Raccoon Gang

What Raccoon Gang does

Raccoon Gang is a private Estonian-headquartered LMS development company founded in 2014 (with operations from 2015), specializing in custom implementations of three open-source learning management platforms: Open edX (primary), Moodle, and Canvas. The company delivers project-based professional services to enterprise and institutional buyers, anchored by Preferred Open edX Provider and official Canvas Partner designations that position it among a small group of vendors with verified active contributions to the Open edX codebase. Beyond core platform services, Raccoon Gang develops a proprietary add-on portfolio — RG Analytics, RG Gamification, Tanuki SaaS (a managed Open edX offering), and an AI Assistant for adaptive learning — that extend the underlying open-source platforms with engagement, analytics, and AI-powered features.

The business operates a sales-led model with a direct enterprise field motion: engagements begin with a 30-minute scoping call, after which fixed-price proposals are issued against requirements. Pricing is quoted at $50–$99 per hour for development services, with packaged beginner Open edX deployments starting at approximately $20,000–$35,000, plus separate recurring hosting ($150/month) and technical support ($1,200/month) tiers. Revenue streams span professional services (the primary line), managed hosting and support, subscription SaaS via Tanuki, and LMS consulting plus instructional design. The company operates from Tallinn (HQ), three Ukrainian delivery offices (Kyiv, Kharkiv, Lviv), and two US offices (Miami, Herndon), with named customer logos spanning higher education (Harvard, ASU, UCLA, University of Washington, SDU), government and international institutions (NASA, UNESCO, EBRD, ICRC), and EdTech firms (2U, Labster, Axim Collaborative). Cumulative scale metrics cited by the company include 200+ eLearning projects delivered since 2015, 1.5M+ learners served, a single largest deployment supporting 500,000 learners, 99.98% platform uptime, and 300+ integrations across SSO, HRIS, CRM, LTI, xAPI, SCORM, and SIS systems.

Name

Raccoon Gang

Legal name

Raccoon Gang

Website

https://raccoongang.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Raccoon Gang is a private Estonian-founded LMS development firm specializing in custom Open edX, Moodle, and Canvas implementations for universities, enterprises, governments, and NGOs, augmented by proprietary analytics, gamification, AI assistant, and managed-hosting products delivered via direct enterprise sales.

Ownership category

akta.pro rank

Product category

Learning Management Systems

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Open-Source & Self-Hosted LMS (EDAFAAAL)

akta.pro secondary industries

Core LMS Platforms (Academic & Corporate) (EDAFAAAA), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ)

Keywords

• Custom LMS development
• Open edX services
• ELearning development
• Instructional design
• Online learning platforms

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom LMS Development Services: Custom learning management system development on Open edX, Moodle, and Canvas, including custom feature development, theming, mobile apps, and platform deployment. Revenue is generated through project-based contracts with fixed-price proposals after scoping calls. Hourly rates are $50–$99/h. This is the primary revenue stream.
2. Open edX Hosting and Managed Services: Managed hosting, platform deployment, and ongoing technical support for Open edX and Canvas platforms. Recurring revenue from hosting and support packages, typically billed monthly. Support tiers include first and second-line support.
3. LMS Consulting and Instructional Design: LMS consulting services (platform selection, migration strategy, integration planning) and instructional design services (course development, ADDIE-based content creation, online course development). Billed either as part of fixed project scope or hourly.
4. Tanuki SaaS: SaaS product built on Open edX, providing a managed platform offering. Generates recurring subscription revenue for the company.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Raccoon Gang is an LMS development and implementation company that builds, customizes, hosts, and supports custom learning management systems on three open-source platforms: Open edX (primary), Moodle, and Canvas. Core services include custom feature development, theming, mobile apps, eCommerce and API integrations, third-party authentication, migration from legacy LMS, instructional design, online course development, and managed hosting with 99.98% uptime. The portfolio is complemented by proprietary products built natively on these platforms, including RG Analytics, RG Gamification, Tanuki SaaS (managed Open edX hosting), and an AI-powered learning assistant.

Product overview

Raccoon Gang is an eLearning development company and LMS solutions provider offering a comprehensive portfolio of products and services built around three core open-source LMS platforms: Open edX, Moodle, and Canvas. The company's product architecture consists of core platform services (Open edX Services, Moodle Services, Canvas Services) complemented by specialized add-on modules (RG Analytics, RG Gamification, AI Assistant, Tanuki SaaS, Open edX Mobile App). These modules extend the core platforms with advanced analytics, gamification, AI-powered learning assistance, and mobile capabilities. Raccoon Gang also provides a full range of professional services including Instructional Design, Online Course Development, LMS Consulting, Integration Services, Technical Support, and Custom Software Development. The company operates as a Preferred Open edX Provider and official Canvas Partner, with 10+ years of experience serving higher education, corporate, K-12, and nonprofit sectors.

