What AROYA does

AROYA by Addium Inc. is a privately held cannabis production technology company founded in 2019 and headquartered in Pullman, WA, with a German subsidiary (Addium GmbH) supporting EU operations. The company sells an AI-powered irrigation and cultivation management platform to licensed commercial cannabis growers, pairing purpose-built hardware sensors — most notably the TEROS ONE substrate sensor, which captures 70 million data points daily — with proprietary AI software modules: SUBSTRAIT for root-zone analysis, AUTOMAIT for autonomous irrigation, CULTIVAIT for substrate-climate balancing, and IRRIGAIT for fine-tuned irrigation control. The newest addition, AROYA AI (announced April 2026), functions as a "second brain" for growers, scanning multiple facilities for anomalies and surfacing actionable insights without data leaving grower control.

The company monetizes through three revenue streams: tiered annual subscriptions priced by canopy size (small boutique under 5,000 sqft up to large commercial 75,000–100,000 sqft), hardware sales of proprietary sensors (TEROS ONE, CLIMATE ONE, pH, DLI, drip/drain, moisture analyzer, AROYA NOSE wireless network), and professional crop consulting services. Its primary customer segment is commercial cannabis cultivators in the United States, with named enterprise accounts spanning Oregon, Arizona, Washington, Nevada, California, Maine, New York, and North Carolina. Distribution is direct-sales-led with enterprise field sales for large operators, inside sales for smaller accounts, and a marketing mix built on content (Office Hours Live and Corner Office podcasts, downloadable guides, ROI calculator), webinars, and social-impact programs (Cookies University, Freedom Grams). The company claims more top-tier cannabis operations run on AROYA than any other platform, supported by 51–100 employees and customer-reported outcomes ranging from 20% yield improvement to a 256% revenue increase over two years.

Name

AROYA

Legal name

AROYA by Addium Inc.

Website

https://aroya.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

AROYA by Addium Inc. provides an AI-powered irrigation and cultivation management platform paired with proprietary hardware sensors to licensed commercial cannabis growers in the United States and the EU. It sells tiered subscriptions by canopy size, sensor hardware, and crop consulting services.

Ownership category

akta.pro rank

Product category

Cannabis Cultivation Software

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Irrigation Scheduling & Water Optimization Analytics (AFABAMAG)

akta.pro secondary industries

Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI)

Keywords

• Cannabis cultivation software
• Irrigation automation platform
• Precision agriculture sensors
• Substrate monitoring technology
• AI crop steering

Headquarters

HQ city

Pullman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Platform Subscription: Subscription-based SaaS model with pricing tiers based on canopy size (small boutique, medium craft, large commercial). Includes access to AI-powered irrigation platform, monitoring dashboard, and cultivation insights. Pricing tiers referenced as '2025 pricing tiers by canopy size'.
2. Hardware Sales: Sale of proprietary sensors including TEROS ONE substrate sensor, CLIMATE ONE aspirated climate station, pH sensor, drip and drain sensors, DLI sensors, moisture analyzers, and wireless network equipment.
3. Professional Services: Crop consulting services, cultivation expert consultations, and personalized optimization sessions offered as part of the AROYA ecosystem.
4. Subscription & Startup Costs: Subscription costs applied by canopy tier with assumed approximately 5.2 harvests/year (9-10 week flower cycles). Startup costs included in ROI calculations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

AROYA by Addium is an AI-powered cannabis cultivation platform that combines a SaaS irrigation intelligence system with proprietary substrate and climate sensors to deliver autonomous irrigation, real-time root-zone monitoring, and data-driven yield optimization for licensed commercial cannabis growers. The offering includes the AROYA Platform subscription bundled with hardware sensors (TEROS ONE, CLIMATE ONE, pH, DLI, drip/drain, moisture analyzers, and the AROYA NOSE wireless network), supported by AI modules (SUBSTRAIT, AUTOMAIT, CULTIVAIT, IRRIGAIT) and crop consulting services.

