Smiles Dental

What Smiles Dental does

Smiles Dental, operating as PC Smiles, is a private dental practice founded in 2008 and headquartered in Vancouver, Washington, serving individuals and families across the Pacific Northwest. The company operates eight physical office locations: six in Oregon (Milwaukie, Lebanon, Eugene, Roseburg, Riddle, and Salem) and two in Washington (Ridgefield and Vancouver). Its service portfolio spans preventative/general dentistry (cleanings, periodontal disease treatment, tooth extraction, emergency dentistry), cosmetic dentistry, restorative dentistry, and a differentiated Signature Anxiety-Free Services line designed for dentally anxious patients. The practice also offers an in-house Dental Savings Plan that extends membership-based affordability to uninsured or underinsured patients.

The business runs on a direct-to-consumer professional services model, generating revenue from patient visits across its office network. Patients are acquired through organic channels including the company website (pcsmiles.com), Facebook (PCSDental), and Instagram (pcsdental), with appointments self-booked online or by calling individual offices. Service offerings are organized as a horizontal segmentation serving all age groups, with no disclosed enterprise or B2B segments. Operational technology is limited to standard dental practice tools; no proprietary platform, APIs, AI capabilities, or third-party integrations are evidenced in the source data.

PC Smiles has been recognized as Best Dentist in both Oregon and Washington locations for multiple consecutive years, indicating durable local brand equity. The company is privately held with no disclosed venture capital, private equity, parent entity, or subsidiary relationships, suggesting founder or operator ownership. Its customer base, geographic footprint, and service mix describe a stable multi-location regional dental group rather than a high-growth venture-backed platform.

Name

Smiles Dental

Legal name

PC Smiles

Website

https://welovesmiles.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Smiles Dental (PC Smiles) is a private, multi-location dental practice operating eight offices across Oregon and Washington, serving individuals and families with general, cosmetic, restorative, and anxiety-focused dental care plus an in-house Dental Savings Plan.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• General dentistry
• Cosmetic dentistry
• Restorative dentistry
• Family dental care
• Emergency dental services

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dental Services Revenue: PC Smiles generates revenue through patient visits for dental services including general dentistry (cleanings, periodontal treatment, extractions, emergency dentistry), cosmetic dentistry, and restorative dentistry. Revenue is driven by appointment volume across its multiple Oregon and Washington office locations. The practice also offers a Dental Savings Plan suggesting a membership/prepayment option for patients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Smiles Dental (doing business as PC Smiles) operates a multi-location family dental practice delivering general dentistry (cleanings, periodontal disease treatment, tooth extraction, emergency dentistry), cosmetic dentistry, and restorative dentistry, along with Signature Anxiety-Free Services designed for nervous patients. Patients access care at one of eight Oregon and Washington offices, supported by online appointment booking, downloadable patient forms, and an in-house Dental Savings Plan.

Product overview

PC Smiles is a dental practice providing comprehensive family dentistry services across multiple locations in Oregon and Washington. The practice operates as a single unified service offering with distinct service categories including General Dentistry (with sub-services for cleanings, periodontal treatment, extractions, and emergency care), Cosmetic Dentistry, Restorative Dentistry, and specialized Signature Anxiety-Free Services. Additional offerings include a Dental Savings Plan for affordable care. The practice has been recognized as Best Dentist in both Washington and Oregon locations for multiple consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dental care including dental cleanings, periodontal disease treatment, tooth extraction, and emergency dentistry services for patients of all ages across PC Smiles' Oregon and Washington offices.
• Dental Cleanings Preventive dental cleaning services to maintain oral health and hygiene, offered as part of general dentistry at PC Smiles locations.
• Periodontal Disease Treatment Treatment services for gum disease and periodontal conditions, delivered as part of PC Smiles' general dentistry offering.
• Tooth Extraction Tooth removal services for damaged or problematic teeth, provided at PC Smiles offices.
• Emergency Dentistry Urgent dental care services for dental emergencies and acute oral health issues, available across PC Smiles locations.
• Cosmetic Dentistry Cosmetic dental services to improve the appearance of patients' smiles, offered as a distinct service line at PC Smiles offices.
• Restorative Dentistry Restorative dental treatments to repair and restore damaged or missing teeth, delivered as part of PC Smiles' service network.
• Signature Anxiety-Free Services Specialized gentle and stress-free dental experience designed for patients who feel nervous about visiting the dentist, providing a comfortable and anxiety-free care environment at PC Smiles locations.
• Dental Savings Plan In-house dental savings plan offering affordable payment options for PC Smiles dental care services, acting as a membership-based alternative for uninsured or cost-sensitive patients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• InterDent Service Corporation: Dental support organization supporting affiliated practices (including Capitol Dental Care) across multiple US states including the Pacific Northwest. Comparable as a DSO-style multi-state operator providing infrastructure to dental offices.
• Willamette Dental Group: Multi-location dental practice group headquartered in the Pacific Northwest offering general, specialty, and preventive dentistry across Oregon, Washington, and Idaho. Most directly comparable regional peer, sharing the same PNW footprint and integrated multi-specialty model.
• Gentle Dental: Multi-location dental group operating across the Pacific Northwest and broader US, offering general, cosmetic, and specialty dentistry. Closely comparable in service mix and geographic overlap with PC Smiles in Oregon and Washington.

Broad incumbents

• Pacific Dental Services: PE-supported DSO with 900+ supported practices across the US. Comparable as a large-scale dental support organization providing business infrastructure to dental offices — a benchmark for what scale-up could look like.
• Bright Now! Dental: Multi-brand dental group (Smile Brands) operating hundreds of offices offering general and specialty dentistry. Comparable service mix and DSO-supported structure, though concentrated outside the Pacific Northwest.
• Sonrava Health: National dental and orthodontic support organization operating brands such as Western Dental and Brident. Comparable as a multi-state DSO platform offering general and specialty dental services with an insurance-accepting model.
• Heartland Dental: Largest US DSO supporting 1,700+ affiliated offices with general dentistry and specialty services. Comparable DSO-backed multi-site model serving individual practitioners, though substantially larger and more geographically diversified.
• Aspen Dental: Large PE-backed DSO with 1,000+ locations nationwide offering general, cosmetic, and emergency dentistry. Comparable business model and service portfolio, though at vastly greater scale and with national rather than regional footprint.

Emerging players

• 42 North Dental: Multi-state dental group practice supporting affiliated offices primarily in the Northeast and Midwest. Comparable as a non-PE-backed group practice scaling through affiliation, similar to a potential growth path for PC Smiles.

Regional players

• Jefferson Dental & Orthodontics: Large multi-location dental group concentrated in Texas offering general and specialty dentistry. Comparable multi-site group practice model, though operating in a different geography than PC Smiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smilesdental
• Instagraminstagram.com/pcsdental
• Xx.com/mysmilesdental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smiles Dental