DoFasting
DoFasting is a Vilnius-based consumer health company that sells a personalized intermittent fasting mobile app, a Bluetooth smart scale, and proprietary supplements to adults seeking weight loss and metabolic health improvements worldwide.
- Company typePrivate
- Founded2019
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What DoFasting does
DoFasting is a Vilnius-based, privately held consumer health company founded in 2019 that markets a personalized intermittent fasting platform to adults seeking weight loss and metabolic health improvements. The core product is a mobile app that provides a virtual fasting assistant, supporting multiple fasting protocols (16:8, 20:4, OMAD, alternate-day, warrior, dubrow, leangains, water fasting), a fasting tracker, more than 5,000 curated recipes, 6-to-45-minute bodyweight workout routines, and educational content authored by an in-house team of nutritionists and a personal trainer led by Head of Nutrition & Wellness Kristina Žalnieraitė. The platform has accumulated more than 541,000 ordered plans and 300,000+ active users worldwide across at least six language localizations.
The product surface extends beyond the app into hardware and supplements. A Bluetooth-enabled DoFasting Smart Scale measures 12 body composition parameters and syncs to the app, and the company sells a proprietary glucomannan/cellulose-based Appetite Suppressant and Apple Cider Vinegar Gummies. The app was ranked #1 in the Apple App Store fitness category in 2020 and received ongoing editorial coverage in Fortune, Business Insider, and Yahoo Finance through 2026.
DoFasting monetizes through tiered app subscriptions (1-month at $37, 3-month at ~$16/mo, and 6-month at $11.50/mo, all auto-renewing), one-time hardware sales of the ~$99 smart scale, and recurring/one-time supplement sales. Distribution is direct-to-consumer via the dofasting.com storefront, iOS and Google Play stores, and an affiliate program operated on the Impact.com platform paying $20-$45 per referred sale with performance bonuses. Acquisition is product-led: users self-serve through an onboarding quiz and content/SEO-driven top-of-funnel, with affiliates handling bottom-of-funnel conversion. The company is bootstrapped with no disclosed institutional funding, operates with 11-50 employees (versus a stated 100+ professional team per the company's own materials), and has no disclosed parent company or M&A activity.
DoFasting firmographics
Firmographics- Name
- DoFasting
- Legal name
- DoFasting
- Website
- https://dofasting.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DoFasting is a Vilnius-based consumer health company that sells a personalized intermittent fasting mobile app, a Bluetooth smart scale, and proprietary supplements to adults seeking weight loss and metabolic health improvements worldwide.
- Ownership category
- akta.pro rank
DoFasting industry classification
Industry- Product category
- Health & Wellness App
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Weight Loss Coaching (Non-Clinical) (HSADAFAB)
- akta.pro secondary industries
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where DoFasting is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Markets served
DoFasting business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Operations
Revenue model
- App Subscription: Recurring subscription revenue from mobile app with tiered pricing (1-month, 3-month, 6-month plans). Plans automatically renew until cancelled.
- Smart Scale Hardware: One-time hardware sales of Bluetooth-enabled body composition scale with free shipping and 1-year warranty
- Appetite Suppressant Supplements: Recurring and one-time fiber complex supplement sales (glucomannan and cellulose) available in 1, 3, and 6-month supply packs
- Apple Cider Vinegar Gummies: One-time and recurring supplement sales of ACV gummies with vitamins B6, B12, folic acid, pomegranate, and beet juice
- Affiliate Program: Commission-based revenue from affiliate partners who promote DoFasting products, earning $20-$45 per sale with performance bonuses up to $100,000 annually for top performers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 6-month subscription plan - best value |
| Subscription | Multi-year contract | 3-month subscription plan |
| Subscription | Monthly | 1-month subscription plan |
| Unit Pricing | Pay-as-you-go | DoFasting Smart Scale |
| Unit Pricing | Multi-year contract | 6-month appetite suppressant supply |
| Unit Pricing | Multi-year contract | 3-month appetite suppressant supply |
| Unit Pricing | Monthly | 1-month appetite suppressant supply |
| Unit Pricing | Pay-as-you-go | DoFasting Apple Cider Vinegar Gummies |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
DoFasting product offering
Product offeringCore offering
DoFasting operates a subscription-based mobile application that serves as a personalized intermittent fasting assistant, providing tailored fasting plans, trackers for multiple fasting protocols, meal recipes, and workout routines. The company complements the app with a Bluetooth-enabled smart body composition scale and dietary supplements (appetite suppressant fiber complex and apple cider vinegar gummies), forming an integrated weight loss ecosystem sold direct-to-consumer.
Product overview
DoFasting offers a platform-plus-products architecture centered on its intermittent fasting app, which serves as the core product providing personalized fasting plans, tracking, 5,000+ recipes, workout routines, and educational content. The product portfolio extends to complementary hardware (DoFasting Smart Scale) that syncs body composition data to the app via Bluetooth, and dietary supplements including the Appetite Suppressant (Essential Fiber Complex with glucomannan and cellulose) and Apple Cider Vinegar Gummies. The ecosystem is designed for seamless integration between the app and smart scale for comprehensive weight loss support.
Differentiator
Problem solved
Functional benefit
Brands
- DoFasting App: The main mobile application serving as a virtual fasting assistant with fasting tracker, recipes, workouts, and educational content.
