What InPress Porter Novelli does

InPress Porter Novelli is one of Brazil's largest and longest-operating public relations and integrated communications agencies, founded in 1988 in Rio de Janeiro and headquartered in São Paulo. The firm serves enterprise clients across more than ten industry verticals — including healthcare/pharmaceuticals (GSK), consumer goods (Natura, Avon, Rexona, Stanley), retail (Americanas), gaming (Riot Games), beverages (Ambev/Skol, Budweiser), airlines (GOL), sportswear (New Balance), financial services (Visa, MAPFRE), and professional services (EY, Siemens) — with a portfolio of 300+ active and 180+ regular client accounts. Service lines span media relations, crisis management, content and branded content production, influencer and social media strategy, event activations, institutional and government relations, and communication training. Supporting productized offerings include the Talk gamified EAD training platform (launched 2020), the proprietary PPI (Purpose Premium Index) research methodology co-developed with IBPAD, the VBrand video content subsidiary (established 2012), and an in-house podcast production studio. The agency operates from four Brazilian offices (São Paulo, Rio de Janeiro, Brasília, Belo Horizonte) with 500+ professionals and distributes thought leadership through four owned newsletters (Tendências InPress, Radar ESG, Destino COP30, Informe IPO). It is a subsidiary of Grupo In Press and is affiliated with the Porter Novelli global network under Omnicom Group, providing access to 60+ countries.

The business model is classic B2B professional services: revenue is generated through project fees, monthly retainers, and ongoing service contracts billed directly to enterprise clients, with no public pricing. Go-to-market is enterprise field sales — regional account teams in each of the four offices manage direct client relationships, supported by thought leadership content, industry events (CCXP, COP30, Rio Open, Rio Gastronomia), and a strong portfolio of industry awards (Diamond SABRE 2025, Aberje 2024, Cannes Lions shortlist, multiple Comunique-se "Best Agency" honors). Customer acquisition is reinforced by the firm's positioning as Brazil's "leading PR agency" with deep sector specializations (Health, Crisis, Finance, Sports, Consumer, Energy, Institutional Relations). The Omnicom/Porter Novelli affiliation provides a distribution advantage for multinational mandates, while the local operating geography is concentrated in Brazil. Revenue is not publicly disclosed.

Name

InPress Porter Novelli

Legal name

InPress Porter Novelli

Website

https://inpresspni.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

InPress Porter Novelli is a leading Brazilian public relations and integrated communications agency, founded in 1988, serving 300+ enterprise clients across healthcare, consumer goods, gaming, and financial services from four offices with 500+ professionals, and affiliated with the Porter Novelli global network (Omnicom Group).

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

Keywords

• Public relations services
• Corporate communications consulting
• Crisis management services
• Media relations services
• Content marketing services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Relations Services: Core PR services including media relations, press releases, press kits, press trips, and media monitoring. Billed through project fees, retainers, and ongoing service contracts.
2. Strategic Communication Consulting: Strategic consultancy including crisis management, brand positioning, reputation management, and organizational culture consulting. Delivered through dedicated account teams.
3. Content and Branded Content: Content production services including branded content, audiovisual content, social media management, and publishing. Includes podcast production and newsletter curation.
4. Events and Activations: Event management, brand experience activations, and experiential marketing campaigns. Includes press trips, launches, and experiential activations at major events.
5. Training Services: Communication training programs delivered through the Talk platform and in-person workshops. Includes gamified learning modules for corporate clients.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels10 records

Core offering

InPress Porter Novelli is a full-service public relations and communication agency providing media relations, crisis management, branded content production, event activations, influencer marketing, training programs via the Talk platform, and strategic communications consulting for enterprise and government clients across Brazil. The agency delivers integrated campaigns through dedicated account teams operating in São Paulo, Rio de Janeiro, Brasília, and Belo Horizonte.

