Cammax Limited

What Cammax Limited does

Cammax Limited is a UK-based designer and manufacturer of touchscreen self-service kiosks, headquartered and produced at a purpose-built factory in Castleford, West Yorkshire. The company supplies turnkey kiosk solutions spanning hardware platforms (freestanding, wall-mounted, desktop, and outdoor units) and sector-specific software for rail ticket vending, smart transit ticketing (ITSO-compliant), parking payment, council bill payment, NHS prescription payment, retail, and multi-lingual translation. Core technical capabilities include a proprietary multi-function plate chassis that allows interchangeable peripherals without redesign, a secure locked-down kiosk browser, real-time remote monitoring, and DDA-compliant accessibility features. The Smart Rail TVM integrates with SilverRail's SilverCore Ticket Issuing System, and the Swift Photo Smart Card TVM (co-developed with TfWM) is a first-of-its-kind UK system encoding personalised ITSO smartcards in 60 seconds.

Cammax sells predominantly to UK public-sector buyers — Combined Authorities, train operating companies, tram operators, local councils, NHS trusts, and the Metropolitan Police — alongside private operators such as ParkingEye, Lloyds Pharmacy, Birmingham Airport, and Procter & Gamble. Revenue derives from a mix of one-time hardware/software sales, customised development, and a 3-year all-inclusive rental/lease model that converts capital expenditure to operating expenditure for clients, alongside ongoing maintenance and remote-management service contracts. Major installed-base milestones include 118 kiosks for Nottingham Trams, 39 Metro Smart TVMs on the West Midlands Metro network, 84 Language Translation Kiosks across 49 Metropolitan Police stations, and 8,000+ cumulative kiosk supply history (including pre-acquisition Protouch volume).

In August 2024, Cammax was acquired by Modaxo Inc., a global mobility technology organisation, while retaining its brand identity, operational autonomy, and existing management team led by Managing Director Julian Rooney. The company operates from Castleford, sells through a direct enterprise sales team supplemented by industry-event presence (Transport Ticketing Global, Parkex, Modaxo MOVE), and is a corporate member of the British Parking Association and the International Parking Community. No revenue is publicly disclosed.

Name

Cammax Limited

Legal name

Cammax Ltd

Website

http://www.cammaxlimited.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Cammax Limited is a UK-based designer and manufacturer of touchscreen self-service kiosks supplying turnkey hardware and software solutions to transport authorities, parking operators, local councils, NHS trusts, and retailers, now operating as a subsidiary of Modaxo Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Castleford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Kiosk Hardware Sales: Sale of touchscreen kiosk machines including freestanding, wall-mounted, desktop, and outdoor models. Hardware is sold as part of turnkey solutions including software, installation and support. One-time capital purchase model for most enterprise clients.
2. Software Licensing and Development: Customised self-service applications developed to meet exact business requirements. Front-end applications, back-office portals with real-time data, and interface development to client systems.
3. Kiosk Rental / Lease Model: Monthly rental payments spread over typically 3-year lease terms. All-in-one monthly payment incorporating hardware, software development, installation, training, maintenance, and support. Smaller capital commitment preferred by clients over one-time purchase.
4. Maintenance and Support Services: Ongoing technical support, help desk services, remote kiosk management, on-site hardware maintenance, and software support. Provided as part of rental agreements or standalone service contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Cammax designs, manufactures, and supplies touchscreen self-service kiosks and accompanying software for transport ticketing, parking payment, council bill payment, NHS prescription payment, retail, and multi-lingual translation applications. The company delivers complete turnkey solutions covering hardware, custom software development, installation, training, and ongoing maintenance and remote management from its purpose-built factory in Castleford, UK.

Product overview

Cammax Limited is a touchscreen kiosk design and manufacturing company providing complete turnkey self-service kiosk solutions. The product portfolio includes a range of hardware platforms (freestanding, wall-mounted, desktop, and outdoor kiosks) and sector-specific software solutions for parking payment, rail/transport ticketing, council payments, NHS prescription payments, retail, and multi-lingual translation services. Key software products include Smart Rail TVM integrated with SilverRail SilverCore, Smart Ticketing kiosks with ITSO compliance, parking payment systems with Pay on Exit/Entry/Display options, and Back Office management portals. Hardware products range from general-purpose payment kiosks to specialized outdoor parking and ticket vending machines. Cammax also offers comprehensive services including installation, training, remote management, maintenance, and rental options. The company was acquired by Modaxo in August 2024 and serves major transport authorities, parking operators, councils, and NHS trusts across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Swift: A smart card ticketing and parking payment system developed in partnership with Transport for West Midlands (TfWM), allowing users to purchase and top up smart cards and pay for parking using the Swift card.
• Cirrus
• Orion
• CirrusPay
• CamPay V3
• Orion Pay Station
• Swift Kiosk

Quantifiable outcome

• Reduces queue times by up to 30% at council payment locations
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, supporting and key account.

