Biotiful Dairy
Biotiful Dairy (trading as Biotiful Gut Health) is a UK-based kefir and fermented dairy CPG brand selling probiotic-rich kefir drinks, yogurts, protein products, and supplements through major UK supermarkets, health retailers, and its own e-commerce site to gut-health-focused consumers.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Biotiful Dairy does
Biotiful Dairy Ltd, trading as Biotiful Gut Health, is a UK-based consumer packaged goods company founded in 2012 and headquartered in London that develops, markets, and distributes a fermented-dairy portfolio built on traditional kefir-grain fermentation. Its core technology uses kefir grains to ferment milk for an extended period, yielding products with higher probiotic counts than standard yogurt; the live-culture mix includes Lactobacillus acidophilus, Lactobacillus rhamnosus, Lactobacillus lactis, and Streptococcus thermophilus. The product range is organized around Kefir Drinks (Original, Vanilla, Mango, Strawberry, Raspberry, Cherry, Honey & Ginger, plus organic variants in 250ml to 1L sizes), Kefir Yogurts (350g, 1kg, and 115g multipacks), Kefir Protein (25-30g protein yogurts and 330ml shakes), Kids Kefir, Organic Kefir Range, Overnight Oats, and Meal Boosters (prebiotic fibre + 34 billion live cultures supplements).
The business model is retail-led CPG: revenue is generated through one-time unit sales of fermented dairy products priced between £1.75 and £3.50 per SKU, distributed through all major UK supermarket chains (Tesco, Sainsbury's, Asda, Waitrose, Morrisons, Ocado, Co-op, Marks & Spencer), health retailers (Holland & Barrett, Whole Foods, Booths, Nisa, Costcutter), Irish retail (Dunnes, Supervalu, Tesco Ireland), specialty organic delivery (Riverford, Abel & Cole), Amazon UK, and a Shopify-powered direct-to-consumer storefront at biotifulguthealth.com. The brand is positioned around a gut-health proposition supported by nutritionist partnerships and an extensive content library on bloating, IBS, immunity, sleep, skin, and the gut-brain axis.
The company claims to be the UK's No. 1 kefir brand by value sales (Circana, 52 weeks to 7 March 2026) and serves health-conscious consumers, fitness and protein seekers, families with children, and fibre-deficient adults. In 2025, Biotiful was acquired by European dairy group Müller for over £100 million, operating as a subsidiary with its brand and product range continuing in market.
Biotiful Dairy firmographics
Firmographics- Name
- Biotiful Dairy
- Legal name
- Biotiful Dairy Ltd
- Website
- https://biotifulguthealth.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Biotiful Dairy (trading as Biotiful Gut Health) is a UK-based kefir and fermented dairy CPG brand selling probiotic-rich kefir drinks, yogurts, protein products, and supplements through major UK supermarkets, health retailers, and its own e-commerce site to gut-health-focused consumers.
- Ownership category
- akta.pro rank
Biotiful Dairy industry classification
Industry- Product category
- Fermented Dairy and Gut Health Foods
- NAICS
- Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Milk Kefir & Cultured Dairy Drink Production (AFAFAHAC)
- akta.pro secondary industries
- Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)
Keywords
Where Biotiful Dairy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Biotiful Dairy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Kefir Product Sales: Biotiful generates revenue through the sale of fermented dairy kefir products including drinks, yogurts, and protein products. The company was acquired by Müller for over £100m in 2025, indicating significant revenue generation from consumer packaged goods sold through retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kefir Drinks |
| Unit Pricing | Pay-as-you-go | Kefir Yogurts |
| Unit Pricing | Pay-as-you-go | Kefir Protein Products |
| Unit Pricing | Pay-as-you-go | Meal Boosters |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Biotiful Dairy product offering
Product offeringCore offering
Biotiful Dairy manufactures and sells a UK-leading range of fermented kefir products (drinks, yogurts, high-protein yogurts and shakes, kids kefir, and organic variants) plus fibre-and-probiotic Meal Booster dietary supplements, positioned for daily gut-health support. The portfolio is sold at retail price points (£1.75–£2.60 per pack; ~£29 for meal boosters) through every major UK supermarket, health food chains, Irish and European retailers, Amazon UK, and a direct Shopify website.
Product overview
Biotiful Dairy operates as a UK-based kefir and gut health company offering a portfolio of fermented dairy products centered on gut health benefits. The core product line includes three main categories: Kefir Drinks (fermented beverages in multiple flavors and sizes), Kefir Yogurts (creamy fermented yogurts in various flavors), and Kefir Protein (high-protein quark-based products). Supporting products include Kids Kefir, Meal Boosters (fiber and probiotic dietary supplements), Kefir High Protein Shakes (ready-to-drink protein beverages), Organic Kefir Range (certified organic products), and Overnight Oats. All products are positioned around gut microbiome support, live cultures, and digestive health benefits. The company claims to be the UK's No.1 Kefir brand with over 10 years of experience in the category.
Differentiator
Problem solved
Functional benefit
Products and services
- Kefir Drinks Fermented dairy drink rich in live cultures, supporting gut health and immune function. Available in Original, Vanilla, Mango, Strawberry, Raspberry, Cherry, Honey & Ginger, and Organic varieties in 250ml, 500ml and 1L sizes. Targeted at UK health-conscious consumers seeking daily probiotic intake.
- Kefir Yogurts Creamy fermented yogurt containing billions of live cultures, high in protein, calcium and vitamin B12. Available in Original, Vanilla, Raspberry, Strawberry, Morello Cherry and Alphonso Mango flavours in 350g, 1kg family-size and 115g multipack formats. Targeted at UK consumers and families seeking daily gut-health and calcium support.
