The Garland Company

What The Garland Company does

The Garland Company is a privately held, 100% employee-owned (ESOP since 2004) manufacturer of commercial roofing and building envelope solutions, founded in 1895 in Cleveland, Ohio, and operating across the United States, Canada, and the United Kingdom through wholly-owned subsidiaries (Garland Canada Inc., Garland UK Ltd., and Design-Build Solutions, Inc.) and a 220+ Territory Manager direct-sales network.

Its core technology portfolio centers on two proprietary membrane platforms: modified bitumen (StressPly® family, including the patent-pending graphene-enhanced StressPly Max and the recycled-content/smog-reducing StressPly Legacy FR Mineral) and KEE thermoplastic membranes (KEE-Stone® family, incorporating Dow ELVALOY HP ketone ethylene ester, including the biobased KEE-Stone Legacy). Complementary product lines include the StrataMax™ nano-tech elastomeric coating, OptiMax® thermoset polyurethane-modified membrane, LiquiTec® fluid-applied systems, Cool-Sil® reflective coatings, R-Mer® metal edge systems, KEE-Lock™ and Green-Lock® adhesives, restoration systems, and air barrier/vapor retarder building envelope components.

Revenue is generated through one-time product sales (membranes, coatings, adhesives, metal systems) and professional services (full-service manufacturing, roof assessment, design-build solutions, envelope services, and procurement via GPO/state contracts). Garland serves commercial, industrial, and institutional customers across primary verticals including education, healthcare, federal and local/state government, industrial/manufacturing, and entertainment/mixed-use. Go-to-market combines direct field sales, group purchasing organization contracts (OMNIA Partners, Vizient, Premier, GSA, CMAS, COMMBUYS, EducationPlus, Equalis Group, Region 4 ESC), and AIA-accredited continuing education delivered to architects and design professionals. The 2019 acquisition of Merchant & Evans extended Garland's metal roofing capabilities, and the company was recognized on Inc. 5000 (2020) for revenue growth and on regional best-workplace lists for 14-26 consecutive years.

Name

The Garland Company

Legal name

The Garland Company, Inc.

Website

https://garlandco.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

251–500 employees

Short description

The Garland Company is a 100% employee-owned, Cleveland-based manufacturer of commercial roofing and building envelope solutions, founded in 1895 and operating across the US, Canada, and UK via a 220+ Territory Manager direct-sales network and GPO/state procurement contracts serving healthcare, education, government, and industrial customers.

Ownership category

akta.pro rank

Product category

Commercial Roofing Systems

NAICS

Asphalt Shingle and Coating Materials Manufacturing (324122), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Paint and Coating Manufacturing (325510), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)

akta.pro secondary industries

Modified Bitumen Roofing (IMADAFAG), Roof Coatings & Liquid-Applied Roofing (IMADAFAK), Roof Coatings & Elastomeric Coatings (IMADAKAF), Roofing Adhesives, Sealants & Leak Repair (IMADAOAF)

Keywords

• Commercial roofing systems
• Building envelope solutions
• Modified bitumen membranes
• KEE thermoplastic membranes
• Roofing manufacturing services

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Roofing Products: Sale of high-performance roofing and waterproofing solutions including modified bitumen membranes, KEE thermoplastic membranes, metal roofing systems, coatings, mastics, adhesives, sealants, primers, and accessories.
2. Roofing Services: Full-service manufacturing, roof assessment, envelope services, design-build solutions, and procurement options through group purchasing organizations.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels6 records

Core offering

The Garland Company manufactures and distributes high-performance commercial roofing and building envelope systems, including modified bitumen membranes (StressPly family), KEE thermoplastic membranes (KEE-Stone family), fluid-applied and elastomeric coatings (StrataMax, LiquiTec, Cool-Sil), metal roofing and edge systems, adhesives, mastics, and sealants. It sells these products directly through a network of locally-based Territory Managers to commercial, industrial, and institutional building owners, and also delivers design-build project management, roof assessment, and envelope services via its Design-Build Solutions subsidiary.

Product overview

The Garland Company is a full-service manufacturer of high-performance commercial roofing and building envelope solutions serving the US, Canada, and UK markets since 1895. The product portfolio centers on two primary membrane technologies: Modified Bitumen membranes (StressPly® family including Max, Legacy, Legacy FR Mineral, and EUV variants) featuring graphene-enhanced, recycled-content, and smog-reducing technologies; and KEE/Thermoplastic membranes (KEE-Stone® family including HP, Legacy, FB 60, NF 60 Flashing, Utility Roll, and Unreinforced Detail Roll) incorporating ELVALOY™ HP ketone ethylene ester for superior durability. Complementary product lines include StrataMax™ nano-tech elastomeric coatings, White-Knight® Plus/White-Stallion® Plus restoration systems, R-Mer® Force metal edge systems, KEE-Lock™ adhesives (Spatter Spray, Flashing Adhesive), and Green-Lock® Plus adhesive. Sustainable offerings include vegetative roofing and solar roofs. Supporting technologies include TripleBoost™ weathering system, LiquiTec® fluid-applied systems, OptiMax® polyurethane-modified membranes, and Cool-Sil® cool roof technology. The company also provides air barrier and vapor retarder solutions through technical white papers and associated products.