• SilverRailcoreTechnology or IntegrationLong-standing collaboration between Cammax and SilverRail on Smart Rail Ticket Vending Machine development. SilverRail's SilverCore Ticket Issuing System integrated into Cammax's Smart Rail TVM, ensuring pricing consistency with online booking platforms and enabling passengers to purchase tickets up to 90 days in advance at best available fares.
• Transport for West Midlands (TfWM)coreStrategic or Co-development PartnerMultiple deep collaborations: Swift Photo Smart Card TVM (first in UK), hybrid Swift Parking Payment System at Bromsgrove railway station integrating cash/card/contactless/Swift PAYG, and 39 Metro Smart Ticket machines across West Midlands Metro network. TfWM is part of West Midlands Combined Authority and operates the Swift smartcard scheme (4M+ monthly journeys).
• International Parking Community (IPC)supportingOthersCammax joined the IPC — a DVLA Accredited Trade Association (ATA) — in January 2025. IPC shapes parking management standards across the UK and provides representation at government level. Cammax gains access to compliance resources, learning materials, and government panels working on the new single code of practice.
• British Parking Association (BPA)supportingOthersCorporate membership of the BPA — the UK's leading parking and mobility membership organisation representing over 750 corporate members. BPA hosts Parkex, Europe's flagship parking event where Cammax exhibits annually.
• Nottingham Trams (NET)key accountStrategic or Co-development PartnerNottingham Trams partnered with Cammax for a major TVM replacement project involving 118 kiosks across the NET network. Also collaborated on Robin Hood card dispensing kiosks for Nottingham City Council.
• East Midlands Railwaykey accountStrategic or Co-development PartnerEast Midlands Railway (EMR) became the first Train Operating Company to introduce Smart kiosks on their network, developed in partnership with SilverRail and Cammax. EMR's Smart Rail TVM deployment spans multiple stations.
• Bristol City Councilkey accountStrategic or Co-development PartnerBristol City Council partnered with Cammax on the Metrobus iPoints project, deploying cashless travel payment kiosks in South West England as part of a multi-council initiative with South Gloucestershire and North Somerset.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Flowbird (formerly Parkeon): European leader in parking and transit ticketing kiosks — directly comparable to Cammax in product (pay-and-display machines, transit TVMs), customer base (UK/European transport authorities and councils), and turnkey hardware-plus-software delivery model.
• Metric Group (TKH): UK manufacturer of parking meters and pay-on-foot terminals — competes head-to-head with Cammax's Cirrus, CamPay V3 and Orion Pay Station product lines for British local authority and private parking operator contracts.
• Scheidt & Bachmann: German manufacturer of parking management, transit ticketing and fuel station systems — overlaps with Cammax on rail TVMs and parking kiosks; serves similar public transport and parking customers across Europe.
• Cale AB: Swedish manufacturer of parking payment terminals and transport ticketing kiosks; competes with Cammax on outdoor parking kiosks and small-format ticket vending machines in European markets.
• Genfare (SPX): US-based manufacturer of transit fare collection equipment including ticket vending machines and bus validators — directly comparable rail/metro TVM product category to Cammax's Orion and Metro Smart TVM ranges.

Broad incumbents

• Cubic Transportation Systems: Major North American/UK provider of integrated transit fare systems including Oyster and Oyster-style smartcards; broader portfolio (back-office, gates, mobile) than Cammax but directly competes for transit authority fare contracts.
• Worldline (formerly Ingenico): Global payment terminal manufacturer whose unattended/integrated POS division overlaps with Cammax's card and contactless-enabled payment kiosk platform; serves transportation, retail and parking end markets at greater scale.
• NCR Voyix: Large diversified self-service kiosk manufacturer with products across retail, hospitality and financial services; adjacent competitor for healthcare self-service and retail kiosk segments that Cammax serves with ClearView and Retail kiosks.

Emerging players

• Masabi: Mobile-first transit ticketing platform (Justride) used by UK operators including Stagecoach and Arriva; while not a kiosk maker, it is a substitute technology that competes for the same digital ticketing budget that funds transport TVMs.

Regional players

• PayEx (Petroleum & Heat): Nordic provider of parking payment and road user charging solutions — comparable product (outdoor payment kiosks) but primarily Scandinavia-focused, providing a regional benchmark for European parking kiosk economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cammaxkiosks
• YouTubecammaxlimited.co.uk/news/videos
• Facebookfacebook.com/Cammax-Limited-392029410832390
• LinkedInlinkedin.com/company/1378111

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cammax Limited