What Pregnancy+ App does

Pregnancy+ App is a mobile application platform that provides pregnancy tracking, fetal development education, and parenting tools to expectant and new parents globally. The core Pregnancy+ product delivers daily personalized content covering nutrition, exercise, and week-by-week fetal development information across all 42 weeks, supported by tools including a kick counter, contraction timer, weight monitoring, and medical note logging. Its technical foundation centers on 40 fully animated 3D fetal development models with heartbeat audio and touch-triggered animations, plus interactive growth tracking graphs, a daily photo journal with yearbook compilation, and a lullaby and white-noise library in the companion Baby+ app. The platform is operated by Philips Consumer Lifestyle B.V., a private subsidiary of Royal Philips N.V., and is distributed through the iOS App Store and Google Play Store.

The app is monetized via a freemium model combining in-app purchases and premium subscriptions, native and sponsored advertising, and partner co-registration. A core commercial feature is an 11+ brand partner ecosystem including GSK, Mattel, Unilever, Nuna, H&M, Disney, Amazon, Dorel, Stokke, Adidas, and Hello Fresh, which supply sponsored content, CRM co-registration, and exclusive offers. With 80M+ cumulative downloads, 2M+ daily active users, 4.8/5 ratings from 2.1M+ reviews, and availability in 20+ languages across regional editions for the Netherlands, Germany, France, Spain, Italy, Portugal, Russia, and Brazil, Pregnancy+ claims the #1 worldwide pregnancy app position. Customer acquisition is product-led via app stores, supplemented by word-of-mouth and recommendations from midwives, pediatricians, and obstetricians, who are the most recommended healthcare professional segment for the app.

Name

Pregnancy+ App

Legal name

Philips Consumer Lifestyle B.V.

Website

https://philips-digital.com

Company type

Private

Operating status

Operating

Short description

Pregnancy+ App, operated by Philips Consumer Lifestyle B.V., is a mobile application that provides pregnancy tracking, fetal development education, and baby monitoring tools to expectant and new parents. The platform serves 80M+ users across 20+ languages with a freemium model, advertising, and a major brand partner ecosystem.

Ownership category

akta.pro rank

Product category

Pregnancy and Infant Health Tracking Apps

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industries

Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), Maternal & High-Risk Pregnancy Remote Monitoring (BP, glucose, fetal/uterine monitoring) (HLALAFAG)

Keywords

• Pregnancy tracking app
• Baby development tracker
• Maternal health software
• Parenting mobile app
• Prenatal care tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. App Distribution and Premium Features: Free-to-download app available on iOS and Android platforms with premium features. Revenue generated through in-app purchases, premium subscriptions, and app store distribution.
2. Advertising and Sponsored Content: Partner brands sponsor content within the app, providing exclusive offers and educational content to the user community. Native advertising formats engage the large user base.
3. Partner Co-registration and CRM: Deepening relationships with users through building loyal community and co-registration opportunities with partner brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pregnancy+ App is a mobile pregnancy tracking platform providing daily personalized pregnancy information across all 42 weeks, featuring 40 fully animated 3D fetal development models with audio, a kick counter, contraction timer, and week-by-week development updates. The companion Baby+ App extends coverage into the first year of infant life with growth tracking graphs, feeding/sleep/diaper logs, daily photo journaling, and a lullaby and white noise library. Both apps are offered under the Philips Consumer Lifestyle B.V. brand and distributed through iOS App Store and Google Play Store.

Product overview

Pregnancy+ App operates as a mobile application platform comprising two core products: Pregnancy+ (pregnancy tracking and guidance app) and Baby+ (baby development and tracker app). Both apps are offered under the Philips Digital brand, with Pregnancy+ providing week-by-week pregnancy tracking with 3D models and health tools, while Baby+ extends the platform to support parents through the first year with growth monitoring, daily journaling, and routine tracking. The portfolio covers the complete journey from pregnancy through early parenthood.

Differentiator

Problem solved

Functional benefit

Brands

• Baby+: Baby development and tracker app that helps parents monitor their baby's growth, daily routine, and capture precious moments. Features include growth tracking, daily photo journals, sleep routines, and white noise lullabies.

Products and services

• Pregnancy+ App

Quantifiable outcome

• 80M+ global downloads to-date
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

17 partnerships are on record, tiered core and minor.

