Coral Club

What Coral Club does

Coral Club is a privately held direct-selling health and wellness company that manufactures and markets vitamins, minerals, dietary supplements, beauty products, and detox solutions. Founded in 1998/1999 and headquartered in Las Vegas, the company has operated for over 27 years and employs between 251 and 500 people. Its product catalog spans mineral supplements (Coral-Mine, Coral Magnesium), collagen (Promarine Collagen Peptides), superfoods (Premium Spirulina, Chlorella Tablets), herbal formulations (Pau D'Arco with Selenium, Griffonia, Evening Formula), specialty items (Lipostick Fit, Silver Gel), oral care (Coralbrite Toothpaste), and bundled detox programs (Coral Detox Plus). Coral Club is a member of the Direct Selling Association and adheres to its Code of Ethics.

The company sells through a direct-to-consumer model combining an e-commerce storefront at coralclub.us with native iOS and Android mobile applications, plus a registered distributor/member network supported by a "Special Club Member" loyalty pricing tier. Order fulfillment is centralized in a German distribution hub, with shipping available to 100+ countries and storefronts localized in English, Spanish, and Russian. Marketing is executed through email newsletters, seasonal promotional discounts (10%–25%), community events, and earned media coverage in outlets such as Bloomberg, Yahoo Finance, Apple News, and the Chicago Journal.

Pricing is unit-based across individual SKUs (ranging from approximately $15 to $200 USD), with tiered discounts for larger packs and additional reductions for loyalty members. The revenue mix combines one-time product sales, loyalty/membership-driven repeat purchases, and distributor purchases for personal use or downstream resale. Ownership structure, revenue figures, management team, and external funding are not disclosed in the available source material, representing material information gaps for prospective investors.

Name

Coral Club

Legal name

Coral Club

Website

https://us.coral.club

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Coral Club is a Las Vegas-based, privately held direct-selling wellness company that manufactures and sells dietary supplements, vitamins, minerals, beauty products, and detox solutions to consumers in 100+ countries via e-commerce, mobile apps, and a distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct sales of health supplements, beauty products, and wellness items through e-commerce platform and mobile app. Products include Coral-Mine mineral supplements, Promarine Collagen, detox solutions, spirulina, chlorella, and personal care items.
2. Loyalty/Membership Program: Registered members receive Special Club Member prices and access to exclusive discounts and benefits, creating recurring engagement and purchases.
3. Distributor Network: The company operates a direct selling model with distributors who purchase products for resale or personal use, as evidenced by DSA membership and 'Opportunities' section on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Coral Club manufactures and sells a portfolio of dietary supplements, mineral supplements, herbal supplements, marine collagen products, detox programs, and personal care items directly to consumers through its e-commerce website, mobile apps, and a distributor/member network. The company ships globally from a German distribution hub to over 100 countries, with a registered-member loyalty program providing exclusive pricing and benefits.

Product overview

Coral Club is a direct-selling health and wellness company offering a comprehensive portfolio of dietary supplements, personal care products, and a mobile application. The product lineup includes mineral supplements (Coral-Mine, Coral Magnesium), herbal supplements (Pau D'Arco with Selenium, Griffonia, Evening Formula), superfoods (Premium Spirulina, Chlorella Tablets), collagen products (Promarine Collagen Peptides), detox programs (Coral Detox Plus), specialty formulations (Silver Gel, Lipostick Fit), and oral care (Coralbrite Toothpaste). Products are sold through a direct sales model with a loyalty program, and customers can manage orders via the Coral Club mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Coral-Mine Coral-derived mineral supplement in sachet form designed to support overall health. Sold as 3x10 sachets at $21.00–$26.25 USD.
• Promarine Collagen Peptides Marine-based collagen peptide supplement for skin and body health. Sold as 3 boxes of 10 bottles at $160.00–$200.00 USD.
• Coral Detox Plus Comprehensive detox program kit containing 6 products designed to support body cleansing and detoxification. Sold as a set of products at $122.00–$152.50 USD.
• Lipostick Fit Single-serving stick supplement for body fitness support. Contains 15 sticks at 15 ml each, priced at $19.00–$23.80 USD.
• Pau D'Arco with Selenium Herbal supplement in vegetable capsule form combining Pau D'Arco and Selenium. Sold as 90 capsules at $15.00–$18.75 USD.
• Premium Spirulina Spirulina superfood supplement in tablet form. Sold as 200 tablets at $25.00–$31.25 USD.
• Chlorella Tablets Chlorella superfood supplement in tablet form. Sold as 180 tablets.
• Coralbrite Toothpaste Oral care toothpaste. Sold as 80g tube.
• Silver Gel Topical gel supplement. Sold as 1.5 fl. oz. at $16.00–$20.00 USD.
• Evening Formula Capsule supplement designed for evening use. Sold as 60 capsules at $18.00–$22.50 USD.
• Griffonia Herbal supplement in capsule form.
• Coral Magnesium Mineral supplement in capsule form containing magnesium. Sold as 90 capsules.
• Coral Club Mobile App Mobile application for iOS and Android that allows users to place orders and manage their personal accounts directly from their phone.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Direct Selling Association (DSA)coreOthersCoral Club is a proud member of the Direct Selling Association and adheres to the DSA Code of Ethics. The company provides contact information for consumer complaints escalation to DSA. This membership indicates compliance with industry standards for direct selling practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nu Skin Enterprises: Direct-selling company with nutrition and anti-aging product lines distributed through a global network of sales representatives — comparable distribution model and overlap on marine/collagen-style beauty-from-within SKUs.
• Herbalife: Global direct-selling nutrition and supplement company using an MLM-style distributor network to sell vitamins, protein, and wellness products worldwide — closely mirrors Coral Club's GTM motion and product categories.
• Shaklee: Direct-selling wellness company offering vitamins, supplements, and personal care products via independent distributors — closely comparable business model and product categories to Coral Club.
• USANA Health Sciences: Direct-selling nutritional supplement company selling vitamins, minerals, and personal-care products through a global distributor network with an accompanying mobile app — strong functional overlap with Coral Club.
• Amway: One of the largest direct-selling companies globally, with a substantial nutrition and beauty supplement portfolio sold through independent distributors — same channel model and overlapping product set as Coral Club.
• LifeVantage: Direct-selling health and wellness company focused on nutrigenomics and supplements — comparable GTM and product overlap with Coral Club's supplement portfolio.
• Mannatech: MLM-style direct seller of glyconutritional and wellness supplements — similar model of distributor-led sales of proprietary nutritional formulations.
• Nature's Sunshine Products: Direct-selling herbal and nutritional supplement company with a global distributor network — overlapping product categories (herbal, mineral, detox) and channel structure with Coral Club.
• Forever Living Products: Global MLM distributor of aloe vera-based nutritional and personal care products across 100+ countries — comparable international direct-selling footprint and supplement focus.
• Jeunesse Global: Direct-selling youth/longevity and wellness brand with anti-aging nutritional supplements distributed through a global MLM-style network — comparable premium supplement positioning and channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Coralclub_NoAm
• Facebookfacebook.com/coralclubnorthamerica
• LinkedInlinkedin.com/company/coral-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coral Club