Alpha Capital Group

What Alpha Capital Group does

Alpha Capital Group is a UK-based proprietary trading firm incorporated in England and Wales (company number 13719951), headquartered in Harpenden with a London contact office. The company sells simulated trading evaluations across five structured programs (Alpha One 1-step, Alpha Pro 2-step, Alpha Swing, Alpha Three 3-step, and Alpha Direct instant qualified), granting access to simulated funds ranging from $5,000 to $200,000 with performance-fee splits up to 90% and maximum capital growth paths to $2,000,000.

The underlying infrastructure runs on the ACG Markets FSA-regulated brokerage, delivering simulated institutional execution with sub-30ms latency using real market quotes from liquidity providers. Traders execute through five trading platforms: third-party MetaTrader 5, cTrader, DXTrade, and TradeLocker, plus the upcoming proprietary Alpha Trader web platform. The Max Risk Rule system automatically closes accounts when open drawdown thresholds are breached, and a Performance Fee Tracking Dashboard manages payouts and scaling requests. KYC is handled by Veriff; payment processing spans Nuvei, Checkout.com, CoinPayments, and Rise.

The business operates a self-serve, product-led growth model with one-time evaluation fees from $30 to $1,097, supplemented by performance-fee economics on simulated profits. Distribution is exclusively direct-to-consumer via the alphacapitalgroup.uk website and a community-driven acquisition stack (YouTube trader interviews, Discord, Instagram, X). The firm reports 1.2 million+ registered traders, 100,000+ qualified analysts, $100M+ in performance fees paid, and availability in 140+ countries. The broader Alpha Group ecosystem includes related brands Alpha Futures, Alpha Prime, and ACG Markets.

Name

Alpha Capital Group

Legal name

Alpha Capital Group Limited

Website

https://alphacapitalgroup.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

UK-based proprietary trading firm selling simulated trading evaluations across five programs, granting retail traders access to simulated funds from $5,000 to $200,000 with performance-fee splits up to 90%, serving 1.2 million+ traders across 140+ countries via self-serve digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Evaluation Fees: One-time fees charged for trading evaluations. Traders pay a single fee to access simulated accounts ranging from $5,000 to $200,000. Fees scale with account size and evaluation type (Alpha One, Alpha Pro, Alpha Swing, Alpha Three, Alpha Direct). Fees range from approximately $30 to $897 depending on account size and plan type.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Alpha Capital Group sells simulated proprietary trading evaluations to individual retail traders. Customers purchase a one-step, two-step, three-step, swing, or instant-qualified evaluation to access simulated trading capital ranging from $5,000 to $200,000, then earn 80-90% of simulated profits as performance fees. Execution runs across multiple third-party platforms powered by group-affiliated ACG Markets brokerage infrastructure.

Product overview

Alpha Capital Group is a UK-based proprietary trading firm that operates a multi-product portfolio built around simulated trading evaluations. The core offering consists of five evaluation programmes: Alpha One (1-step), Alpha Pro (2-step), Alpha Swing (swing trading), Alpha Three (3-step), and Alpha Direct (instant qualified). These evaluations grant access to simulated funds ranging from $5,000 to $200,000, with performance fees up to 90% on simulated profits. Execution runs through five trading platforms: proprietary Alpha Trader (upcoming), plus third-party integrations MetaTrader 5, cTrader, DX Trade, and TradeLocker, all powered by FSA-regulated broker ACG Markets. The ecosystem also includes Divento Academy for trading education.

Differentiator

Problem solved

Functional benefit

Brands

• Alpha One: One-step evaluation with trailing drawdown for fastest path to qualified account
• Alpha Pro
• Alpha Swing
• Alpha Three
• Alpha Direct
• Alpha Trader

Products and services

• Alpha One One-step evaluation programme for individual retail traders. Offers the fastest path to Qualified Analyst status with trailing drawdown limits, profit targets of 6%, 10%, or 12% depending on plan variant, and a minimum of 1 trading day required. Pricing ranges from $0 to $557 depending on account size and target variant.
• Alpha Pro Two-step evaluation programme for individual retail traders with static drawdown and three risk variants (6%, 8%, 10% profit targets). Phase 1 and Phase 2 each require 3 minimum trading days. Pricing ranges from $30 to $897 depending on account size and target variant.
• Alpha Swing Evaluation programme designed for swing traders who hold positions overnight and through weekends. Features relaxed rules on news trading and weekend holds, with 10% Phase 1 and 5% Phase 2 profit targets. On-Demand payout only. Pricing ranges from $30 to $457 depending on account size.
• Alpha Three Three-step evaluation programme with gradual phase targets of 10% in Phase 1, 4% in Phase 2, and 4% in Phase 3. Designed for traders who prefer smaller per-phase targets across three steps.
• Alpha Direct Qualified Instant Qualified account with no evaluation phase required. Account is Qualified from purchase with 90% performance split, 5% trailing max drawdown, 1:30 leverage, and 15% best-day consistency rule. Requires a 3% profit buffer before first withdrawal eligibility. Pricing ranges from $97 to $1,097 depending on account size.
• Alpha Trader Platform Proprietary web-based trading platform being developed by Alpha Capital Group for use with Alpha Capital simulated accounts. Features multi-chart view, one-click execution, advanced charting, and customizable interface. Status: coming soon / not yet generally available at time of source.
• ACG Markets Brokerage FSA-regulated brokerage (within Alpha Group ecosystem) that powers the simulated institutional trading environment used by Alpha Capital evaluations. Provides low-latency execution targeting less than 30ms, real market quotes from liquidity providers, and institutional-grade market access for FX, indices, and commodities.

