Colorado Ski Country

Name

Colorado Ski Country

Legal name

Colorado Ski Country USA

Website

https://coloradoski.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Ski Industry Trade Association / Multi-Mountain Ski Passes

NAICS

Skiing Facilities (71392)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Multi-mountain ski passes
• Ski industry trade association
• Winter sports marketing
• Resort pass programs
• Ski resort advocacy

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Ski Pass Programs: CSCUSA generates revenue through multi-mountain pass programs including the Gold Pass ($4,600 for 2025-26 season), Kids' Ski Passport ($67-72 for K-6 students), Gems Teen Pass ($207), Gems Parent Pass ($337), and Gems Discount Card ($49.99). These passes provide access to 19-20 member resorts throughout Colorado.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Colorado Ski Country USA is a not-for-profit trade association that sells multi-mountain ski pass programs granting access to its 20 member ski and snowboard resorts across Colorado. Its core offerings include the Gold Pass (unlimited access to 19 resorts for $4,600), the Kids' Ski Passport (4 days at 19 resorts for grades K-6), and the Gems family of passes (Teen, Parent, Discount Card) targeting affordable and youth access. The association also delivers marketing, public policy advocacy, and public relations services to member resorts.

Product overview

Colorado Ski Country USA is a not-for-profit trade association representing 20 ski and snowboard resorts in Colorado. Its product portfolio consists of multi-mountain pass programs designed to provide access across its member resort network. The core offerings include the Kids' Ski Passport (grades K-6, 19 resorts), Gems Teen Pass (ages 12-17, 10 resorts), Gems Parent Pass (adult companion pass), Gems Discount Card (discounted access), and the Gold Pass (premium unlimited access to 19 resorts). These pass programs function as the primary mechanism for skiing and snowboarding access across the member resort network, rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Pass

Quantifiable outcome

• 13.8 million skier visits projected for 2024-25 season, ranking 3rd highest in Colorado history

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Leitner-PomacoreGTM or Marketing PartnerLeitner-Poma is the sponsor of the Double Diamond Awards ceremony at CSCUSA's Annual Meeting. As a leading manufacturer of cable cars, lifts, and cable systems for ski resorts, the partnership supports recognition of excellence in ski industry professionals.
• Christy SportscoreGTM or Marketing PartnerChristy Sports, a family-owned ski and snowboard retailer based in Lakewood, Colorado with over 50 years of experience and 48+ locations throughout Colorado and Utah. Christy Sports is presented as the presenting sponsor of the Kids' Ski Passport program, supporting affordable family skiing initiatives.
• HEAD/TyroliacoreGTM or Marketing PartnerHEAD, headquartered in Boulder, Colorado, is the official ski partner of Colorado Ski Country USA. Together they work to grow participation in snow sports by encouraging first-time skiers and riders. HEAD has driven innovation in skiing since 1950 and products are endorsed by world-class athletes.
• United AirlinesminorGTM or Marketing PartnerUnited Airlines provides expanded air service to Steamboat Springs, making it easier for visitors to reach Colorado ski resorts. CSCUSA promotes United as a travel partner for accessing member resorts.
• Snow Conference Exhibitors and SponsorscoreOthersGold sponsors include Garney, HKD Snowmakers, PistenBully, Prinoth, SMI Snow Makers, Snomax International, and TechnoAlpin. Beer sponsors include Anode Systems Company, Blackhawk Equipment, Denver Industrial Pumps, and others. Silver sponsors include Great Western Pipe & Supply, HTM Fittings, ICNG, Kaeser Compressors, and Parts Super Center.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alterra Mountain Company (Ikon Pass): Operates the Ikon Pass, the most direct multi-mountain pass competitor to CSCUSA's Gold Pass. Alterra owns or partners with 15+ North American destinations, offering broader geographic access than CSCUSA's Colorado-only portfolio, with a for-profit capital structure that allows aggressive marketing and tech investment.
• Vail Resorts (Epic Pass): Operates the Epic Pass, the largest multi-mountain pass program in North America. Vail Resorts owns or partners with 40+ resorts including several Colorado mountains (Vail, Beaver Creek, Breckenridge, Keystone, Crested Butte), competing head-to-head with CSCUSA on both resort access and corporate-channel buyers.

Direct peers

• Indy Pass: Independent, smaller-scale multi-mountain pass program offering access to 200+ independently owned ski areas across North America at a lower price point. Indy Pass targets independent and family-run resorts — the same operator archetype as many CSCUSA member resorts — making it a direct alternative for budget-conscious multi-resort skiers.
• Mountain Collective: Premium multi-mountain pass offering 2 days at each of 25+ partner resorts for $649-$799. Comparable to CSCUSA's Gold Pass in targeting affluent skiers seeking variety, with a different commercial model (2-day allotments vs. unlimited access) but overlapping value proposition.
• Ski Utah: State-level ski trade association analogous to CSCUSA, marketing 15 Utah ski resorts and offering the Ski Utah Passport multi-resort product. Nearly identical organizational model (nonprofit trade association, state focus, multi-mountain pass products), making it the closest structural peer.
• Ski Vermont: Vermont state ski trade association promoting ~20 alpine and Nordic resorts and operating multi-resort marketing programs. Comparable in scope (single-state nonprofit trade association representing ~20 member resorts) and mission, though its pass products differ in structure.
• Ski California: California ski industry trade association representing 28+ member resorts and operating multi-mountain marketing programs. Closely analogous organizational model to CSCUSA — nonprofit trade association representing state-level ski resorts — but with a larger member base and a different geographic market.

Regional players

• Pacific Northwest Ski Areas Association: Regional trade association representing ski areas across the Pacific Northwest (Washington, Oregon, Idaho, Montana). Comparable trade association model to CSCUSA but serving a different regional market with non-overlapping member resorts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coloradoskiusa
• YouTubeyoutube.com/user/ColoradoSki
• Facebookfacebook.com/ColoradoSkiCountryUSA
• LinkedInlinkedin.com/company/colorado-ski-country-usa
• Instagraminstagram.com/coloradoskicountryusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado Ski Country