Digiteka
Digiteka is a Paris-based B2B video AdTech and SaaS platform founded in 2007 that provides end-to-end video infrastructure — players, AI-powered campaign automation, header bidding, and cookieless contextual targeting — to European media publishers and advertisers across France, Belgium, the UK, and Switzerland.
- Company typePrivate
- Founded2007
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Digiteka does
Digiteka Technologies SAS is a Paris-based B2B video AdTech and SaaS platform founded in 2007 that builds end-to-end video infrastructure for European media publishers and advertisers. The company's product portfolio is organized into three pillars: Play & Stream (proprietary video players, Smart Player, Vertical Video Feed, live streaming, 24/7 web TV channels), Produce, Manage & Monitor (Media Platform for centralized video management, Capture mobile field-acquisition tool, Video Marketplace connecting 250+ European publishers with 4,000+ pro-grade videos), and Monetization (proprietary header bidding integrated into the player, AdOps Bot AI-powered campaign automation, Inread Manager display/video CPM optimizer). Underlying technology includes 100% cookieless contextual targeting, pre-bid anti-ad-fraud filtering via partner Adloox, REST APIs, and native iOS and Android SDKs, all hosted on AWS.
Digiteka monetizes through five interlocking revenue streams: video advertising commissions on instream inventory, SaaS licensing of the Media Platform and player technology to publishers, take-rates from header bidding transactions across 12+ integrated SSPs, AdOps Bot professional services, and marketplace revenue-sharing on syndicated content. The go-to-market combines direct enterprise field sales, a flagship channel partnership with French advertising régie 366 (deploying a 25-person video sales force across 200+ French media sites), and strategic equity alignment with publisher-investors including Ouest-France, Rossel, EBRA, and the Gama Fund (five regional press groups holding a 10% stake as of 2021).
The platform reaches 80% of French internet users monthly (over 43 million unique viewers in the cookieless footprint) and serves customers such as Les Echos, 20 Minutes, IPM, Rossel, EBRA, Le Télégramme, and Bayard Presse across France, Belgium, the UK, and Switzerland. Operations are run by an 11–50 person team led by CEO Bruno Jauffret, with COO/co-founder Cedric Ambrugeat, CTO Christophe Rosko, CRO Axel Aïdan, CFO Amar Dridj, and Chief Editorial & Content Officer Donald Staar (who joined via the October 2022 VeriFlix acquisition).
Digiteka firmographics
Firmographics- Name
- Digiteka
- Legal name
- Digiteka Technologies SAS
- Website
- https://digiteka.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digiteka is a Paris-based B2B video AdTech and SaaS platform founded in 2007 that provides end-to-end video infrastructure — players, AI-powered campaign automation, header bidding, and cookieless contextual targeting — to European media publishers and advertisers across France, Belgium, the UK, and Switzerland.
- Ownership category
- akta.pro rank
Digiteka industry classification
Industry- Product category
- Video Advertising Technology
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD), Ad Insertion & Server-Side Ad Insertion (SSAI) Infrastructure (MPAHAIAK), Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
Keywords
Where Digiteka is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Digiteka business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Video Advertising (Instream): Digiteka monetizes video inventory through instream advertising, selling video ad placements to advertisers. The platform uses header bidding technology to optimize CPMs and maximize revenue for publishers.
- Software-as-a-Service (SaaS) Platform: Digiteka operates as a SaaS providing video creation, management, and distribution tools to publishers. Revenue is generated through software licensing to media groups for video content management.
- Header Bidding Technology: Proprietary header bidding technology enables publishers to auction video inventory in real-time, with Digiteka taking a commission or generating revenue from the improved CPMs achieved.
- AdOps Services: Campaign automation and optimization services through the AdOps Bot, helping advertisers manage brand safety, visibility, and performance campaigns.
- Video Marketplace / Content Syndication: Revenue sharing model where publishers access syndicated video content from the marketplace, with Digiteka handling rights management and taking a share of advertising revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise video platform with custom pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Digiteka product offering
Product offeringCore offering
Digiteka provides an end-to-end B2B SaaS video platform for media publishers and advertisers, spanning capture, enrichment, management, distribution, streaming, and monetisation. The proprietary stack includes a video player with native header bidding, AI-powered Smart Player recommendations, a Media Platform for content management, a Capture mobile field solution, a Video Marketplace with 4,000+ syndicated videos, plus monetization modules (AdOps Bot, Header Bidding, Inread Manager) and 100% cookieless contextual targeting.
Product overview
Digiteka offers a comprehensive integrated video platform-as-a-service (SaaS) designed for media publishers and advertisers. The portfolio is organized into three interconnected pillars: (1) Play & Stream (Video Player, Smart Player, Vertical Video Feed, Live Streaming, 24/7 Web TV Channels) for video delivery and player technology; (2) Produce, Manage & Monitor (Media Platform, Capture, Video Marketplace) for content creation, aggregation, and management; and (3) Monetization (AdOps Bot, Header Bidding, Inread Manager) for ad optimization and revenue generation. The Media Platform serves as the central hub managing the full video lifecycle from upload through encoding, curation, and analytics, while the Video Marketplace extends inventory through a network of 250+ European publishers. The product suite is unified by a REST API with SDKs for iOS and Android, and is built with native anti-ad-fraud (Adloox), IAB-compliant standards (VAST 3.0/VPAID 2.0), and a 100% cookieless targeting approach.
