What Hydrobuilder Holdings does

Hydrobuilder Holdings is a privately held omni-channel platform serving the U.S. controlled environment agriculture (CEA) and specialty hydroponics industry, operating an integrated portfolio of eight brands formed through six acquisitions between December 2020 and January 2022. The company's commercial pillar, Elevated Equipment Supply, anchors distribution for licensed cultivators and extraction operators from a flagship 85,000-square-foot Los Angeles warehouse and additional 45,000-square-foot facilities in Michigan and Oklahoma; its consumer pillar combines Hydrobuilder.com (an e-commerce storefront offering 25,000+ grower-tested supplies with nationwide delivery), GreenCoast Hydroponics (the second-largest U.S. hydroponics retailer), Way to Grow (five Colorado locations), and New England Hydroponics (five Massachusetts and Maine locations plus one warehouse).

Name

Hydrobuilder Holdings

Legal name

Hydrobuilder Holdings Group, Inc.

Website

https://hbhold.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Hydrobuilder Holdings is a private omni-channel platform serving U.S. controlled environment agriculture through e-commerce, 12+ retail hydroponic stores, regional warehouses, and proprietary nutrient and grow-media brands, targeting both commercial cultivators and hobbyist growers.

Ownership category

akta.pro rank

Product category

Hydroponics & Controlled Environment Agriculture Supplies

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)

akta.pro primary industry

Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)

Keywords

• Hydroponics supplies
• Controlled environment agriculture
• Commercial cultivation equipment
• Specialty agriculture distribution
• CEA retail platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Online sales of over 13,000 products from 50+ vendors through Hydrobuilder.com, serving commercial growers and hobbyists
2. Retail Sales: Sales through 12 retail hydroponic/gardening centers focused on serving hobbyists, growers, and cultivators
3. Warehouse/Distribution Direct Sales: Regional distribution centers function as warehouse, distribution and fulfillment centers for directing products to commercial customers using company owned delivery trucks and third-party logistics
4. Commercial Services (Elevated): Tech-enabled services combining diagnostics, analysis, system design, and ongoing operational support for commercial cultivators
5. Proprietary Brand Products: Sales of proprietary brands including nutrients (HGV), grow media (NovaGrow), and commercial cultivation supplies (HBX)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hydrobuilder Holdings is an omni-channel platform that supplies hydroponics, controlled environment agriculture (CEA), and specialty agriculture equipment and supplies to commercial and hobbyist growers. Through e-commerce (Hydrobuilder.com), retail hydroponic/gardening centers, and regional warehouse distribution, the company offers 25,000+ grower-tested products across proprietary brands (HGV nutrients, NovaGrow media, HBX supplies) and curated third-party vendor products, complemented by tech-enabled commercial services including diagnostics, system design, and AI-enabled precision growing through GrowCloud.

Product overview

Hydrobuilder Holdings operates as a multi-brand platform serving the controlled environment agriculture (CEA) industry through integrated supply, services, and grow intelligence solutions. The portfolio spans e-commerce (Hydrobuilder.com with 25,000+ supplies), commercial cultivation services (Elevated with diagnostics and system design), proprietary nutrients (HGV and HBX brands), grow media (NovaGrow/NovaCoir), retail operations (GreenCoast and Way to Grow), and AI-enabled grow intelligence (GrowCloud). The company serves the entire spectrum from hobbyist to large commercial growers through online, retail, and warehouse direct channels.

Differentiator

Problem solved

Functional benefit

Brands

• Elevated: Tech-enabled services combining diagnostics, analysis, system design, and ongoing operational support for operators seeking deeper commercial partnership.
• Hydrobuilder.com
• HGV
• HBX
• NovaGrow
• GreenCoast
• Way to Grow
• GrowCloud

