Athol Hospital

Name

Athol Hospital

Legal name

Athol Hospital

Website

https://atholhospital.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Hospitals (8060), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industry

Skilled Nursing Facilities (SNF) (HLAFAFAB)

Keywords

• Critical access hospital
• Emergency medical services
• Diagnostic imaging services
• Acute inpatient care
• Community healthcare services

Headquarters

HQ city

Athol

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Services Revenue: Acute care, emergency, diagnostic, surgical, rehabilitation, and outpatient services billed to patients and insurance providers
2. Government Healthcare Programs: Medicare, Medicaid, MassHealth, and other government health insurance program reimbursements for eligible services
3. Commercial Insurance: Reimbursements from commercial health insurance plans including Aetna, Blue Cross/Blue Shield, Cigna, Fallon, Harvard Pilgrim, Tufts, United Healthcare, and others
4. Philanthropy and Donations: Donations through Heywood Healthcare Philanthropy and Friends of Athol Hospital fundraising events including River Rat Spectacular Pancake Breakfast, May Plant Sale and Fair, and Holiday Basket Raffle

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Athol Hospital is a 21-bed Critical Access Hospital providing 24/7 emergency care, inpatient medical/surgical/telemetry services, advanced diagnostic imaging (MRI, CT, ultrasound, mammography, nuclear medicine), wound care with hyperbaric medicine, and skilled nursing rehabilitation. It also operates primary care, urgent care, behavioral health, addiction medicine, palliative care, and school-based health services across multiple locations in Massachusetts' North Quabbin region as part of the Heywood Healthcare system.

Product overview

Athol Hospital is a Critical Access Hospital providing a comprehensive range of healthcare services through its main facility and affiliated locations within the Heywood Healthcare system. The hospital offers acute care (21-bed medical-surgical unit with 8 telemetry beds), 24-hour emergency services at the Starrett Center For Emergency Care, advanced imaging and radiology including MRI/CT/ultrasound/mammography, surgical services, wound care with hyperbaric medicine, skilled nursing rehabilitation, laboratory services, palliative care, and behavioral health including telebehavioral health. Primary care and specialty services are delivered through multiple locations including the Tully Walk-In Care Center, Winchendon Health Center, and Heywood Medical Group practices. The hospital serves the North Quabbin and North Central Massachusetts region, providing care to young adults through geriatric populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Acute Care 21-bed medical-surgical unit including 8 telemetry beds, providing medical, surgical, telemetry, and inpatient skilled nursing services for young adults through geriatrics.
• Emergency Department (Starrett Center for Emergency Care) 24/7 emergency care facility serving over 10,000 patients annually, with Primary Stroke Service designation, on-site helipad for trauma transport, and capability for stroke and trauma emergencies.
• Imaging & Radiology Diagnostic imaging services including film-less X-ray, Fluoroscopy, CT, Ultrasound, Nuclear Medicine, MRI, Mammography (including 3D), and Bone Density (DXA), supported by 8 board certified radiologists.
• Hospitalist Services Physician oversight of all aspects of care during inpatient stays, with hospitalists serving as attending physicians knowledgeable in hospital procedures.
• The Center for Wound Care Hospital-based outpatient wound care treating chronic non-healing wounds including diabetic foot ulcers, venous stasis ulcers, pressure sores, post-radiation wounds, and burns using hyperbaric medicine and advanced wound healing approaches.
• The Center for Skilled Nursing and Rehabilitation Swing Bed Program offering physical therapy, occupational therapy, speech-language pathology, medical nursing, and psychosocial support services in a 21-bed Joint Commission Accredited facility for recovery after hospitalization.
• Laboratory / Blood Bank 24-hour laboratory services with outpatient phlebotomy, processing routine testing and forwarding specialized tests to reference laboratories.
• Palliative Care Inpatient consultative service and outpatient supportive care for patients with advanced or serious illness, delivered by a multidisciplinary team led by a nurse practitioner.
• Surgical Services General surgery and specialized surgical procedures provided by surgeons including Dr. Rudowski and Dr. Haag.
• Urgent Care (Tully Walk-In Care Center) Walk-in medical treatment for everyday illness and injury at North Quabbin Commons Plaza, open Monday-Friday 8am-7:30pm, Saturday-Sunday 9am-4:30pm.
• Primary Care Primary care services offered at multiple locations including Athol Primary Care, Winchendon Health Center, and affiliated family medicine practices.
• Addiction Medicine Treatment for substance use disorders including alcohol use disorder, opioids, and other addictive substances, with medication-assisted treatment capabilities.
• Behavioral Health / Psychiatry Mental health services including inpatient psychiatry and outpatient behavioral health consultations.
• Telebehavioral Health Remote behavioral health services enabling patients to access mental health care via telehealth technology.
• Lifeline Medical Alert Service Medical alert system for seniors and at-risk individuals, now managed through Philips Lifeline with transition support from the Gardner Senior Center.

