The Junto Institute

Name

The Junto Institute

Legal name

The Junto Institute

Website

https://thejuntoinstitute.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Junto Institute provides emotional intelligence executive coaching, team training, and a subscription community (Junto Hub) for leaders and managers of growth-oriented companies, anchored by its proprietary Building Blocks framework and Emotion Wheel tool.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Membership: Month-to-month membership providing access to live roundtables, live training, live mentoring sessions, and the Junto Hub with on-demand recordings, slide decks, session notes, and handouts. Flexible upgrade, downgrade, or cancel anytime model.
2. Emotion Wheel Products: Physical product sales of the Junto Emotion Wheel in various pack sizes (3-pack, 10-pack, 25-pack, 100-pack) with free shipping options within U.S. One-time purchase model for individuals and teams.
3. Executive Coaching: One-on-one coaching services with 1-hour calls every 2 weeks, or premium option combining monthly 1-hour coaching calls plus 1.5-hour private classes from proprietary curriculum.
4. Team Training Programs: Team-based training with flexible formats: half-day and full-day workshops, four-month immersive program (4 hours/month), and year-long intensive program (2 hours/month). Includes add-on options for small group coaching.
5. Leadership Team Forums: One-year structured forum program for executive teams with initial two half-day sessions followed by monthly 2-4 hour sessions. Includes professional facilitation by Junto partner.
6. Mentor Teams: Monthly meetings with curated group of six seasoned executives serving as de facto advisory board for two hours every month over one year.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Junto Institute sells emotional intelligence coaching and training services to leaders and teams of growing companies. Its product portfolio includes one-on-one Executive Coaching, multi-session Team Training, facilitated Leadership Forums, Mentor Teams, a month-to-month Membership Subscription with live roundtables and the Junto Hub community platform, and the physical Junto Emotion Wheel. All services are anchored by the proprietary Building Blocks of Emotionally Intelligent Leadership framework and delivered both in-person and remotely.

Product overview

The Junto Institute offers a platform of emotional intelligence coaching and training services for leaders and teams in growing organizations. The core offerings include Executive Coaching (one-on-one sessions with certified coaches), Team Training (13-session programs over 9-12 months), and a Membership Subscription (month-to-month access to live training, roundtables, and the online community platform called The Junto Hub). These are complemented by specialized service modules: Leadership Forums (small group executive team facilitation), Mentor Teams (advisory board-style mentorship with six seasoned executives), and Leadership Training (flexible workshop and program formats). Central to all offerings is the proprietary Building Blocks Framework—a 4-level, 16-block model covering the four domains of emotional intelligence. The company also sells physical products, primarily The Junto Emotion Wheel, a practical self-awareness tool featuring over 100 feelings in a colorful disc format, available in packs of 3, 10, 25, or 100. Services are delivered both in-person and remotely, with the subscription model offering flexible month-to-month access to live sessions, recordings, and the online community.

Differentiator

Problem solved

Functional benefit

Brands

• The Junto Emotion Wheel: A proprietary emotional intelligence tool used worldwide to start group meetings, team huddles, town halls, and hard conversations. Features over 100 feelings organized in a colorful disc style.
• Building Blocks of Emotional Intelligence
• You're a Thermostat

Products and services

• Executive Coaching One-on-one emotional intelligence coaching for leaders and executives, delivered by certified coaches including Founder Raman Chadha and Lead Coach Tony Wilkins. Sessions every 2 weeks or monthly, with a premium option combining monthly 1-hour coaching plus 1.5-hour private classes from proprietary curriculum. Focused on self-awareness, self-management, and relationship management for individual leaders.
• Team Training Team-based emotional intelligence training consisting of 13 sessions completed over 9-12 months, designed for groups of leaders and managers. Available in fully remote, hybrid, or entirely in-person formats, with live interactive sessions and real-life homework.
• Leadership Training Flexible-format team-based leadership training program with options including half-day workshops, full-day workshops, four-month immersive programs (4 hours/month), and year-long intensive programs (2 hours/month). Includes optional add-on small-group coaching.
• Membership Subscription Month-to-month subscription offering live training, live roundtables, live mentoring sessions, and access to the private Junto Hub LMS with session recordings, slide decks, session notes, and handouts. Members can upgrade, downgrade, or cancel anytime. Free trial available for live sessions.
• Leadership Forums Small, private, facilitated group forum for executive teams designed to build trust, empathy, and alignment through structured, process-driven conversations. Delivered as a one-year program with professional facilitation by a Junto partner, beginning with two half-day sessions followed by monthly 2-4 hour sessions.
• Mentor Teams Monthly meetings with a curated group of six seasoned executives who serve as a de facto advisory board for the customer company, providing direction, support, and accountability. Two-hour sessions every month over one year, facilitated by a Junto partner.
• Junto Emotion Wheel (Physical Product) Physical emotion wheel printed on 8-inch round full-color thick durable stock with matte finish, featuring over 100 feelings organized in a colorful disc style. Sold in packs of 3, 10, 25, or 100 wheels, with free shipping within U.S. ($24 flat rate outside U.S. on the 100-pack).

Quantifiable outcome

• Leaders report improved emotional intelligence applicable to work and personal life
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• GiANT Worldwide: GiANT Worldwide provides leadership development tools, coaching, and training focused on helping leaders grow self-awareness and emotional intelligence. Comparable to Junto's EI framework and Emotion Wheel approach with similar founder/leadership team target market.
• Conscious Leadership Group: Conscious Leadership Group offers executive coaching and leadership team intensives focused on emotional intelligence and conscious leadership. Closely aligned with Junto's EI framework approach and target customer of growth-company founders and leadership teams.
• BetterUp: BetterUp is the largest scaled digital coaching platform, offering 1:1 executive coaching, team coaching, and AI-driven leadership development to enterprise customers. Directly comparable to Junto's executive coaching and team training offerings, though at much larger scale and with significantly more capital.
• Reboot (formerly YSC): Reboot is a leadership coaching and team development firm working with founders and executives on emotional intelligence and conscious leadership. Direct peer to Junto in EI-focused coaching methodology and founder/executive target audience.
• CoachHub: CoachHub is a global digital coaching platform providing 1:1 executive coaching and leadership development programs to enterprises. Comparable to Junto in core coaching and team training products, but serving larger enterprise accounts with broader geographic reach.
• Vistage: Vistage operates peer advisory boards and executive coaching groups for SME CEOs and founders. Comparable to Junto's Mentor Teams and Leadership Forums offerings — both curate groups of seasoned executives to provide advisory support to growth-stage leaders.

Broad incumbents

• FranklinCovey: FranklinCovey is a long-established leadership and organizational training company offering The 7 Habits, leadership development workshops, and coaching. Comparable to Junto in the leadership development training category but operates as a broad incumbent with a much larger curriculum and global delivery network.
• DDI (Development Dimensions International): DDI is a global leadership development firm providing leadership training, assessment, and coaching services to enterprises. Comparable to Junto in leadership training and team development but at significantly larger scale and enterprise focus.
• Center for Creative Leadership: CCL is a globally recognized leadership development research and training institution offering executive education, coaching, and leadership programs. Comparable to Junto in the leadership development training category with deeper research backing and broader program offerings.
• Gallup: Gallup is a global analytics and advisory firm offering leadership coaching, CliftonStrengths-based development, and employee engagement research. Comparable to Junto in leadership development and executive coaching but at much larger scale and with proprietary strengths-based assessments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-junto-institute-for-entrepreneurial-leadership
• Instagraminstagram.com/thejuntoinstitute
• Xx.com/JuntoInst
• Facebookfacebook.com/JuntoInstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Junto Institute