RSR Group

What RSR Group does

RSR Group is a Bulgarian-headquartered distributor of medical devices and equipment serving healthcare facilities and providers across Central and Eastern Europe. The company operates as a regional distribution platform, with wholly-owned country subsidiaries in Romania, Albania, Kosovo, and Croatia supplying medical devices and equipment to healthcare providers in these Southeast European and CEE markets. Its go-to-market is direct distribution to enterprise healthcare customers; no pricing models, product portfolio breakdown, or revenue mechanics have been publicly disclosed.

In February 2026, EMMA Capital acquired a majority stake in RSR Group through its majority-owned subsidiary Magna Medtech Group Limited, with Wolf Theiss acting as legal advisor to EMMA Capital. The transaction marks a transition of RSR Group to private equity control and signals intent to expand the regional medtech distribution footprint. The business model is straightforward product distribution — purchasing medical devices and equipment from manufacturers and reselling them to healthcare facilities through in-country subsidiary operations — with no disclosed proprietary technology, software platform, or differentiated IP layer.

The company has limited public disclosure overall: no revenue figures, no product-level detail, no management team listing, no certifications, no patents, and no customer logos are available. The corporate identity preserved through the transaction (RSR Group branding retained under Magna Medtech ownership), combined with the multi-country subsidiary structure, suggests a roll-up or buy-and-build platform thesis is operative under EMMA Capital. Note: firmographic data associated with this name also references a US-based sporting goods wholesaler founded in 1977 in Winter Park; based on source specificity and recency, the analysis above treats the Bulgarian medical devices entity as the subject company.

Name

RSR Group

Legal name

RSR Group, Inc.

Website

https://rsrgroup.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RSR Group is a Bulgarian-headquartered medical device and equipment distributor serving healthcare facilities across Central and Eastern Europe through wholly-owned subsidiaries in Romania, Albania, Kosovo, and Croatia, now majority-owned by EMMA Capital.

Ownership category

akta.pro rank

Product category

Sporting Goods Wholesale Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)

akta.pro secondary industry

Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)

Keywords

• Wholesale sporting goods
• Firearms distribution
• Shooting sports supplies
• Wholesale gun distribution
• Sporting goods retailer supply

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels1 record

Core offering

RSR Group is a wholesale distributor of sporting goods, supplying firearms, ammunition, and shooting sports equipment to licensed dealers and retailers across the United States. Founded in 1977 and headquartered in Winter Park, Florida, the company operates as a B2B distributor with 501-1,000 employees, servicing the sporting goods retail channel.

Product overview

RSR Group is a Bulgarian distributor of medical devices and equipment operating across Central and Eastern Europe through subsidiaries in Romania, Albania, Kosovo, and Croatia. The company operates as a regional distribution platform offering medical devices and equipment to healthcare providers in the CEE market.

Differentiator

Problem solved

Functional benefit

Products and services

• Sporting Goods Wholesale Distribution

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wolf TheissminorImplementation/ SI/ Consulting Partner · 25 February 2026Wolf Theiss law firm acted as legal advisor to EMMA Capital on the acquisition of RSR Group via Magna Medtech Group Limited.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Sports Inc. A buying group and wholesale distributor of sporting goods and firearms serving independent retailers. Comparable distribution model and dealer network, with overlapping hunting and shooting sports categories.
• Davidson's: Wholesale distributor of firearms, shooting, and outdoor products to dealers nationwide. Closely aligned with RSR Group in serving licensed dealers across firearms and shooting sports categories.
• Zanders Sporting Goods: Independent wholesale distributor of firearms, ammunition, and hunting/shooting sports accessories. Comparable as a mid-sized B2B distributor with similar product categories and dealer customers.
• Bill Hicks & Co. Wholesale sporting goods distributor covering firearms, shooting, hunting, and outdoor recreation categories. Directly comparable in business model and product breadth to RSR Group.
• Chattanooga Shooting Supplies: Wholesale distributor of firearms, ammunition, and related shooting sports products. Similar scale and channel focus to RSR Group within the firearms wholesale category.
• Sports South: A major US-based wholesale distributor of firearms, ammunition, and shooting sports accessories serving independent dealers. Directly comparable to RSR Group in product mix, customer base (FFL dealers), and B2B distribution model.
• Lew Horton Distributing Co. Distributor of firearms, ammunition, and shooting-related products to dealers. Operates with a similar dealer-direct wholesale motion and overlapping product catalog as RSR Group.

Others

• Caldwell Shooting Supplies: Manufacturer and supplier of shooting accessories and reloading equipment sold through sporting goods distributors. Relevant as a supplier/category participant rather than a direct competitor, illustrating the upstream ecosystem RSR Group draws from.

Broad incumbents

• Bass Pro Shops: Large vertically integrated outdoor retailer that also distributes select products through its dealer/wholesale channels. Overlaps with RSR Group's hunting, fishing, and shooting categories but operates primarily in retail with much broader scale.
• Academy Sports + Outdoors: Large US sporting goods and outdoor recreation retailer. Comparable in product categories (hunting, shooting, outdoor recreation) but primarily a downstream retail customer rather than a wholesale peer.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/rsr-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSR Group