Boelter Companies

What Boelter Companies does

The Boelter Companies, Inc. is a privately held, family-owned commercial foodservice and beverage solutions provider founded in 1929 and headquartered in Waukesha, Wisconsin. The company operates as a single-source supplier across five service pillars: commercial kitchen design and project management (CAD/Revit layout, equipment specification, installation oversight), foodservice and bar equipment (procurement, custom fabrication, logistics, warranty management), foodservice furniture, foodservice supplies (tabletop, smallwares, disposables, janitorial), and branded beverage products (custom glassware, tap handles, merchandise, and fulfillment for breweries and distilleries via its BeerCup.com brand). It serves a broad vertical mix including breweries/distilleries, chain restaurants, private clubs, colleges and universities, government and military facilities, hospitals, senior living, corporate dining, and independent restaurants, with named accounts such as Lambeau Field, Tito's Handmade Vodka, Founders Brewing, Salata, and Fort Lee.

Boelter's business model blends consultative B2B enterprise sales with retail and e-commerce distribution. Enterprise customers engage dedicated national/strategic account managers and project management teams under a quote-based, multi-year contract model; pricing is not publicly disclosed. Lower-touch demand is served through two public-facing SuperStore retail locations (Glendale/Milwaukee, WI and Macon, GA) and multiple owned e-commerce storefronts (shop.boelter.com, GoBoelter.com, BeerCup.com) offering access to 100,000+ products and 10,000+ in-stock items. Revenue is generated through hardware/equipment and supplies sales, furniture, branded merchandise, and professional design/project-management services.

The company maintains a national footprint via seven regional offices (Wisconsin, California, Illinois, Georgia, Minnesota, Missouri) and operates under brands including Boelter, Boelter Blue, Boelter SuperStore, BeerCup.com, and the GSA-authorized Citisco brand for government procurement. Leadership remains with the founding family (Rick Boelter, President & CEO; Will Boelter in a strategic account role). The technology stack is operational rather than proprietary — e-commerce platforms, a SuperStore mobile app with rewards, HubSpot email marketing, and standard web analytics/ad tools — with no disclosed API, patents, or AI capabilities.

Name

Boelter Companies

Legal name

The Boelter Companies, Inc.

Website

https://boelter.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

251–500 employees

Short description

Boelter Companies is a 1929-founded, family-owned commercial foodservice and beverage supplier offering kitchen design, equipment, furniture, supplies, and branded beverage products to breweries, chain restaurants, clubs, government, healthcare, and institutional foodservice operators across the US.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Solutions

NAICS

Specialty Food Retailers (4452)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Bakery Foodservice Supply Wholesale (Bulk/Institutional) (AFAIAFAJ)

akta.pro secondary industries

Contract Foodservice Management (Outsourced Catering) (THAFAIAH), Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

Keywords

• Commercial foodservice design
• Kitchen equipment supply
• Foodservice distribution
• Branded beverage products
• Restaurant project management

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Design & Project Management Services: Commercial kitchen design services including CAD/Revit drawings, traffic flow optimization, equipment selection, procurement and installation, and full-service project management.
2. Foodservice & Bar Equipment: Sale and installation of commercial kitchen equipment including specification, custom fabrication, logistics, delivery, site management, warranty management and maintenance.
3. Foodservice Supplies: Sale of tabletop supplies, smallwares, disposables, janitorial and paper products. Online ordering platform with access to 100,000+ products and 10,000+ in-stock items.
4. Branded Beverage Products: Custom barware including branded glassware, tap handles, custom apparel, promotional merchandise, signage and displays. Also includes warehousing and fulfillment programs for breweries and distilleries.
5. Foodservice Furniture: Supply and installation of commercial restaurant furniture including needs assessment, design, sourcing, and installation oversight.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Boelter Companies is a commercial foodservice and beverage solutions provider offering integrated services spanning commercial kitchen design and project management, specification and procurement of foodservice and bar equipment, supply of tabletop, smallwares, janitorial and disposable products, foodservice furniture solutions, and custom branded beverage products (glassware, tap handles, signage, apparel) for breweries, distilleries, chain restaurants, clubs, government and other foodservice operators. Its go-to-market combines consultative direct enterprise sales, physical SuperStore retail, and proprietary B2B/B2C e-commerce platforms to deliver a single-source solution from concept through ongoing supply.

Product overview

Boelter Companies provides a comprehensive suite of foodservice and beverage industry solutions organized around five core service pillars: Design & Project Management (commercial kitchen design, CAD/Revit planning, installation), Foodservice & Bar Equipment (procurement, custom fabrication, logistics), Foodservice Furniture Solutions (sourcing and installation), Foodservice Supplies (tabletop, smallwares, disposables, janitorial with 100,000+ products), and Branded Beverage Products (custom glassware, tap handles, branded merchandise, signage via BeerCup.com). The company operates two retail SuperStores (Milwaukee, WI and Macon, GA) and maintains multiple e-commerce platforms including GoBoelter.com for B2B commercial customers, Shop.Boelter.com for retail ordering, and BeerCup.com for branded beverage merchandise. The portfolio serves diverse market segments including breweries, distilleries, chain restaurants, independent restaurants, clubs, hospitals, schools, government facilities, and senior living communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Project Management Commercial kitchen design and project management services for foodservice operators, including layout planning, equipment selection, CAD/Revit drawings, traffic flow optimization, procurement, installation, and full-service project management from concept through completion.
• Foodservice & Bar Equipment Supply and procurement of commercial kitchen and bar equipment including specification, custom fabrication, logistics, delivery, installation, inventory management, staff training, and warranty maintenance services for chain restaurants, breweries, clubs, healthcare, and other foodservice operators.
• Foodservice Furniture Solutions Commercial furniture sourcing, design consultation, procurement, and installation services for foodservice dining environments, including needs assessment, budget planning, and timeline management for club, restaurant, hospitality, and institutional venues.
• Foodservice Supplies Supply of tabletop essentials, smallwares, cookware, disposables, janitorial supplies, and cleaning products to foodservice operators, with access to over 100,000 online product offerings and expedited shipping on 10,000+ in-stock items.
• Branded Beverage Products Custom branding solutions for breweries, distilleries, and beverage brands including branded glassware, custom tap handles, branded merchandise, signage, and apparel, with online ordering, warehousing, and nationwide fulfillment programs.