Differentiator

Problem solved

Functional benefit

Brands

• StressPly: High-performance modified bitumen roofing membrane line introduced in 1980, including StressPly Legacy, StressPly EUV, and StressPly Max variants
• KEE-Stone
• StrataMax
• KEE-Lock
• LiquiTec
• Cool-Sil
• R-Mer
• Design-Build Solutions (DBS)

Products and services

• StressPly Max Patent-pending graphene-enhanced modified bitumen roofing membrane for commercial roofs requiring maximum strength, Class A fire resistance, and TripleBoost-enhanced longevity.
• StressPly Legacy / StressPly Legacy FR Mineral High-performance modified bitumen membrane with up to 27% pre-consumer and 12% post-consumer recycled content plus bio-based content; the FR Mineral variant incorporates smog-reducing granules. Aimed at sustainability-focused commercial projects.
• StressPly EUV / EUV FR Mineral Modified bitumen membrane featuring Enhanced UV Resistance (EUV) technology with Sunburst Mineral Surfacing for superior weatherability on commercial roofs.
• KEE-Stone HP Premium fleece-backed thermoplastic roofing membrane incorporating Dow ELVALOY HP Ketone Ethylene Ester, offering Class A fire resistance, UV reflectivity, and a 40-year warranty for commercial roofing applications.
• KEE-Stone Legacy Sustainably-designed fleece-backed thermoplastic membrane compliant with ASTM D4434 Type III, featuring biobased ELVALOY KEE, mass balance technology, 20% recycled content, and non-phthalate bio-based liquid plasticizers for sustainable commercial roofing.
• KEE-Stone NF 60 Flashing 60-mil non-fleece back KEE thermoplastic flashing membrane designed for two-ply flashing applications with UV resistance, chemical resistance, and flexibility down to -40°F.
• KEE-Stone Utility Roll 60-mil reinforced thermoplastic membrane in a 6-inch utility width enhanced with Dow ELVALOY HP, with dual-sided bright white and medium gray surfaces for flexible installation.
• KEE-Stone Unreinforced Detail Roll 60-mil 24-inch wide unreinforced thermoplastic membrane enhanced with ELVALOY HP, containing at least 50% ELVALOY by polymer weight with no added liquid plasticizers for superior long-term weatherability.
• KEE-Stone FB 60 (2-Ply Hybrid Roof System) 60-mil fleece-backed thermoplastic membrane designed for a 2-ply hybrid roof assembly, installed with KEE-Lock Spatter Spray adhesive over approved modified base sheets.
• StrataMax Patent-pending nano-tech elastomeric roof coating that acts as a heat shield protecting asphaltic modified bitumen surfaces from UV and infrared degradation, reducing substrate temperature by up to 8% and weighing 28% less than typical elastomeric coatings.
• White-Knight Plus / White-Stallion Plus Roof restoration coating systems used to maintain and extend the service life of existing commercial roofs.
• R-Mer Force Coping High-performance edge metal coping system with 16 GA steel anchor chairs and snap-on design that eliminates exposed fasteners, providing watertight performance, unlimited thermal movement, and exceptional wind uplift ratings per ANSI/SPRI/FM 4435/ES-1.
• Standing Seam Metal Roofing Premium standing seam metal roofing systems providing weatherproof protection with multiple profile options for commercial buildings.
• Wall Panels & Rainscreens Metal wall panel and rainscreen systems providing building envelope protection and architectural design options.
• Edge Metal Metal edge systems for roof perimeter protection and termination of roofing assemblies.
• KEE-Lock Spatter Spray Two-component, low-rise, solvent-free polyurethane foamable adhesive with no high-GWP propellants, used to bond KEE-Stone FB 60 membrane to underlying base sheets.
• KEE-Lock Flashing Adhesive High-build, solvent-free, moisture-curing adhesive providing enhanced waterproofing protection by bridging minor surface irregularities and seams.
• Green-Lock Plus Membrane adhesive for secure bonding of modified bitumen and other roofing materials.
• TripleBoost Advanced weathering additive blend designed to improve long-term roof performance by preventing mineral loss and protecting high-performance polymers with antioxidants and UV stabilizers.
• LiquiTec Fluid-applied roof membrane technology delivering seamless waterproofing protection.
• OptiMax Thermoset polyurethane-modified membrane designed to retain resiliency, marketed as the longest-lasting modified roof system.
• Cool-Sil Cool roof technology coating product for reflective roofing applications.
• Vegetative Roofing Vegetative (green) roofing systems for sustainable commercial building solutions.
• Solar Roofs Solar-integrated roofing systems for on-site renewable energy generation on commercial buildings.
• Design-Build Solutions (DBS) Project Management Turnkey design-build project management service for building owners, providing single-point accountability for roofing and building envelope projects from assessment through completion.

