What Datafast does

Datafast S.A. is an Ecuadorian payment processing network founded in 1995 and headquartered in Guayas, Ecuador, operating as the country's leading domestic card acceptance infrastructure. The company operates a full-stack acquiring platform that processes both in-person card payments through a fleet of more than 60,000 POS devices (POS Dial/LAN wired terminals, POS Inalámbrico/DataSmart wireless terminals, and Datamóvil mobile terminals) and online card payments through its Dataweb payment button, Datalink payment links, and developer-facing APIs and SDKs. Its product portfolio extends into integral solutions including DataPOS (POS-to-cash-register integration), Pinpad, Datakiosko (self-service kiosk payment), and Databalance (online reconciliation), plus the TenTén mobile transaction management app and recurring payments with tokenization. The technology stack is PCI DSS certified and integrates with major card networks (Visa, Mastercard, American Express, Diners Club, Discover) and the three principal Ecuadorian acquiring banks (Banco Guayaquil, Banco del Pacífico, Banco Pichincha/Diners Club), with pre-built plugins for WooCommerce, Magento, and PrestaShop.

Datafast monetizes primarily through transaction processing fees set by acquiring banks (approximately 2.30% on debit and 4.62% on credit), supplemented by a Datalink subscription of $12 + IVA per month plus $0.20 + IVA per transaction, POS device rental or purchase plans, and complementary add-on modules. It serves a horizontally segmented customer base dominated by small and medium businesses, e-commerce merchants, mobile and delivery businesses, and self-service kiosk operators, with coverage spanning all 24 provinces and 196 cantons of Ecuador including the Galápagos Islands. Go-to-market combines direct field sales for enterprise accounts with a self-service online contracting portal and developer-driven PLG for SMBs and e-commerce merchants, supported by 24/7 customer service (DataCall, DataChat via WhatsApp, and DataMail).

Name

Datafast

Legal name

DATAFAST S.A.

Website

https://datafast.com.ec

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Datafast is Ecuador's leading domestic payment processing network, providing PCI-certified POS terminals, online payment buttons (Dataweb), payment links (Datalink), and developer APIs to SMBs, e-commerce merchants, and mobile businesses across all 24 provinces of Ecuador.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), Payment Gateways & Orchestration (BPAMAFAA)

Keywords

• Payment processing
• Point of sale terminals
• E-commerce payment gateway
• Card acceptance network
• Merchant payment solutions

Headquarters

HQ city

Guayas

HQ country

Ecuador

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Transaction Processing Fees: Datafast charges merchants a percentage fee on each card transaction processed. The acquiring bank handles commission collection and deposits net sales into merchant accounts.
2. Datalink Subscription: Monthly subscription fee of $12 + IVA for Datalink payment link service, plus $0.20 + IVA per transaction.
3. POS Device Rental/Purchase: POS devices available for rental or purchase with monthly or annual service plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Datafast operates Ecuador's leading card payment acceptance network, providing merchants with POS terminals (Dial/LAN, wireless, and mobile/Datamóvil), digital payment solutions (Dataweb e-commerce buttons and Datalink payment links), and integral solutions (DataPOS cash register integration, Pinpad, Datakiosko self-service, Databalance reconciliation). Services are backed by PCI certification, pre-built plugins for WooCommerce/Magento/PrestaShop, APIs and mobile SDKs, and recurring/tokenized payment capabilities.

Product overview

Datafast is Ecuador's leading payment network offering a comprehensive suite of payment solutions for both online and in-person transactions. The portfolio includes three core product categories: Digital Payments (Dataweb for website buttons, Datalink for payment links), Point of Sale (POS Dial/LAN, POS Inalámbrico/DataSmart, Datamóvil for mobile), and Integral Solutions (DataPOS for cash register integration, Pinpad, Datakiosko, Databalance for reconciliation). The ecosystem covers 24 provinces across 196 cantons including Galápagos with over 60,000 deployed devices nationwide, all supported by PCI certification for secure card data handling.