Differentiator
Problem solved
Functional benefit
Brands
- AdOps Bot: AI-powered automation solution for video campaign management, providing real-time optimization based on KPIs such as brand safety, visibility, completion, and ad fraud.
- Header Bidding
- Inread Manager
- Capture
- Digiteka Video Feed
- Video Marketplace
Products and services
- Digiteka Video Player Proprietary, lightweight, customizable video player supporting short, mid/long-form and live formats with native header bidding, pre-roll support, and 100% cookieless operation. Sold to media publishers seeking enterprise-grade player integration.
- Smart Player AI-powered context-aware video player that analyzes page content in real-time to automatically recommend and display the most relevant videos, increasing user engagement and monetization. Built for media publishers.
- Vertical Video Feed Infinite-scroll vertical video feed interface designed for mobile and web with swipe-up navigation similar to social media, with seamless entry from any player and carousels of teaser thumbnails.
- Live Streaming Service Turnkey live streaming solution supporting RTMP/HLS/SRT standards for real-time multi-format encoding with automatic Live-to-VOD conversion and replay capability. Sold to media publishers broadcasting events.
- 24/7 Web TV Channels Continuous streaming service enabling publishers to broadcast local Web TV channels 24/7 with robust real-time multi-format encoding supporting RTMP/HLS/SRT standards.
- Media Platform Centralized cloud-based video management platform for uploading, previewing, editing, metadata management, playlist creation, multi-format encoding, and audience/monetization analytics with custom reports. Sold to media publishers.
- Capture White-label mobile app solution enabling journalists and correspondents to shoot, send, and submit videos from the field directly to the Media Platform in real-time, with customization for branding and metadata requirements. Built for news organizations.
- Video Marketplace Private video marketplace connecting 250+ European publishers with access to 4,000+ pro-grade videos updated daily, featuring automated rights management and revenue share model.
- AdOps Bot AI-powered campaign automation tool using proprietary algorithms for ultra-granular inventory analysis and real-time optimization of video campaigns targeting brand safety, visibility, completion, ad fraud, and IAB categories. Sold to advertisers and publishers' AdOps teams.
- Header Bidding Proprietary video header bidding technology integrated natively into Digiteka's player, enabling parallel real-time auction among SSPs (Amazon, Criteo, Equativ, Freewheel, OnVideo, OpenX, Pubmatic, Richaudience, Rubicon, SpotX, Triplelift, Xandr) for maximized CPM and fill rates. Sold to publishers.
- Inread Manager Dynamic ad monetization tool that automatically compares CPMs between display and video ads, selecting the higher-bid format for optimal revenue placement within editorial content. Sold to publishers.
- iOS SDK Native Swift SDK for integrating Digiteka outstream video ads into iOS applications, supporting iOS 12.0+ via Swift Package Manager. Sold to mobile app developers and digital platforms.
- Android SDK Native Android SDK (API 21+) for integrating Digiteka outstream video ads into Android applications, distributed as AAR library. Sold to mobile app developers and digital platforms.
- Support & Consulting Professional support and consulting services including video strategy development, continuous analysis, optimization, and business reviews to improve key performance metrics for media publishers.
Quantifiable outcome
- 43+ million unique viewers reached without cookies
- +6 more outcomes
Companies that use Digiteka
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Digiteka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature17 records
Digiteka partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- IAS (Integral Ad Science)coreBrand Safety activation feature integrated into AdOps Bot, allowing advertisers to define Brand Safety and Brand Suitability criteria to protect their advertising framework and preserve brand reputation.
- 366flagshipStrategic partnership for video inventory monetization advertising effective January 2023. 366 provides a 25-person video sales force serving Digiteka's network of 200+ French media brands. The partnership creates the most powerful premium video platform on the French market, reaching 80% of internet users and 90%+ on CSP+ and 25-49 targets.
- AdlooxcoreTechnology partnership for pre-bid anti-ad-fraud filtering. Adloox's 40+ algorithms test billions of data daily, integrated natively into Digiteka's player to limit invalid traffic to <1% of impressions. Technology uses GDPR-compliant data collected exclusively with user consent.
- VeriFlixcoreAcquired by Digiteka in 2022, VeriFlix provides a solution for media companies to increase video inventory by enabling journalists to capture and share local videos. Currently used by thousands of journalists in Belgium and France.
- AFP (Agence France-Presse)minorContent provider for Video Marketplace syndication, providing news videos to the Digiteka publisher network.
- France24minorContent provider for Video Marketplace syndication.
- EuronewsminorContent provider for Video Marketplace syndication.
