WebbyLab
WebbyLab is a Ukrainian-founded, founder-led custom software development firm (130+ employees, est. 2011) delivering full-cycle engineering across IoT, AI, fintech, e-commerce, and blockchain for Fortune 500 and mid-market clients, supplemented by proprietary productized platforms in IoT automation and AI agents.
- Company typePrivate
- Founded2011
- HeadquartersKyiv, Ukraine
- Headcount101–250
- GTM typeB2B
- OfferingServices
What WebbyLab does
WebbyLab is a privately held, founder-led software engineering company headquartered in Kyiv, Ukraine, with a UK branch established in London in 2024. Founded in 2011 by Viktor Turskyi and Anton Morozov, the company has grown to 130+ employees (approximately 80% engineers) and positions itself as a full-cycle custom software development firm serving enterprise clients, Fortune 500 companies (Mercedes-AMG, Uber, Pfizer), and mid-market firms across IoT, AI, fintech, e-commerce, and blockchain verticals.
The company's core technology spans IoT firmware (ESP32), MQTT-based real-time communication, cloud backends (Node.js), React/React Native front-ends, and AI/ML integration including computer vision, speech recognition, predictive analytics, and LLM-powered agents. WebbyLab has productized portions of this capability into proprietary platforms: 2Smart Cloud and 2Smart Standalone (IoT automation), a vertical HVAC IoT platform for equipment manufacturers, an AI Agent Platform, Akos (KYC onboarding), Loyalno (loyalty), WebbyPIM (product information management), and Kasa (offline POS). Open-source libraries (Mole RPC, LIVR, Semgrex, Confme) extend reach into the developer ecosystem. WebbyLab is ISO 9001 certified (2025).
The business operates a dual model: professional services revenue from project-based custom development (multi-year contracts, €20–25K+ project pricing, 88% client return rate for second projects) and recurring product revenue from IoT platform licensing (€300–1,000/month SaaS per fleet or one-time IP buyout) and SaaS subscriptions. Go-to-market is primarily direct enterprise sales supported by an extensive content/SEO presence (70+ blog articles, 30+ case studies), 50+ conference talks, and a strong Clutch reputation (Top 100 Fastest Growth 2020, Top Ukrainian B2B Provider 2024). Notable long-term engagements include BRAIN Computers (since 2012), Cloudbeds, PATON International, and SmartHeat. The company has continued operations through the war in Ukraine and has expanded its geographic footprint to the UK while targeting EU CRA 2027-compliance-driven demand for HVAC IoT and Smart Grid / Demand Response integrations in EU and North America.
WebbyLab firmographics
Firmographics- Name
- WebbyLab
- Legal name
- WEBBILAB Limited Liability Company (Товариство з обмеженою відповідальністю «ВЕББІЛАБ»)
- Website
- https://webbylab.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WebbyLab is a Ukrainian-founded, founder-led custom software development firm (130+ employees, est. 2011) delivering full-cycle engineering across IoT, AI, fintech, e-commerce, and blockchain for Fortune 500 and mid-market clients, supplemented by proprietary productized platforms in IoT automation and AI agents.
- Ownership category
- akta.pro rank
WebbyLab industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
- akta.pro secondary industries
- Wallet Infrastructure (SDKs, Wallet-as-a-Service) (FSADACAD), Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK)
Keywords
Where WebbyLab is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices2 records
Markets served
WebbyLab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development Services: WebbyLab provides end-to-end custom software development services across IoT, AI, e-commerce, fintech, and blockchain verticals. Revenue is generated through project-based contracts with enterprise clients, including Fortune 500 companies. The company has a high client return rate of 88% for second projects, indicating strong recurring engagement.
- IoT Platform Licensing (2Smart / HVAC Platform): WebbyLab offers its proprietary IoT platforms under licensing models. For the HVAC IoT platform, clients can choose between SaaS per device (€300–1,000/month depending on fleet size) or one-time IP buyout. Platform development is priced at €20,000–25,000 as a one-time CapEx cost. Monthly licensing scales with fleet size from ~€0.20–0.30 per device.
