AudienceXpress
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
AudienceXpress firmographics
Firmographics- Name
- AudienceXpress
- Legal name
- FreeWheel Media, Inc.
- Website
- https://audiencexpress.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AudienceXpress industry classification
Industry- Product category
- TV and Streaming Advertising Services
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where AudienceXpress is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AudienceXpress business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- TV and Streaming Advertising Sales: AudienceXpress acts as a premium video media sales house that enables advertisers to deliver TV and streaming ads across broadcast, cable, and streaming platforms. The company generates revenue by selling advertising inventory across linear and streaming content to brands and agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom advertising campaigns with quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AudienceXpress product offering
Product offeringCore offering
AudienceXpress sells targeted premium video advertising across linear TV (broadcast and cable) and streaming platforms (CTV, digital video) to enterprise advertisers and agencies. It acts as a managed media sales house, leveraging Comcast's aggregated viewership data of 300 million viewers to plan, execute, optimize, and measure cross-platform TV and streaming ad campaigns across 210 DMAs in the U.S. and select EMEA markets.
Product overview
AudienceXpress is a premium video advertising platform providing targeted TV and streaming ad campaigns at scale. The core AudienceXpress Platform delivers ads across linear and streaming content with custom audience targeting powered by Comcast viewership data, reaching over 300 million viewers nationwide. AudienceXtn serves as an incremental reach module that extends campaign reach by identifying unexposed or lightly exposed households and enabling targeting based on viewing habits, brand exposure, and sequential messaging. Together, these products provide end-to-end campaign management from planning through optimization.
Differentiator
Problem solved
Functional benefit
Brands
- AudienceXtn: A new incremental reach platform that helps marketers expand reach across the full media ecosystem, targeting at national, regional, and local levels based on first-party data, exposure data, viewing habits, and more.
Products and services
- AudienceXpress Platform A comprehensive managed TV and streaming advertising platform that enables enterprise advertisers and agencies to plan, buy, execute, and measure targeted ad campaigns across broadcast, cable, and streaming content. Powered by Comcast viewership data covering 300 million viewers, the platform offers custom audience targeting, near-real-time performance and reach/frequency insights, weekly optimization against KPIs, and a 96% delivery rate across 210 DMAs.
- AudienceXtn An incremental reach solution that helps advertisers expand audience reach across the full media ecosystem by targeting unexposed or lightly exposed households based on first-party data, exposure data, viewing habits, and brand ad exposure. Enables cross-platform targeting and sequential messaging at national, regional, and local levels.
Quantifiable outcome
- 96% delivery rate ensures ads consistently reach target audiences
- +3 more outcomes
Companies that use AudienceXpress
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
AudienceXpress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
AudienceXpress partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic and core.
- Atomic Digital DesignstrategicStrategic partnership to revolutionize home shopping with augmented reality experiences. The partnership combines AudienceXpress's premium video advertising capabilities with Atomic Digital Design's immersive AR advertising technology.
- TubicoreExclusive managed sales partner for premium CTV inventory for Tubi in the UK. Following Tubi's launch in market, the partnership unlocks ad spend to support Tubi's free streaming content while extending reach for AudienceXpress media buyers.
- On DevicecorePartnership to offer brand-lift insights across all video inventory including CTV. On Device's brand lift measurement system provides accountability and insight into the effectiveness of cross-media video campaigns.
- UpwavecorePartnership with Upwave, an analytics platform for brand advertising, to analyze brand campaign performance across multiple verticals. The partnership enables AudienceXpress to provide clients with powerful performance measurement and analytics capabilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
AudienceXpress competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Independent programmatic demand-side platform specializing in cross-channel digital and CTV media buying. Directly comparable as a premium video/CTV media buying solution serving enterprise advertisers and agencies, with a similar audience-targeting and cross-screen campaign thesis but operating at significantly larger scale.
- Magnite: Largest independent supply-side platform focused on CTV and premium video. Comparable as a CTV/video-focused ad technology company operating in the same premium video advertising ecosystem with overlapping buyer relationships, though it sits on the sell-side.
- Pubmatic: Independent programmatic ad-buying and supply-side platform with growing CTV emphasis. Comparable as a scaled media-buying infrastructure provider competing for the same premium video ad budgets and agency relationships.
- MediaMath: Programmatic DSP providing media buying for advertisers across digital and CTV inventory. Comparable as a competing demand-side platform offering audience targeting, cross-channel campaign execution, and measurement for enterprise brand advertisers.
Broad incumbents
- Roku: Major CTV platform operating the Roku Channel and proprietary ad platform (Roku Ads Manager). Competes with AudienceXpress's CTV monetization role from the publisher/platform side, controlling direct advertiser relationships and inventory rather than acting as an independent sales house.
- Yahoo Ad Tech (Yahoo DSP): Established digital advertising platform with CTV and video capabilities. Comparable as a broader incumbent offering premium video buying tools to enterprise advertisers, though positioned as part of a wider ad-tech portfolio.
- Hulu (Disney): Major AVOD/SVOD streaming platform with proprietary ad-sales operation. Comparable as a premium CTV inventory owner that competes with AudienceXpress's sales-house model by selling directly to advertisers, particularly for Hulu's owned-and-operated inventory.
Others
- FreeWheel: Sister ad-tech company under Comcast providing the underlying ad-serving and monetization technology for premium video. Operates alongside AudienceXpress within Comcast Advertising, sharing infrastructure and customer relationships; functionally a platform peer rather than a direct sales competitor.
Emerging players
- Innovid: CTV-focused ad measurement, analytics, and creative personalization platform. Comparable as a technology enabler for cross-platform TV campaign measurement and optimization — addressing the same brand-side pain points (accountability, cross-screen reporting) that AudienceXpress targets via its On Device and Upwave partnerships.
- Samba TV: Cross-screen TV data and measurement company providing first-party viewership data and analytics. Comparable as a data-driven video advertising technology provider, intersecting with AudienceXpress's audience-targeting value proposition via TV viewership insights.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
AudienceXpress social profiles
Digital presenceAudienceXpress financial estimates
Financial estimateRevenue estimate
Valuation estimate
AudienceXpress leadership team
Management profileNumber of profiles
Profiles2 records
AudienceXpress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AudienceXpress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AudienceXpress
What does AudienceXpress do?
AudienceXpress sells targeted premium video advertising across linear TV (broadcast and cable) and streaming platforms (CTV, digital video) to enterprise advertisers and agencies. It acts as a managed media sales house, leveraging Comcast's aggregated viewership data of 300 million viewers to plan, execute, optimize, and measure cross-platform TV and streaming ad campaigns across 210 DMAs in the U.S. and select EMEA markets.
Is AudienceXpress a public or private company?
AudienceXpress is a private company. It is classified as corporate owned and is currently operating.
When was AudienceXpress founded?
AudienceXpress was founded in 2012. It employs 11 to 50 people.
Where is AudienceXpress based?
AudienceXpress is headquartered in New York, United States, in the North America region.
How does AudienceXpress make money?
One revenue line is on record: TV and Streaming Advertising Sales.
Who are AudienceXpress's main competitors?
Direct peers on record are The Trade Desk, Magnite, Pubmatic and MediaMath. Broad incumbents are Roku, Yahoo Ad Tech (Yahoo DSP) and Hulu (Disney). FreeWheel is listed as an others. Emerging players are Innovid and Samba TV.
Does AudienceXpress have an API?
No public API is recorded for AudienceXpress.
What industry is AudienceXpress in?
AudienceXpress's product category is TV and Streaming Advertising Services. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7311.