Biowatch

What Biowatch does

Biowatch ApS is a privately held Danish health-technology company operating an integrated health-data platform that combines biomarker analysis, genetic and epigenetic testing, wearable device data, and personalized coaching. The company runs five sub-branded product lines from a single technology backbone: Freeage, a consumer healthspan/longevity program featuring epigenetic biological-age testing (GrimAge v2) under a partnership with UCLA; OneHealth, a B2B platform enabling health-coaching businesses to manage clients and integrate multi-source health data; Workcare, a corporate stress-management and burnout-prevention service; Peakelite, a biomarker-driven performance program for elite athletes; and Performance, an executive health and individualized supplement protocol offering. Customers span five named segments — health-conscious individuals, enterprise/corporate buyers, elite athletes, executives, and health-coaching businesses — with enterprise logos including Deloitte, Bruun-hjejle, Nuuday, OTL, Frey, Jager, Randers-FC, Growth-island, AIO, and Healthful.

Biowatch makes money through a mix of subscription/recurring and per-engagement fees. The Freeage Foundation program is priced at 24,495 DKK per person as a one-time comprehensive assessment, with an optional ongoing annual subscription from 3,995 DKK/year covering continuous optimization. Workcare and Peakelite are quote-based enterprise subscriptions, OneHealth is quote-based annual platform licensing for health coaches, and Performance offers premium specialist add-ons. Distribution is hybrid: enterprise field sales for corporate buyers and high-value consumers, a self-serve DTC stack at freeage.dk for individuals, and B2B platform licensing for coaches. Marketing is concentrated on LinkedIn and Instagram with email/newsletter nurture and expert-led content marketing, and the in-house specialist team (a panel described as 16 MDs and PhDs plus named coaches) is positioned as a core brand asset.

The company is organized as Biowatch ApS (Danish private limited), headquartered at Aurehøjvej 12, 2900 Hellerup in the Copenhagen metropolitan area, with 11–50 employees. Operational credentials include ISO 15189-certified laboratory partnership, GDPR-compliant data handling without third-party data sharing, CE-marked equipment with registered importer status, and registration as a health-services treatment provider. Leadership comprises CEO Mikkel Jorgensen and Medical Director Dr. Mads Koch, supported by a specialist coaching team across biomarker analysis, gut health, mental coaching, functional medicine, female health, and strength training.

Name

Biowatch

Legal name

Biowatch ApS

Website

https://biowatch.me

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Biowatch ApS is a Danish health-technology company running an integrated platform that combines biomarker analysis, epigenetic testing, wearable data, and personalized coaching for consumers, enterprises, elite athletes, executives, and health-coaching businesses via five sub-brands.

Ownership category

akta.pro rank

Product category

Preventive Health Services

NAICS

Medical and Diagnostic Laboratories (6215), Research and Development in Biotechnology (except Nanobiotechnology) (541714)

SIC

Services-Medical Laboratories (8071), Services-Health Services (8000)

akta.pro primary industry

Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

akta.pro secondary industry

Bioinformatics, Multi-Omics Data Analysis & Interpretation Services (HLAGANAI)

Keywords

• Biomarker health testing
• Epigenetic age analysis
• Corporate wellness programs
• Health coaching platform
• Preventive health services

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Freeage Foundation Program: One-time fee for comprehensive initial health assessment including functional medicine intake, DNA profile, epigenetic testing, hormonal panel, comprehensive blood test (17 biomarkers), physical fitness tests, in-person coaching sessions, and access to the health-data platform. Followed by optional subscription for ongoing optimization.
2. OneHealth Platform Licensing: B2B platform licensing for health coaching businesses to manage clients, integrate health data, and deliver personalized coaching programs. Enables coaches to focus on impactful coaching while the platform handles data integration and client management.
3. Workcare Corporate Wellness: Enterprise subscription for proactive stress management and workforce well-being services, combining biomarker analysis with tailored interventions for employee burnout prevention.
4. Premium Coaching Programs: Add-on premium coaching services including gut optimization, mental health, personal performance, and habit change programs delivered by specialized experts.
5. Peakelite Performance Services: Biomarker-driven performance optimization for elite athletes with advanced testing and tailored plans for achieving athletic excellence.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Biowatch operates a full-service health technology platform delivering personalized health solutions through five integrated offerings: OneHealth (B2B coaching platform), Freeage (consumer epigenetic longevity testing), Workcare (corporate stress management), Peakelite (elite athlete performance optimization), and Performance (executive health). The platform integrates biomarker analysis, epigenetic testing (via UCLA partnership using GrimAge v2), wearable device data, and genetic risk profiling (750+ reports), combined with expert guidance from a panel of 16 MDs and PhDs to deliver personalized health interventions and coaching.

