What Ketchum Brazil does

Ketchum Brazil is a São Paulo-based public relations and integrated communications agency founded in 1987, operating as the Brazilian arm of the global Golin Ketchum network. With 68 employees headquartered at Cenu Torre Norte on Avenida das Nações Unidas, the office is led by Amanda Berenstein, who serves as Head of Latin America for the global network, overseeing São Paulo and Mexico City operations. The agency serves enterprise clients across five core practice areas: Brand & Consumer, Corporate Affairs, Health, Technology, and Food, Agriculture & Nutrition, delivering earned-first creative campaigns, reputation management, crisis communications, and stakeholder engagement.

Ketchum Brazil's service delivery is enabled by proprietary parent-level methodologies including the CEO Impact Index, CORE Impact Modern Media Planning Model, and Lighthouse 360 AI transformation framework, supported by Omnicom Group's (NYSE: OMC) data and AI infrastructure. The agency reports 93% AI adoption internally and has built 1,700 custom AI assistants, with productized AI services including Synthetic Audiences (persona simulation) and GenAI Visibility & Measurement (citation analysis in AI-generated answers). The São Paulo office participates in award-winning global work, including Cannes Lions Grand Prix and Gold wins for campaigns such as Specsavers' The Relationship Aid and ASICS' The Undropped Kit.

Ketchum Brazil operates as part of Golin Ketchum, formed in June 2026 through the merger of Golin and Ketchum under Omnicom Group following Omnicom's acquisition of IPG. The combined entity describes itself as the most awarded PR agency of the decade, with global operations across 30+ countries in the Americas, EMEA, and APAC. The Brazilian business model is professional services: project-based retainers and customized contracts delivered through direct enterprise engagement, with no public pricing disclosure. Ketchum Brazil's GTM motion is enterprise field sales managed through regional managing directors and practice leads, with no digital marketplace or self-service distribution layer.

Name

Ketchum Brazil

Legal name

Golin Ketchum

Website

https://ketchum.com.br

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

51–100 employees

Short description

Ketchum Brazil is a São Paulo-based public relations and integrated communications agency founded in 1987, operating as the Brazilian arm of global Golin Ketchum (Omnicom Group). With 68 employees, it serves enterprise clients across brand, corporate affairs, health, technology, and food/agriculture verticals under Latin America head Amanda Berenstein.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

akta.pro secondary industry

Public Affairs & Government Relations (MPAAADAE)

Keywords

• Public relations services
• Communications agency
• Brand marketing
• Corporate communications
• Media relations

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Relations and Communications Services: Professional communications services including brand and consumer marketing, corporate affairs, health communications, technology PR, and food, agriculture and nutrition communications. Revenue is generated through project-based retainers and contract engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Ketchum Brazil is the Brazilian office of the global public relations agency Golin Ketchum (Omnicom Group), providing enterprise clients with integrated communications services across brand and consumer marketing, corporate affairs, healthcare, technology, and food/agriculture sectors. The office delivers earned-first creative campaigns, reputation management, crisis communications, and AI-enabled data analytics, supported by proprietary methodologies including the CEO Impact Index, CORE Impact model, and Lighthouse 360 AI transformation framework.

Product overview

Golin Ketchum is a global public relations agency formed through the 2026 merger of Golin and Ketchum, operating as a unified agency under the Golin Ketchum brand. The agency provides integrated communications services organized around five core practice areas: Brand & Consumer, Corporate Affairs, Health, Technology, and Food, Agriculture & Nutrition. The offering is complemented by specialized services in Data & Analytics (including AI visibility and measurement), Crisis & Issues, Influencer Marketing, and Content Creation & Production. The agency combines human creativity with AI and data solutions to deliver earned-first ideas that build and protect client brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Consumer Communications Integrated communications services for consumer brands focusing on culture-shaping earned-first ideas, brand strategy, consumer PR, social media, content creation, and influencer marketing.
• Corporate Affairs Strategic communications including reputation management, executive visibility, CEO communications, crisis and issues management, and stakeholder engagement.
• Health Communications Healthcare and pharmaceutical communications combining earned consumer creativity with deep healthcare specialism, including consumer health, pharma, medical education, and healthcare PR.
• Technology Public Relations Specialized B2B storytelling, innovation narratives, and technology PR for technology sector clients, including AI visibility measurement.
• Food, Agriculture & Nutrition Communications Communications for food and agriculture companies and associations, including food safety crisis communication, corporate reputation, and public narrative shaping from farm to fork.
• Data & Analytics AI and data solutions including GenAI visibility measurement, CORE impact media planning, and proprietary analytics frameworks that underpin campaign measurement and optimization.
• AI Visibility & Measurement Proprietary methodology for tracking and optimizing brand presence in AI-generated answers and search results, including prompt development, GenAI citation analysis, and owned content optimization.
• Crisis & Issues Management Issues management, crisis communications, and reputation protection services for enterprise clients facing reputational threats.
• Influencer Marketing Creator and influencer partnership strategies across social media platforms integrated with earned-media campaign work.
• Content Creation & Production Creative content development including video production, social content, and multi-channel campaign materials for integrated PR campaigns.

Quantifiable outcome

• 69% increase in hearing aid sales for Specsavers
• +9 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Weber Shandwick: Global PR network formed from prior Shandwick/Weber/BSMG consolidation under IPG (now Omnicom). Direct peer under shared corporate parent with overlapping practice areas, sector specializations, and enterprise client overlap. Matt Neale (Golin Ketchum CEO) previously led through similar consolidations.
• FleishmanHillard: Global PR network under Omnicom with comparable sector practices (healthcare, technology, consumer). Competes for the same Cannes Lions recognition and enterprise RFPs as Golin Ketchum, with overlapping service offerings and similar holding-company dynamics.
• MSL Group: Global PR network under Publicis Groupe with comparable service offerings across consumer marketing, corporate communications, and health. Competes for the same enterprise clients and award recognition as Golin Ketchum.
• Ogilvy PR: PR and communications arm of Ogilvy (WPP) offering brand, corporate, and public affairs services. Direct competitor with comparable sector specialization and award-winning creative output, particularly in consumer marketing.
• Havas PR: PR and communications arm of Havas Creative Network with comparable global footprint and consumer/corporate communications offerings. Competes for integrated communications mandates from mid-market to enterprise clients.
• Hill & Knowlton: Global PR firm under WPP with deep public affairs and corporate communications heritage. Competes directly for corporate affairs, public affairs, and crisis communications mandates with comparable global network reach.
• Burson: Global PR firm formed from the merger of Burson-Marsteller and Cohn & Wolfe (BCW), now operating as Burson under WPP. Direct competitor across corporate affairs, public affairs, health, and technology practices, with comparable Fortune 500 client base.
• Edelman: The world's largest independent PR firm and direct global competitor to Golin Ketchum. Edelman competes for the same Fortune 500 enterprise clients across brand, corporate affairs, health, and technology practices and operates a similar vertical-led service model with comparable award pedigree.

Regional players

• FSB Comunicações: Largest Brazilian-owned PR agency, headquartered in São Paulo. Comparable local peer for Ketchum Brazil specifically, competing for the same Brazil-based enterprise mandates with similar practice areas and sector specializations in the Brazilian market.

Broad incumbents

• Stagwell: Publicly traded digital-first marketing holding company building a PR and communications portfolio (including SKDK, Anomaly, Assembly). Represents an emerging holding-company competitor that could challenge Omnicom's PR network economics and acquire competing PR talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/golinketchum
• LinkedInlinkedin.com/company/ketchum-brasil
• Instagraminstagram.com/ketchumpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ketchum Brazil