Big League Shirts

What Big League Shirts does

Big League Shirts is a privately held, US-based e-commerce manufacturer of custom team apparel operating a factory-direct model through bigleagueshirts.com. The company produces fully customizable sublimated jerseys and uniforms across more than thirteen sports, including slowpitch softball, baseball, cornhole, archery, tackle and flag football, basketball, volleyball, hockey, darts, cheerleading, wrestling, bowling, and lacrosse. Its core technology stack is custom jersey manufacturing with sublimation printing, supported by two flagship fabric options — Pro Smooth (lightweight, glossy polyester) and Micromesh (ventilated, durability-focused) — plus an in-house art department that delivers initial custom mockups within 2-3 business days with up to five free revisions.

The business sells primarily on a per-unit, pay-as-you-go basis with no minimum order requirements and a $40 art deposit that converts into design credit for team orders of 10 or more jerseys. Standard jersey pricing sits in the $35-$70 range with sizes from infant to 7XL, while add-on categories include custom hats ($10 blank / $25 custom, 6-unit minimum), hoodies, custom pants, and the K-Command pitching towel ($35-$40). A Team Store platform enables coaches and club heads to set up dedicated storefronts for individual teammate purchases. The company is Official Uniform Partner of USA Archery, runs the USA Archery Club Jersey program through a dedicated online store, and operates an active sales rep and wholesale recruitment page alongside its direct channel.

The company's go-to-market is community-led and direct-to-consumer: word-of-mouth in recreational sports leagues, partnership-driven distribution (USA Archery federation channel, showcase team collaborations with groups like GC Dragons, Rebels, BRAVES, KC Jazz WRFC, and Indianapolis Royals), and content/SEO across Instagram (11.6K followers), Facebook, Pinterest, YouTube, and a Judge.me verified review profile with 581 reviews carrying Platinum, Gold, and Top 5% badges. Ownership is private with no disclosed venture or institutional backing, and the company completed an acquisition of PROPLAYER, which now operates under the Big League brand.

Name

Big League Shirts

Legal name

Big League Shirts

Website

https://bigleagueshirts.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Big League Shirts is a US-based, factory-direct e-commerce manufacturer of fully customizable sublimated team jerseys and apparel, serving recreational and competitive sports teams across 13-plus sports with no minimum orders and an official partnership with USA Archery.

Ownership category

akta.pro rank

Product category

Custom Sports Apparel

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Custom team jerseys
• Sports uniforms
• Sublimated apparel
• Custom headwear
• Team merchandise

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Jersey Sales: Factory-direct sales of custom team jerseys and uniforms. No minimum order requirements. Art deposit of $40 required to initiate design process, applied toward team orders of 10+ jerseys.
2. Custom Hat Sales: Custom headwear including AIR-1 trucker hats and Big Flex fitted hats. Minimum 6 hats on initial custom order. Blank hats $10, custom hats $25.
3. Specialty Accessories: Specialty items like K-Command Towel ($35-$40) for baseball/softball teams including custom logo and Gorilla Gold grip towel.
4. Team Store Platform: Coaches and club heads can set up dedicated team stores where teammates purchase their own gear, shipped directly to their door.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Big League Shirts is a factory-direct manufacturer and e-commerce retailer of fully customizable team jerseys, uniforms, and accessories for recreational and competitive sports teams. The company designs, prints (sublimation), and ships made-to-order apparel across more than a dozen sports including softball, baseball, cornhole, archery, football, basketball, volleyball, hockey, darts, cheerleading, wrestling, bowling, and lacrosse. It offers no minimum order requirements, a 20-business-day production guarantee, and rush options.

Product overview

Big League Shirts is a custom team apparel company offering a comprehensive portfolio centered on fully customizable team jerseys across 13+ sports (softball, baseball, football, cornhole, archery, basketball, hockey, volleyball, darts, cheerleading, wrestling, bowling, lacrosse). The core product is custom team jerseys featuring Pro Smooth and Micromesh fabric options, with no minimum orders and a 20-business-day production guarantee. The offering extends through complementary products including custom hats/headwear (AIR-1 Trucker, Big Flex Fitted, Big League Visor), hoodies and jackets, custom pants and shorts, and the K-Command pitching towel. The company also provides Team Store functionality for individual team member purchases and professional in-house artwork design services. With the acquisition of ProPlayer Team, Big League Shirts expanded its reach as an official uniform partner of USA Archery.

