioning to establish executives and brands as industry authorities and subject matter experts for corporate clients.
• Relatórios de Sustentabilidade (Sustainability Reporting) Sustainability reporting and ESG communication to demonstrate corporate social responsibility and environmental impact for corporate clients.
• Radar Pulse Internal communication research tool for employee pulse surveys and organizational engagement measurement for corporate clients.
• Rede de Multiplicadores Network of internal brand ambassadors trained to amplify organizational messages across employee communities, for corporate clients.
• Mentoria para Executivos nas Redes Sociais (Executive Social Media Mentorship) Executive social media mentorship program to help leaders build personal brand and professional presence on LinkedIn and other platforms, for corporate clients.
• Planejamento de Endobranding Internal branding strategy to align employees with brand values and create consistent customer experiences for corporate clients.
• Diagnóstico e Planejamento de Comunicação Interna Internal communication audit and strategic planning to optimize employee engagement and organizational alignment for corporate clients.
• Campanhas de Comunicação Interna Internal communication campaigns to promote initiatives, change management, and organizational culture for corporate clients.
• Treinamento de Aculturamento (Acculturation Training) Acculturation training to embed organizational values and communication standards across the workforce for corporate clients.
• Publicações (Corporate Publishing) Corporate publishing services including magazines, newsletters, and institutional publications for corporate clients.

Quantifiable outcome

• One of the 11 largest agencies in Brazil (Mega Brasil ranking)
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WEConnect InternationalcoreStrategic or Co-development Partner · 1 January 2025Since 2025, Grupo Trama Reputale has been an integral member of WEConnect International, a global organization that strengthens companies led by women by connecting them to major corporate buyers, governments, and multilateral institutions. This membership signals the agency's commitment to diversity and inclusion and provides access to a global network of women-owned businesses and corporate procurement channels.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ketchum Brazil: Omnicom-owned global PR firm with Brazilian operations covering corporate communications, brand marketing, and digital. Comparable in service breadth to Trama's integrated offering.
• Burson (formerly BCW) Brazil: WPP-owned global communications group formed by the BCW and Burson-Marsteller merger with active Brazilian operations. Competes for enterprise PR and integrated communications engagements.
• Weber Shandwick Brazil: Interpublic-owned global communications agency with Brazilian presence, specializing in corporate reputation, crisis management, and integrated communications for multinational clients.
• Edelman Brazil: Brazilian arm of the world's largest independent PR firm. Competes for the same enterprise and multinational clients as Trama, with significantly larger global bench and proprietary Trust Barometer research that Trama references.
• FleishmanHillard Brazil: Global PR network with strong São Paulo presence offering corporate communications, crisis management, and content strategy. Directly competes for enterprise retainers across the same verticals as Trama.
• Hill+Knowlton Strategies Brazil: Global public relations consultancy with São Paulo office offering corporate communications, public affairs, and crisis management. Comparable in target client profile and crisis services to Trama.

Regional players

• LLYC (Llorente & Cuenca) Brazil: Latin America-headquartered communications and public affairs consultancy with offices across the region including Brazil. Comparable as a regional PR and corporate affairs specialist competing in the same enterprise segment.
• JeffreyGroup Brazil: Latin America-focused PR and public affairs firm with Brazilian operations serving multinational and regional enterprise clients. Comparable in target customer profile and cross-border communications expertise.

Direct peers

• FSB Comunicação: One of Brazil's largest independent corporate communication and public relations agencies, headquartered in São Paulo. Directly comparable in scale, client mix (large Brazilian and multinational corporations), and integrated PR/internal comms offering.
• InPress Porter Novelli: Brazilian-headquartered PR and corporate communications firm affiliated with the Porter Novelli global network. Directly comparable offering in corporate PR, crisis management, internal communications, and content for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/trama
• YouTubeyoutube.com/user/tramacomunicacao
• Facebookfacebook.com/TramaComunicacao
• LinkedInlinkedin.com/company/trama-comunicacao
• Instagraminstagram.com/trama_comunicacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trama Comunicação