Product overview

InPress Porter Novelli is a PR and communication agency offering integrated services across multiple disciplines. The core offering includes public relations, media relations, branded content, crisis management, content marketing, training, influencer marketing, data intelligence, institutional relations, audiovisual content, internal communication, sports communication, and purpose/reputation initiatives. Supporting products include the Talk training platform (gamified EAD), multiple newsletters (Radar ESG, Tendências InPress, Informe IPO, Destino COP30), VBrand (video strategy subsidiary), PPI research study, and in-house podcast production capabilities. The agency operates as part of the Porter Novelli network under Grupo Omnicom, present in over 60 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Core public relations offering that connects clients with journalists, influencers, and other key stakeholders across economic sectors. Includes media relations, branded content, crisis management, content marketing, training, influencer marketing, data intelligence, institutional relations, audiovisual content, internal communication, sports communication, and purpose-driven initiatives.
• Strategic Communication Consulting Strategic consultancy services including crisis management, brand positioning, reputation management, and organizational culture consulting, delivered through dedicated account teams.
• Content and Branded Content Production Content production services including branded content, audiovisual content, social media management, and publishing, encompassing podcast production and newsletter curation.
• Events and Activations Event management, brand experience activations, and experiential marketing campaigns, including press trips, launches, and experiential activations at major events such as CCXP, Rio Open, and Rio Gastronomia.
• Talk Training Platform Gamified EAD (distance learning) training platform for communication skills development covering different hierarchical levels from interns to directors with 5 modules including online testing and instructor feedback. Sold as a communication training program for corporate clients.
• Podcast Production Services End-to-end podcast production services for enterprise clients, including conceptualization, pre-production, scriptwriting, recording, editing, and distribution. Examples include podcasts produced for Visa, Siemens, EY, Royal DSM, and GOL.
• PPI - Purpose Premium Index Research Study Proprietary research methodology coordinated with IBPAD to measure the value, perception, and impact of corporate purpose and reputation on Brazilian consumer attitudes and behaviors. Provides data-driven insights for purpose and reputation consulting engagements.
• VBrand Video Strategy Services VBrand is a Grupo InPress subsidiary specializing in multiplatform video strategy and content production for brands, offering video production and strategy services as part of the broader agency offering.

Quantifiable outcome

• Diamond SABRE: Company of the Year award at SABRE Latin America 2025
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Buzz NowcoreStrategic or Co-development Partner · 1 January 2024The Buzz Now, Grupo InPress's Social and Influence agency, partnered with InPress Porter Novelli on the GSK 'Os Protetores' campaign that won Diamond SABRE award.
• IBPAD (Instituto Brasileiro de Pesquisa e Análise)coreStrategic or Co-development Partner · 1 January 2021Partnership with IBPAD to develop and execute the PPI (Purpose Premium Index) Brazil research study on corporate purpose impact.
• VBrandminorStrategic or Co-development Partner · 1 January 2012VBrand, a Grupo InPress company, specializes in multiplatform video strategy and content for brands.
• Media GuidecoreStrategic or Co-development Partner · 1 January 2011Partnership with Media Guide to offer sports marketing solutions. Jointly won Sabre Award in 2015 for 'Vem pro coração' FIFA World Cup campaign.
• Porter Novelli (Global)coreStrategic or Co-development Partner · 1 January 1999InPress affiliated to Porter Novelli network in 1999, one of the world's top 10 PR agencies with 100+ offices in 60 countries. One of the top 10 largest PR agencies globally.
• Mirá SustentabilidadecoreStrategic or Co-development PartnerStrategic partnership with Mirá Sustentabilidade to develop COP30 consulting solutions for organizations, combining In Press's communication expertise with Mirá's sustainability assessment methodology.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• FSB Comunicação: One of the largest independent PR agencies in Brazil, headquartered in Brasília with strong corporate affairs and public sector work. Directly comparable as a full-service Brazilian communications agency competing for similar enterprise and government clients.
• Edelman Brazil: Brazilian arm of Edelman, the world's largest PR firm. Competes head-to-head with InPress Porter Novelli for multinational and Brazilian enterprise accounts in healthcare, consumer, and corporate affairs.
• FleishmanHillard Brazil: Global network PR agency with a Brazilian operation under Omnicom Group. Direct competitor for the same multinational client roster and integrated communications mandates.
• BCW (Burson Cohn & Wolfe) Brazil: WPP-owned global PR network with strong presence in Brazil. Competes for large corporate, healthcare, and technology accounts with similar integrated communications offerings.
• Ketchum Brazil: Omnicom Public Relations Group sibling agency with Brazilian operations. Closely comparable as a fellow Omnicom PR brand serving global clients in the Brazilian market.
• Weber Shandwick Brazil: Interpublic Group's global PR network with significant Brazilian operations. Directly comparable in scope across consumer marketing, corporate reputation, and public affairs work.

Regional players

• LLORENTE & CUENCA: Leading Ibero-American communications consultancy headquartered in Spain with strong Latin American footprint. Comparable as a regional full-service PR competitor with overlapping corporate affairs and crisis work, though headquartered outside Brazil.
• JeffreyGroup: US-Latin America focused PR and communications firm with deep Brazilian operations. Comparable in serving multinational clients entering Latin America with corporate and brand communications.

Others

• Grupo In Press (parent subsidiaries: VBrand, The Buzz Now): Parent conglomerate that controls InPress Porter Novelli alongside VBrand (video strategy) and The Buzz Now (social/influence). Comparable as sibling entities that share clients and capabilities, illustrating the agency's broader group ecosystem.

Broad incumbents

• Ogilvy PR Brazil: PR arm of Ogilvy (WPP) in Brazil. Comparable as a broad incumbent offering integrated advertising, PR, and digital services with overlapping enterprise client base, though PR is one of several offerings rather than the core specialty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/InPressPN
• Facebookfacebook.com/inpressporternovelli

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InPress Porter Novelli