- DoFasting Smart Scale
- DoFasting Appetite Suppressant
- DoFasting BOX
- DoFasting Apple Cider Vinegar Gummies
Products and services
- DoFasting App A subscription-based mobile application serving as a personalized intermittent fasting assistant for individual consumers. Provides tailored fasting plans, a tracker supporting multiple fasting protocols (16:8, 20:4, OMAD, alternate day, warrior, dubrow, leangains, water fasting), 5,000+ recipes, workout routines, and daily educational content.
- DoFasting Smart Scale A Bluetooth-enabled smart bathroom scale that measures 12 body composition parameters (weight, BMI, BMR, body fat, visceral fat, skeletal muscle mass, bone mass, water, protein, body type, metabolic age) and syncs with the DoFasting mobile app.
- DoFasting Appetite Suppressant (Essential Fiber Complex) A scientifically formulated fiber-complex dietary supplement containing glucomannan and cellulose designed to suppress appetite and control cravings during fasting windows without breaking the fast. Sold in 1, 3, and 6-month supply packs via one-time or recurring subscription.
- DoFasting Apple Cider Vinegar Gummies Apple cider vinegar gummies enriched with vitamins B6, B12, folic acid, pomegranate, and beet juice, positioned to support metabolism and gut health as part of the DoFasting supplement line.
Quantifiable outcome
- Users can expect to lose 1-2 pounds per week based on study data from users who used the app 5+ days per week
- +3 more outcomes
Companies that use DoFasting
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
DoFasting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
DoFasting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Impact (Affiliate Platform)coreDoFasting uses Impact.com's affiliate platform for managing their affiliate program. The partnership enables tracking of affiliate referrals, commission payments, and campaign management. Affiliates join through Impact.com to promote DoFasting products and earn commissions.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
DoFasting competitors and assessment
Company assessmentDirect peers
- Noom: Noom is a subscription-based weight loss coaching app combining psychology-based behavior change with food/exercise tracking. It targets the same weight-loss consumer segment as DoFasting with a higher-touch (and higher-priced) coaching model.
- Lose It!: Lose It! is a calorie-counting and weight-loss app with a freemium subscription model and barcode scanning features. It targets similar weight-loss consumer use cases and competes on overlapping features like food logging and goal tracking.
- MyFitnessPal: MyFitnessPal is one of the largest nutrition and calorie tracking apps globally. While broader than intermittent fasting, it competes for the same horizontal persona of weight-conscious consumers and offers an overlapping premium subscription model.
- BetterMe: BetterMe is a direct head-to-head competitor offering a weight-loss app, smart scale, and supplement ecosystem targeting similar consumer segments. Both companies operate a similar platform-plus-products DTC model with global distribution.
- Zero (Zero Fasting): Zero is one of the leading dedicated intermittent fasting tracker apps. It directly competes with DoFasting for the same intermittent fasting user base, offering fasting timers, education content, and a subscription premium tier.
- Fastic: Fastic is an intermittent fasting app offering fasting tracking, meal logging, and weight insights. It targets the same consumer persona (adults seeking weight loss through IF) with comparable subscription pricing.
- LIFE Fasting: LIFE Fasting is a popular intermittent fasting app with a community focus and free/premium tier structure. It directly competes with DoFasting's fasting tracker and education features.
- Simple (Simple Life App): Simple is an intermittent fasting app focused on habit-building with fasting schedules, calorie tracking, and educational content. It directly competes for the same horizontal health-and-wellness consumer segment.
Others
- Withings: Withings is a connected health hardware maker (smart scales, watches, sleep mats) that integrates with health apps. It is adjacent/complementary rather than directly competitive, enabling the same ecosystem of connected weight-tracking that DoFasting's smart scale targets.
Broad incumbents
- WW International (Weight Watchers): WW is the established incumbent in the weight-loss category, with a brand legacy spanning decades and a broad portfolio including app, coaching, and food products. It overlaps with DoFasting's weight-loss consumer base but serves a much wider portfolio of offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DoFasting social profiles
Digital presenceDoFasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoFasting leadership team
Management profileNumber of profiles
Profiles2 records
DoFasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoFasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoFasting
What does DoFasting do?
DoFasting operates a subscription-based mobile application that serves as a personalized intermittent fasting assistant, providing tailored fasting plans, trackers for multiple fasting protocols, meal recipes, and workout routines. The company complements the app with a Bluetooth-enabled smart body composition scale and dietary supplements (appetite suppressant fiber complex and apple cider vinegar gummies), forming an integrated weight loss ecosystem sold direct-to-consumer.
Is DoFasting a public or private company?
DoFasting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DoFasting founded?
DoFasting was founded in 2019. It employs 11 to 50 people.
Where is DoFasting based?
DoFasting is headquartered in Vilnius, Lithuania, in the Europe region.
How does DoFasting make money?
Five revenue lines are on record. App Subscription is the primary driver. The others are smart Scale Hardware, appetite Suppressant Supplements, apple Cider Vinegar Gummies and affiliate Program.
Who are DoFasting's main competitors?
Direct peers on record are Noom, Lose It!, MyFitnessPal, BetterMe, Zero (Zero Fasting), Fastic, LIFE Fasting and Simple (Simple Life App). Withings is listed as an others. WW International (Weight Watchers) is listed as a broad incumbent.
Does DoFasting have an API?
No public API is recorded for DoFasting.
What industry is DoFasting in?
DoFasting's product category is Health & Wellness App. Its primary akta.pro industry code is HSADAFAB, Weight Loss Coaching (Non-Clinical), with a secondary code of HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance). Its NAICS code is 812191 and its SIC code is 7372.