Renegade

Marketing Consulting Servicesrenegade.com

Renegade is a founder-led B2B marketing strategic boutique based in New York. Founded by Drew Neisser in 1996, the firm serves technology and innovation clients with marketing playbook and advisory services.

Company typePrivate
Founded1996
HeadquartersNew York, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Renegade does

Renegade is a small strategic marketing boutique founded in 1996 and headquartered in New York. Operating with a team of 1-10 employees, the firm positions itself as a strategic partner for B2B innovators, offering what it describes as a 'ridiculously simple marketing playbook' and advisory services to help technology and innovation-focused clients cut through market complexity. The firm is privately held and founder-led by Drew Neisser, who serves as both founder and CEO, with no external funding events disclosed in the available data.

The firm's branded digital asset, Renegade.com, is an unusual data point in the input: the domain is actively listed for sale on Atom.com (formerly Squadhelp), a separate premium domain marketplace that holds an inventory of 400,000+ brandable domains and operates AI-powered naming tools. Atom lists Renegade.com at $1,750,000 outright or via a 24-month lease-to-own plan ($67,084/month with $350,000 down) — an arrangement that signals either an asset divestiture by Renegade the firm, a third-party domain holder unrelated to the firm, or an arbitraged digital identity situation that warrants clarification.

Renegade firmographics

Firmographics

Name: Renegade
Legal name: Atom.com
Website: https://renegade.com
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 1–10 employees
Short description: Renegade is a founder-led B2B marketing strategic boutique based in New York. Founded by Drew Neisser in 1996, the firm serves technology and innovation clients with marketing playbook and advisory services.
Ownership category
akta.pro rank

Renegade industry classification

Industry

Product category: Marketing Consulting Services
NAICS: Advertising Agencies (54181)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

B2B marketing services
Marketing strategy consulting
Brand positioning
Content marketing
Marketing playbook

Where Renegade is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

Renegade business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

Domain Sales (Outright Purchase): One-time purchase of premium and ultra-premium domain names at listed prices, with instant transfer upon payment completion
Lease to Own Domains: Flexible payment plans allowing customers to make smaller monthly payments to purchase domains, with full ownership transferring upon completion of all payments
AI Naming Services: AI-powered naming contest and audience testing services for brand naming
Domain Services: Domain registration, transfer, broker services, and auction services
AtomPay: Payment processing for domain transactions

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Multi-year contract	Ultra Premium Domain - One-time purchase for high-value domains like Renegade.com
Subscription	Monthly	Lease to Own - Monthly payment plan for premium domains
Subscription	Annual	Domain Renewal

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Renegade product offering

Product offering

Core offering

Renegade operates as a strategic boutique marketing firm that helps B2B innovators cut through market noise using a simple, repeatable marketing playbook. The firm delivers senior-level strategic marketing services tailored to innovative B2B companies seeking to establish market presence, differentiate their brand, and accelerate growth.

Product overview

Renegade.com is offered as a single premium domain asset available for outright purchase at $1,750,000 or via a lease-to-own payment plan ($67,084/month for 24 months with $350,000 down). It is not a software product with features, modules, or integrations — it is a domain name listed on Atom.com's marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

Marketing Playbook A strategic marketing methodology and consulting engagement offering for B2B innovators, providing a simple, repeatable approach to cut through market noise, establish differentiated brand presence, and accelerate growth.

Companies that use Renegade

Customer profile

Segments3 records

Ideal customer profiles1 record

Renegade technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Renegade partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

Escrow.comcoreTechnology or IntegrationThird-party escrow service integrated into the purchase flow for secure high-value domain transactions, providing buyer and seller protection during transfer process
Wire TransfercoreTechnology or IntegrationBank wire transfer option available as payment method for domain purchases, enabling large transactions for premium domain acquisitions
Distribution Network API PartnerscoreChannel Partner/ Reseller/ DistributorPartners can access premium domains, availability checks, and trademark data through Atom's API, sharing curated domain inventory with their own client bases
White Label Marketplace PartnerscoreOEM/ Whitelabel/ Licensing PartnerTurnkey branded domain marketplace solution allowing partners to offer premium domains on their own websites under their own brand

Scale indicators4 records

Recent moves1 record

Expansion highlights2 records

Renegade competitors and assessment

Company assessment

Direct peers

Velocity Partners: Specialist B2B technology marketing agency focused on content, ABM, and demand generation for SaaS and enterprise tech — directly comparable to Renegade's B2B-innovator positioning and similar boutique scale.
TopRank Marketing: B2B content marketing and influencer agency serving enterprise tech — comparable in niche B2B-tech focus and content-driven positioning work.
Stein IAS: Long-standing B2B creative and integrated marketing agency serving tech and B2B brands, with deep strategic positioning capabilities comparable to Renegade's boutique offering.
Godfrey: B2B marketing and communications agency focused on technology, industrial, and healthcare innovators — directly comparable in client segment and strategic-boutique orientation.
The Marketing Practice: B2B marketing agency specializing in demand generation, ABM, and brand strategy for technology and B2B services — overlapping positioning-strategy work with Renegade.
Yes& Agency: Mid-sized B2B marketing agency offering brand, content, and ABM services for technology and industrial clients — comparable in B2B-tech focus and integrated offering.
BBN International: Specialist B2B tech PR and marketing agency for technology brands — comparable in niche B2B-tech focus and founder-led boutique model.
Hotwire (Global): Global tech-sector marketing and communications agency with B2B tech brand and content capabilities — comparable in serving B2B technology innovators.

Broad incumbents

WPP (B2B-focused units): Global marketing services holding company with multiple B2B-focused agencies in its portfolio — provides the broader incumbent comparison for Renegade's specialty positioning.

Emerging players

Siege Media: SEO-focused content agency with significant B2B SaaS client base — partial overlap with Renegade's content and brand-strategy work, but with a different execution emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights5 records

Customer concentration

Renegade financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Renegade leadership team

Management profile

Number of profiles

Profiles1 record

Renegade funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Renegade M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renegade

What does Renegade do?

Is Renegade a public or private company?

Renegade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Renegade founded?

Renegade was founded in 1996. It employs 1 to 10 people.

Where is Renegade based?

Renegade is headquartered in New York, United States, in the North America region.

How does Renegade make money?

Five revenue lines are on record. Domain Sales (Outright Purchase) is the primary driver. The others are lease to Own Domains, AI Naming Services, domain Services and atomPay.

Who are Renegade's main competitors?

Direct peers on record are Velocity Partners, TopRank Marketing, Stein IAS, Godfrey, The Marketing Practice, Yes& Agency, BBN International and Hotwire (Global). WPP (B2B-focused units) is listed as a broad incumbent. Siege Media is listed as an emerging player.

Does Renegade have an API?

No public API is recorded for Renegade.

What industry is Renegade in?

Renegade's product category is Marketing Consulting Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.