Quantifiable outcome

• Up to 80% performance fee on simulated profits (90% on Alpha Direct)
• +4 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ACG MarketscoreTechnology or IntegrationACG Markets is the FSA-regulated broker that powers Alpha Capital's simulated institutional execution environment. It provides low-latency trading infrastructure with execution targeting less than 30ms. Alpha Capital evaluations run through ACG Markets with real market quotes from liquidity providers. ACG Markets is a separate entity from Alpha Capital but part of the same group ecosystem.
• MetaTrader 5 (MetaQuotes)coreTechnology or IntegrationMT5 is one of the primary trading platforms supported by Alpha Capital. Available on Windows, MacOS, iOS, Android, and web. Supports advanced charting, custom indicators, Expert Advisors (with pre-approval), and Depth of Market. Not available to U.S. residents.
• cTradercoreTechnology or IntegrationModern trading platform available on desktop and web with clean charting, depth of market, and cloud workspace. Alpha Capital supports cTrader for traders who prefer its interface. Note: cTrader is not accepting new U.S. customers.
• DX TradecoreTechnology or IntegrationWeb-browser trading platform option provided by Alpha Capital. Built for clear order management, charts, and simple workspace without desktop installation. Available to all regions including U.S. residents.
• TradeLockercoreTechnology or IntegrationModern web and mobile platform with TradingView-powered charts and straightforward trade management. Available on Android, iOS, and web browser. Accessible to U.S. residents.
• NuveicoreTechnology or IntegrationPayment gateway used by Alpha Capital for processing evaluation fee payments. Part of the payment processing infrastructure alongside Checkout.com and CoinPayments.
• Checkout.comcoreTechnology or IntegrationPayment gateway used for processing evaluation fee payments and performance fee withdrawals. Handles card payments and is referenced in terms and conditions.
• CoinPaymentscoreTechnology or IntegrationCryptocurrency payment gateway used for processing evaluation fee payments. Supports BTC, USDC, ETH, LTC. Crypto payments may require up to 24 hours for credential issuance.
• RisecoreTechnology or IntegrationPayment platform used for performance fee payouts to traders. Part of Riseworks ecosystem. Handles fiat and cryptocurrency withdrawals for qualified analysts.
• VeriffcoreTechnology or IntegrationIdentity verification platform used for KYC checks. Processes government-issued photo ID verification and facial matching for account activation and performance fee eligibility.
• Alpha FuturesminorStrategic or Co-development PartnerPart of the Alpha Group ecosystem alongside Alpha Capital. Offers futures prop evaluations as a separate product line. Related company under same ownership group.
• Alpha PrimeminorStrategic or Co-development PartnerProgression path for top performers who advance from Alpha Capital or Alpha Futures. Separate London-based qualification route with its own terms. Designed for skilled, consistent traders.
• Divento AcademyminorStrategic or Co-development PartnerEducational partner offering Level 5 Advanced Diploma in Financial Trading. Only Ofqual-regulated futures diploma. Delivered by industry practitioners with 77 years of combined live market experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FTMO: FTMO is the largest retail prop-trading firm globally, offering simulated evaluation programmes with funded simulated accounts and performance-fee splits. It is the most direct competitor to Alpha Capital Group in business model, target customer (retail traders), and product structure (one-step and two-step evaluations).
• FundedNext: FundedNext operates a near-identical simulated-evaluation prop-firm model with Stellar and Stellar Lite challenges and aggressive scaling plans. It targets the same global retail-trader audience as Alpha Capital and competes directly on evaluation pricing, profit splits, and platform coverage.
• The5ers: The5ers offers simulated funded-trader programmes with instant funding options and scaling plans. It is a direct peer given its shared focus on retail trader evaluations, performance-fee splits, and multi-platform execution.
• MyFundedFX: MyFundedFX is a prop-firm peer offering simulated evaluation challenges with performance-fee splits to retail traders. Despite well-publicised operational disruptions, it competes in the same evaluation-product category as Alpha Capital.
• TopStep: TopStep is a leading futures-focused prop-trading firm with simulated Combine evaluations and funded simulated accounts. It is a direct peer to Alpha Capital's sister brand Alpha Futures and competes for the same futures-trading retail audience.
• Earn2Trade: Earn2Trade runs the Gauntlet and Gauntlet Mini futures evaluation programmes with funded simulated accounts. It competes with Alpha Futures for futures-trader mindshare and uses a comparable simulated-evaluation business model.
• E8 Funding: E8 Funding offers simulated-evaluation challenges and funded simulated accounts across forex and indices, targeting the same retail-trader segment as Alpha Capital Group with a similar self-serve PLG funnel.
• Funded Trading Plus: Funded Trading Plus provides simulated evaluation programmes (one-step, two-step, and instant funding variants) with performance-fee splits. It is a direct peer operating in the same retail prop-trading category as Alpha Capital.
• Surge Trading: Surge Trading is a UK-based prop-firm peer offering simulated evaluation programmes with funded accounts and performance-fee splits. It targets the same retail-trader customer base and competes on evaluation pricing and platform coverage.

Broad incumbents

• MetaQuotes (MetaTrader 5): MetaQuotes is the incumbent platform vendor whose MetaTrader 5 platform is one of Alpha Capital's core execution front-ends. It is a broad incumbent ecosystem participant — not a direct competitor, but a critical infrastructure provider shaping the prop-firm space Alpha Capital operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/highlights
• YouTubeyoutube.com/channel/UClm3Bo5Jikj-mibeFJpgY-Q
• Instagraminstagram.com/alphacapitalgroupuk
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/alphacapitalgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Capital Group