What Roofed Right America does

Roofed Right America is a commercial roofing contractor founded in 2006 and headquartered in Milwaukee, Wisconsin, specializing in flat and low-slope roofing systems for commercial, industrial, institutional, and government properties. The platform installs, repairs, replaces, maintains, inspects, and waterproofs roofs using TPO, EPDM, PVC, modified bitumen, fluid-applied, and green roofing membranes, and offers integrated commercial solar panel installation and 24/7 emergency repair. Its named enterprise customers include Campbell's, Home Depot, Harley-Davidson, Navistar, MATC, DOT, Coakley Brothers, and Chicago Lighthouse, indicating multi-vertical reach across food & beverage, retail, manufacturing, transportation, education, government, real estate, and non-profit end markets.

The business operates on a project-based, quote-driven commercial contracting model: full flat-roof replacement on an average-sized commercial building ranges from roughly $87,000 in Saginaw, TX to $672,000 in Milwaukee, WI, with financing offered through People's State Bank at 8.5-9.5% APR for WI/IL customers. The go-to-market motion is enterprise field sales with free quote requests via phone (855-396-ROOF) and web forms, supported by NRCA-certified technicians, manufacturer certifications from GAF, Johns Manville, and Versico, infrared moisture-scanning inspections, and a 4.8-star Google rating across 116+ reviews. There are no software products, APIs, or proprietary AI/ML systems; the technology stack is the field workforce, certified installation practices, and the warranty relationships with material manufacturers.

In early 2023, Roofed Right America partnered with Kansas City-based private equity firm Great Range Capital, shifting the company's trajectory from a regional Wisconsin operator to a national roll-up platform. Since the partnership, RRA has completed four acquisitions: Diamond Roofing Systems (Northeast Ohio) and Upstate Roofing & Painting (Rochester, NY) in 2023, B&M Roofing of Colorado in July 2025, and Eagle Rivet Roof Services (Massachusetts/Connecticut, founded 1919) in October 2025. The platform now operates five retained brands across company-owned regional offices in Milwaukee, Saginaw TX, and Clifton NJ, serving the contiguous 48 U.S. states with Alaska and Hawaii as the only explicitly excluded markets.

Name

Roofed Right America

Legal name

Roofed Right America LLC

Website

https://roofedright.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Roofed Right America is a commercial roofing contractor founded in 2006 that installs, repairs, and replaces flat and low-slope roofing systems for enterprise, institutional, and government clients across eight U.S. states. Backed by Great Range Capital since 2023, the platform has acquired four regional roofing brands to scale nationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Roofing Services: Project-based revenue from commercial roof installation, repair, replacement, maintenance, and inspection services. Pricing varies by roof size, material type (TPO, EPDM, PVC, bitumen, metal), and geographic location. Services are quoted per project with free estimates provided.
2. Solar Panel Installation: Additional revenue stream from integrating solar panels with commercial roofing systems, providing sustainability upgrades as an add-on service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Roofed Right America is a commercial roofing contractor that installs, repairs, replaces, maintains, and inspects flat and low-slope roofing systems (TPO, EPDM, PVC, modified bitumen, fluid-applied, and green roofing) for commercial and industrial properties. The company also integrates solar panel installations with commercial roofing systems and offers emergency repair and financing services across the United States.

Product overview

Roofed Right America is a national commercial roofing platform that operates as a unified brand with multiple acquired regional roofing companies. The core offering includes commercial flat roofing services (repair, replacement, maintenance, inspections, waterproofing, and solar panel installation) delivered through company-owned locations in Wisconsin (HQ), Texas, and New Jersey, plus partner brands Diamond Roofing Systems (Ohio), Upstate Roofing & Painting (New York), B&M Roofing (Colorado), and Eagle Rivet (Massachusetts/Connecticut). The platform specializes in flat and low-slope roofing systems using materials including TPO, EPDM, PVC, bitumen, fluid-applied, and green roofing. Additional services include emergency roof repair, roof financing, and infrared inspections.

Differentiator

Problem solved

Functional benefit

Brands

• Upstate Roofing & Painting: Commercial roofing and commercial finishing services including interior and exterior painting, wallcovering installation, and wood finishing. Located in Rochester, NY serving New York markets.
• Diamond Roofing Systems
• B&M Roofing
• Eagle Rivet Roof Service Corporation

