Civicom Marketing Research Services

What Civicom Marketing Research Services does

Civicom Marketing Research Services (legal entity Civicom, Inc.) is a privately held ResTech (Research Technology) provider headquartered in Greenwich, Connecticut, founded in 2003 and operating with 501-1,000 employees. The company supplies an integrated suite of proprietary platforms and managed services that enable qualitative market research — including online in-depth interviews (IDIs), focus groups, mobile ethnography, respondent recruiting, transcription/translation, usability testing, and AI-assisted reporting — for enterprise market research firms, pharmaceutical and healthcare companies, consumer goods brands, retailers, automotive manufacturers, financial services firms, and trial consultants. Its portfolio spans eight proprietary products: CyberFacility (online IDI/focus group platform hosted in a private cloud), CCam focus 360° HD (portable encrypted in-person recording/streaming), Quillit (generative AI report writer claiming 80% time savings), Chatterbox (asynchronous/real-time online community platform), CiviSelect (multi-language respondent recruiting), TranscriptionWing (GDPR/HIPAA-compliant transcription), See Me Navigate (mobile usability testing), and Glide Central (project curation portal), plus the ThoughtLight and Front Row mobile ethnography apps and a Mock Jury Services offering. The company reports over 21 years of operation, 1M+ facilitated sessions, 300+ clients (including Pfizer, Microsoft, Apple, Google, Meta, P&G, Walmart, Citi), and 99.9% stated client satisfaction.

Civicom monetizes primarily through project-based professional services priced per study with volume discounts, supplemented by recurring platform subscriptions to tools like Quillit, CyberFacility, and Glide Central. Go-to-market combines direct enterprise field sales (account managers, consultative project quotes) with event-driven demand generation at QRCA and Quirk's conferences, content marketing via webinars, podcasts, and case studies, and inside sales via the website. The company maintains an extensive compliance posture — ISO/IEC 27001, SOC 2 Type II, HIPAA, GDPR, EU-US/UK/Swiss Data Privacy Framework, PCI-DSS, and DORA — which functions as both a regulatory moat and a precondition for winning pharmaceutical, healthcare, and EU enterprise work. The business is bootstrapped with no disclosed external funding rounds; affiliated wholly-owned entities include ScribePT, LLC, Call-Fusion (DBA ConferTel/Civicom), WelcomeWare, LLC, and Civicom-DAN, LLC.

Name

Civicom Marketing Research Services

Legal name

Civicom, Inc.

Website

https://civicommrs.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Civicom Marketing Research Services is a privately held ResTech provider offering an integrated proprietary platform suite — including CyberFacility, CCam focus, Quillit AI, Chatterbox, CiviSelect, and TranscriptionWing — for online and in-person qualitative market research, serving 300+ enterprise clients across pharma, healthcare, technology, CPG, retail, financial services, and legal sectors.

Ownership category

akta.pro rank

Product category

Qualitative Market Research Technology and Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Prepackaged Software (7372)

akta.pro primary industry

Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)

akta.pro secondary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Qualitative research services
• Market research technology
• Online focus groups
• Respondent recruiting services
• Research transcription services

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Professional Services: Civicom provides a comprehensive suite of qualitative research services including online IDIs, focus groups, in-person recording and streaming, respondent recruiting, transcription and translation, usability testing, and online community platforms. Services are priced per project based on study specifications, with volume discount options available for larger or recurring engagements. This is the primary revenue driver.
2. SaaS Platform Subscriptions: AI-powered tools like Quillit and platform access to CyberFacility, CCam, Chatterbox, and See Me Navigate are delivered as software platforms. Access is provisioned through client accounts, with platform usage tied to project delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Civicom Marketing Research Services provides an integrated suite of proprietary technology platforms and professional services for conducting qualitative market research. Core offerings include online IDIs and focus groups (CyberFacility), portable 360° HD in-person recording and streaming (CCam focus), AI-powered report generation (Quillit), online community platforms (Chatterbox), respondent recruiting (CiviSelect), transcription and translation (TranscriptionWing), and usability testing (See Me Navigate), delivered with dedicated project management to enterprise market research buyers worldwide.

