California Family Fitness

Name

California Family Fitness

Legal name

In-Shape Fitness

Website

https://californiafamilyfitness.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADABAI

Senior/Low-Impact Group Fitness

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADABAH

Functional Fitness / Cross-Training Groups

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAAAJ

Youth & Teen Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Health club memberships
• Fitness center operations
• Group exercise classes
• Personal training services
• Sports and recreation

Headquarters

HQ city

Orangevale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Dues: Recurring monthly and annual membership fees. Multiple tiers available including base membership, Preferred, and Preferred Plus with escalating benefits. Family/household discounts of up to 60% for adding multiple members.
2. Join Fees and Promotions: One-time joining fees, promotional offers such as reduced initiation costs and discounted first months to drive new member acquisition.
3. Personal Training Services: One-on-one personal training sessions offered as add-on to base membership.
4. Premium Amenities and Add-ons: Additional revenue from guest passes, retail discounts, small group training, PRIMEFIT, and Momentum programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

California Family Fitness owns and operates 63 fitness centers across California, providing members with access to strength and cardio equipment, group studio classes (barre, pilates, HIIT, yoga, cycling), personal training, court sports (tennis, pickleball, racquetball, basketball), swimming, recovery amenities, and children's programming. The business generates revenue through multi-tier monthly memberships (Base, Preferred, Preferred Plus), corporate wellness programs, senior memberships, and add-on services such as personal training and the PRIMEFIT premium tier, all managed via the MemberHub portal and mobile app.

Product overview

In-Shape Fitness operates a unified multi-location gym and health club platform across 63 clubs in California. The core offering combines fitness facilities (strength equipment, cardio machines, group studios) with diverse programming including studio classes (barre, pilates, HIIT, yoga, cycling), aquatic activities, racquet sports (tennis, pickleball, racquetball), basketball, and soccer. Additional services include personal training, small group training, and family amenities such as Kid Zone and kids' activities. The membership structure offers tiered perks including FIT CLUB Rewards loyalty program, PRIMEFIT premium tier, and Momentum training program, all accessible through a member mobile app for scheduling and club management.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym & Health Club Memberships Recurring subscription memberships that provide access to a 63-club network of fitness centers with cardio and strength equipment, group studios, and various amenities. Targeted at adult individuals, families, and seniors in California.
• Studio Group Fitness Classes
• Personal Training One-on-one and small-group personal training sessions delivered by certified fitness professionals, sold as an add-on to gym memberships. Targeted at members seeking guided, individualized workout programming.
• Small Group Training Structured group training programs delivered in small cohorts with professional coaching, offered as an upgrade to base membership. Targeted at members seeking guided group workouts.
• PRIMEFIT Premium Membership Premium-tier membership upgrade that bundles enhanced amenities and exclusive perks beyond the standard Preferred Plus tier. Targeted at members seeking a higher-end club experience.
• Momentum Training Program Programmatic fitness training program built on progressive workout methodologies, offered to members as an add-on subscription. Targeted at members following a structured progression-based regimen.
• Swim Lessons Instructional swim lessons for children and adults delivered at club pool facilities. Targeted at families and individuals seeking swim skill development.
• FIT CLUB Rewards Member loyalty rewards program providing perks, retail discounts, and exclusive offers to subscribing members. Targeted at existing members for engagement and retention.
• Member Mobile App Member-facing mobile application for iOS and Android that supports class scheduling, membership management, payments, and club information. Targeted at existing members for self-service account access.
• Corporate Wellness Program Customized corporate wellness membership program that provides businesses with discounted employee fitness memberships and tailored wellness solutions, billed annually. Targeted at HR and benefits teams at California-based companies.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Rocklin Elite SportsminorOthersThird-party sports league provider referenced for basketball leagues, soccer activities, youth and adult soccer leagues, and Total Soccer Academy. In-Shape Fitness links to their external site for scheduling and registration of sports programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LA Fitness (Fitness International, LLC): Long-established multi-state membership club chain with courts, pools, and group classes — closely mirrors the full-service family-oriented club format that CFF/In-Shape offers.
• Anytime Fitness: Largest 24-hour fitness franchise with nationwide coverage — comparable franchise/club model serving individual and family members in multi-state markets.
• 24 Hour Fitness: Large multi-state, multi-tier membership fitness club chain offering gym access, group classes, pools, and family programming — directly comparable in format, pricing structure, and audience to California Family Fitness / In-Shape Fitness.
• Life Time Group Holdings: Premium large-format athletic club operator with premium amenities, group classes, family programming and recovery/wellness — comparable as a higher-end reflection of CFF's full-service model.
• Crunch Fitness: Multi-location membership gym chain combining value-tier pricing with diverse group classes and amenities — competes in the same mid-market family/individual member segment across multiple U.S. states.
• Planet Fitness: Largest low-cost membership gym franchisor in the U.S. Competes for the same broad fitness membership dollar as CFF, especially at the price-sensitive entry tier.
• Gold's Gym: Established global fitness franchise with strength, group classes, and family programming — competes for the same household membership base and regional club market.
• Equinox Holdings: Premium membership club operator offering group classes, pools, and recovery amenities — illustrates the upper end of the family/premium segment that CFF's Preferred Plus tier targets.
• EOS Fitness: Multi-state mid-market membership club chain offering group classes, pools, and family amenities — comparable club format, pricing tiers, and target demographic to CFF.

Regional players

• Chuze Fitness: California-based value-to-mid-tier gym chain headquartered in Southern California — competes most directly with CFF/In-Shape Fitness within the same California footprint on price and amenity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/inshapefitness
• Facebookfacebook.com/calfit
• LinkedInlinkedin.com/company/california-family-fitness
• Instagraminstagram.com/inshapefitness
• TikToktiktok.com/@inshapefitness
• Xx.com/calfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Family Fitness