What Sunshine Toyota does

Sunshine Toyota is an authorized Toyota dealership operating on the Sunshine Coast of Queensland, Australia, under the legal entity Servco Australia Caloundra Pty Ltd, which is part of the Servco Australia group and ultimately owned by Servco Pacific Inc. The business runs a three-site footprint: a sales, service, and administration headquarters at Currimundi (689 Nicklin Way); a service centre at Sippy Downs; and a parts and accessories warehouse at Warana. It has been operating since 2001 and employs 51-100 staff.

The dealership distributes the full Toyota retail range through new vehicle sales (Corolla, Camry, RAV4, HiLux, LandCruiser, Kluger, bZ4X, GR performance line, and commercial HiAce/Tundra/Coaster), pre-owned vehicle sales including the Toyota Certified Pre-Owned program, manufacturer-supported servicing using Toyota Genuine Parts, and Toyota-branded finance and insurance products. Operational technology is standard for the segment: the website and digital enquiry platform are powered by Dealer Studio, and the dealership surfaces OEM-provided Toyota Connected Services to new vehicle buyers.

Commercially, Sunshine Toyota generates revenue from unit margin on new and used vehicle sales, workshop labour and parts, ancillary finance and insurance commissions arranged through Toyota Finance Australia and Toyota Insurance, and a fleet sales program serving business buyers. The primary customer segment is individual and family consumers across the Sunshine Coast, with fleet and commercial buyers as a secondary segment. The go-to-market is direct-to-consumer across physical dealership sites and the company website, with no indication of digital-first or subscription-based distribution.

Name

Sunshine Toyota

Legal name

Servco Australia Caloundra Pty Ltd

Website

https://sunshinetoyota.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunshine Toyota is an authorized Toyota dealership on Queensland's Sunshine Coast, selling new and pre-owned vehicles, servicing cars, and distributing parts across three sites under Servco Australia Caloundra Pty Ltd, serving primarily local retail and fleet buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Caloundra

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including cars, hybrids, SUVs, 4WDs, utes, and vans. Revenue generated from mark-up on manufacturer suggested retail price.
2. Pre-Owned Vehicle Sales: Sale of used vehicles including Toyota certified pre-owned program and other makes. Vehicles undergo safety inspections before sale.
3. Service and Repairs: Workshop services for vehicle maintenance and repairs using Toyota Genuine Parts. Book a Service functionality available.
4. Parts and Accessories: Sale of genuine Toyota parts, accessories, and merchandise.
5. Finance and Insurance Products: Arrangement of automotive financing through Toyota Finance Australia and insurance products. Also offers Guaranteed Future Value with Toyota Access car loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunshine Toyota is an authorised Toyota dealership on the Sunshine Coast, Queensland, retailing new Toyota vehicles (cars, hybrids, SUVs, 4WDs, utes, vans), Toyota Certified Pre-Owned and other pre-owned vehicles, and offering in-house vehicle servicing using Toyota Genuine Parts, parts and accessories retail, and finance and insurance products arranged through Toyota Finance and Toyota Insurance. Operations run from a main dealership in Currimundi plus a service centre in Sippy Downs and a parts location in Warana.

Product overview

Sunshine Toyota is an authorized Toyota dealership offering a comprehensive portfolio of Toyota vehicles across multiple segments including compact cars (Corolla, Yaris), SUVs (RAV4, Kluger, LandCruiser), commercial utes and vans (HiLux, HiAce), and performance vehicles (GR86, GR Corolla, GR Yaris). The dealership also offers electric and hybrid options including the bZ4X. Beyond vehicle sales, the portfolio includes Toyota Certified Pre-Owned vehicles with rigorous inspection standards, professional servicing at multiple Sunshine Coast locations, genuine parts and accessories, finance and insurance products, and fleet sales services. The product ecosystem is unified through Toyota Connected Services which provides integrated safety and convenience features across the vehicle range.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100-point safety inspection on all pre-owned vehicles before sale
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and supporting.

