Total Dealer

What Total Dealer does

TotalDealer is a Mexican software company headquartered in Mexico City that has provided dealer management solutions to the automotive industry for over 20 years. Its core product is the TotalDealer DMS, a comprehensive Dealer Management System that integrates sales, service, inventory, CRM, administration, accounting, and reporting into a single platform for automotive dealerships. The platform is extended by an ecosystem of 15+ specialized add-on modules covering payment processing (TotalPay), electronic invoicing compliant with Mexican CFDI regulations (MegaInvoice), business intelligence integrated with Microsoft Power BI (Dealer Data Driven), mobile KPI tracking (Forcapp), workshop and body shop management (Mi Taller, Radar), human resources and payroll (People), user access controls (Userkey), document management (NetFile, Oscanner, Expediente Único), used vehicle operations (Intelimotor), and seven web-based customer engagement tools (Citas Web, Inventario Web, Asesor Móvil, Consolida 360, Encuestas, Notificaciones, Ventas Mostrador).

The company serves four primary customer segments: Automotive Agencies (new car dealerships), Concessionaires (multibrand dealerships), Distributors (enterprise-scale multi-location operators), and Automotive Enterprises seeking custom development and integrations. TotalDealer holds a valid TISAX information security evaluation, a sector-recognized automotive industry certification, positioning it as a security-vetted provider for OEMs and large distributor groups.

TotalDealer operates a sales-led go-to-market targeting enterprise dealerships primarily in Mexico, using WhatsApp Business as the primary engagement channel supplemented by Monday.com lead forms, Microsoft Bookings demo scheduling, and email. Pricing is quote-based and modular, with clients selecting specific solutions from the ecosystem; the company does not publish pricing publicly and bills on an annual cadence. With 51-100 employees and over 200 distributor customers, TotalDealer reports measurable client outcomes including a 15% average sales increase, 30% reduction in operational times, and 25% improvement in customer satisfaction scores.

Name

Total Dealer

Legal name

TotalDealer

Website

https://www.totaldealer.com.mx

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

TotalDealer is a Mexican SaaS company providing an integrated Dealer Management System and 15+ specialized modules for automotive agencies, concessionaires, distributors, and enterprises across Mexico. It serves over 200 distributors with modular, subscription-based solutions spanning sales, service, inventory, CRM, and accounting.

Ownership category

akta.pro rank

Product category

Dealer Management Software

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Dealer management systems
• Automotive DMS software
• Dealership data analytics
• Electronic invoicing CFDI
• Workshop management software

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. DMS and Software Subscriptions: TotalDealer generates revenue primarily through DMS software licensing and ecosystem solutions, including modular offerings for sales, service, inventory, CRM, administration, accounting, and specialized tools. The company operates on a modular pricing model where clients can select specific solutions based on their operational needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

TotalDealer provides a Dealer Management System (DMS) platform and digital ecosystem for automotive dealerships, concessionaires, and distributors in Mexico. The core TotalDealer DMS integrates sales, service, inventory, CRM, administration, and accounting into a single platform, complemented by specialized modules for electronic invoicing, payment processing, business intelligence, workshop management, and document digitization. The company serves over 200 distributors through a modular subscription model with annual billing and TISAX-certified information security.

Product overview

TotalDealer is a platform-plus-modules architecture built around its core TotalDealer DMS — a comprehensive Dealer Management System that integrates sales, service, inventory, CRM, administration, accounting, and reporting into a single platform for automotive dealerships. The ecosystem is extended by specialized add-on modules including SGV Gestión de Vehículos (PDF/XML vehicle inventory automation), TotalPay (payment processing), Dealer Command Center (real-time monitoring), Dealer Data Driven (Power BI business intelligence), Forcapp (mobile KPIs), MegaInvoice (CFDI electronic invoicing), and various web tools (Citas Web, Inventario Web, Asesor Móvil, Notificaciones). Additional solutions cover administration (DataWork ERP, People HR/payroll), workshop management (Mi Taller, Radar), used vehicles (Intelimotor), document management (NetFile, Oscanner, Expediente Único), and professional services (ATDAC consulting, MegaDealer training). The DMS itself contains integrated modules for Ventas, Servicio y posventa, Inventario, CRM automotriz, Refacciones, Administración, Facturación, Contabilidad, Finanzas, Proveedores, and Reportes — all connected within the unified platform to provide centralized information, automation, traceability, and improved customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• MegaInvoice: Electronic invoicing solution compatible with CFDI
• Forcapp
• TotalPay
• Dealer Command Center
• Dealer Data Driven
• SGV Gestión de Vehículos
• Userkey
• DataWork
• People
• Mi Taller
• Radar
• Expediente Único
• Intelimotor
• Net File
• Oscanner
• ATDAC
• MegaDealer

