The Prosperity Project
The Prosperity Project is a Canadian registered charity that advances women's economic prospects through the Annual Report Card on Gender Equity and Leadership, the Rosie Mentorship Program, the federally funded Impact Project, and policy advocacy targeting corporate Canada and federal policymakers.
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Prosperity Project does
The Prosperity Project is a Canadian registered charity (registration number 736349937RR0001) founded in 2020 and headquartered in Toronto at 595 Bay Street. The organization pursues a mission to improve the economic prospects of women in Canada by addressing systemic barriers to advancement through research, mentorship, and policy advocacy. Its core programmatic offerings are organized around three pillars: (1) Research, anchored by the Annual Report Card on Gender Equity and Leadership (ARC), which has tracked women's representation across FP500 companies since 2021 with intersectional identity disaggregation; (2) the Rosie Initiative, comprising the Rosie 1-1 Mentoring Program, the Rosie Peer Group Program, and the Rosie Resource Portal; and (3) the Impact Project, a 33-month, federally funded initiative targeting representation barriers in the IT/Telecom and Energy/Utilities sectors. Additional assets include workshops, webinars, the annual Prosperity Soirée, a job board, and policy advocacy with federal and provincial officials. The technology footprint is minimal — TPP is not a software company; its outputs are research publications, events, and curated mentorship matches rather than platform products.
The organization is funded through a mix of individual donations (processed via Zeffy), corporate partnership sponsorships across a formalized multi-tier structure (Impact, Influence, Reach, Ally, Corporate Member), and government grants, most notably from Women and Gender Equality Canada (WAGE-FEGC). TPP serves three primary stakeholder groups: women in the Canadian workforce seeking career advancement (particularly in male-dominated sectors and from underrepresented identity groups), corporate employers seeking DEI benchmarking and pipeline programs, and government policymakers influencing childcare and gender-equity legislation. The organization operates nationally with advocacy presence in Ottawa and event footprint across Toronto, Montreal, and Calgary, and is governed by a board chaired by Jos Schmitt with founder Pamela Jeffery serving as Chair Emeritus and Julie Savard-Shaw as Executive Director.
The Prosperity Project firmographics
Firmographics- Name
- The Prosperity Project
- Legal name
- The Prosperity Project
- Website
- https://canadianprosperityproject.ca
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Prosperity Project is a Canadian registered charity that advances women's economic prospects through the Annual Report Card on Gender Equity and Leadership, the Rosie Mentorship Program, the federally funded Impact Project, and policy advocacy targeting corporate Canada and federal policymakers.
- Ownership category
- akta.pro rank
The Prosperity Project industry classification
Industry- Product category
- Gender Equity Advocacy and Nonprofit Research Services
- NAICS
- Social Advocacy Organizations (8133), Human Rights Organizations (813311)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Gender Equality & Women’s Empowerment (BPAGABAF)
Keywords
Where The Prosperity Project is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Prosperity Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: The organization accepts donations through Zeffy platform, with charitable registration number 736349937RR0001. Donations support all core programs including research, mentorship, and advocacy initiatives.
- Government Grants: Funding from Women and Gender Equality Canada (WAGE) supports the Impact Project, a 33-month initiative to address barriers preventing women from achieving economic and leadership opportunities. The October 2025 federal pre-Budget announcement included $382.5 million, five-year commitment to gender equality.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
The Prosperity Project product offering
Product offeringCore offering
The Prosperity Project is a Canadian registered charity that delivers gender-equity programming through three interconnected pillars: (1) Research—including the Annual Report Card on Gender Equity and Leadership tracking women's representation across FP500 companies and topical reports on AI adoption, childcare, and sports; (2) the Rosie Initiative—comprising the Rosie 1-1 Mentoring Program, Rosie Peer Group Program, and the Rosie Resource Portal providing free career and employer resources; and (3) The Impact Project—a 33-month federally funded initiative addressing barriers for women in IT/Telecom and Energy/Utilities. Programs are delivered at no cost to participants, supplemented by advocacy, workshops/webinars, the annual Prosperity Soirée fundraiser, and a Job Board.
