CrowdPay

What CrowdPay does

CrowdPay.us, Inc. (operating as CrowdPay) is a private New York-based software company founded in 2016 that provides white-label crowdfunding platform technology for debt, equity, rewards, and donation-based campaigns. The product is a cloud-hosted SaaS suite, running on Microsoft Azure, that bundles a drag-and-drop website builder, an integrated compliance engine covering Reg A+, Reg D 506(b)/(c), Regulation Crowdfunding, intrastate, and international frameworks, KYC/AML/OFAC checks via Jumio NetVerify, e-signature workflows through DocuSign and FundAmerica, PCI-compliant payment processing (credit card, ACH, wire, escrow), and an admin back office with investor accreditation management. The platform is positioned for clients launching their own branded portals under their own domain rather than as a marketplace of offerings, and self-attests to SEC, FINRA, and Broker-Dealer compliance following FINRA review.

CrowdPay sells through tiered subscription plans (Test The Water, Single Offering, Professional, and Enterprise), with pricing primarily quote-based rather than publicly disclosed, supplemented by professional services such as dedicated launch management, DocuSign customization, custom form fields, and style matching. The Enterprise tier includes source code access and custom development under multi-year contracts. Go-to-market is direct, demo-driven enterprise sales, with no formal channel reseller program; partnerships with Microsoft (Gold Partner), Jumio, DocuSign, FundAmerica, MailChimp, and Constant Contact are technology integrations rather than distribution alliances.

The company targets a horizontal set of customer segments including real estate developers and investment platforms, investment firms and venture capital groups, fund managers and REIT operators, non-profits, and product-launch entrepreneurs. Select customers are not disclosed in the input data, headcount is reported at 1-10 employees, and no funding rounds or revenue figures are publicly recorded. Operating status is active as evidenced by current website content and copyright extending through 2026.

Name

CrowdPay

Legal name

CrowdPay.us, Inc.

Website

https://crowdpay.us

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

CrowdPay.us, Inc. is a New York-based software company founded in 2016 that provides white-label, SEC/FINRA-compliant SaaS for launching branded debt, equity, rewards, and donation crowdfunding portals. Its clients include real estate developers, investment firms, fund managers, non-profits, and entrepreneurs.

Ownership category

akta.pro rank

Product category

Regulated Crowdfunding Platform Software

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industry

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)

Keywords

• White-label crowdfunding software
• Equity crowdfunding platform
• Regulation compliance software
• Crowdfunding portal builder
• Investor onboarding software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Multiple subscription tiers for crowdfunding software including Test The Water (entry), Single Offering, Professional Portal, and Enterprise Portal plans. Higher tiers include additional features such as source code access, custom development, and priority support.
2. Professional Services: Add-on services including dedicated launch manager, DocuSign customization, custom form fields, style matching, and custom development for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CrowdPay sells a turnkey white-label SaaS crowdfunding platform that enables businesses to launch branded portals for debt, equity, rewards, and donation crowdfunding. The platform bundles a drag-and-drop website builder, integrated SEC/FINRA/Broker-Dealer compliance engine, KYC/AML/accreditation verification, e-signature workflows, and PCI-compliant payment processing so clients can stand up a compliant securities offering site in days rather than building from scratch.

Product overview

CrowdPay is a white-label crowdfunding technology platform providing turnkey software for debt, equity, rewards, and donation-based crowdfunding. The core CrowdPay Platform serves as the foundational product, while the offering is structured as a platform-plus-modules architecture. Single Raise Solutions (Reg D 506-B/C, Regulation A+, Funds/REITs) handle specific securities offering types. Crowdfunding Portals provide complete turnkey portal creation. Add-on modules include Website Builder, Fund & Entity Management, Offering Documents, ID Verification, and Compliance Platform. The portfolio is organized into four pricing tiers (Test The Water, Single Offering, Professional, Enterprise) for different scale needs. The platform is SEC, FINRA, and Broker-Dealer compliant and supports intrastate and international regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• CrowdPay Platform White-label crowdfunding software platform enabling debt, equity, rewards, and donation crowdfunding with SEC, FINRA, and Broker-Dealer compliance. Provides fully customizable portals with hundreds of configuration options, drag-and-drop website builder, integrated compliance tools, and payment processing for portal operators, investment firms, fund managers, and issuers.
• Single Raise Solutions Compliance and configuration solution for issuers running a single securities offering, supporting Reg D 506-B, Reg D 506-C, Regulation A+, and intrastate rules on a single portal.
• Reg. D 506-B Offerings Regulation D 506-B offering solution for non-public deals with offline/online document options, traditional and online payment processing, owner approval, and open deal room access.
• Reg. D 506-C Offerings Regulation D 506-C offering solution for publicly visible and shareable deals with offline escrow, DocuSign integration, self-accreditation, traditional payment, and open deal room access.
• Regulation A+ Regulation A+ securities offering solution that simplifies online security offerings, streamlines due diligence, and helps reach new investors for access to up to $50 million in capital.
• Funds/REITs