Product overview

Civicom Marketing Research Services operates as a ResTech (Research Technology) provider offering an integrated suite of qualitative research platforms and services. The portfolio includes CyberFacility for online IDIs and focus groups, CCam focus360° HD for portable in-person video streaming, Quillit as an AI-powered report generator, Chatterbox online community platform, TranscriptionWing for transcription/translation, CiviSelect for respondent recruiting, See Me Navigate for usability testing, and Mock Jury Services. The ecosystem is unified through Glide Central for data organization and analysis. Services are delivered with dedicated project management, technical support, and compliance with GDPR, HIPAA, and ISO 27001 standards.

Differentiator

Problem solved

Functional benefit

Brands

• CyberFacility: Online IDIs and Focus Groups platform featuring integrated proprietary audio conferencing and web rooms hosted in secure private cloud
• CCam focus
• Quillit
• Chatterbox
• CiviSelect
• TranscriptionWing
• See Me Navigate
• Glide Central
• ThoughtLight
• Front Row

Products and services

• CyberFacility

Quantifiable outcome

• Reduces report writing time by 80%
• +2 more outcomes

Named customers42 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Qualitative Research Consultants Association (QRCA)coreOthersCivicom is a designated Annual Partner of QRCA, participating in the QRCA Annual Conference (February 2026, San Antonio, TX). This partnership provides access to the qualitative research consultant community and opportunities to showcase Civicom's technology platforms to QRCA members.
• Schlesinger GroupcoreChannel Partner/ Reseller/ DistributorCivicom works with Schlesinger Group as a recruiting partner for respondent recruitment. For example, in the 'Dad, Make Me Dinner' case study, Civicom's CiviSelect worked with Schlesinger Group to obtain target respondents for a mobile ethnography study.
• Research Facilities (CCam focus)minorStrategic or Co-development PartnerCivicom partners with research facilities to deploy CCam focus kits on-site. In the 'Don't Let Social Distancing Stop Your Research' case study, a research facility partner had a CCam focus kit readily available and coordinated with Civicom to optimize the setup for in-person product testing with social distancing compliance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forsta (formerly FocusVision): Forsta is a research technology platform offering online focus groups, IDIs, mobile research, and survey tools. It is the closest direct competitor to Civicom's CyberFacility and CCam, serving the same enterprise market research and insights buyer.
• Discuss.io: Discuss.io provides a global online qualitative research platform for IDIs, focus groups, and asynchronous communities, competing head-to-head with CyberFacility and Chatterbox for market research buyer budgets.
• Recollective: Recollective is a leading online community and qualitative research platform supporting asynchronous discussions, diaries, and IDIs. Directly comparable to Civicom's Chatterbox and broader qualitative community offering.
• Dscout: Dscout is a mobile-first diary and ethnography research platform serving enterprise UX, CX, and product teams. It overlaps directly with Civicom's ThoughtLight, Front Row, and See Me Navigate mobile research capabilities.
• UserTesting: UserTesting is a major usability and human insight platform for live and unmoderated digital experience testing. Directly comparable to Civicom's See Me Navigate usability testing product for digital and mobile research.
• Toluna: Toluna is an end-to-end insights platform combining panel access, qualitative communities, and automated research. It is a direct peer to Civicom's respondent recruiting (CiviSelect) and online community (Chatterbox) offerings.

Emerging players

• Remesh: Remesh offers AI-augmented qualitative and live conversation research, applying NLP to scale qualitative insights. It is an emerging peer to Civicom's Quillit AI report-generating tool, with a similar value proposition around qualitative analysis automation.

Broad incumbents

• Qualtrics: Qualtrics (acquired by SAP) is a broad experience management platform with growing capabilities in qualitative and customer research. It competes with Civicom at enterprise CX/UX research buyers with a much wider product portfolio.
• Medallia: Medallia is an enterprise customer and employee experience platform with research-grade feedback capabilities. It overlaps with Civicom on enterprise qualitative customer insights workflows, particularly in CX.
• Kantar Profiles (formerly Lightspeed): Kantar Profiles is a global research panel and insights technology provider with online qualitative and community capabilities. It is a broader incumbent competing with Civicom's CiviSelect and qualitative offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/civicommrs
• Facebookfacebook.com/CivicomMRS

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Civicom Marketing Research Services