Product overview
The Prosperity Project is a registered Canadian charity dedicated to gender equity and women's economic advancement. The organization operates a multi-program portfolio centered on three core pillars: Research (including the Annual Report Card on Gender Equity and Leadership tracking FP500 companies), the Rosie Initiative (comprising the Rosie 1-1 Mentoring Program, Rosie Peer Group Program, and Rosie Resource Portal), and The Impact Project. Additional offerings include advocacy efforts, workshops and webinars, the Prosperity Soirée annual event, and a Job Board. The organization functions as a platform of interconnected programs rather than a single product, with research informing program development and advocacy efforts.
Differentiator
Problem solved
Functional benefit
Brands
- Rosie Initiative: Programs that directly support women's advancement in Canada, including the Rosie Mentorship Program and Rosie Peer Group Program
- The Impact Project
- Rosie Resource Portal
- Annual Report Card
Products and services
- Rosie 1-1 Mentoring Program Free individual mentorship program pairing women with experienced mentors to support career development and advancement in STEM, trades, and leadership. Open to women across Canada, including those in male-dominated industries and from equity-deserving groups.
- Rosie Peer Group Program Free peer-group mentorship program enabling women to learn from and support each other throughout their career journeys, organized under the Rosie Initiative umbrella.
- Rosie Resource Portal Free self-serve online portal providing tools, strategies, research, and insights to foster inclusive workplaces and support career advancement. Includes career advancement resources for women, workplace resources for employers, workshops, webinars, and a job board; intended for both individual women and corporate employers.
- The Impact Project A 33-month initiative funded by the Government of Canada through Women and Gender Equality Canada (WAGE-FEGC) that addresses barriers preventing women from achieving economic and leadership opportunities, with focus on the IT/Telecom and Energy/Utilities sectors. Includes national roundtables with community leaders, corporate executives, and gender equality advocates.
- Annual Report Card on Gender Equity and Leadership Annual research publication tracking women's representation across corporate leadership roles in Canada, with analysis across FP500 companies and disaggregation by intersecting identities (Indigenous, Black, women of colour, women with disabilities, 2SLGBTQIA+). The flagship longitudinal research product of The Prosperity Project.
- Canadian Households' Perspective Initiative Research initiative providing data-driven recommendations to foster greater economic prosperity for women and Canada, producing reports including the Child Care Report and the Sports and Career Advancement Report.
- Workshops and Webinars Free educational sessions for women facilitated by experienced professionals covering topics such as AI readiness, communication skills, leadership development, networking, and career advancement. Offered in both English and French with registration via Zeffy.
- Prosperity Soirée Annual flagship fundraising and celebration event recognizing individuals and organizations making outstanding contributions to women's career advancement and gender equity. Held in Toronto with corporate sponsorships, table sponsorships, and award presentations (DEI Trailblazer Award, DEI Rising Star Award, Rosie Mentee Award, Impact Award, Lifetime Achievement Award).
- Advocacy Government and corporate advocacy efforts promoting policies supporting women's advancement, diversity, equity, and women's economic empowerment. Includes lobby days, roundtables during Gender Equality Week, Senate testimony, op-eds, and direct engagement with Parliamentarians.
- Job Board Free employment platform connecting employers committed to diversity with women and underrepresented groups seeking career opportunities.
Quantifiable outcome
- Women's leadership representation increased from 40.5% to 43.4% across FP500 companies
- +5 more outcomes
Companies that use The Prosperity Project
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
The Prosperity Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Prosperity Project partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core, minor and support.
- KPMGcoreImpact Partner - KPMG's vision is to represent and reflect diverse communities, committed to fostering an inclusive, equitable, and mentally healthy culture where all have the opportunity to join, advance, belong, and thrive. KPMG collaborated on research linking sports participation to women's career advancement, providing national citizenship practice leadership.
- Capital PowercoreInfluence Partner - Capital Power is committed to strengthening its culture and building an inclusive environment that fosters inclusion and supports diversity.
- The Globe and MailminorMedia partner providing coverage and visibility for TPP initiatives and research findings.
- Air CanadasupportReach Partner - National airline providing support for TPP as a 2025 DEI Trailblazer Award recipient.
