CrowdEngine
CrowdEngine provides a white-label SaaS platform that enables organizations to launch and manage equity crowdfunding, direct-to-investor, and investor relations programs under their own brand, serving issuers and capital-raising intermediaries in the U.S. market.
- Company typePrivate
- Founded2012
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CrowdEngine does
CrowdEngine is a U.S.-based, private for-profit software company headquartered in Salt Lake City, Utah, founded in 2012. The company operates with a headcount of 11-50 employees and is led by President Jim Borzilleri.
The company's core offering is a white-label (private-label) capital raising software platform that enables organizations to launch and manage equity crowdfunding campaigns, direct-to-investor offerings, and investor relations programs under the client's own brand. The platform is positioned to address regulatory and operational complexity associated with U.S. securities offerings, including compliance automation and investor management workflows. By providing the infrastructure as a rebrandable SaaS product, CrowdEngine serves issuers, funding portals, broker-dealers, and other capital-raising intermediaries that want to operate branded offerings without building proprietary technology stacks.
The business model is B2B SaaS, monetized through white-label platform licensing to organizations running capital-raising programs. Revenue mechanics (pricing tiers, contract terms, and average contract values) are not publicly disclosed. The company has operated continuously since 2012, indicating sustained but low-visibility operations in a niche regulatory-compliant segment of the capital markets technology market. No funding rounds, acquisitions, partnerships, or revenue figures are publicly available.
CrowdEngine firmographics
Firmographics- Name
- CrowdEngine
- Website
- https://crowdengine.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CrowdEngine provides a white-label SaaS platform that enables organizations to launch and manage equity crowdfunding, direct-to-investor, and investor relations programs under their own brand, serving issuers and capital-raising intermediaries in the U.S. market.
- Ownership category
- akta.pro rank
CrowdEngine industry classification
Industry- Product category
- Capital Raising / Equity Crowdfunding Software
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
Keywords
Where CrowdEngine is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
CrowdEngine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
CrowdEngine product offering
Product offeringCore offering
CrowdEngine provides a single, white-label software platform that enables organizations to build and run their own equity crowdfunding, direct-to-investor offering, and investor relations programs. The platform automates compliance workflows and investor management so issuers and intermediaries can raise capital online under their own brand.
Product overview
CrowdEngine offers a single unified white label software platform for capital raising activities. The core CrowdEngine Platform serves as the primary product, providing organizations with the infrastructure to build and manage equity crowdfunding campaigns, direct-to-investor offerings, and investor relations programs.
Differentiator
Problem solved
Functional benefit
Companies that use CrowdEngine
Customer profileIdeal customer profiles1 record
CrowdEngine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CrowdEngine partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
CrowdEngine competitors and assessment
Company assessmentDirect peers
- Netcapital: Netcapital operates a funding portal and white-label offering infrastructure for Reg CF and Reg A+ raises, directly comparable to CrowdEngine's issuer-side SaaS offering.
- DealMaker: DealMaker provides a white-label SaaS platform for equity crowdfunding, regulated offerings, and investor management — overlapping directly with CrowdEngine's core functionality and target issuer base.
- KoreConX: KoreConX offers an all-in-one platform for private market issuers covering compliance, cap table, investor relations, and secondary trading — closely paralleling CrowdEngine's unified workflow positioning.
- TruCrowd: TruCrowd operates an equity crowdfunding portal with white-label-style infrastructure for issuers running Reg CF and Reg A+ campaigns, competing for the same regulated-offering issuer segment.
Emerging players
- Verady: Verady provides accounting, valuation, and portfolio tracking infrastructure for digital and private assets, overlapping with the compliance and investor-reporting modules CrowdEngine offers.
Broad incumbents
- Republic: Republic is a large, multi-product private-markets platform spanning equity crowdfunding, secondary trading, and crypto offerings — a broader incumbent that competes for both issuers and end investors.
- StartEngine: StartEngine is a major Reg CF and Reg A+ funding portal with proprietary technology, representing a scaled incumbent in the same regulated-offering vertical that CrowdEngine serves with white-label tooling.
- Wefunder: Wefunder is a leading equity crowdfunding platform under Reg CF, serving as both a competitor for issuer relationships and a reference point for white-label infrastructure expectations.
- Carta: Carta dominates cap-table management for private companies and has expanded into investor management and secondary trading — an adjacent SaaS that increasingly overlaps with CrowdEngine's investor-relations workflow.
Regional players
- EquityMultiple: EquityMultiple runs a private-market investment platform with proprietary compliance and investor onboarding tooling — comparable technology stack to CrowdEngine's regulated-offering infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
CrowdEngine social profiles
Digital presenceCrowdEngine financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrowdEngine leadership team
Management profileNumber of profiles
Profiles1 record
CrowdEngine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrowdEngine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrowdEngine
What does CrowdEngine do?
CrowdEngine provides a single, white-label software platform that enables organizations to build and run their own equity crowdfunding, direct-to-investor offering, and investor relations programs. The platform automates compliance workflows and investor management so issuers and intermediaries can raise capital online under their own brand.
When was CrowdEngine founded?
CrowdEngine was founded in 2012. It employs 11 to 50 people.
Where is CrowdEngine based?
CrowdEngine is headquartered in Salt Lake City, United States, in the North America region.
Who are CrowdEngine's main competitors?
Direct peers on record are Netcapital, DealMaker, KoreConX and TruCrowd. Verady is listed as an emerging player. Broad incumbents are Republic, StartEngine, Wefunder and Carta. EquityMultiple is listed as a regional player.
Does CrowdEngine have an API?
No public API is recorded for CrowdEngine.
What industry is CrowdEngine in?
CrowdEngine's product category is Capital Raising / Equity Crowdfunding Software. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based). Its SIC code is 6211.