Baldwin Krystyn Sherman Partners

What Baldwin Krystyn Sherman Partners does

Baldwin Krystyn Sherman Partners is an insurance advisory and brokerage firm founded in 2006 and headquartered in Tampa, Florida, operating as a subsidiary of BRP Group Inc. (NASDAQ: BRP). The firm operates as an entrepreneur-led advisory platform offering business insurance, employee benefits, private client (high-net-worth) coverage, personal insurance, and wealth management services across all 50 U.S. states, with international capabilities for commercial risk and employee benefits. Following its 2024 rebrand to The Baldwin Group, the platform unifies multiple acquired partner firms under a single brand, including Burnham Benefits Insurance Services, Burnham Gibson Wealth Advisors, Lanier Upshaw, Lykes Insurance, Obie, and Capstone Group.

The firm's revenue model is commission- and fee-based, earned from insurance carriers and advisory engagements across commercial and individual lines, with specialty divisions in Reinsurance, Specialty MGA, and Embedded Insurance supplementing core brokerage. Distribution is delivered through dedicated advisory teams for enterprise clients and a self-service client portal for personal lines. Core products span commercial insurance (with specialized solutions for Cyber, Government Contracting, International, Management Liability, M&A, and Surety), employee benefits (Alternative Funding, Analytics & Underwriting, Benefits Compliance, Pharmacy Benefit Consulting, Population Health Management), and wealth/retirement services. Underlying technology is not publicly disclosed; the firm has no proprietary AI/ML capability, patents, or public API offering documented in the source data.

Bank of America's 2026 analysis ranked the firm the #1 insurance broker and noted a material discount to the cost of assembling its businesses, with sum-of-the-parts valuation exceeding the share price. The firm was recognized as a FORTUNE Best Place to Work in 2023. The broader competitive posture is a roll-up-led national brokerage under BRP Group Inc.'s public corporate structure, pursuing both organic producer growth and inorganic expansion through acquisitions.

Name

Baldwin Krystyn Sherman Partners

Legal name

The Baldwin Group

Website

https://bks-partners.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Baldwin Krystyn Sherman Partners (The Baldwin Group) is an entrepreneur-led insurance advisory and brokerage firm serving commercial businesses and high-net-worth individuals across all 50 U.S. states, operating as a subsidiary of BRP Group Inc. (NASDAQ: BRP).

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Advisory

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

akta.pro secondary industries

Fully Insured Group Health Plans (Employer-Sponsored) (FSAIAFAA), Commercial General Liability (CGL) (FSAJADAA), Basic Group Term Life (Employer-Paid) (FSAIADAA)

Keywords

• Commercial insurance brokerage
• Employee benefits consulting
• Risk management advisory
• Private client insurance
• Wealth management services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Advisory and Brokerage Services: The Baldwin Group delivers insurance, risk mitigation, employee benefits, and wealth management solutions as an advisory and brokerage firm, earning commissions and fees from insurance carriers and advisory engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Baldwin Krystyn Sherman Partners is an insurance advisory and brokerage firm that designs, places, and services insurance and risk management solutions for businesses and individuals. Its core offerings span commercial business insurance, employee benefits, reinsurance, specialty MGA, embedded insurance, private client and personal insurance, and wealth management advisory.

Product overview

The Baldwin Group (formerly BKS Partners) operates as an entrepreneur-led advisory firm offering an integrated platform of insurance, risk mitigation, employee benefits, and wealth management solutions. The platform consists of six core product lines: Business Insurance (with specialized solutions for Cyber, Government Contracting, International, Management Liability, M&A, and Surety across Construction, Energy, Healthcare, Manufacturing, Real Estate, and Transportation industries); Employee Benefits (encompassing Alternative Funding, Analytics & Underwriting, Benefits Compliance, Communications & Engagement, Pharmacy Benefit Consulting, and Population Health Management); Private Client (high-net-worth personal coverage for autos, collections, farms, homes, yachts, and umbrellas); Personal Insurance (auto, home, health, Medicare, and life); and Wealth Management (asset management and retirement consulting). Three specialty divisions—Reinsurance, Specialty MGA, and Embedded Insurance—round out the portfolio. The company acquired Burnham Benefits Insurance Services in January 2021 and was ranked first among insurance brokers by Bank of America's 2026 analysis.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and minor.

• Burnham Benefits Insurance ServicesmajorStrategic or Co-development Partner · 1 January 2021Burnham Benefits Insurance Services was acquired by Baldwin Krystyn Sherman Partners (a subsidiary of BRP Group Inc.) in January 2021. Kristen Allison serves as President and CEO of Burnham Benefits, featured in the LA500 2023 list.
• ObieminorStrategic or Co-development PartnerObie was acquired by Baldwin Partners as part of the firm's M&A growth strategy, expanding product capabilities and market presence in insurance brokerage.
• Capstone GroupminorStrategic or Co-development PartnerCapstone Group was acquired by Baldwin Partners, contributing to the firm's expansion of insurance and benefits service capabilities.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Willis Towers Watson: Global advisory, brokerage, and solutions company covering risk management, insurance brokerage, and benefits delivery. Highly comparable across Baldwin's full advisory platform.
• Marsh McLennan: The world's largest insurance broker and risk advisor, providing commercial P&C, employee benefits, and risk consulting. Directly comparable to Baldwin's Business Insurance and Employee Benefits lines, but at vastly greater global scale.
• Aon: Global professional services firm offering insurance brokerage, reinsurance, and human capital consulting. Overlaps with Baldwin's commercial brokerage, reinsurance, and benefits advisory offerings.

Direct peers

• Arthur J. Gallagher & Co. Large publicly traded insurance brokerage and risk management firm with a similar product mix of commercial P&C, employee benefits, and risk consulting. Among the most direct publicly traded comparables to Baldwin/BRP.
• Brown & Brown, Inc. Publicly traded insurance brokerage pursuing organic and acquisitive growth across commercial, personal, and benefits lines. Closely mirrors Baldwin's M&A-driven, multi-segment brokerage model.
• Hub International: Large PE-backed insurance brokerage built through aggressive roll-up acquisitions. Directly comparable to Baldwin in M&A strategy, mid-market commercial focus, and benefits distribution.
• Acrisure: PE-backed insurance brokerage that has rapidly scaled via acquisition across commercial, personal, and specialty lines. Directly comparable as a roll-up competitor pursuing similar tuck-in opportunities.
• USI Insurance Services: Large privately held insurance brokerage and consulting firm focused on middle-market commercial and employee benefits clients. Strong direct overlap with Baldwin's commercial and benefits core.
• Lockton Companies: World's largest privately held insurance brokerage. Comparable in mid-to-large commercial accounts, employee benefits, and specialty risk practices, with a partner-led culture similar to Baldwin's.
• Risk Strategies Company: National specialty insurance brokerage built via acquisition. Closely comparable in entrepreneur-led, M&A-driven growth and in serving niche commercial and personal client segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baldwinkrystynshermanpartners
• LinkedInlinkedin.com/company/baldwin-krystyn-sherman
• Instagraminstagram.com/the_baldwin_group/#
• Xx.com/bkspartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baldwin Krystyn Sherman Partners