- Co-operatorssupportReach Partner - Insurance and financial services cooperative supporting TPP as a 2025 DEI Trailblazer Award recipient.
- BMOsupportReach Partner - Major Canadian bank and 2025 DEI Trailblazer Award recipient. BMO also served as Ally Sponsor for the first Prosperity Soirée.
- AGF Management LimitedsupportReach Partner - Investment management firm participating in TPP programs with Judy Goldring, CEO, featured as a Founding Visionary at TPP events.
- EDC (Export Development Canada)supportReach Partner - Canada's export credit agency supporting TPP initiatives.
- WSIBsupportReach Partner - Ontario's Workplace Safety and Insurance Board supporting TPP. Served as table sponsor for the first Prosperity Soirée.
- IGM FinancialsupportCorporate Member - Leading Canadian financial services company supporting TPP.
- McCarthy TetraultsupportCorporate Member - Major Canadian law firm supporting TPP. Served as table sponsor for the first Prosperity Soirée.
- EYsupportCorporate Member - Professional services firm and 2025 DEI Trailblazer Award recipient for advancing inclusion and equity.
- Mattamy HomessupportCorporate Member - Canada's largest homebuilder and 2025 DEI Rising Star Award recipient.
- Axis ConnectssupportCommunity Partner - Collaborated with TPP to organize the 2025 Annual Report Card launch event in Calgary.
- Pride at Work CanadasupportCommunity Partner - Organization supporting 2SLGBTQIA+ workplace inclusion, aligning with TPP's intersectional approach.
- The Power Shift (Cboe)supportCommunity Partner - TPP was invited to speak at Cboe's International Women's Day event, highlighting commitment to gender equality.
- VersaFisupportCommunity Partner - Financial platform supporting TPP's mission for women's economic advancement.
- Women Get on BoardsupportCommunity Partner - Organization focused on women's board representation, aligning with TPP's leadership advancement goals.
- National PostminorMedia Partner - National newspaper providing coverage for TPP initiatives and research.
- PostmediaminorMedia Partner - Major Canadian newspaper network providing media coverage for TPP.
- HackergalsupportCommunity Partner through Matching Initiative - Registered charity inspiring a new wave of Canadian women coders. TPP matched Hackergal founder Lucy with Erin, a HR professional who helped develop HR frameworks for the organization.
- Mothers Matter CentresupportCommunity Partner through Matching Initiative - National registered charity empowering at-risk mothers. TPP matched the organization with Anika, a communications and fundraising professional who helped develop social media strategy, leading to partnership with Red River College.
- YWCA MuskokasupportCommunity Partner - Collaboration, leadership, and advocacy center serving over 1,500 people, supporting women and girls in Muskoka region.
- Homeward Bound (WoodGreen)supportCommunity Partner - Award-winning four-year program helping single mothers experiencing homelessness achieve sustainable economic independence. First of its kind in Canada, launched by WoodGreen in 2004.
- Equality FundsupportCommunity Partner - Canada's largest autonomous gender equality fund, established through $300M historical contribution from Government of Canada in 2019, aimed at investing in gender equality globally.
- Canadian Medical AssociationsupportCommunity Partner through Matching Initiative - TPP matched the CMA with a volunteer through its matching initiative for organizational support.
- Logis Rose VirginiesupportCommunity Partner through Matching Initiative - Montreal organization providing subsidized, supervised housing and career support for women in difficulty. TPP matched with Anne, an organizational strategy expert who helped develop strategic plan and identify new partnerships.
- Women in Communications and Technology (WCT)supportStrategic partner for joint webinar 'Reducing the Pay Gap: Practical Strategies for Employers' held February 2025, bringing together exclusive research data to equip employers with knowledge and tools for equitable workplaces.
- Room Women's NetworkcoreChampion Partner for Prosperity Soirée - Network supporting women's professional advancement. Presented the Mentee Award at the first Prosperity Soirée and facilitated connections for TPP programs.
- TD BanksupportPartner for 'Grow Smarter: Practical Strategies for Women Entrepreneurs' workshop, with TD Business Banking specialists Patricia Catallo and Rachita Rachita co-facilitating financial literacy sessions.