Differentiator

Problem solved

Functional benefit

Brands

• RG Analytics: Analytics integration tool for Open edX platforms
• RG Gamification
• Tanuki SaaS
• AI Assistant

Products and services

• Open edX Services End-to-end development, customization, hosting, and migration services for the Open edX LMS platform, including theming, eCommerce, API and authentication integrations, mobile apps, and consulting. Targeted at universities, enterprises, and organizations that have selected Open edX as their LMS.
• Moodle Services Professional services for Moodle LMS including implementation, customization, and ongoing support for organizations running or migrating to Moodle.
• Canvas Services Implementation, customization, and maintenance services for the Canvas LMS, delivered as an official Canvas Partner recognized by Instructure.
• Custom LMS Development Services Custom learning management system development built on Open edX, Moodle, or Canvas platforms and tailored to specific business requirements, including theming, integrations, mobile, and unique feature requests.
• RG Analytics Advanced analytics integration for Open edX platforms that delivers detailed insights into learner performance and engagement metrics beyond native Open edX reporting capabilities.
• RG Gamification Gamification tool built as a pluggable extension for Open edX that adds game mechanics (points, badges, leaderboards) to increase learner engagement and course completion.
• AI Assistant AI-powered learning assistant integrated with the LMS to provide real-time learner support, content recommendations, personalized assistance, and adaptive learning guidance.
• Tanuki SaaS SaaS product built on Open edX that provides a managed hosting and platform solution, simplifying deployment and operations for organizations adopting Open edX.
• Instructional Design Services Professional instructional design services including course development, learning strategy, and curriculum design using the ADDIE model, delivered by a team that has produced 350+ interactive projects.
• Online Course Development End-to-end online course creation services including content production, multimedia development, and assessment design for clients launching online learning programs.
• LMS Consulting Services Strategic consulting services for LMS selection, implementation planning, migration strategy, and platform optimization across Open edX, Moodle, and Canvas.
• LMS Integration Services Integration services that connect LMS platforms with existing enterprise systems including SIS, HRIS, CRM, payment systems, SSO, and standards like LTI, xAPI, and SCORM.
• LMS Technical Support Ongoing technical support for deployed LMS platforms including first-line and second-line support, troubleshooting, and platform maintenance billed monthly.
• Custom Software Development Services Software outsourcing services for custom eLearning solutions and platform extensions beyond standard LMS work, billed at $50-$99/h.
• Open edX Hosting Managed hosting services for Open edX platforms with a 99.98% uptime SLA, providing infrastructure and operational support for client deployments.
• Open edX Mobile App Development Native mobile application development for Open edX platforms on iOS and Android, packaged as part of the Open edX service portfolio.

Quantifiable outcome

• 99.98% uptime for deployed platforms
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Open edX / Axim CollaborativecoreTechnology or Integration · 1 January 2020Raccoon Gang is a Preferred Open edX Provider and Open edX Partner since 2020. They are one of a small number of organizations with verified active contributions to the Open edX platform code. Being an active contributor means Raccoon Gang shapes the Open edX roadmap rather than just implementing it, giving clients access to platform-level influence and expertise.
• Instructure (Canvas)coreTechnology or IntegrationRaccoon Gang is an official Canvas Partner, recognized by Instructure as a certified Canvas implementation and customization partner. They offer Canvas Services including implementation, customization, and ongoing support.
• UNESCO Global Education CoalitionflagshipStrategic or Co-development PartnerRaccoon Gang is a member of UNESCO's Global Education Coalition, a UN initiative to promote equitable access to education globally. Listed as member with ID 361, indicating active participation in global education initiatives.
• 2UflagshipStrategic or Co-development PartnerRaccoon Gang has documented partnership contributions to Open edX alongside 2U, a major edtech company. The case study describes collaborative work on the Open edX platform that benefits the broader Open edX ecosystem. 2U is also a client of Raccoon Gang's services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpenCraft: OpenCraft is another Preferred Open edX Provider offering custom Open edX development, hosting, and contributions. It competes head-to-head with Raccoon Gang for Open edX implementation engagements across higher education and enterprise.
• Appsembler: Appsembler is an Open edX partner that builds enterprise and developer-focused products (Taara) on top of Open edX, including managed hosting and custom development. Directly comparable as an Open edX implementation and SaaS partner.
• eduNEXT: eduNEXT is an Open edX partner providing hosted and on-premise Open edX implementations, customization, and support. Competes directly for the same institutional and enterprise Open edX deployment RFPs.
• Abstract (Open edX provider): Abstract is an Open edX service provider offering development, theming, and platform customization. A direct peer in the boutique Open edX implementation niche serving similar university and enterprise clients.
• hastexo: hastexo is an Open edX partner providing hosting, development, and platform support. A boutique Open edX services peer competing for similar institutional engagements.
• Lambda Solutions: Lambda Solutions is a Moodle and Totara partner providing LMS implementation, customization, and managed services. Directly comparable for Raccoon Gang's Moodle services line.

Broad incumbents

• Instructure: Instructure is the maker of Canvas LMS and a broad incumbent in the LMS market. While Raccoon Gang is an official Canvas Partner, Instructure offers its own implementation services and competes at the platform level for the same institutional buyers.
• Blackboard: Blackboard is a large incumbent LMS vendor whose legacy platforms (e.g., Blackboard Learn) are common migration sources for Raccoon Gang's Open edX migration services. Represents both a competitor and a feeder of inbound migration demand.
• D2L (Brightspace): D2L offers Brightspace, a competing proprietary LMS widely deployed in higher education and K-12. Comparable as a broad incumbent against whom Raccoon Gang pitches open-source LMS alternatives.

Regional players

• N-iX: N-iX is a large Eastern European IT services firm with custom software and EdTech capabilities, and a former employer of Raccoon Gang's Head of Instructional Design. Comparable as a regional engineering services peer competing for similar custom LMS development work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RaccoonGangCom
• Facebookfacebook.com/raccoongangco
• LinkedInlinkedin.com/company/raccoon-gang

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raccoon Gang