- Amazon Web Services (AWS)corePrimary cloud infrastructure provider for Digiteka's SaaS platform, servers, and content storage. AWS complies with EU Safe Harbor Privacy Principles.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Digiteka competitors and assessment
Company assessmentDirect peers
- Brightcove: Enterprise video hosting and OTT SaaS platform serving media publishers with player technology, monetization, and live streaming; closest direct competitor to Digiteka's Media Platform, player, and monetization suite for the same publisher customer segment.
- JW Player (JWP): Video player and monetization platform with header bidding, SSAI, and content recommendations for publishers; directly competes with Digiteka's Video Player, Smart Player, and Header Bidding products for the same B2B media publisher customer base.
- Connatix: Video technology and monetization platform purpose-built for digital publishers, offering header bidding, player, and a content marketplace; very comparable to Digiteka's full-stack publisher video offering including its Video Marketplace.
- Teads: Outstream video advertising platform with strong publisher relationships and cookieless contextual targeting capabilities; competes directly with Digiteka in the European publisher video monetization market, particularly against the AdOps Bot and cookieless player.
Broad incumbents
- FreeWheel (Comcast): Enterprise video ad serving and monetization platform owned by Comcast, serving major broadcasters and premium publishers globally; broader incumbent competitor to Digiteka in the same publisher video monetization category.
- Magnite (SpotX): Largest independent omnichannel SSP with deep CTV and video header bidding capabilities; competes with Digiteka for header bidding demand and is integrated via Digiteka's SSP partners list (SpotX) as both competitor and partner.
- Equativ (Smart AdServer): European ad serving and SSP platform supporting header bidding for video and display; competes with Digiteka's header bidding and Inread Manager for European publisher ad operations budgets while also appearing as an integrated SSP partner.
- Ooyala (Verimatrix): Video platform offering player, OTT, and monetization tools historically used by media companies; broader incumbent comparable to Digiteka's end-to-end video SaaS suite though with greater emphasis on enterprise OTT.
Emerging players
- Brid.tv: Video monetization platform specializing in header bidding and player technology for mid-market publishers; smaller emerging competitor to Digiteka in the video header bidding and player space, particularly outside the top-tier French press.
- Aniview: Video player and header bidding technology provider with a focus on outstream and rewarded video; emerging player overlapping with Digiteka's player and header bidding capabilities for digital publishers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Digiteka social profiles
Digital presenceDigiteka compliance and trust
Trust signalCompliance2 records
Digiteka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digiteka leadership team
Management profileNumber of profiles
Profiles6 records
Digiteka subsidiaries and ownership
Company hierarchySubsidiaries1 record
Digiteka funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digiteka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digiteka
What does Digiteka do?
Digiteka provides an end-to-end B2B SaaS video platform for media publishers and advertisers, spanning capture, enrichment, management, distribution, streaming, and monetisation. The proprietary stack includes a video player with native header bidding, AI-powered Smart Player recommendations, a Media Platform for content management, a Capture mobile field solution, a Video Marketplace with 4,000+ syndicated videos, plus monetization modules (AdOps Bot, Header Bidding, Inread Manager) and 100% cookieless contextual targeting.
Is Digiteka a public or private company?
Digiteka is a private company. It is classified as corporate owned and is currently operating.
When was Digiteka founded?
Digiteka was founded in 2007. It employs 11 to 50 people.
Where is Digiteka based?
Digiteka is headquartered in Paris, France, in the Europe region.
How does Digiteka make money?
Five revenue lines are on record. Video Advertising (Instream) is the primary driver. The others are software-as-a-Service (SaaS) Platform, header Bidding Technology, adOps Services and video Marketplace / Content Syndication.
Who are Digiteka's main competitors?
Direct peers on record are Brightcove, JW Player (JWP), Connatix and Teads. Broad incumbents are FreeWheel (Comcast), Magnite (SpotX), Equativ (Smart AdServer) and Ooyala (Verimatrix). Emerging players are Brid.tv and Aniview.
Does Digiteka have an API?
Yes. Digiteka offers a public REST API with multiple endpoints for video management, search, upload, and player integration. Key APIs include: Search API (search videos by mode, owner, category, keywords, date filters; returns XML/JSON with video metadata, thumbnails, embed codes), Upload API (upload videos via PHP library or cURL; supports MP4 and HLS; 24-hour authentication tokens), GetVideoInfos API (retrieve video metadata, ad targeting parameters, catalog info), Video Download API (retrieve video URLs in MP4 and HLS formats with multiple resolutions), Iframe API (postMessage-based communication for play, pause, mute, seek, time tracking), Performance key/value API (IAB visibility and completion metrics for ad performance tracking), and AMP Integration APIs (AMP-valid video player integrations via amp-video-iframe or amp-iframe tags). Developer documentation is at support.digiteka.com/en/home.
What industry is Digiteka in?
Digiteka's product category is Video Advertising Technology. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAHAJAD, Video Player SDKs & Playback Apps (Web/Mobile/CTV). Its NAICS code is 5162 and its SIC code is 7370.