Differentiator

Problem solved

Functional benefit

Brands

• PROPLAYER: Acquired brand that is now part of Big League, formerly operating as ProPlayer Team

Products and services

• Custom Team Jerseys
• Custom Softball Jerseys
• Custom Football Jerseys
• Custom Cornhole Jerseys
• Custom Archery Jerseys
• Custom Baseball Uniforms
• Custom Basketball Uniforms
• Custom Hockey Jerseys
• Custom Volleyball Uniforms
• Custom Wrestling Singlets
• Custom Bowling Jerseys
• Custom Lacrosse Uniforms
• Custom Hats and Headwear
• K-Command Towel

Quantifiable outcome

• 100,000+ customers served with 4.7 average rating
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered major, flagship and minor.

• PROPLAYERmajorStrategic or Co-development PartnerPROPLAYER has been acquired and is now part of Big League Shirts, expanding their product offerings and capabilities in custom team apparel.
• USA ArcheryflagshipStrategic or Co-development PartnerOfficial Uniform Partner of USA Archery providing custom jerseys for clubs, JOAD programs, and national-level archers. Big League Shirts manages the USA Archery Club Jersey program including dedicated online store for club members.
• GC DragonsminorGTM or Marketing PartnerShowcase team partner displaying their uniforms as examples of Big League Shirts' work.
• RebelsminorGTM or Marketing PartnerShowcase team partner displaying their uniforms as examples of Big League Shirts' work.
• BRAVES (AEIA)minorGTM or Marketing PartnerShowcase team partner displaying their uniforms as examples of Big League Shirts' work.
• Lakeside VaquerosminorGTM or Marketing PartnerYouth sports organization partner with custom uniforms from Big League Shirts.
• Professional Softball LeagueminorGTM or Marketing PartnerProfessional softball league partner with custom uniforms from Big League Shirts.
• Midwest Collegiate Gem LeagueminorGTM or Marketing PartnerCollegiate sports league partner with custom uniforms from Big League Shirts.
• LPRGCminorGTM or Marketing PartnerLakes Region Pitch and Run Golf Club partner with custom uniforms from Big League Shirts.
• KC Jazz WRFCminorGTM or Marketing PartnerKansas City Jazz Women's Rugby Football Club partner with custom uniforms from Big League Shirts.
• Indianapolis RoyalsminorGTM or Marketing PartnerSports team partner with custom uniforms from Big League Shirts.
• Hawaii BaseballminorGTM or Marketing PartnerHawaii baseball organization partner with custom uniforms from Big League Shirts.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SquadLocker: SquadLocker operates a custom team apparel e-commerce platform serving schools, clubs, and recreational leagues with no-minimum orders and self-serve team stores - a near-identical business model and customer base to Big League Shirts.
• Boombah: Boombah sells custom team uniforms and athletic apparel direct-to-consumer with strong presence in baseball, softball, and other field sports, overlapping directly with BLS's core categories.
• Champion Teamwear: Champion's teamwear division offers custom team uniforms across multiple sports and is a heritage brand in team apparel, directly competitive with BLS in the custom uniform category.
• Holloway Sportswear: Holloway manufactures and sells custom team uniforms and athletic apparel with strong focus on team sports programs, competing head-to-head with BLS in the custom team apparel segment.

Broad incumbents

• BSN Sports: BSN Sports is one of the largest U.S. team sports distributors, offering uniforms, apparel, and equipment across virtually every sport - a much larger incumbent with overlapping custom apparel offerings.
• Adidas Team Sports: Adidas offers custom team uniforms and apparel for clubs and federations globally, providing broad-incumbent competition to BLS in the custom team apparel category.
• Under Armour: Under Armour's team and uniform divisions serve amateur and professional teams globally with branded performance apparel and custom programs - a much larger incumbent offering overlapping capabilities as part of a wider portfolio.
• Augusta Sportswear: Augusta Sportswear is a long-established custom team apparel manufacturer with a much broader catalog across more sports and a deeper institutional customer base, providing overlapping capabilities at greater scale.
• Nike Team Sports: Nike's team sports business provides custom uniforms and branded apparel for teams at all levels, representing a broad incumbent with far greater scale and brand recognition than BLS.

Emerging players

• Wooter Apparel: Wooter Apparel is a smaller custom team apparel company focused on sublimated uniforms for basketball, baseball, softball, and other recreational sports, overlapping with BLS in niche team apparel categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bigleague3694
• Facebookfacebook.com/bigleagueshirts
• Instagraminstagram.com/bigleague_shirts
• Pinterestin.pinterest.com/BigLeagueShirts
• Xx.com/bigleagueshirts
• LinkedInlinkedin.com/company/big-league-shirts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big League Shirts