Adloox
Adloox is a Paris-based ad verification platform, founded in 2009, providing MRC-accredited viewability measurement, invalid traffic detection, and brand safety across Meta, Amazon DSP, DV360, CTV, and the open web to advertisers, agencies, and publishers. Acquired by Peer39 in June 2026.
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Adloox does
Adloox is a Paris-based, privately held ad verification and measurement company founded in 2009, providing MRC-accredited viewability measurement, invalid traffic (fraud) detection, and brand safety services to advertisers, agencies, and publishers across the digital advertising ecosystem. Its platform operates as a horizontal verification layer spanning Meta, Amazon DSP, DV360, connected TV, and the open web, delivering consistent quality signals across channels that would otherwise be measured inconsistently by point solutions.
The business operates on a B2B SaaS model, generating revenue through verification service contracts with advertisers, agencies, and publishers, with pricing likely aligned to ad spend or impression volume. Differentiated technically by its MRC accreditation for both viewability and IVT detection — an audit-grade certification that non-accredited competitors lack — Adloox competed directly against larger verification platforms DoubleVerify and Integral Ad Science for enterprise ad-verification workloads.
In June 2026, Adloox was acquired by Peer39, a contextual data platform, from its previous owner Scope3, with terms undisclosed. The entire Adloox team was integrated into Peer39, and Adloox's verification technology became part of Peer39's unified advertising intelligence platform extending beyond the open web and CTV into Google and Meta environments. Following the acquisition, Adloox no longer operates as an independent entity.
Adloox firmographics
Firmographics- Name
- Adloox
- Legal name
- Adloox
- Website
- https://adloox.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Adloox is a Paris-based ad verification platform, founded in 2009, providing MRC-accredited viewability measurement, invalid traffic detection, and brand safety across Meta, Amazon DSP, DV360, CTV, and the open web to advertisers, agencies, and publishers. Acquired by Peer39 in June 2026.
- Ownership category
- akta.pro rank
Adloox industry classification
Industry- Product category
- Ad Verification & Measurement
- NAICS
- Other Services Related to Advertising (541890), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Brand Safety, Fraud Detection & Ad Verification (BPAMALAN)
- akta.pro secondary industry
- Media Auditing, Verification & Compliance (Billing, Makegoods, QA) (BPAFABAM)
Keywords
Where Adloox is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Adloox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Ad Verification Services: B2B SaaS model providing ad verification, viewability measurement, and fraud detection services to advertisers, agencies, and publishers. Revenue generated through service contracts, likely subscription or usage-based pricing aligned with ad spend or impression volumes.
Go-to-market motion1 record
Adloox product offering
Product offeringCore offering
Adloox provided an ad verification and measurement platform that delivered MRC-accredited viewability measurement, invalid traffic detection, brand safety monitoring, and fraud detection for digital advertising campaigns. The platform verified ad quality across major channels including Meta, Amazon DSP, DV360, connected TV, and the open web, serving advertisers, agencies, and publishers requiring independent third-party verification.
Product overview
Adloox is a standalone ad verification platform that provides brand safety, fraud detection, viewability measurement, and verification services. The platform monitors advertising across major channels including Meta, Amazon DSP, DV360, connected TV, and the open web. Adloox held MRC (Media Rating Council) accreditation for ad viewability and invalid traffic detection prior to its acquisition by Peer39 from Scope3.
Differentiator
Problem solved
Functional benefit
Products and services
- Adloox Ad Verification Platform
Quantifiable outcome
- Unified platform enables consistent quality signals across major advertising platforms
Companies that use Adloox
Customer profileSegments2 records
Ideal customer profiles2 records
Adloox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Adloox partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Adloox competitors and assessment
Company assessmentOthers
- Scope3: Supply chain sustainability and ad verification platform that was the prior owner of Adloox. Operates in overlapping media quality measurement, with a category-spanning approach to ad verification that complements Adloox's narrower viewability/IVT focus.
- Peer39: Contextual data and advertising intelligence platform that acquired Adloox in June 2026. Now the acquirer rather than a competitor, but historically a related provider of pre-bid brand safety and contextual signals.
Broad incumbents
- Comscore: Cross-platform audience and campaign measurement company offering verification, brand safety, and viewability solutions. Wider incumbent that competes with Adloox on verification but also offers broader audience analytics.
- Oracle Advertising (Moat): Oracle-owned ad measurement suite (built around Moat) providing viewability, attention, and brand safety measurement. A broader incumbent offering overlapping verification capabilities as part of Oracle's wider ad tech stack.
Emerging players
- Lunio: AI-driven ad fraud prevention and verification platform focused on invalid traffic detection across paid digital channels. An emerging direct competitor with narrower scope than Adloox but overlapping IVT capabilities.
Direct peers
- DoubleVerify: Publicly listed ad verification and measurement company offering viewability, brand safety, and IVT detection across digital channels. Directly competes with Adloox for advertiser and agency verification budgets, and is the primary incumbent Adloox is positioned against.
- Pixalate: Cross-platform ad fraud detection and IVT analytics provider covering connected TV, mobile, and digital video. Closely overlaps with Adloox's verification scope and competitive set for programmatic verification buyers.
- Zefr: Brand safety and suitability measurement company focused on video and social platforms including Meta and YouTube. Directly comparable in delivering verification signals across walled-garden environments.
- Integral Ad Science (IAS): Global ad verification company providing fraud detection, brand safety, and viewability measurement. Operates the same MRC-accredited verification model as Adloox and is one of the two dominant incumbents in the category.
- HUMAN (White Ops): Bot detection and fraud prevention platform focused on invalid traffic and sophisticated invalid traffic (SIVT) detection in digital advertising. Directly comparable to Adloox's IVT detection capabilities and serves the same advertiser/agency buyer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Adloox social profiles
Digital presenceAdloox compliance and trust
Trust signalCompliance2 records
Adloox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adloox leadership team
Management profileNumber of profiles
Profiles1 record
Adloox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adloox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adloox
What does Adloox do?
Adloox provided an ad verification and measurement platform that delivered MRC-accredited viewability measurement, invalid traffic detection, brand safety monitoring, and fraud detection for digital advertising campaigns. The platform verified ad quality across major channels including Meta, Amazon DSP, DV360, connected TV, and the open web, serving advertisers, agencies, and publishers requiring independent third-party verification.
Is Adloox a public or private company?
Adloox is a private company. It is classified as corporate owned and is currently acquired.
When was Adloox founded?
Adloox was founded in 2009. It employs 11 to 50 people.
Where is Adloox based?
Adloox is headquartered in Paris, France, in the Europe region.
How does Adloox make money?
One revenue line is on record: ad Verification Services.
Who are Adloox's main competitors?
Others on record are Scope3 and Peer39. Broad incumbents are Comscore and Oracle Advertising (Moat). Lunio is listed as an emerging player. Direct peers are DoubleVerify, Pixalate, Zefr, Integral Ad Science (IAS) and HUMAN (White Ops).
Does Adloox have an API?
No public API is recorded for Adloox.
What industry is Adloox in?
Adloox's product category is Ad Verification & Measurement. Its primary akta.pro industry code is BPAMALAN, Brand Safety, Fraud Detection & Ad Verification, with a secondary code of BPAFABAM, Media Auditing, Verification & Compliance (Billing, Makegoods, QA). Its NAICS code is 541890 and its SIC code is 7310.