Products and services

• Elevated Tech-enabled commercial services combining diagnostics, analysis, system design, and ongoing operational support for commercial cultivation operators seeking deeper commercial partnership.
• Hydrobuilder.com E-commerce store for growers offering 25,000+ grower-tested supplies, a robust learning center, and reliable nationwide delivery serving all 50 states.
• HGV Nutrients Science-backed precision nutrient and water-conditioning blends for commercial agriculture and home gardeners; time-tested proprietary nutrient formula with three decades of commercial use.
• HBX Reliable, everyday cultivation essentials engineered for ease and efficiency, providing tools commercial growers can trust.
• NovaGrow (NovaCoir) Premier quality, lab-verified grow media for commercial growers. The flagship NovaCoir product line delivers coco solutions for stronger plants, better yields, and healthier harvests.
• GreenCoast Hydroponic garden centers connecting growers with top products, expert advice and a community committed to helping achieve the best harvest; 10+ retail locations across California, Las Vegas, Portland and other markets.
• Way to Grow Colorado-based retail grow supply center across five locations offering premium aeroponic, hydroponic and greenhouse products with expert advice.
• GrowCloud Grow intelligence division providing operating data and infrastructure systems for AI-enabled precision growing across commercial cultivation operations.

Quantifiable outcome

• HGV allows consistent production of top-tier flower without sacrificing yield
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VidawoolcoreTechnology or Integration · 10 March 2026Partnership for high-consistency rockwool grow media engineered for uniform hydration and aggressive root development, available from propagation through flower for dependable, scalable yields.
• AroyacoreTechnology or Integration · 10 March 2026Sensor and irrigation controllers partnership providing cultivation analytics platform that unifies sensors, irrigation data, and crop-steering dashboards to deliver real-time insights and measurable productivity gains.
• Wizard TreesminorStrategic or Co-development Partner · 13 February 2026HGV Nutrients partnership with Wizard Trees, one of the most recognized names in modern cannabis cultivation, reflecting shared commitment to performance, quality, and pushing cultivation craft forward.
• Surna Cultivation TechnologiescoreStrategic or Co-development Partner · 29 November 2022Non-equity strategic alliance combining Surna's CEA systems engineering and technologies (HVACD products, MEP design services) with Hydrobuilder Holdings' facility programming and cultivation product catalog to create a one-stop-shop for cultivation companies.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Surna Cultivation Technologies: Designer and supplier of CEA environmental systems (HVACD, MEP engineering) for cultivation facilities. Strategic alliance partner with Hydrobuilder, serving the same commercial cultivator customer base with complementary engineering and facility-design services.
• Hydrofarm Holdings Group, Inc. Independent manufacturer and distributor of hydroponics equipment and supplies for controlled environment agriculture. Directly comparable to Hydrobuilder's mix of proprietary products (HGV, HBX, NovaGrow) and distribution across branded and private-label SKUs.
• GrowGeneration Corp. Largest publicly traded specialty retailer of hydroponic and organic gardening products in North America, operating a network of hydroponic garden centers and e-commerce. Closest direct competitor to Hydrobuilder's GreenCoast, Way to Grow, and Hydrobuilder.com retail/online model.
• Mars Hydro: LED grow lighting and hydroponic equipment manufacturer and direct-to-consumer retailer. Competes with Hydrobuilder's lighting and equipment assortment, especially in online/hobbyist channels.
• AM Hydro: Commercial hydroponic growing systems and equipment provider focused on high-density NFT and Dutch bucket systems for licensed cultivators. Overlaps with Hydrobuilder's commercial cultivation equipment assortment and serves a similar enterprise customer profile.
• AeroGarden: Consumer indoor gardening and hydroponic appliance brand sold through retail and online. Comparable to Hydrobuilder's hobbyist/home-grower channel and competes for share of consumer-facing indoor gardening shelf space.
• FoxFarm Soil & Fertilizer Company: Cultivation nutrients and soil brand widely distributed through hydroponic retail and garden centers. Comparable to Hydrobuilder's HGV and NovaGrow proprietary lines and competes for shelf space in Hydrobuilder's owned retail banners and online marketplaces.

Broad incumbents

• Scotts Miracle-Gro Company: Public consumer lawn-and-gardening products company that historically owned and divested Hawthorne Gardening. Sets the strategic template and capital scale that any hydroponics consolidator must compete against in the broader specialty gardening category.
• Hawthorne Gardening Company: U.S. market leader in hydroponics and indoor gardening supplies (combining General Hydroponics, Gavita, Botanicare, Vermicrop, and Hawthorne brands), originally a Scotts Miracle-Gro subsidiary and now part of Solis Capital. Directly competes with Hydrobuilder across nutrients, lighting, and equipment but with deeper R&D and brand-direct reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hydrobuilder-holdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydrobuilder Holdings