Quantifiable outcome

• StrataMax coating reduces temperature of underlying roofing materials by 8% compared to traditional coatings
• +5 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Region 4 Education Service Center (Region 4 ESC)coreChannel Partner/ Reseller/ Distributor · 1 November 2023Garland/DBS, Inc. received contract award #R230401 for Roofing Products, Services, and Job-Order-Contracting (JOC) Services from Region 4 ESC. This contract extends through OMNIA Partners to schools and public agencies nationwide. The contract runs from November 1, 2023 through October 31, 2026.
• OMNIA PartnerscoreChannel Partner/ Reseller/ DistributorOMNIA Partners is the largest and most experienced group purchasing organization in America. Garland has been a proud supplier since 2011, offering roofing products, services, and job-order-contracting through cooperative contracts.
• VizientcoreChannel Partner/ Reseller/ DistributorHealthcare-focused group purchasing organization offering Garland roofing and building envelope solutions to member healthcare facilities.
• Premier PartnerscoreChannel Partner/ Reseller/ DistributorHealthcare group purchasing organization providing Garland products and services to member healthcare organizations.
• GSA (General Services Administration)coreChannel Partner/ Reseller/ DistributorFederal government procurement vehicle through which Garland provides roofing products and services to government facilities.
• CMAS (California Multiple Award Schedules)minorChannel Partner/ Reseller/ DistributorCalifornia state procurement contract for roofing products and services.
• COMMBUYS (Massachusetts)minorChannel Partner/ Reseller/ DistributorMassachusetts state procurement system for roofing products and services.
• EducationPlus (Missouri)minorChannel Partner/ Reseller/ DistributorMissouri education service center cooperative purchasing organization offering Garland products to member schools.
• Equalis Group (Ohio)minorChannel Partner/ Reseller/ DistributorOhio regional education service center cooperative purchasing organization.
• Dow Chemical (ELVALOY)coreStrategic or Co-development PartnerPartnership with Dow Chemical for ELVALOY HP Ketone Ethylene Ester polymer used in KEE-Stone membranes. Garland is the sole ASTM D6754 manufacturer using HP Elvaloy polymer.
• Design-Build Solutions, Inc. (DBS)coreStrategic or Co-development PartnerDesign-Build Solutions, Inc. is a wholly-owned subsidiary of Garland Industries providing turnkey project management for building owners. DBS works jointly with Garland to deliver comprehensive building envelope solutions.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• GAF: North America's largest roofing manufacturer, offering residential shingles and commercial modified bitumen, TPO, and coatings. Directly competes with Garland in commercial modified bitumen but at significantly greater scale and broader product breadth.
• Johns Manville: Broad building products manufacturer with significant commercial roofing portfolio including modified bitumen, single-ply, and insulation. Competes with Garland across multiple product categories with stronger scale and parent-company backing (Berkshire Hathaway).
• IKO Industries: Global roofing manufacturer producing modified bitumen, built-up roofing, shingles, and waterproofing membranes. Competes with Garland in North American commercial modified bitumen with broader product portfolio and larger international footprint.
• Carlisle Construction Materials: Leading manufacturer of single-ply EPDM and TPO roofing membranes plus insulation and accessories. Competes with Garland in commercial low-slope roofing but emphasizes mechanically-attached and fully-adhered single-ply systems over modified bitumen.
• Firestone Building Products (Holcim): Major commercial roofing manufacturer (now part of Holcim Solutions & Products) producing EPDM, TPO, metal, and asphalt-based systems. Overlaps with Garland in modified bitumen and building envelope, with much larger scale and global footprint.

Direct peers

• Sika Sarnafil: Manufacturer of thermoplastic (PVC) roofing membranes including Sarnafil branded systems, serving commercial and institutional markets through specification channels. Closely comparable to Garland's KEE-Stone thermoplastic membrane line in product positioning and customer base.
• Siplast: Specialty manufacturer of modified bitumen roofing membranes, roof coatings, and waterproofing systems. Closely comparable niche competitor to Garland's StressPly line, with similar target verticals and specification-driven sales approach.
• Versico Roofing Systems: Single-ply EPDM and TPO roofing membrane manufacturer serving commercial contractors. Comparable mid-sized specialist competing for the same specification-driven commercial roofing projects as Garland, though focused on single-ply rather than modified bitumen.
• Tremco Roofing and Building Maintenance: Commercial roofing and building envelope solutions provider offering modified bitumen, BUR, single-ply, coatings, and roof management services. Most directly comparable to Garland in scope - manufacturer-plus-service model targeting institutional and commercial customers.
• SOPREMA: Manufacturer of modified bitumen, single-ply, and liquid-applied waterproofing systems with strong commercial roofing presence. Direct competitor to Garland in modified bitumen with a comparable focus on sustainability (recycled content, bio-based materials) and technical specification sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-garland-company-inc-
• Xx.com/GarlandWorks

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Garland Company