Quantifiable outcome

• 26,000+ people served annually through Emergency Room
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Federal Office of Rural Health Policy (HRSA)coreOthers · 6 March 2026Funding and program oversight for the Rural Hospital Stabilization Program; provides technical assistance to rural hospitals at no cost to improve financial stability and expand healthcare services.
• National Rural Health Resource CentercoreOthers · 6 March 2026Manages and provides technical assistance services for the Rural Hospital Stabilization Program, working with selected rural hospitals including Athol Hospital.
• National GridcoreStrategic or Co-development Partner · 13 January 2026National Grid collaborated on the solar panel installation project at Heywood Hospital through their Active Resource Integration (ARI) pilot program, providing innovative utility programs that helped deliver a flexible interconnection, reducing costs and moving the project forward faster.
• RER Energy GroupcoreStrategic or Co-development Partner · 13 January 2026Partnered with Heywood Healthcare on the solar panel project to bring clean, renewable energy to the Gardner campus, supporting environmental stewardship and operational efficiency.
• General Energy Solution USA, Inc. (GES)coreStrategic or Co-development Partner · 13 January 2026Partnered with Heywood Healthcare on the solar panel installation project to support renewable energy and reduce operational costs.
• Gardner Senior CenterminorChannel Partner/ Reseller/ DistributorNow managing Philips Lifeline Service for the region; provides support for existing Lifeline customers; contact at 978-630-4067.
• Patient and Family Advisory Council (PFAC)minorOthersVolunteer group of patients, family members, and healthcare team members providing feedback and input to help hospital improve patient safety, quality of care, and satisfaction.
• Friends of Athol Hospital (formerly Athol Hospital Auxiliary)minorOthersDedicated group supporting Athol Hospital through fundraising events including River Rat Pancake Breakfast, May Plant Sale and Fair, Holiday Basket Raffle; proceeds fund hospital equipment and furnishings.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Baystate Health: Large integrated health system headquartered in Springfield, MA, operating multiple hospitals across Western Massachusetts. Functions as a broader incumbent whose footprint overlaps Athol's referral catchment, with greater capital and specialty depth.
• UMass Memorial Health: Large academic health system serving Central Massachusetts with multiple hospital sites and a tertiary referral center in Worcester. Competes for specialty referrals from Athol's service area and represents the natural referral partner for higher-acuity cases.

Others

• Heywood Healthcare: Parent organization of Athol Hospital and Heywood Hospital. As the governing system, Heywood Healthcare shapes strategic direction, capital allocation, and shared services for Athol — useful as a structural/strategic peer for understanding system-level decision-making.

Direct peers

• Baystate Franklin Medical Center: Small community hospital in Greenfield, MA, also serving a rural Western Massachusetts population within the Baystate Health network. Comparable scale, similar service mix (acute care, ED, outpatient), and analogous Critical Access-like operating dynamics.
• North Adams Regional Hospital: Small rural community hospital in Northern Berkshire County, MA, with a similar operating profile and small-bed acute care footprint. Historically cycled through closure and reopening, illustrating the financial fragility of small rural hospitals.
• Berkshire Medical Center: Community hospital in Pittsfield, MA, serving rural Western Massachusetts with comparable acute, emergency, and outpatient service offerings. Operates as the community anchor hospital for a similar geographic and demographic profile.
• Cooley Dickinson Hospital: Community hospital in Northampton, MA, now part of Mass General Brigham. Comparable rural/suburban community hospital profile with emergency, acute, and outpatient services anchored by regional referral relationships.
• Heywood Hospital: Sister hospital within the same Heywood Healthcare parent system in Gardner, MA. Operates as a small community hospital with acute care, emergency, and specialty services across the same North Central Massachusetts region, sharing leadership and back-office functions with Athol.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AtholHospital
• LinkedInlinkedin.com/company/athol-memorial-hospital

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athol Hospital