What Snackwerks does

Snackwerks is a B2B contract and co-manufacturer of snack and baked products, headquartered at 180 E. Goodale Ave, Battle Creek, Michigan, operating as Snackwerks of Michigan, LLC. Founded in 2017, the company runs a 40,000 sqft production facility with three semi-automated production lines and a 30,000 sqft offsite warehouse, producing rotary molded cookies, wire cut cookies, baked and molded bites, granolas, and bars for emerging, innovative, and category-leading food brands across North America. Its manufacturing technology stack spans rotary molding, wire cutting, cold form extrusion, baked extruding, and dedicated granola production, with packaging capabilities covering standup resealable pouches, tray-in-box, flow wrap, and pillow pouch formats, all under SQF, HACCP, GMP, Non-GMO, Kosher, and Gluten-Free certifications.

The business model is built around two engagement structures: tolling arrangements, where customers supply ingredients and Snackwerks provides manufacturing capacity and expertise, and hybrid turnkey partnerships, where Snackwerks also takes on ingredient sourcing and broader supply chain management. Go-to-market is enterprise field sales driven, with customer acquisition handled through the company website's detailed inquiry form (capturing product description, yearly volume, allergens, required claims, and certifications) and direct outreach to brand customers. Pricing is fully quote-based and not publicly disclosed, which is consistent with custom B2B contract manufacturing.

In June 2025, Snackwerks was acquired by Chicago-based family office HC Private Investments and combined with Specialty Bakers to form Artisan Bakery, a premium baked goods and snack platform with a national manufacturing footprint. Jack Eckerd continues as CEO and Kirk Trofholz serves as Executive Chairman of the combined entity; Jeff Grogg remains President of Snackwerks. The acquisition was financed with senior debt from Signature Bank of Chicago and subordinated debt plus minority equity from Ironwood Capital, with Winston & Strawn LLP acting as legal counsel.

Name

Snackwerks

Legal name

Snackwerks of Michigan, LLC

Website

https://snackwerks.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

51–100 employees

Short description

Snackwerks is a mid-scale B2B contract and co-manufacturer of cookies, bites, granolas, and bars serving emerging and category-leading food brands across North America from its SQF-certified Battle Creek, Michigan facility.

Ownership category

akta.pro rank

Product category

Contract Snack and Bakery Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

Keywords

• Contract food manufacturing
• Snack co-manufacturing
• Cookie production services
• Bakery co-packing
• Private label manufacturing

Headquarters

HQ city

Battle Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Contract Manufacturing (Tolling): Tolling arrangements where customers provide ingredients and Snackwerks manufactures products using their facility, equipment, and expertise. This is a service-based revenue model typically with recurring relationships.
2. Hybrid Turnkey Manufacturing: Turnkey partnerships where Snackwerks manages more of the supply chain including ingredient sourcing, offering a full-service manufacturing solution for customers seeking greater operational simplicity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Snackwerks is a mid-scale contract manufacturer that produces snack and bakery products — including rotary molded cookies, wire cut cookies, bites, granolas, and bars — for emerging and established food brands across North America. Operating from a 40,000 sqft facility in Battle Creek, Michigan with three semi-automated production lines, the company offers flexible manufacturing under tolling arrangements (customer-supplied ingredients) or hybrid turnkey partnerships (full-service including ingredient sourcing).

Product overview

Snackwerks is a flexible, mid-scale contract manufacturer and co-manufacturing partner serving emerging, innovative, and category leading food brands across North America. The company operates a 40,000-square-foot production facility in Battle Creek, Michigan with three semi-automated production lines and an offsite 30,000-square-foot warehouse. Snackwerks produces multiple product formats including rotary molded cookies, wire cut cookies, bites, granolas, and bars. The company offers flexible business arrangements through tolling and hybrid turnkey partnerships, with packaging capabilities including standup resealable pouches, tray in box, flow wrap, and pillow pouches. The company was acquired by HC Private Investments in June 2025 as part of the formation of Artisan Bakery platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotary Molded Cookies Manufacturing

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Winston & Strawn LLPminorOthers · 23 June 2025Served as legal counsel for the Artisan Bakery transaction involving the acquisitions of Snackwerks and Specialty Bakers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Specialty Bakers: Specialty Bakers is a sister company co-acquired with Snackwerks in June 2025 to form Artisan Bakery under HC Private Investments. Both are contract snack/bakery manufacturers serving CPG brands, making it the most directly comparable peer in terms of customers, business model, and product format overlap.
• Schulze & Burch Biscuit Company: Schulze & Burch is a Midwest-based contract and private-label manufacturer of cookies, crackers, and baked snack products serving CPG brands. It directly competes with Snackwerks in rotary molded and wire cut cookie formats with similar mid-scale B2B positioning.
• JTM Food Group: JTM Food Group is a contract manufacturer of snack bars, baked snacks, and granola products serving CPG and nutrition brands. Its bar, granola, and bite product formats, along with co-manufacturing service model, make it a directly comparable mid-scale co-packer peer.

Broad incumbents

• Hearthside Food Solutions: Hearthside is one of the largest contract and private-label food manufacturers in North America, producing bakery, snack, and bar products for major CPG brands. It overlaps directly with Snackwerks' cookies, bars, and granola capabilities but operates at much greater scale across multiple facilities.
• TreeHouse Foods: TreeHouse Foods is a major private-label food manufacturer with a dedicated snacks and baking platform producing cookies, crackers, bars, and granola for retail and foodservice customers. It is a broader incumbent serving the same customer set as Snackwerks but with a national multi-plant footprint.
• Hometown Food Company: Hometown Food Company is a specialty food manufacturer and co-packer producing baking, snack, and pantry products for leading brands. It is a broader incumbent with overlap in cookies, baking mixes, and snack formats relevant to Snackwerks' contract manufacturing portfolio.
• Hain Celestial Group: Hain Celestial manufactures and co-manufactures better-for-you snacks, cookies, and bars including brands like Earth's Best and Garden of Life. It competes with Snackwerks in the health-positioned, certified (Non-GMO, Gluten-Free, Kosher) snack co-manufacturing space.
• Grupo Bimbo (Bimbo Bakeries USA): Bimbo Bakeries USA is the largest commercial bakery in the United States, producing breads, buns, cookies, snacks, and tortillas, and providing co-manufacturing and private-label services. It is a broad incumbent competitor with extensive overlap in cookie and snack formats, though at significantly larger scale.

Regional players

• Trinseo (food-grade co-manufacturing operations): Trinseo operates specialty food ingredient and contract manufacturing assets serving bakery and snack customers in North America. It overlaps with Snackwerks in customer types and food-safety-driven B2B services, though with a different product mix.

Others

• Bay State Milling Company: Bay State Milling supplies grain-based ingredients, mixes, and blends to bakery and snack manufacturers across North America. It is an upstream supplier and ecosystem partner to Snackwerks rather than a direct competitor, but addresses the same customer base and overlaps in product application.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SnackwerksMI
• LinkedInlinkedin.com/company/snackwerks

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snackwerks