Product overview

AROYA by Addium is an AI-powered cultivation management platform for commercial cannabis growers. The platform consists of the AROYA core platform combined with four AI modules: SUBSTRAIT for root zone insights, AUTOMAIT for autonomous irrigation, CULTIVAIT for climate-substrate balance, and IRRIGAIT for fine-tuned irrigation controls. The platform connects to a suite of purpose-built sensors including the TEROS ONE substrate sensor, CLIMATE ONE climate station, pH sensor, Drip and Drain sensors, DLI sensor, Moisture Analyzer, and AROYA NOSE wireless network. Additional offerings include free calculators (ROI, VPD, Irrigation), Crop Consulting services, Drying solutions, and educational content through podcasts (Office Hours, Corner Office) and downloadable guides. The platform enables autonomous irrigation, real-time monitoring, and data-driven cultivation optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• AROYA Platform
• TEROS ONE Substrate Sensor
• CLIMATE ONE Aspirated Climate Station
• Drip and Drain Sensors
• AROYA pH Sensor
• Day Light Integral (DLI) Sensor
• AROYA NOSE Wireless Network
• Moisture Analyzer
• Crop Consulting

Quantifiable outcome

• 21% revenue increase in first year, 72% in second year
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Cookies UniversitycoreStrategic or Co-development Partner · 1 January 2024Social equity education partnership with Cookies brand. AROYA sponsors Cookies University - an immersive two-month program offering free training on cannabis supply chain to those most harmed by the drug war. AROYA's Director of Applied Technology delivers instruction covering plant science, cultivation, and crop steering. Each student receives partial scholarship, SOLUS three-in-one sensor, and deep dive into data-driven cultivation.
• CookiescoreStrategic or Co-development Partner · 1 January 2023Strategic partnership with Cookies cannabis brand for the Cookies University social equity education program. AROYA develops curriculum and provides instruction on science-based cultivation and crop steering at Cookies' OneLog Campus in Humboldt, California.
• GABY Inc.coreStrategic or Co-development PartnerCo-founder of Freedom Grams initiative - a not-for-profit cannabis brand where each pack comes in exact amounts that people are in prison for. All proceeds go to Last Prisoner Project for cannabis criminal justice reform.
• Last Prisoner ProjectcoreGTM or Marketing PartnerNon-profit beneficiary of Freedom Grams initiative. Organization dedicated to cannabis criminal justice reform, aiding in release of nonviolent cannabis prisoners. AROYA, GABY Inc., and Last Prisoner Project co-founded this initiative.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TrolMaster: TrolMaster is a direct competitor offering environmental controllers and sensors for indoor cannabis and hydroponic cultivation. Both companies target commercial growers with hardware-plus-software monitoring and control systems, making them the closest head-to-head competitor to AROYA in the cannabis-specific precision cultivation space.
• Argus Controls: Argus Controls provides horticultural control systems for greenhouses and indoor cultivation facilities, with significant cannabis exposure. Like AROYA, Argus integrates sensors, climate and irrigation control, and cultivation management software for commercial-scale operations, serving as a direct peer in precision horticulture.
• Semios: Semios is a precision agriculture platform specializing in tree crops, almonds, and cannabis, providing sensor networks, climate monitoring, and pest management. The company's cannabis vertical directly overlaps with AROYA in combining IoT sensors with data-driven cultivation insights for licensed cultivators.
• Surna Cultivation Technologies: Surna designs and manufactures climate control and air handling solutions specifically for indoor cannabis cultivation. Surna competes with AROYA in the cannabis environmental control space, though with a focus on HVAC infrastructure rather than substrate-level irrigation and AI.

Broad incumbents

• Priva: Priva is a global incumbent in horticultural and greenhouse automation, offering climate, irrigation, and energy management systems. While not cannabis-specialized, Priva competes for the same high-value commercial greenhouse and indoor cultivation customers that AROYA targets with its cannabis-specific AI platform.

Emerging players

• CropX: CropX is a soil-sensor and irrigation analytics platform focused on broad-acre and specialty agriculture. While primarily field-crop focused, CropX's soil moisture and irrigation optimization technology overlaps with AROYA's substrate monitoring and water analytics capabilities in adjacent precision agriculture applications.
• Sensoterra: Sensoterra manufactures wireless soil moisture sensors for agriculture, landscaping, and horticulture. While primarily outdoor-focused, its soil moisture sensing and irrigation scheduling technology overlaps with AROYA's TEROS ONE substrate sensor capabilities in irrigation decision support.
• 30MHz: 30MHz is a horticulture data platform combining wireless sensors with analytics dashboards for greenhouses and indoor farms. Like AROYA, it serves commercial cultivators with sensor-driven environmental monitoring, though with a broader horticultural focus beyond cannabis.

Others

• Grodan: Grodan is a leading supplier of stone wool substrate products used in horticulture and cannabis cultivation. While not a direct competitor, Grodan's substrates are commonly paired with precision irrigation systems like AROYA's, making it an ecosystem partner in the cannabis cultivation value chain.
• Confident Cannabis: Confident Cannabis provides compliance, lab testing, and supply chain software for licensed cannabis operators. While focused on compliance rather than cultivation, it serves the same commercial cannabis operator customer base as AROYA and represents an adjacent technology vendor in the cannabis stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AROYA

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AROYA