- SaaS Products (Akos, Loyalno, WebbyPIM, AI Agent Platform): WebbyLab maintains several proprietary SaaS products including KYC onboarding (Akos), loyalty platform (Loyalno), product information management (WebbyPIM), and an AI agent platform. These are sold as standalone solutions or bundled with development services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Full platform development — one-time CapEx |
| Subscription | Monthly | Per connected device SaaS — monthly OpEx |
| One time/ perpetual license | Pay-as-you-go | IP buyout — one-time |
| Other | Multi-year contract | Custom development services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
WebbyLab product offering
Product offeringCore offering
WebbyLab is an international software development company that delivers end-to-end custom software engineering services across IoT, AI, fintech, e-commerce, and blockchain verticals for enterprise and mid-market clients. Beyond services, the company builds and licenses proprietary products including the 2Smart Cloud and 2Smart Standalone IoT platforms, a ready-made IoT platform for HVAC and heating equipment manufacturers, the AI Agent Platform, Akos KYC onboarding, Loyalno loyalty platform, WebbyPIM product information management, and an offline Retail Cashier App. Revenue combines project-based custom development, SaaS subscriptions, and per-device IoT platform licensing with optional IP buyout.
Product overview
WebbyLab is an international software development company that operates both as a custom development firm and a product company. Its product portfolio consists of its own internal brands and platforms alongside custom development services. The core IoT offerings are 2Smart Cloud (cloud-hosted IoT platform) and 2Smart Standalone (self-hosted IoT building automation platform), which share a common technology stack and can serve both consumer IoT and industrial IoT use cases. These are complemented by a specialized IoT Platform for HVAC & Heating Equipment (a ready-made, white-label IoT solution for HVAC manufacturers) and the AI Agent Platform for AI agent development. Beyond IoT, the product suite includes Akos (KYC onboarding software), Loyalno (loyalty management platform), WebbyPIM (product information management system), and a Retail Cashier App (offline POS software). Together these products address the IoT, FinTech, and E-Commerce verticals, and are often deployed in combination with WebbyLab's custom development services.
Differentiator
Problem solved
Functional benefit
Brands
- 2Smart Standalone: IoT automation platform for building intelligent IoT building automation systems.
- Akos
- Loyalno
- WebbyPIM
- Kasa
- 2Smart Cloud
Products and services
- Custom AI Software Development Full-cycle custom AI development service covering AI agent development, LLM integration, edge AI, computer vision, predictive analytics, and speech recognition for enterprise clients across verticals.
- IoT Development Services
Quantifiable outcome
- 88% of clients return for a second project
- +11 more outcomes
Companies that use WebbyLab
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
WebbyLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability14 records
Feature11 records
WebbyLab partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BRAIN ComputerscoreLong-standing partnership established in 2012 with enterprise client BRAIN Computers, with whom WebbyLab continues to collaborate. This was WebbyLab's first enterprise client relationship and represents a core ongoing partnership.
- CloudbedscoreOngoing partnership with Cloudbeds, a forward-thinking hospitality management software platform. WebbyLab built a dedicated Perl team for the Cloudbeds project and has continued to work with the company over multiple years.
- PATON InternationalcorePartnership with PATON International, a Ukrainian leader in welding equipment, for development of OTA firmware update platform. WebbyLab designed and built the complete solution including BLE bridge firmware, mobile app, cloud backend, and admin tools for remotely updating industrial welding equipment.
- MHP (Myronivsky Hliboproduct)minorDeveloped a web platform and mobile app for Ukraine's largest agricultural produce company MHP to optimize sales operations.
- Mercedes (AMG)minorCreated a platform for Mercedes-AMG to allow racers and car enthusiasts to find cars for rent for race events or track days worldwide (Race Scout case study).