Quantifiable outcome

• Expedited services on in-stock inventory of 10,000+ items
• +1 more outcomes

Named customers14 records

Segments13 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core.

• Illinois Craft Brewers GuildcoreStrategic or Co-development PartnerBoelter is a proud supporter of state craft brewers guilds, partnering to provide industry expertise, custom glassware, and branded merchandise solutions to member breweries.
• Maine Brewers GuildcoreStrategic or Co-development PartnerState-level craft brewing association partnership providing branding and equipment solutions.
• Michigan Brewers GuildcoreStrategic or Co-development PartnerState-level craft brewing association partnership providing branding and equipment solutions.
• Minnesota Craft Brewers GuildcoreStrategic or Co-development PartnerState-level craft brewing association partnership providing branding and equipment solutions.
• Missouri Craft Brewers GuildcoreStrategic or Co-development PartnerState-level craft brewing association partnership providing branding and equipment solutions.
• California Craft Brewers AssociationcoreStrategic or Co-development PartnerState-level craft brewing association partnership providing branding and equipment solutions.
• Georgia Craft Brewers GuildcoreStrategic or Co-development PartnerState-level craft brewing association partnership providing branding and equipment solutions.
• Texas Craft Brewers GuildcoreStrategic or Co-development PartnerState-level craft brewing association partnership providing branding and equipment solutions.
• Ohio Craft Brewers GuildcoreStrategic or Co-development PartnerState-level craft brewing association partnership providing branding and equipment solutions.
• Colorado Brewers GuildcoreStrategic or Co-development PartnerState-level craft brewing association partnership providing branding and equipment solutions.
• Florida Brewers GuildcoreStrategic or Co-development PartnerState-level craft brewing association partnership providing branding and equipment solutions.
• Club Managers Association of America (CMAA)coreStrategic or Co-development PartnerBoelter is a partner with CMAA, providing foodservice design, equipment, and solutions to private club members.
• National Club AssociationcoreStrategic or Co-development PartnerBoelter is a partner with the National Club Association supporting private club industry initiatives.
• Department of the NavycoreStrategic or Co-development PartnerBoelter provides foodservice design and equipment solutions to U.S. Navy facilities through the YRBM program and shipyard operations.
• Defense Logistics AgencycoreStrategic or Co-development PartnerGovernment logistics partner for military foodservice equipment procurement.
• U.S. Army Corps of EngineerscoreStrategic or Co-development PartnerProvides foodservice solutions to Army Corps facilities.
• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerProvides foodservice equipment and solutions to VA medical facilities.
• U.S. General Services Administration (GSA)coreChannel Partner/ Reseller/ DistributorCitisco (Boelter brand) has been an authorized GSA vendor since 2006, offering quality products and services through GSA Advantage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edward Don & Company: One of the largest privately held foodservice equipment, supplies, and furniture distributors in the U.S., serving restaurants, schools, healthcare, and government — directly comparable to Boelter's equipment + supplies + design model across overlapping end markets.
• The Wasserstrom Company: Long-standing commercial foodservice equipment and supplies distributor with design and installation capabilities serving chain restaurants, hospitality, and institutional customers — closely matches Boelter's project-based design/equipment/supplies offering.
• TriMark: National foodservice equipment, supplies, and design services provider serving restaurants, hospitality, healthcare, and education — directly overlaps Boelter's design-project-management and equipment-procurement core.
• Johnson-Lancaster and Associates: Commercial foodservice equipment and supplies distributor with design services for restaurants, hospitality, healthcare, and institutional customers — directly comparable operating model and customer verticals to Boelter.
• Central Restaurant Products: Foodservice equipment, smallwares, and supplies distributor serving independent restaurants and chains across the U.S. — directly comparable on the equipment + supplies distribution core with overlapping customer segments.
• Hubert Company: Foodservice equipment, supplies, and merchandising solutions provider with national distribution to grocery, retail, and foodservice operators — comparable on supplies distribution and operator-customer base overlap.
• Webstaurant Store: Largest online restaurant supply store in the U.S., offering 400,000+ foodservice supplies, equipment, and smallwares — directly competes with Boelter's e-commerce supply channels (goboelter.com, shop.boelter.com) on the supplies distribution core.

Broad incumbents

• Restaurant Depot: Cash-and-carry wholesale club for restaurants and foodservice operators owned by Jetro Holdings — comparable end customers but a different self-serve membership-club go-to-market versus Boelter's consultative sales.
• Sysco: Largest broadline foodservice distributor in North America, supplying restaurants, healthcare, education, and hospitality — overlapping customer base and increasingly competing on equipment and design services adjacent to Boelter's core.
• US Foods: Major broadline foodservice distributor with national reach into restaurants, hospitality, and institutional customers — comparable on end markets and increasingly competes on equipment-supply programs overlapping with Boelter's customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boelterfoodservice
• LinkedInlinkedin.com/company/the-boelter-companies-inc-
• Instagraminstagram.com/boelterbrandingsolutions
• Xx.com/boelterfoodserv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boelter Companies