• GSKcoreGTM or Marketing PartnerPartner brand featured on Pregnancy+ platform for sponsored content and educational materials targeting expectant parents.
• MattelcoreGTM or Marketing PartnerBaby+ partner providing brand content and exclusive offers to the parenting community.
• MattelcoreGTM or Marketing PartnerPartner featured on Baby+ app with logo displayed in Our Partners section for exclusive content and special offers.
• UnilevercoreGTM or Marketing PartnerPartner brand engaging with pregnancy app users through sponsored content and CRM co-registration opportunities.
• NunacoreGTM or Marketing PartnerPremium stroller brand partnering for exclusive offers and early access to products for Baby+ users.
• H&McoreGTM or Marketing PartnerFashion retailer partner providing exclusive content and offers to expectant parents.
• DisneycoreGTM or Marketing PartnerEntertainment brand partner creating engaging content for the parenting community.
• AmazoncoreGTM or Marketing PartnerE-commerce partner providing exclusive deals and Baby Wishlist functionality to users.
• DorelcoreGTM or Marketing PartnerBaby gear manufacturer partner on Baby+ providing special offers and early product access.
• AdidasminorGTM or Marketing PartnerSportswear brand partner offering fitness content and exclusive offers for active expectant mothers.
• StokkecoreGTM or Marketing PartnerPremium baby product brand featured on Baby+ app with exclusive partner offers.
• Hello FreshminorGTM or Marketing PartnerMeal kit company collaborating on nutritious recipes content for pregnant users.
• GSKcoreGTM or Marketing PartnerHealth brand partner displayed in Our Partners section on Baby+ for exclusive content and offers.
• AmazoncoreGTM or Marketing PartnerPartner logo shown on Baby+ app for early access to products and special offers.
• StokkecoreGTM or Marketing PartnerPremium stroller brand partner with logo displayed on Baby+ Our Partners section.
• DorelcoreGTM or Marketing PartnerBaby gear partner with logo displayed in Baby+ Our Partners section.
• AdidasminorGTM or Marketing PartnerActivewear brand partner featured on Baby+ Our Partners section.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clue: Clue is a leading menstrual and fertility tracking app with a freemium subscription model, expanding into pregnancy mode. It directly competes with Pregnancy+ for the same women's-health user, particularly in European markets where both have strong localized footprints.
• Ovia Health: Ovia Health (acquired by Labcorp in 2021) operates flagship Ovia Pregnancy and Ovia Fertility tracking apps, the most direct functional comparable to Pregnancy+ in terms of audience (expectant parents), feature set (week-by-week tracking, health logging), and B2B health-plan/payer monetization layer.
• The Bump: The Bump (The Knot Worldwide) provides pregnancy week-by-week tracking, registry tools, and baby development content, targeting the same expectant-parent cohort as Pregnancy+ with overlapping tracking features and brand-partner monetization.
• Glow: Glow operates fertility, pregnancy, and baby tracking apps with an AI-driven personalization layer. It targets the same conception-to-early-parenthood journey as Pregnancy+ with overlapping kick counter, contraction timer, and content features.
• Flo Health: Flo Health is the world's most-used women's health app covering menstrual, fertility, and pregnancy tracking with a freemium subscription model. It directly competes with Pregnancy+ for the same expectant-mother cohort and is the most-funded direct comparable, reportedly valued above $800M.
• BabyCenter: BabyCenter (Everyday Health Group) is a long-standing pregnancy and parenting platform offering week-by-week tracking, medical-reviewed content, and a community. It overlaps directly with Pregnancy+ on content, audience, and brand-partner monetization, and is owned by a large healthcare media group.
• What to Expect: What to Expect (Everyday Health Group) operates a pregnancy tracking app and content platform built on Heidi Murkoff's brand, directly comparable to Pregnancy+ on audience (expectant parents), content library, and tracking tools.
• Sprout Pregnancy: Sprout Pregnancy is a paid iOS pregnancy tracker with 3D fetal development visuals, closely comparable to Pregnancy+ on feature set (interactive fetal models, daily tracking) and target user (expectant parents seeking a premium experience).

Emerging players

• Huckleberry: Huckleberry is a baby-tracking app with AI-driven sleep, feeding, and growth predictions. It directly competes with the Baby+ app on the infant-tracking side of Pregnancy+'s portfolio and is an emerging threat in the premium baby-tracking segment.

Broad incumbents

• Philips Avent: Philips Avent is the mother-and-childcare product brand within Royal Philips itself (sister brand to Pregnancy+/Baby+). It is a broad incumbent that shares the same parent, distribution channels, and customer base, and is the most natural cross-sell and bundle partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Pregnancy_App
• Facebookfacebook.com/PregnancyPlusApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pregnancy+ App