What Avrora does

Avrora (Мультимаркет Аврора) is a Ukrainian private multibrand retail chain operating an omnichannel model that combines a physical store network across Ukraine with an e-commerce storefront at avrora.ua and native mobile applications for iOS and Android. The assortment comprises 17,077 SKUs across 14+ product departments — Beauty and Health, Kitchen, Children's Goods and Toys, Pet Supplies, Food and Beverages, Clothing/Footwear/Accessories, Stationery and Creativity, Technology and Electronics, Household Chemicals, Home Goods, Renovation Tools and Materials, Auto Goods, Sports and Recreation, and Fishing — alongside private-label brands (Aurora, Novyi Kyiv) and licensed national and international brands.

The platform is built on a standard e-commerce architecture with filtering, sorting, store-location selection, and account features (wishlist, viewed products, in-store pickup) and integrates Viber for authentication and a Telegram bot (@A_StatusWorkShops_Bot) for customer support. A separate sub-brand, Aurora Next (next.avrora.ua), operates as a digital loyalty and personalized recommendations platform. The company participates in Ukraine's national cashback program for Ukrainian-made goods and runs recurring promotional campaigns (weekly top items, super prices, daily new arrivals) with typical discounts of 15-35%.

Avrora sells directly to general consumers and families at accessible price points (e.g., wet wipes from 54 UAH, laundry capsules from 69 UAH, frying pans from 289 UAH) through a horizontal segmentation strategy. Stores operate 7:00-21:00 daily. The company is a member of the Association of Consumer Trade of Ukraine (ACC); no parent company, subsidiaries, funding rounds, acquisitions, or publicly disclosed revenue are referenced in the source materials.

Name

Avrora

Legal name

Аврора

Website

https://avrora.ua

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Avrora is a Ukrainian private multibrand retail chain operating physical stores, an e-commerce site, and mobile apps across 14+ everyday-product categories, serving general consumers and families with affordable goods and an omnichannel shopping experience.

Ownership category

akta.pro rank

Product category

Multibrand Retail

NAICS

Hobby, Toy, and Game Retailers (45912), All Other Specialty Food Retailers (445298)

SIC

Retail-Grocery Stores (5411), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Multibrand retail chain
• Consumer goods retail
• Household goods store
• E-commerce retail
• Affordable everyday goods

Headquarters

HQ city

Poltava

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Direct retail sales of consumer goods across multiple categories including beauty, home goods, children's products, food, clothing, electronics, and more. Revenue generated through physical store purchases and online orders. Products sold at various price points with promotional discounts and national cashback program participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Avrora is a Ukrainian multibrand retail chain operating a hybrid offline/online model that sells 17,077 SKUs of affordable everyday consumer goods across 14+ categories including Beauty & Health, Kitchen, Children's Products & Toys, Pet Supplies, Food & Beverages, Clothing, Stationery, Electronics, Household Chemicals, Home Goods, Auto Goods, and Sports. The business combines a national physical retail store network with an e-commerce website (avrora.ua) and native mobile apps (iOS/Android), supported by promotional pricing, the Ukrainian national cashback program, and an Aurora Next loyalty sub-brand.

Product overview

Avrora is a Ukrainian multimarket retail chain operating as an omnichannel platform combining physical retail stores with an e-commerce website and mobile applications. The company offers an extensive product portfolio of 17,077 items across 14 major departments: Beauty and Health (hair care, cosmetics, body care, oral care, perfumery), Kitchen (cookware, tableware, storage, baking), Children's Goods and Toys (feeding, toys, development products), Pet Supplies (food, accessories, vet preparations), Food and Beverages (drinks, sweets, groceries), Clothing, Footwear and Accessories, Stationery and Creativity (office supplies, school supplies, books), Technology and Electronics (kitchen appliances, beauty devices, home appliances, climate control, medical equipment), Household Chemicals (laundry, cleaning products), Home Goods (textiles, bathroom accessories, home decor), Everything for Renovation (tools, building materials), Auto Goods, and Sports, Recreation and Fishing. The company also offers Aurora Next, a digital loyalty and personalized recommendations platform. Products span from private-label brands (Aurora, Novyi Kyiv) to national and international brands including Always, Domestos, Dove, Nivea, Kotex, Persil, and many others. The platform provides omnichannel capabilities including in-store pickup, delivery, and promotional offers with cashback programs.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora Next: Sub-brand mentioned as Aurora Next (https://next.avrora.ua/) - appears to be a separate platform or initiative of Avrora

Products and services

• Avrora Online Store (avrora.ua) E-commerce storefront at avrora.ua offering 17,077 SKUs across 14+ categories of affordable everyday consumer goods, with features including store-location selection, online ordering, and promotional offers; targets Ukrainian consumers and families.
• Avrora Mobile Application Native mobile app for iOS and Android providing shopping capabilities, personalized recommendations, and promotional notifications to Ukrainian consumers across Avrora's retail assortment.
• Aurora Next Avrora sub-brand digital loyalty and personalized recommendations platform serving registered customers with tailored offers and promotions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• ACC (Association of Consumer Trade of Ukraine)minorOthersMember of ACC (Асоціація споживчої торгівлі України / Association of Consumer Trade of Ukraine), Ukrainian retail association supporting consumer trade industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fozzy Group (Silpo / Fora): Fozzy Group operates the Silpo and Fora supermarket chains across Ukraine, offering a broad assortment of food and non-food goods at price-competitive positioning. Comparable to Avrora in multi-category household retail with strong private-label programs and omnichannel ambitions.
• ATB-Market: ATB-Market is Ukraine's largest grocery and household goods retail chain, operating over 1,300 stores nationwide. It directly competes with Avrora in the affordable, multi-category household goods segment with overlapping product mix (food, household chemicals, beauty, children's goods).
• Varus: Varus is a Ukrainian supermarket chain operating across multiple cities with food and non-food household assortment. Directly comparable to Avrora as a domestic multi-category retailer targeting value-conscious families.
• Epicentr: Epicentr is a major Ukrainian home-improvement and household goods retail chain with hundreds of stores. Comparable to Avrora across overlapping categories (home goods, tools, renovation, household chemicals) with stronger specialization in DIY and home.
• Novus: Novus is a Ukrainian supermarket chain with stores primarily around Kyiv and central Ukraine, offering food and household goods at mid-market positioning. Direct competitor to Avrora in multi-category household retail.
• Tavria V: Tavria V is a Ukrainian supermarket chain operating across multiple regions with food and non-food household assortment. Direct multi-category competitor to Avrora in affordable household retail, particularly in southern and central Ukraine.

Emerging players

• Allo: Allo is one of Ukraine's largest omnichannel retailers of consumer electronics, smartphones, and home appliances with strong e-commerce and store network. Comparable to Avrora's electronics department with a more specialized, digital-first omnichannel model relevant as a category benchmark.

Broad incumbents

• Auchan Ukraine: Auchan operates hypermarkets in Ukraine as part of the global Auchan Retail group, with a wider assortment including grocery, apparel, electronics, and home goods. A larger, established multi-category incumbent competing with Avrora for household wallet share with stronger global procurement scale.
• Metro Cash & Carry Ukraine: Metro operates wholesale cash-and-carry centers in Ukraine serving both HoReCa and individual consumers with broad multi-category assortment. Competes with Avrora in food and non-food household categories with a distinct B2B-oriented format and global procurement strength.

Regional players

• Foxtrot: Foxtrot is a Ukrainian consumer electronics and home appliance retail chain with hundreds of stores nationwide. Adjacent competitor to Avrora in the electronics/appliances category within the broader Ukrainian household retail market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avrorajobs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avrora