Drink Monday

What Drink Monday does

Drink Monday (Drink Monday Inc.) is a Carlsbad, California-based producer of non-alcoholic distilled spirits founded in 2019 by Chris and Ben. The company handcrafts three core zero-alcohol products—Monday Gin (London Dry style, $40), Monday Whiskey (Bourbon-inspired, $45), and Monday Mezcal (agave, $42)—at a Southern California craft distillery using natural botanicals, monk fruit extract, and proprietary extraction methods to replicate traditional spirit flavor profiles with zero calories, zero carbs, and zero sugar. In 2024, the company extended into the functional beverage category with Monday x Hemp, a hemp-infused gin using nanoemulsion technology and containing 5mg THC, 2mg CBD, 2mg CBG, and 200mg L-Theanine per serving, sold via a separate storefront (sipmonday.co).

The business model is direct-to-consumer-first, with a Shopify storefront (drinkmonday.co) supplemented by a Subscribe-and-Save subscription program (10% recurring discount via Recharge), wholesale distribution to retail and hospitality partners, and curated bundles (The Monday Trio $115, Variety Packs $75, Dry January Pack $125). Revenue mechanics rely on individual bottle sales, higher-AOV bundle packs, and recurring subscriptions. Go-to-market is product-led growth, reinforced by content marketing (60+ recipes and a sober-curious blog) and earned media in GQ, Vogue, Forbes, Bloomberg, and Liquor.com.

The company targets sober-curious adults, individuals in alcohol recovery, health-and-performance-focused consumers, and situational non-drinkers. Awards from the San Francisco World Spirits Competition and Beverage Testing Institute, combined with 4.8-4.9 star ratings across ~2,000 verified reviews, support quality positioning. Drink Monday is privately held with no disclosed institutional venture capital, ~$1.7M raised across three securities filings (2021-2023), and a 1-10 employee headcount, positioning it as an early-stage premium brand in a fast-growing but increasingly competitive non-alcoholic spirits category.

Name

Drink Monday

Legal name

Drink Monday Inc.

Website

https://drinkmonday.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Drink Monday is a Carlsbad, California-based producer of non-alcoholic distilled spirits (gin, whiskey, mezcal) handcrafted at a Southern California craft distillery, selling primarily direct-to-consumer via Shopify with subscription and wholesale channels to sober-curious and recovery-focused consumers.

Ownership category

akta.pro rank

Product category

Non-alcoholic spirits

NAICS

Distilleries (31214), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

akta.pro secondary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Non-alcoholic spirits
• Zero alcohol gin
• Alcohol-free whiskey
• Botanical spirit alternatives
• Craft distilled beverages

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through company's Shopify-powered e-commerce website selling individual bottles, bundle packs, and curated cocktail kits directly to consumers. Offers tiered pricing with volume discounts and subscription model (Subscribe and Save 10%) for recurring purchases.
2. Wholesale Distribution: B2B wholesale channel selling to retail stores, restaurants, bars, and other distributors. Inquiry contact at [email protected] for wholesale partnership requests.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Drink Monday produces and sells three award-winning zero-alcohol spirits — Monday Gin (London Dry style), Monday Whiskey (Bourbon-inspired), and Monday Mezcal (agave) — handcrafted in small batches at a Southern California craft distillery. Products are zero-carb, zero-sugar, zero-calorie, vegan, and gluten-free, formulated as 1:1 substitutes for traditional spirits in cocktails, and sold direct-to-consumer via drinkmonday.co and through wholesale to retail stores, bars, and restaurants.

Product overview

Drink Monday is a non-alcoholic spirits company offering a portfolio of three award-winning zero-alcohol spirits: Monday Gin (London Dry style), Monday Whiskey (American Bourbon-inspired), and Monday Mezcal (agave spirit). All spirits are handcrafted in small batches at their Southern California distillery, are vegan, gluten-free, keto-friendly with zero carbs, zero sugar, and zero calories. Products are sold individually as 750ml bottles or in bundles including The Monday Trio (all three spirits), Variety Packs (two-spirit combinations), and seasonal offerings like The Dry January Pack. The company also offers Monday x Hemp, a line of hemp-infused spirits (5mg THC, 2mg CBD, 2mg CBG, 200mg L-Theanine per serving) using nanoemulsion technology, available at a separate domain (sipmonday.co).

Differentiator

Problem solved

Functional benefit

Brands

• Monday x Hemp: Hemp-infused zero alcohol gin containing 5mg THC, 2mg CBD, 2mg CBG, and 200mg L-Theanine per serving, marketed as a THC experience product.