- Kefir Protein Yogurts High-protein fermented dairy combining quark and gut-friendly kefir with up to 25–30g of natural protein per 250g serving. Available in Original, Vanilla, Cherry and Mango flavours. Targeted at UK fitness and protein-seeking adults wanting a clean-label protein snack that also supports gut health.
- Kefir High Protein Shakes Ready-to-drink protein-enriched kefir in 330ml bottles available in Vanilla, Chocolate and Strawberry flavours, providing a convenient high-protein gut-health beverage for on-the-go consumption. Targeted at active UK adults and busy professionals.
- Kids Kefir Fermented dairy drink formulated for children, containing good bacteria, calcium and natural ingredients with fruity flavours to support immunity, strong teeth and bones. Targeted at UK parents seeking clean-label probiotic options for children.
- Organic Kefir Range Organic fermented dairy drinks made with organic British milk, certified organic. Includes Original, Vanilla Chai and other flavours in 250ml, 500ml and 1L sizes. Targeted at UK consumers prioritising certified-organic, clean-label gut-health products.
- Gut Health Meal Boosters Dietary supplement blends containing prebiotic fibre, 34 billion live probiotic cultures per serving and essential vitamins, designed to boost fibre intake and support the gut microbiome. Sold at approximately £29 per supply. Targeted at UK adults not meeting the recommended 30g daily fibre intake.
- Overnight Oats Pre-prepared oats designed to be combined with Biotiful kefir for overnight soaking, marketed as a gut-healthy breakfast option. Targeted at UK health-conscious consumers seeking convenient, gut-friendly breakfasts.
Quantifiable outcome
- Rated 4.8/5 by 4,000+ customers
- +4 more outcomes
Companies that use Biotiful Dairy
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Biotiful Dairy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Biotiful Dairy partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Biotiful Dairy competitors and assessment
Company assessmentDirect peers
- Yeo Valley: UK's leading organic dairy brand producing yogurts and related fermented dairy, including a kefir range, sold through the same major UK supermarkets. Direct overlap with Biotiful's category, customer base, and retail distribution.
- Lifeway Foods: US-based leading kefir brand offering drinkable kefir and fermented dairy with similar live-culture/health positioning. Closest pure-kefir peer globally with comparable product architecture (drinks, protein, kids).
- The Collective: UK yogurt brand with gut-health/probiotic positioning across spoonable and drinkable yogurts. Overlaps directly with Biotiful Kefir Yogurts on the same UK supermarket shelves and shopper occasion.
- Rachel's Organic: UK organic yogurt and fermented dairy brand sold through major supermarkets, overlapping Biotiful's natural/organic buyer and premium tier positioning in UK grocery.
- Fage: Greek-style strained yogurt brand with high-protein and gut-health positioning. Direct competitor on premium yogurt shelf facings and in foodservice, with similar protein-forward and clean-label narrative.
Broad incumbents
- Danone (Activia / Actimel): Global probiotic/functional dairy giant whose Activia and Actimel ranges compete with Biotiful for the 'daily gut-health probiotic' shopper, with materially larger marketing budgets and shelf-share negotiation power in UK grocers.
- Stonyfield Farm: Established organic yogurt brand (now a Lactalis subsidiary) with probiotic positioning and broad distribution. Comparable on fermented-dairy health positioning though serving US primarily.
- Chobani: Major yogurt and drinkable probiotic brand with broad UK distribution through key retailers. Adjacent overlap with Biotiful on functional/probiotic dairy and increasing competition on RTD gut-health occasions.
Emerging players
- Green Valley Creamery: Lactose-free and dairy-free yogurt brand positioned for sensitive digestion. Competes with Biotiful's 'low-lactose naturally fermented' kefir positioning for the gut/digestion shopper.
- Alpro: Danone-owned plant-based yogurt and drink brand competing for the same 'daily gut-health' occasion, especially among younger consumers shifting from dairy to fermented plant alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Biotiful Dairy social profiles
Digital presenceBiotiful Dairy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biotiful Dairy leadership team
Management profileNumber of profiles
Profiles1 record
Biotiful Dairy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biotiful Dairy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biotiful Dairy
What does Biotiful Dairy do?
Biotiful Dairy manufactures and sells a UK-leading range of fermented kefir products (drinks, yogurts, high-protein yogurts and shakes, kids kefir, and organic variants) plus fibre-and-probiotic Meal Booster dietary supplements, positioned for daily gut-health support. The portfolio is sold at retail price points (£1.75–£2.60 per pack; ~£29 for meal boosters) through every major UK supermarket, health food chains, Irish and European retailers, Amazon UK, and a direct Shopify website.
Is Biotiful Dairy a public or private company?
Biotiful Dairy is a private company. It is classified as corporate owned and is currently acquired.
When was Biotiful Dairy founded?
Biotiful Dairy was founded in 2012. It employs 11 to 50 people.
Where is Biotiful Dairy based?
Biotiful Dairy is headquartered in London, United Kingdom, in the Europe region.
How does Biotiful Dairy make money?
One revenue line is on record: kefir Product Sales.
Who are Biotiful Dairy's main competitors?
Direct peers on record are Yeo Valley, Lifeway Foods, The Collective, Rachel's Organic and Fage. Broad incumbents are Danone (Activia / Actimel), Stonyfield Farm and Chobani. Emerging players are Green Valley Creamery and Alpro.
Does Biotiful Dairy have an API?
No public API is recorded for Biotiful Dairy.
What industry is Biotiful Dairy in?
Biotiful Dairy's product category is Fermented Dairy and Gut Health Foods. Its primary akta.pro industry code is AFAFAHAC, Milk Kefir & Cultured Dairy Drink Production, with a secondary code of AFAHAIAC, Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style). Its NAICS code is 3115 and its SIC code is 2020.