Differentiator

Problem solved

Functional benefit

Brands

• Dataweb: Digital payment solution integrating payment button into website for e-commerce
• Datalink
• POS Dial/LAN
• POS Inalámbrico
• Datamóvil
• TenTén
• DataPOS
• Pinpad
• Datakiosko
• Databalance

Products and services

• Dataweb Payment button/widget for integrating online credit and debit card acceptance into e-commerce websites via plugins or direct API, supporting real-time processing, 3D Secure, tokenization, and one-click checkout.
• Datalink Link-based payment service allowing merchants to send payment URLs via chat or email so customers can complete transactions remotely without a website integration; priced at $12 + IVA monthly plus $0.20 + IVA per transaction.
• POS Dial/LAN Wired electronic point-of-sale terminal for in-store credit and debit card processing with automatic settlement and deposit functionality, intended for retail checkouts and quick-service food locations.
• POS Inalámbrico (DataSmart) Wireless POS terminal with built-in cellular modem supporting 2G/3G/4G/WiFi, Android OS, touchscreen, and contactless payment acceptance for restaurants and bars needing mobility within an establishment.
• Datamóvil Mobile payment solution using a smartphone- or tablet-connected card reader that securely accepts bank cards, targeted at delivery services, door-to-door sellers, taxis, and independent professionals.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core.

• Banco GuayaquilcoreChannel Partner/ Reseller/ DistributorAcquiring bank partner that processes transactions and deposits sales proceeds into merchant accounts. Provides 24-hour accreditation for American Express, Mastercard, and Visa transactions.
• Banco del PacíficocoreChannel Partner/ Reseller/ DistributorAcquiring bank partner for Mastercard and Visa transactions.
• Banco Pichincha / Diners ClubcoreChannel Partner/ Reseller/ DistributorAcquiring bank partner offering 48-hour accreditation for current transactions, weekly for own deferred plans, and 14/29-day cycles for special payment plans.
• WooCommercecoreTechnology or IntegrationPre-built plugin available for WooCommerce e-commerce platform integration. Supports WordPress 5.9+ and WooCommerce 5.9-6.2.0.
• MagentocoreTechnology or IntegrationPre-built plugin available for Magento 2.x e-commerce platform integration.
• PrestaShopcoreTechnology or IntegrationPre-built plugin available for PrestaShop 1.7 e-commerce platform integration.
• VisacoreTechnology or IntegrationCard network accepted for transactions processed through Datafast network.
• MastercardcoreTechnology or IntegrationCard network accepted for transactions processed through Datafast network.
• American ExpresscoreTechnology or IntegrationCard network accepted for transactions processed through Datafast network.
• Diners ClubcoreTechnology or IntegrationCard network accepted for transactions processed through Datafast network.
• DiscovercoreTechnology or IntegrationCard network accepted for transactions processed through Datafast network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kushki: Ecuador-founded payment processor expanding across Latin America. Directly comparable to Datafast as a domestic payment gateway and PSP with overlapping target merchants in Ecuador, though Kushki has broadened into multiple LatAm markets.
• PlaceToPay: Payment gateway platform serving Ecuador and other Andean/Central American markets with online payment processing and POS solutions. Closely comparable in product scope (gateways, plugins, recurring billing) and Ecuadorian market overlap.
• Paymentez: Latin American payment processor with roots in Ecuador and Colombia offering online and in-person payment acceptance. Comparable as a regional PSP competing for similar SMB and e-commerce merchants.

Regional players

• Bold (Colombia): Colombia-based payment processor offering POS terminals and online payment acceptance to SMBs. Comparable business model (POS hardware + payment processing) but operates in a different geography with similar emerging-market dynamics.
• Clip: Mexico-based mPOS and payment acceptance provider targeting SMBs with mobile card readers and software services. Comparable in mPOS hardware offering and SMB focus, though Mexico is a larger and more competitive market than Ecuador.
• Conekta: Mexican online payment gateway specializing in card processing, recurring billing, and e-commerce integrations. Comparable to Datafast's Dataweb product line and developer-oriented approach, though Mexico-focused.
• PagSeguro (PagBank): Brazilian payment processor with comprehensive online, POS, and mobile payment offerings. Comparable in integrated payment processor + POS hardware model, though focused on Brazil's much larger market.

Broad incumbents

• Mercado Pago: Latin America's largest digital payments platform offering online checkout, POS (Point), and credit solutions across the region. A broad incumbent competitor with overlapping payment gateway and POS capabilities, increasingly expanding into Ecuador.
• Stripe: Global online payment processor with growing Latin America footprint. Comparable in online payment processing, developer APIs, and e-commerce platform plugins; represents the primary global incumbent threat to Datafast's e-commerce segment.

Others

• Verifone: Global POS terminal hardware manufacturer and payment solutions provider. Comparable as a POS hardware supplier and payments infrastructure player, though operates at the global incumbent level rather than competing in Ecuador SMB segment directly.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datafast