Product overview

Biowatch is a full-service health technology platform offering a portfolio of integrated health solutions. The core offerings include OneHealth (a coaching business platform), Freeage (epigenetic/longevity testing), Workcare (corporate stress management), Peakelite (athlete performance), and Performance (executive health). These products share a common technology infrastructure leveraging biomarker analysis, wearable device integration, and expert human coaching to deliver personalized health interventions across consumer, corporate, and elite performance segments.

Differentiator

Problem solved

Functional benefit

Brands

• Freeage: Epigenetic precision health platform for enhanced healthspan, in partnership with UCLA. Offers biological age testing, genetic risk analysis, and personalized health plans.
• OneHealth
• Workcare
• Peakelite
• Performance

Products and services

• Freeage

Quantifiable outcome

• 750+ genetic risk reports from full DNA analysis
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• UCLAcoreStrategic or Co-development PartnerStrategic partnership with UCLA for epigenetic testing technology. The collaboration enables Freeage to offer cutting-edge epigenetic analysis that goes beyond traditional DNA analysis by examining how genes express over time, providing dynamic healthspan strategies and predictive health insights.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Viome: Viome performs microbiome and biomarker testing paired with AI-driven personalized nutrition recommendations. Comparable to Biowatch as a direct-to-consumer multi-omics testing platform with subscription-based health action plans.
• Prenuvo: Prenuvo offers whole-body MRI scans plus advanced blood biomarker analysis for proactive health screening. Directly comparable to Freeage as a high-ticket preventive health testing membership targeting the same health-conscious, longevity-oriented consumer.
• Fountain Life: Fountain Life runs premium longevity and preventive health centers combining advanced biomarker testing, AI-driven imaging, and personalized health coaching. Direct comparable to Freeage on the high-ticket preventive health membership + coaching model.
• Zoe: Zoe combines gut microbiome, blood fat, and blood sugar response testing with personalized nutrition scoring and a coaching app. Highly comparable to Biowatch in integrating multi-omics + wearable-style data + expert-led guidance for consumers.
• Function Health: Function Health offers a membership-based comprehensive blood biomarker testing service (60+ markers) with personalized insights. It is the closest direct competitor to Biowatch's Freeage Foundation program on consumer-facing preventive biomarker testing.
• InsideTracker: InsideTracker combines blood biomarker analysis with DNA, lifestyle, and wearable data to generate personalized health plans. Highly comparable to Biowatch's integrated genetic + biomarker + wearable offering and similarly targets health-conscious consumers and performance segments.

Emerging players

• Levels Health: Levels Health uses continuous glucose monitoring plus AI to generate metabolic health insights and dietary recommendations. Comparable to Biowatch as an emerging player focused on a specific biomarker stream within the same broader multi-source health data platform category.
• Wellcome Sanger / UK Biobank consortium-style longevity platforms: EU research and consumer longevity platforms that combine epigenetic clocks (GrimAge-style biological age) with longitudinal health data. Closer to Biowatch on the epigenetic age + multi-omics axis though typically more research-oriented than consumer-facing.

Broad incumbents

• Thorne: Thorne combines nutraceutical/supplement products with at-home biomarker testing and health insights. Comparable to Biowatch as a broader wellness incumbent that overlaps with Freeage's supplement plan plus biomarker offering rather than specializing solely in clinical biomarker interpretation.
• Headspace Health: Headspace provides mental wellness coaching and digital therapeutics, often sold into employer benefits programs. Comparable to Biowatch's Workcare corporate stress-management offering on the B2B workforce well-being axis, though broader and digital-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/biowatch
• Instagraminstagram.com/biowatch

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biowatch