Quantifiable outcome

• Launch crowdfunding portals in days instead of months or years
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Jumio (NetVerify)coreTechnology or IntegrationJumio's NetVerify technology provides ID verification and validation capabilities on the CrowdPay platform. The service recognizes and verifies IDs, driver's licenses, and passports from over 100 countries for KYC purposes, typically completing verification in approximately 60 seconds using computer vision technology with fraud detection capabilities.
• DocuSigncoreTechnology or IntegrationDocuSign integration provides fully integrated digital signature service for the CrowdPay platform. The integration includes timestamp and IP address recording for every digital signature used with compliance forms, contracts, and investment agreements. CrowdPay also offers customization services for DocuSign to include custom offering data.
• FundAmericacoreTechnology or IntegrationFundAmerica e-signature integration is available on the platform as an alternative to DocuSign for digital document signing and compliance form execution.
• Microsoft AzurecoreTechnology or IntegrationRedundant cloud hosting infrastructure runs on Microsoft Azure cloud network with daily backups, ensuring scalability and reliability for the crowdfunding platform.
• Microsoft Gold PartnerflagshipTechnology or IntegrationCrowdPay maintains Microsoft Gold Partner status indicating certified expertise and competency in Microsoft technologies and cloud solutions.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• StartEngine: StartEngine is a major Reg A+ and Reg CF funding portal with proprietary technology and significant capital. Comparable as a large incumbent that anchors the SEC-compliant equity crowdfunding market in which CrowdPay's clients operate.
• SeedInvest: SeedInvest operates one of the largest Reg CF and Reg A+ funding portals in the US while also providing infrastructure for select partners. Comparable because it occupies the SEC-compliant equity crowdfunding space that CrowdPay's clients serve.
• Wefunder: Wefunder is a leading Reg CF investment platform and has historically operated its own portal. Comparable as a well-funded incumbent that any prospective CrowdPay client benchmarks against when choosing whether to launch their own portal versus using a hosted offering.
• Republic: Republic operates multiple regulated investment platforms (Reg CF, Reg A+, Reg D) across the US and internationally. Comparable as a broad incumbent across the same regulated offerings CrowdPay powers, with extended geographic reach.
• NextSeed: NextSeed runs a Reg CF platform for consumer and SMB offerings. Comparable as a portal operator using SEC-compliant Reg CF workflows, representing both a customer profile and an adjacent operator CrowdPay serves indirectly.

Direct peers

• CrowdEngine: CrowdEngine is a white-label crowdfunding SaaS offering portal software for equity, debt, and rewards offerings. Directly comparable as both are selling turnkey white-label portals to issuers and operators seeking SEC-compliant infrastructure.
• LenderKit: LenderKit provides a white-label investment platform and lending marketplace software that supports P2P lending, equity, and crowdfunding portals. Comparable because it targets the same issuers with turnkey white-label SaaS for securities/loan offerings.
• IdeaHub: IdeaHub is a white-label platform enabling brokers, issuers, and platforms to run investment platforms and crowdfunding portals. Comparable as a direct SaaS competitor offering a customizable, multi-tenant portal stack for regulated offerings.
• TruCrowd: TruCrowd is a white-label crowdfunding portal platform built for SEC Reg D/A+/CF compliance. Comparable as a direct white-label SaaS competitor targeting issuers and operators looking for ready-made regulated portal infrastructure.

Regional players

• DealStreet (Dealogic): DealStreet operates private-market deal platforms focused on Asia-Pacific and emerging markets. Comparable as a regional player running securities-style private offerings whose platforms overlap in compliance and portal flows, but with non-US geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crowdpayus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrowdPay