Waldoch
Waldoch Crafts is a family-owned vehicle upfitter founded in 1974 in Forest Lake, Minnesota, specializing in custom luxury van, truck, SUV, and camper conversions on Ford, GM, Ram, and Jeep chassis, distributed exclusively through authorized dealer networks nationwide.
- Company typePrivate
- Founded1974
- HeadquartersForest Lake, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Waldoch does
Waldoch Crafts, Inc. is a privately held, family-owned vehicle upfitter founded in 1974 by Donald Waldoch in Forest Lake, Minnesota. The company customizes factory-delivered chassis from Ford (Transit, Bronco), Stellantis/Ram (ProMaster), General Motors (Chevrolet, GMC), and Jeep into luxury vans, lifted trucks, camper vans, mobility-accessible vehicles, and customized SUVs. Its production facility houses dedicated paint, upholstery, wood, warehouse, and assembly departments, with a major shop expansion completed in 2022.
The product portfolio is organized into five vehicle categories with tiered packages. Luxury vans include Galaxy (the flagship, with sub-tiers Elan, Ascent, and Summit), Landmark, Boundary Waters, Limo, Shuttle, and Mobility. Campers include COYA, MOTO, and StarLux for Ford Transit. Trucks (M80, Level) and lifted trucks (Rampage, Rampage HD, Lift, Lift HD, Rampage Ranger, Rampage Colorado) span Ford, Ram, Chevrolet, and GMC. SUVs include Bronco MAX, Bronco Sport variants, and Jeep MAX. All conversions carry a 3-year/36,000-mile bumper-to-bumper warranty and comply with Federal Motor Vehicle Safety Standards and Ford's Qualified Vehicle Modifier (QVM) program.
Revenue is generated exclusively through one-time sales of converted vehicles distributed via authorized Ford, GM, and Ram dealerships nationwide, with customers financing vehicle and conversion as a single payment. Pricing is quote-based and not publicly disclosed. Waldoch also generates lead flow through referral partnerships with rental companies (Neovan, Edge Auto Rental, Midwest RV Rentals, GoGo Waco, Road Warrior Tour Rentals). The company maintains regional Zone Managers covering Eastern (12 states), Western (6 states), and Southern Central (5 states) territories, supported by inside sales, dealer relations, and a small executive team (Don Waldoch as President/Founder; Billy Waldoch as VP Sales and Marketing; Tom Wilmet as CFO). Headcount is 11-50 employees.
Waldoch firmographics
Firmographics- Name
- Waldoch
- Legal name
- Waldoch Crafts, Inc.
- Website
- https://waldoch.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waldoch Crafts is a family-owned vehicle upfitter founded in 1974 in Forest Lake, Minnesota, specializing in custom luxury van, truck, SUV, and camper conversions on Ford, GM, Ram, and Jeep chassis, distributed exclusively through authorized dealer networks nationwide.
- Ownership category
- akta.pro rank
Where Waldoch is headquartered
LocationHeadquarters
- HQ city
- Forest Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Waldoch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Conversion Sales: One-time sales of custom converted vehicles (vans, trucks, SUVs). Customers purchase fully converted vehicles through Ford, GM, and Ram dealerships. Pricing varies by package level (Elan, Ascent, Summit packages) and optional features selected. The entire purchase including vehicle and conversion can be financed in one monthly payment through the dealership.
- Package Upgrades and Options: Additional revenue from optional upgrades including Evolution Package, custom wheels and tires, entertainment systems (32" HD TV, Apple TV, Starlink), premium flooring, power features, and mobility equipment add-ons.
- Rental Referral Program: Referral partnerships with rental companies that offer Waldoch vehicles for rent to travelers. Waldoch receives business through dealer network and customer referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Galaxy Base Package - Standard luxury conversion with essential features |
| One time/ perpetual license | Pay-as-you-go | Elan Package - Mid-tier upgrade with leather seating and entertainment |
| One time/ perpetual license | Pay-as-you-go | Ascent Package - Premium upgrade with power features and acoustic flooring |
| One time/ perpetual license | Pay-as-you-go | Summit Package - Top-tier luxury with maximum features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Waldoch product offering
Product offeringCore offering
Waldoch is an authorized upfitter that customizes vans, trucks, and SUVs for Ford, Ram, Chevrolet, GMC, Jeep, and Toyota chassis at its Forest Lake, Minnesota facility. The company delivers factory-direct vehicles to dealerships across the United States after performing bespoke interior fabrication, lift kits, wheelchair accessibility conversions, paint and bodywork, and entertainment system installations. Customers purchase completed vehicles through their local dealership, with full warranty and financing support.