Products and services

• Commercial Roof Replacement Complete commercial roof replacement services using premium materials for businesses and facility managers with aging or damaged roofing systems.
• New Construction Roofing Roofing installation services for new commercial construction projects.
• Commercial Roof Repair Expert repair services addressing leaks, damage, and other issues to restore integrity of commercial roofs and prevent further deterioration.
• Commercial Roof Maintenance Regular inspections, cleaning, and preventative maintenance to extend the life of commercial roofing systems and prevent costly repairs.
• Commercial Roof Inspections Thorough roof inspections using advanced infrared scanning technology to detect moisture intrusion, membrane wear, and structural concerns.
• Commercial Solar Panel Installation Seamless integration of solar panels with commercial roofing systems to enhance sustainability and reduce energy costs.
• Emergency Roof Repair 24/7 rapid-response roof repair service that secures leaks and storm damage fast, minimizing downtime and protecting properties from further loss.
• Commercial Roof Financing Commercial roof financing available with APRs between 8.5% and 9.5% for WI and IL customers through People's State Bank.
• Upstate Roofing & Painting Acquired brand serving commercial properties in Rochester and the surrounding New York markets with roofing and commercial finishing capabilities including roof replacement, repair, maintenance, new construction, and interior/exterior commercial painting.
• Diamond Roofing Systems Acquired commercial and industrial roofing company serving Northeast Ohio and Western Pennsylvania. Specializes in commercial roof repair, replacement, maintenance, inspections, and solar panel installation, with TPO and EPDM flat roofing expertise.
• B&M Roofing Acquired Colorado-based roofing company serving businesses from Frederick location throughout Denver Metro Area and Colorado Front Range. Specializes in flat roofing systems, metal roofing, TPO, EPDM, PVC, commercial roof repair, replacement, inspections, maintenance, emergency service, architectural sheet metal, siding, gutters, and skylights.
• Eagle Rivet Roof Service Corporation Acquired long-standing commercial roofing company serving Massachusetts, Connecticut, and the greater New England region. Supports commercial clients with roof repair, planning, budgeting, waterproofing, roof design, green roof retrofitting, metal roofing, and other specialized roofing services.

Quantifiable outcome

• Roof lifespan of decades with proper maintenance for most commercial flat roofs installed.
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship.

• Upstate Roofing & PaintingflagshipOthersPartner brand serving commercial properties in Rochester and surrounding New York markets. Provides commercial roof replacement, repair, maintenance, new construction roofing, plus interior/exterior commercial painting, wallcovering installation, and wood finishing services.
• Diamond Roofing SystemsflagshipOthersPartner brand serving Northeast Ohio and Western Pennsylvania from Akron and Warren locations. Specializes in commercial roof repair, replacement, maintenance, inspections, and solar panel installation with TPO and EPDM flat roofing expertise.
• B&M RoofingflagshipOthersPartner brand acquired in July 2025, serving Colorado businesses from Frederick location. Specializes in flat roofing systems, metal roofing, TPO, EPDM, PVC, commercial roof repair/replacement/inspections/maintenance, emergency service, architectural sheet metal, siding, gutters, and skylights.
• Eagle Rivet Roof Service CorporationflagshipOthersPartner brand acquired in October 2025, serving Massachusetts, Connecticut, and greater New England from Waltham, MA and Bloomfield, CT locations. Founded in 1919, providing commercial roof repair, planning, budgeting, waterproofing, roof design, green roof retrofitting, and metal roofing services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CentiMark Corporation: Large national commercial roofing and flooring services provider with broad enterprise footprint. Comparable in scale, service breadth, and enterprise customer orientation.
• Tremco Roofing: Established manufacturer-affiliated commercial roofing services provider with national reach. Comparable on commercial low-slope roofing systems and warranty-backed installations.
• Tecta America: Largest commercial roofing contractor in the U.S., offering installation, repair, and maintenance across all major systems nationwide. Direct strategic and operational peer given shared national flat-roofing contractor model.

Direct peers

• Flynn Group (Roofing Division): Major North American roofing contractor serving commercial clients with installation, repair, and maintenance across TPO, EPDM, and metal systems. Direct peer on capability mix and customer base.
• Greenwood Industries: Commercial/industrial roofing and sheet metal contractor serving large facilities across multiple states. Comparable on commercial flat-roofing specialization and enterprise customer focus.
• Nations Roof: National commercial roofing contractor with mobile service crews serving 50+ U.S. markets. Comparable in multi-state commercial focus and service offering mix (repair, replacement, maintenance).
• Bone Dry Roofing: Regional commercial and residential roofing contractor with multiple U.S. locations. Comparable on multi-market field-sales model and service portfolio breadth.
• Roofing Corp of America: PE-backed commercial roofing roll-up platform executing a similar multi-state acquisition strategy. Closest comparable on business model, GTM, and PE-backed consolidation playbook.
• Baker Roofing Company: Multi-state commercial and residential roofing contractor serving the Southeast U.S. Comparable on service lines (repair, replacement, solar) and project-based B2B GTM.

Emerging players

• Commercial Roofing Solutions (CRS): Regional commercial roofing services firm specializing in flat and low-slope systems across the Midwest. Comparable on system mix (TPO, EPDM) and customer profile, though smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roofedrightamerica
• LinkedInlinkedin.com/company/all-american-roofing-llc
• Xx.com/rramerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roofed Right America