- CIBCsupport2025 DEI Trailblazer Award recipient. CIBC employees including Krishna Vivek (Director Application Development) serve as repeat mentors in the Rosie Mentorship Program.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Prosperity Project competitors and assessment
Company assessmentDirect peers
- Catalyst: Catalyst is a global nonprofit producing research, advisory and benchmarking on women in the workplace and leadership pipelines. Directly comparable to TPP's Annual Report Card on Gender Equity and Leadership model and Fortune 500/Corporate Canada benchmarking focus.
- Canadian Women's Foundation: Canadian Women's Foundation is Canada's national public foundation for women and girls, funding programs addressing gender-based violence, economic security and leadership. Comparable to TPP as a Canadian-anchored women's-empowerment grantmaking and advocacy nonprofit.
- YWCA Canada: YWCA Canada operates a national federation delivering programs for women and girls including mentorship, employment and leadership supports. Comparable to TPP's Rosie Initiative mentorship model and women-focused community programming across Canada.
- Equality Fund: Equality Fund is Canada's largest autonomous gender-equality fund, deploying philanthropic and government capital to women's rights organizations. Comparable to TPP's grant-receiving, gender-equity funding model and was already named as a TPP community partner.
- Institute for Women's Policy Research (IWPR): IWPR is a US-based research organization producing rigorous analysis on women's economic security, leadership and pay equity. Highly comparable to TPP's research-driven, evidence-based approach to informing public policy and corporate practice.
Broad incumbents
- UN Women: UN Women is the United Nations entity dedicated to gender equality and the empowerment of women, operating at a global policy and programmatic scale. Comparable to TPP's gender-equity advocacy mission but at much larger scope, serving as the dominant incumbent in the sector.
Emerging players
- Women Deliver: Women Deliver is a global advocacy and convening organization focused on gender equality, sexual and reproductive health and rights, and women's leadership. Comparable to TPP's research-plus-advocacy model and its focus on convening cross-sector leaders.
- 30% Coalition: 30% Coalition is a US-led campaign working to increase women's representation on corporate boards. Comparable to TPP's leadership-pipeline and corporate-governance focus, though operating primarily in the US.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Prosperity Project social profiles
Digital presenceThe Prosperity Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Prosperity Project leadership team
Management profileNumber of profiles
Profiles5 records
The Prosperity Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Prosperity Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Prosperity Project
What does The Prosperity Project do?
The Prosperity Project is a Canadian registered charity that delivers gender-equity programming through three interconnected pillars: (1) Research—including the Annual Report Card on Gender Equity and Leadership tracking women's representation across FP500 companies and topical reports on AI adoption, childcare, and sports; (2) the Rosie Initiative—comprising the Rosie 1-1 Mentoring Program, Rosie Peer Group Program, and the Rosie Resource Portal providing free career and employer resources; and (3) The Impact Project—a 33-month federally funded initiative addressing barriers for women in IT/Telecom and Energy/Utilities. Programs are delivered at no cost to participants, supplemented by advocacy, workshops/webinars, the annual Prosperity Soirée fundraiser, and a Job Board.
Is The Prosperity Project a public or private company?
The Prosperity Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Prosperity Project founded?
The Prosperity Project was founded in 2020. It employs 1 to 10 people.
Where is The Prosperity Project based?
The Prosperity Project is headquartered in Toronto, Canada, in the North America region.
How does The Prosperity Project make money?
Two revenue lines are on record. Donations are the primary driver. The others are government Grants.
Who are The Prosperity Project's main competitors?
Direct peers on record are Catalyst, Canadian Women's Foundation, YWCA Canada, Equality Fund and Institute for Women's Policy Research (IWPR). UN Women is listed as a broad incumbent. Emerging players are Women Deliver and 30% Coalition.
Does The Prosperity Project have an API?
No public API is recorded for The Prosperity Project.
What industry is The Prosperity Project in?
The Prosperity Project's product category is Gender Equity Advocacy and Nonprofit Research Services. Its primary akta.pro industry code is BPAGABAF, Gender Equality & Women’s Empowerment. Its NAICS code is 8133 and its SIC code is 8300.