Products and services

• TotalDealer DMS The core Dealer Management System integrating sales, service, inventory, CRM, administration, accounting, and reporting into a single platform for automotive dealerships.
• SGV Gestión de Vehículos Automates vehicle inventory registration from PDF/XML invoices, reducing manual data entry and improving traceability for automotive dealership inventory operations.
• TotalPay Payment and collection processing solution enabling faster, safer, and reconciled payment operations for automotive dealerships.
• Dealer Command Center Real-time monitoring and management of critical processes including shipments, assignments, alerts, and operational tracking across dealership operations.
• Dealer Data Driven Business intelligence solution converting operational data into dashboards, reports, and actionable KPIs using Power BI integration for automotive dealerships.
• Forcapp Mobile application for field teams and management to track KPIs and performance indicators on the go, enabling executive tracking from any location.
• MegaInvoice Electronic invoicing solution supporting CFDI, XML validation, digital stamping, and fiscal process management compliant with Mexican tax regulations.
• Userkey Web-based user management, access controls, permissions, and operational traceability for internal teams within the dealership.
• DataWork Enterprise administration covering accounting, purchasing, sales, inventory, treasury, banking, and collections management for automotive businesses.
• People Cloud-based human talent management, HR, and payroll system with secure data storage, reports, and traceability for dealerships.
• Mi Taller Comprehensive workshop management solution controlling service orders, digital records, scheduling, service packages, and warehouse inventory for dealerships.
• Radar Control system for bodywork, painting, and workshop tracking with stage-based visibility for automotive service operations.
• Intelimotor Used vehicle management tools covering inventory, valuation, display, and prospect management for seminuevos operations.
• NetFile Document administration, validation, and sales document tracking with dashboard and notifications for dealerships.
• Oscanner Document digitization, storage, retrieval, and traceability with DMS process integration and cloud storage for dealership operations.
• ATDAC Technology consulting covering cybersecurity, automation, observability, and disruptive technology solutions for automotive businesses.
• MegaDealer Training, coaching, and development programs for strengthening sales, service, parts, leadership, and productivity for automotive teams.
• Citas Web Online appointment scheduling tool allowing customers to book service appointments via web, improving workshop organization for dealerships.
• Inventario Web Web-based inventory management tool for vehicle stock control and availability tracking at dealerships.
• Asesor Móvil Mobile advisor tool for field sales teams to manage leads and customer interactions at dealerships.
• Consolida 360 360-degree consolidation tool for comprehensive business view and data aggregation across dealership operations.
• Encuestas Survey tool for collecting customer feedback and satisfaction metrics at dealerships.
• Notificaciones Notification system for automated alerts and updates to customers and internal teams at dealerships.
• Ventas Mostrador Counter sales module for retail-style point-of-sale transactions at dealerships.
• Expediente Único Digital file management and traceability solution for sales documentation and records at dealerships.
• Desarrollo a la Medida Custom software development service providing tailored platforms, integrations, and automations for unique operational requirements of automotive businesses.

Quantifiable outcome

• +15% average increase in sales
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature15 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Power BI (Microsoft)coreTechnology or IntegrationDealer Data Driven integrates with Microsoft Power BI for business intelligence dashboards, reports and data visualization capabilities within the TotalDealer ecosystem.
• IntelimotorcoreTechnology or IntegrationIntelimotor provides tools for used vehicle (seminuevos) operations including inventory, valuation, exposure and prospecting, integrated into the TotalDealer ecosystem.
• ATDACstrategicImplementation/ SI/ Consulting PartnerATDAC provides technology consulting, cybersecurity, automation, observability and disruptive technology solutions, offering specialized implementation and consulting services to TotalDealer clients.
• MegaDealerstrategicStrategic or Co-development PartnerMegaDealer provides training, coaching and programs to strengthen sales, service, parts, leadership and productivity for automotive teams, complementing TotalDealer's technology with human development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reynolds and Reynolds: Major US-based automotive DMS provider offering comprehensive dealer management, document services, and retail solutions to franchised dealerships. Directly comparable to TotalDealer's core DMS offering, though operating at significantly larger scale and primarily in the US market.
• CDK Global: Global automotive software provider offering DMS, CRM, and dealer solutions to OEMs and large dealer groups across North America. Direct competitor in automotive dealer management software with overlapping DMS, CRM, and BI functionality versus TotalDealer's ecosystem.
• DealerSocket: Automotive dealer management software provider (acquired by Tekion) offering CRM, desking, and DMS for franchised dealerships. Direct competitor in the dealer management software space with overlapping CRM and inventory functionality.
• PBS Systems: Canadian-based automotive DMS provider serving franchised dealerships across Canada with comprehensive dealer management, CRM, and accounting solutions. Comparable in vertical specialization, mid-market focus, and product scope to TotalDealer.
• DealerBuilt: Dealer management software provider focused on independent and small franchised dealerships in the US market. Comparable as an independent vertical DMS alternative to TotalDealer's offering for non-OEM-mandated dealer segments.
• Frazer Computing: Independent US-based automotive DMS provider serving independent and franchised dealerships. Comparable in scope to TotalDealer's core DMS offering for dealers, with similar mid-sized vertical SaaS positioning.
• Tekion: Cloud-native automotive retail platform providing DMS, CRM, and consumer experience solutions for dealerships. Comparable in modern architecture, ecosystem breadth, and vertical SaaS model to TotalDealer's integrated platform approach.

Broad incumbents

• Cox Automotive: Broad automotive technology and services provider (parent of Dealertrack, vAuto, Kelley Blue Book) offering DMS, inventory, and marketing solutions. Broader incumbent with overlapping DMS capabilities but operating as part of a much wider automotive portfolio.
• Solera Holdings: Global automotive software and data provider (parent of several DMS brands including Auto/Mate) serving dealerships, insurers, and OEMs. Broad incumbent with overlapping dealer software capabilities but operating across the full automotive value chain.
• Dominion Enterprises: Multi-vertical business services and software company offering dealership management solutions among its broader portfolio. Incumbent with automotive DMS offerings as part of a wider industry portfolio rather than as its core focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Dealer