Product overview
Waldoch is a premium vehicle conversion company specializing in custom upfitting for vans, trucks, and SUVs. The product portfolio consists of multiple conversion packages across five main vehicle categories: Luxury Vans (Galaxy, Landmark, Boundary Waters, Mobility, Limo, Shuttle), Campers (COYA, MOTO, StarLux), Standard Trucks (M80, Level), Lifted Trucks (Rampage, Rampage HD, Lift, Lift HD, Rampage Ranger, Rampage Colorado), and SUVs (Bronco MAX, Bronco Sport, Jeep MAX). Packages range from mild to wild with offerings for Ford, Ram, Chevrolet, GMC, Jeep, and Toyota chassis. The Galaxy van serves as the flagship luxury offering with tiered packages (Elan, Ascent, Summit) and extensive customization options including entertainment systems, seating configurations, and connectivity features.
Differentiator
Problem solved
Functional benefit
Brands
- Galaxy: Luxury conversion van package featuring premium interiors, leather seating, custom electronics, and advanced comfort features for Ford Transit and Ram ProMaster vans.
- Landmark
- Boundary Waters
- Rampage
- M80
- Level
- StarLux
- COYA
- MOTO
Products and services
- Galaxy Conversion Van Premium luxury conversion van available on Ford Transit and Ram ProMaster chassis, featuring leather seating, custom interiors, entertainment systems, and multiple seating configurations for 7-11 passengers.
- Landmark Conversion Van Luxury conversion van package offered for Ford Transit chassis with premium interior features and customization options.
- Boundary Waters Conversion Van Off-road oriented conversion van package available for Ford and Ram chassis, designed for adventure and outdoor enthusiasts.
- Mobility Conversion Van Wheelchair accessible van conversion package with Fiorella wheelchair lift, Q'straint tie-down system, and accessible seating for Ford and Ram ProMaster chassis.
- Limo Conversion Van Executive limousine-style van conversion for Ford and Ram ProMaster chassis featuring premium seating and interior amenities.
- Shuttle Conversion Van Commercial shuttle van conversion for Ram ProMaster designed for passenger transport with configurable seating.
- COYA Camper Van Camper van conversion package for Ford Transit featuring compact living amenities for travel and camping.
- MOTO Camper Van Adventure camper van conversion for Ford Transit designed for motorcycle enthusiasts with gear storage and camping features.
- StarLux Camper Van Premium camper van conversion for Ford Transit with luxury living amenities and extended features.
- M80 Truck Package Truck upfit package available for Ford, Ram, Chevrolet, and GMC trucks featuring bed storage and functionality enhancements.
- Level Truck Package Truck upfit package available for Ford, Ram, Chevrolet, and GMC trucks with moderate customization and enhanced utility features.
- Rampage Lifted Truck Package Lifted truck package for Ford, Ram, Chevrolet, and GMC trucks featuring suspension lift, custom wheels, and aggressive styling.
- Rampage HD Lifted Truck Package Heavy-duty lifted truck package for Ford and Ram trucks with enhanced suspension for larger tires and heavier loads.
- Lift Lifted Truck Package Standard lifted truck package for Ford, Ram, Chevrolet, and GMC trucks with suspension lift and wheel/tire upgrades.
- Lift HD Lifted Truck Package Heavy-duty lifted truck package for Ford and Ram trucks with reinforced suspension components.
- Rampage Ranger Lifted Truck Package Specialized lifted truck package for Ford trucks targeting compact truck segment with off-road enhancements.
- Rampage Colorado Lifted Truck Package Lifted truck package specifically designed for Chevrolet Colorado/GMC Canyon mid-size trucks.
- Bronco MAX SUV Package Maximum conversion package for Ford Bronco SUV featuring extensive customization and off-road capability enhancements.
- Bronco Sport Packages Customization packages for Ford Bronco Sport including Cuyuna, North Shore, and Base Camp themed builds.
- Jeep MAX SUV Package Maximum conversion package for Jeep vehicles featuring extensive customization and capability upgrades.
Quantifiable outcome
- Waldoch upfits are compliant with Federal Motor Vehicle Safety Standards, QVM, MVP with NTEA and SEMA Members
- +1 more outcomes
Companies that use Waldoch
Customer profileSegments4 records
Ideal customer profiles4 records
Waldoch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Waldoch partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Ford Motor CompanycoreStrategic manufacturing partnership as authorized up-fitter. Waldoch receives vehicles directly from Ford factory, performs custom conversions at their facility, and delivers completed vehicles to Ford dealerships. This partnership has been in place since the early days of the company (1970s) and was instrumental in Waldoch's growth during Ford 'Drive-Away Celebrations'. Ford provides chassis and components while Waldoch provides conversion expertise and customization.
- Stellantis (Ram)coreAuthorized up-fitter partnership for Ram ProMaster vans. Waldoch converts Ram vehicles at their facility and distributes through Ram dealer network nationwide.
- General Motors (Chevrolet/GMC)coreAuthorized up-fitter partnership for Chevrolet and GMC trucks. Waldoch provides truck conversion packages (M80, Level, Rampage, Lift) for GM vehicles distributed through GM dealer network.
- Fiorella UScoreTechnology partnership for mobility/accessibility solutions. Fiorella side door wheelchair lift with Q'straint tie-down systems are integrated into Waldoch's mobility conversion packages, providing accessibility solutions for wheelchair users.