• Toyota Motor Corporation Australia LimitedcoreTechnology or IntegrationAuthorised Toyota dealer operating as part of the OneToyota network of Toyota organisations in Australia. Receives vehicle supply, manufacturer support, warranty backing, parts supply, and access to Toyota marketing programs and brand assets.
• Servco Australia Caloundra Pty LtdcoreStrategic or Co-development PartnerParent company of Sunshine Toyota and related entities including Sunshine Coast Toyota and Phil Buys Cars. Part of the Servco Australia group which is part of Servco Pacific Inc. corporate group. Operates multiple dealership locations.
• Toyota Finance Australia LimitedmajorChannel Partner/ Reseller/ DistributorProvides automotive financing products including Toyota Access car loans with Guaranteed Future Value options. Also arranges insurance products through Toyota Insurance.
• Aioi Nissay Dowa Insurance Company Australia Pty Ltd (Toyota Insurance)majorChannel Partner/ Reseller/ DistributorProvides Toyota-branded insurance products including comprehensive motor vehicle insurance offered through the dealership.
• Dealer StudiocoreTechnology or IntegrationWebsite platform provider powering the Sunshine Toyota dealership website with vehicle inventory, service booking, and enquiry functionality.
• Total DealersupportingTechnology or IntegrationWebsite infrastructure and hosting provider referenced in website terms and conditions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Asbury Automotive Group: US franchised automotive retailer (NYSE: ABG) with over 150 dealerships. Operates the same model of new-vehicle franchised sales plus Clicklane digital channel, F&I, service, and parts — closely aligned with Sunshine Toyota's full-lifecycle revenue approach.
• Group 1 Automotive: US- and UK-based franchised automotive retailer (NYSE: GPI) operating ~200 dealerships. Same franchised new-vehicle, used-vehicle, F&I, service, and parts model; useful as a US-listed comparable for dealership group economics.
• Sonic Automotive: US franchised automotive retailer (NYSE: SAH) with EchoPark used-vehicle stores alongside traditional franchised dealerships. Comparable as a multi-channel franchised dealer pursuing both new- and used-vehicle revenue streams.
• Eagers Automotive: Australia's largest automotive retail group (ASX: APE), operating hundreds of new- and used-vehicle franchised dealerships across Australia and New Zealand, including Toyota franchises. Same authorized-dealer business model, multi-brand retail, F&I, service, and parts mix as Sunshine Toyota but at national scale.
• Lithia Motors: Largest US automotive retailer (NYSE: LAD) operating franchised dealerships across the US and UK. Directly comparable franchised-dealer business model combining new vehicles, used vehicles, finance, service, and parts under one corporate roof.
• AutoCanada: Canadian franchised automotive dealer group (TSX: ACQ) with a network of new- and used-vehicle dealerships plus collision and parts operations. Closely mirrors Sunshine Toyota's combined sales, service, and parts retail model in a regional market.
• Inchcape plc: London-listed multinational automotive distributor and retailer with established operations in Australia (including luxury and volume franchises). Directly comparable as a franchised automotive retail business generating revenue from new vehicles, used vehicles, service, and parts.

Emerging players

• CarMax: Largest US used-vehicle retailer (NYSE: KMX). While not a franchised new-car dealer, CarMax is comparable to Sunshine Toyota's Certified Pre-Owned and pre-owned business in scale, branding, and reconditioning rigor, and represents a benchmark for the used-vehicle segment.

Others

• Bapcor Limited: Australia's largest automotive aftermarket parts distributor and retailer (ASX: BAP). Comparable as an adjacent Australian automotive parts ecosystem participant supplying trade and retail customers — relevant for Sunshine Toyota's parts business economics.
• carsales.com: Australia's leading online automotive marketplace (ASX: CAR). Not a competitor in vehicle sales, but directly comparable as a digital channel shaping Sunshine Coast buyer shopping behavior, lead generation, and trade-in pricing benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sunshinetoyota
• Facebookfacebook.com/SunshineToyotaCurrimundi
• LinkedInlinkedin.com/company/sunshinetoyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Toyota