- UberminorFirst project with a Fortune 500 company Uber, executed when WebbyLab had 25+ employees.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
WebbyLab competitors and assessment
Company assessmentDirect peers
- ELEKS: Ukrainian software development and IoT services company with both custom development services and proprietary IoT/R&D product offerings — a particularly close analog given WebbyLab's hybrid services-plus-product model.
- Ciklum: Global digital services company headquartered in Ukraine offering custom software development and dedicated teams across multiple verticals, comparable in size and service mix to WebbyLab.
- Binariks: Ukrainian software development company offering custom engineering services with a focus on healthcare and fintech — comparable in size, geography, and service mix to WebbyLab.
- N-iX: Ukrainian IT services company offering custom software development across fintech, IoT, and enterprise verticals with a similar engineering-heavy delivery model and Fortune 500 client base.
- Intellias: Ukrainian-headquartered custom software development company with comparable size (~2,000+ engineers), IoT and mobility focus, and similar mid-market to enterprise customer profile as WebbyLab.
Broad incumbents
- SoftServe: Large Ukrainian-origin IT services and consulting firm delivering custom software, IoT, and digital transformation for enterprise clients — closest direct services peer to WebbyLab with overlapping Fortune 500 client base.
- EPAM Systems: Global IT services giant founded in Ukraine with tens of thousands of engineers offering custom software development across verticals including IoT, AI, and fintech — directly comparable business model to WebbyLab but at vastly larger scale.
- Deloitte Digital: Global consulting and digital engineering arm of Deloitte delivering custom software, IoT, and AI services to Fortune 500 enterprises — competes with WebbyLab for the same enterprise transformation budgets at higher price points.
- GlobalLogic: Hitachi-owned global IT services firm with strong Eastern European delivery centers, providing custom software and IoT engineering to enterprise clients — overlaps with WebbyLab's service lines at significantly larger scale.
Emerging players
- 2Smart (Standalone Cloud): The spun-off cloud IoT platform that originated inside WebbyLab — listed separately as a peer because it now operates as an independent product company competing in the IoT platform space against WebbyLab's own productized offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WebbyLab social profiles
Digital presenceWebbyLab compliance and trust
Trust signalCompliance1 record
WebbyLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebbyLab leadership team
Management profileNumber of profiles
Profiles3 records
WebbyLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebbyLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebbyLab
What does WebbyLab do?
WebbyLab is an international software development company that delivers end-to-end custom software engineering services across IoT, AI, fintech, e-commerce, and blockchain verticals for enterprise and mid-market clients. Beyond services, the company builds and licenses proprietary products including the 2Smart Cloud and 2Smart Standalone IoT platforms, a ready-made IoT platform for HVAC and heating equipment manufacturers, the AI Agent Platform, Akos KYC onboarding, Loyalno loyalty platform, WebbyPIM product information management, and an offline Retail Cashier App. Revenue combines project-based custom development, SaaS subscriptions, and per-device IoT platform licensing with optional IP buyout.
Is WebbyLab a public or private company?
WebbyLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WebbyLab founded?
WebbyLab was founded in 2011. It employs 101 to 250 people.
Where is WebbyLab based?
WebbyLab is headquartered in Kyiv, Ukraine, in the Europe region.
How does WebbyLab make money?
Three revenue lines are on record. Custom Software Development Services are the primary driver. The others are ioT Platform Licensing (2Smart / HVAC Platform) and saaS Products (Akos, Loyalno, WebbyPIM, AI Agent Platform).
Who are WebbyLab's main competitors?
Direct peers on record are ELEKS, Ciklum, Binariks, N-iX and Intellias. Broad incumbents are SoftServe, EPAM Systems, Deloitte Digital and GlobalLogic. 2Smart (Standalone Cloud) is listed as an emerging player.
Does WebbyLab have an API?
No public API is recorded for WebbyLab.
What industry is WebbyLab in?
WebbyLab's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAOAD, Vendor & Contract Management (Software/Cloud), with a secondary code of FSADACAD, Wallet Infrastructure (SDKs, Wallet-as-a-Service). Its NAICS code is 541511 and its SIC code is 7370.