Products and services

• Monday Zero Alcohol Gin Award-winning flagship zero-alcohol spirit in London Dry gin style, handcrafted in small batches with natural ingredients (juniper, bitter lemon, grapefruit, coriander). Zero carbs, zero sugar, zero calories, vegan, and gluten-free; designed as a 1:1 substitute for traditional gin in cocktails. Targeted at sober-curious adults, individuals in recovery, and health-conscious consumers.
• Monday Zero Alcohol Whiskey Zero-alcohol American whiskey inspired by classic Bourbon, handcrafted in small batches with notes of butterscotch, raisin, toasted brown sugar, roasted coffee, caramel, and molasses, finished with a long spicy finish. Zero carbs, no sugar, 0 calories, vegan, gluten-free, and keto-friendly. Sold direct-to-consumer and through wholesale channels.
• Monday Zero Alcohol Mezcal Award-winning zero-alcohol mezcal with florals, fruit, agave nectar, campfire smoke, pepper, fresh citrus, apple, and earthy roasted agave with prominent smoke. Zero carbs, no sugar, 0 calories, and vegan; designed as a 1:1 substitute for traditional mezcal.
• The Monday Trio Bundle containing all three award-winning zero-alcohol spirits: Monday Gin (London Dry), Monday Mezcal (agave), and Monday Whiskey (Bourbon-style). Includes handcrafted recipe cards for classic cocktails; priced at $115 (saving $12).
• Monday Spirits Variety Packs Curated two-spirit variety packs in combinations of Gin & Mezcal, Gin & Whiskey, or Whiskey & Mezcal; priced at $75 (saving $10) for a flexible introduction to the Monday portfolio.
• The Dry January Pack Seasonal bundle pairing Monday zero-alcohol spirits with complementary non-alcoholic mixers for the Dry January challenge; priced at $125 (saving from original $180) and includes mixers.
• Monday x Hemp Gin Hemp-infused zero-alcohol gin with 5mg THC, 2mg CBD, 2mg CBG, and 200mg L-Theanine per 1.5oz serving, leveraging nanoemulsion technology for high bioavailability and fast onset. Ships to 20 U.S. states where hemp products are legal.

Quantifiable outcome

• 4.9/5 star rating with 1,455 reviews for Gin, 4.8/5 with 352 reviews for Whiskey, 4.9/5 with 132 reviews for Mezcal
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• JøyusminorStrategic or Co-development Partner · 27 September 2023Collaboration on 'Non-Alc Red Moon Over Manhattan' cocktail recipe featuring Jøyus Non-Alcoholic Cabernet Sauvignon combined with Monday Whiskey.
• All The BitterminorStrategic or Co-development Partner · 1 March 2022Co-created Monday Mezcal-Rita recipe with Ian Blessing, co-founder of All The Bitter (non-alcoholic bitters brand). Recipe credited and promoted across both brands.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the drinkmonday.co online store, enabling product listings, shopping cart, checkout, and payment processing.
• Fever-TreeminorGTM or Marketing PartnerPremium mixer brand frequently featured in Monday recipes (e.g., 'The O.G.' recipe recommends Fever-Tree Indian Tonic and Soda Water). Cross-promotional relationship through recipe content.
• RechargecoreTechnology or IntegrationSubscription management platform enabling Subscribe and Save functionality, recurring billing, and customer subscription portal access.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ghia: Ghia produces non-alcoholic aperitifs (bitter citrus herbal blend) targeting the sober-curious consumer similar to Drink Monday. While format differs (aperitif vs. spirit substitution), they compete for the same consumer occasions and sober-curious marketing positioning.
• Three Spirit Drinks: Three Spirit Drinks produces functional non-alcoholic spirits with adaptogens and nootropics targeting similar sober-curious and wellness-focused consumers as Drink Monday. Comparable through functional beverage angle and DTC-led distribution.
• Kin Euphorics: Kin Euphorics produces non-alcoholic functional beverages designed as alternatives to alcohol, with adaptogens and nootropics. Comparable to Drink Monday through shared target consumer (sober-curious, mindful drinkers) and positioning as sophisticated adult beverage alternatives.
• Optimist Botanicals: Optimist Botanicals produces non-alcoholic botanical spirits targeting similar sober-curious and mindful drinking consumers as Drink Monday. Comparable in product category, premium positioning, and direct-to-consumer go-to-market approach.
• Abstinence Spirits: Abstinence Spirits produces a portfolio of non-alcoholic spirits (gin, bourbon, vodka, rum, tequila) targeting health-conscious and sober-curious consumers. Comparable to Drink Monday in product format and target market, though it has limited U.S. distribution compared to Drink Monday's domestic focus.

Direct peers

• Aplós: Aplós produces non-alcoholic spirits including a hemp-infused variant, comparable to Drink Monday's core NA spirits line and Monday x Hemp extension. Both compete in the premium NA spirits category with similar botanical ingredient profiles and direct-to-consumer distribution.
• Seedlip: Seedlip is the pioneering non-alcoholic distilled spirit brand (now Diageo-backed), offering NA alternatives to gin and other spirits. Directly comparable to Drink Monday as both produce distilled NA botanicals targeting sober-curious consumers and cocktail culture, with similar 1:1 spirit substitution positioning.
• Lyre's Spirit Co. Lyre's produces a broad portfolio of non-alcoholic spirits (gin, whiskey, rum, tequila, amaretto) targeting the same sober-curious consumer and on-premise bartender as Drink Monday. Directly comparable as both offer multi-category NA spirit lineups with craft cocktail substitution positioning.
• Ritual Zero Proof: Ritual Zero Proof offers non-alcoholic alternatives to gin, whiskey, rum, and tequila via DTC and wholesale. Directly comparable as both target health-conscious and sober-curious consumers with similar multi-spirit portfolios and DTC-led growth strategies.
• Fluère Drinks: Fluère is a European-based non-alcoholic distilled spirit brand producing botanical alternatives to traditional spirits. Comparable to Drink Monday as both craft distilled NA spirits targeting cocktail substitution use cases for sober-curious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/drinkmonday
• Xx.com/drinkmonday
• LinkedInlinkedin.com/company/drinkmonday

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drink Monday