- NTEA (National Truck Equipment Association)minorIndustry association membership providing networking, standards development, and industry representation for commercial truck equipment manufacturers and up-fitters.
- RVIA (Recreation Vehicle Industry Association)minorIndustry trade association membership representing the recreation vehicle industry, providing standards, certification, and industry advocacy.
- SEMA (Specialty Equipment Market Association)minorTrade association membership for automotive aftermarket and specialty equipment industry, providing trade show access, networking, and industry representation.
- Rental Companies (Neovan Rentals, Edge Auto Rental, Midwest RV Rentals, GoGo Waco, Road Warrior Tour Rentals)minorReferral partnerships with rental companies that offer Waldoch vehicles for rent to travelers and adventure seekers. Waldoch vehicles are available through these rental partners for customers who want to experience the product before purchasing.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Waldoch competitors and assessment
Company assessmentDirect peers
- Midwest Automotive Designs: Luxury Sprinter van conversion specialist offering custom interiors, executive shuttle, and limousine packages. Highly comparable to Waldoch's Galaxy/Landmark programs on premium van chassis, with overlapping dealer-network distribution and similar B2C luxury positioning.
- Driverge Vehicle Solutions: One of the largest U.S. commercial vehicle up-fitters, producing shuttle, paratransit, wheelchair-accessible, and specialty vehicles on Ford Transit, Ram ProMaster, and other OEM chassis. Comparable to Waldoch across mobility, shuttle, and commercial fleet segments with similar authorized-upfitter business model.
- Outside Van: Custom Sprinter and Ford Transit van conversion builder focused on adventure/4x4 and off-grid camper van builds. Directly comparable to Waldoch's Boundary Waters, COYA, MOTO, and StarLux adventure/camper van packages with similar upfitter-to-dealer economics.
- Advanced Vehicles: Luxury and specialty van conversion company offering custom interiors, executive, mobility, and shuttle packages on multiple OEM chassis. Overlaps directly with Waldoch's Galaxy, Limo, Mobility, and Shuttle product lines.
- AMS Vans (Vantage Mobility International): Mobility and accessible-vehicle conversion specialist producing wheelchair-accessible vans and adaptive equipment on OEM chassis. Closest peer to Waldoch's Mobility/Galaxy Mobility conversion packages, including Fiorella-style side-entry lift integrations.
- BraunAbility: Largest North American manufacturer of wheelchair-accessible vehicles and mobility equipment, including van conversions with lifts and tiedowns. Comparable to Waldoch's mobility segment at a much larger scale, with overlapping QVM-style OEM relationships.
- Sherrod Vans: Custom van conversion company producing luxury, lifted, and 4x4 Ford Transit and Sprinter packages with dealer-network distribution. Comparable to Waldoch's Galaxy/Boundary Waters offerings and similar lifestyle/luxury buyer segment.
Broad incumbents
- Stellantis (Ram ProMaster): OEM manufacturer of the Ram ProMaster chassis that Waldoch upfits, and parent of the Ram dealer network through which Waldoch distributes. Not a direct competitor, but a critical counterparty whose chassis supply and dealer program economics directly determine Waldoch's revenue.
- Ford Motor Company: OEM manufacturer of Ford Transit, Bronco, and F-Series chassis used by Waldoch, and operator of the Ford dealer network that distributes Waldoch conversions. Critical partnership rather than competitor; QVM and Drive-Away history make Ford the single most important external relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Waldoch social profiles
Digital presenceWaldoch compliance and trust
Trust signalCompliance6 records
Waldoch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waldoch leadership team
Management profileNumber of profiles
Profiles1 record
Waldoch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waldoch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waldoch
What does Waldoch do?
Waldoch is an authorized upfitter that customizes vans, trucks, and SUVs for Ford, Ram, Chevrolet, GMC, Jeep, and Toyota chassis at its Forest Lake, Minnesota facility. The company delivers factory-direct vehicles to dealerships across the United States after performing bespoke interior fabrication, lift kits, wheelchair accessibility conversions, paint and bodywork, and entertainment system installations. Customers purchase completed vehicles through their local dealership, with full warranty and financing support.
Is Waldoch a public or private company?
Waldoch is a private company. It is classified as family owned and is currently operating.
When was Waldoch founded?
Waldoch was founded in 1974. It employs 11 to 50 people.
Where is Waldoch based?
Waldoch is headquartered in Forest Lake, United States, in the North America region.
How does Waldoch make money?
Three revenue lines are on record. Vehicle Conversion Sales are the primary driver. The others are package Upgrades and Options and rental Referral Program.
Who are Waldoch's main competitors?
Direct peers on record are Midwest Automotive Designs, Driverge Vehicle Solutions, Outside Van, Advanced Vehicles, AMS Vans (Vantage Mobility International), BraunAbility and Sherrod Vans. Broad incumbents are Stellantis (Ram ProMaster) and Ford Motor Company.
Does Waldoch have an API?
No public API is recorded for Waldoch.