Placeit

What Placeit does

Placeit, founded in 2013 and headquartered in Guadalajara, Mexico, operates as a self-serve, browser-based design platform that enables individuals and small businesses to produce logos, mockups, videos, and marketing graphics without design software or professional skills. Its core offering is a template-driven drag-and-drop editor backed by a library of more than 160,000 mockups and templates, organized across apparel (T-shirts, hoodies, sweatshirts), digital devices, print materials, POD products, gaming/streaming assets, and 100+ industry-specific logo categories. Brand-specific POD templates (Gildan, Bella Canvas, Comfort Colors) and AI-generated mockup scenes are layered on top of the static library to accelerate production of customized product imagery and video for e-commerce listings.

The platform is delivered entirely through placeit.net with no software download required, following a product-led growth model in which free template access drives top-of-funnel acquisition. Revenue is concentrated in a single $89.69/year unlimited subscription tier (~$7.47/month equivalent) that unlocks unlimited downloads across mockups, designs, logos, and video templates; a freemium tier offers thousands of free templates and utility tools (Background Remover, Image Resizer, Video Cropper, Video-to-GIF Converter) for conversion into paid subscribers. The company is wholly owned by Envato, an Australian creative-marketplace group, and is marketed as 'Placeit by Envato', leveraging the parent's ecosystem for cross-promotion and SEO distribution.

Placeit serves a long-tail customer base across print-on-demand sellers (Etsy, Amazon, Printify, Printful), gamers and streamers (Twitch, YouTube), small business owners, and seasonal/event marketers. It is distributed globally through direct web access, with no disclosed channel partners, enterprise sales motion, or public revenue figures. The company has 251–500 employees and is privately held under Envato, with no venture or private-equity funding rounds disclosed.

Name

Placeit

Legal name

Placeit

Website

https://placeit.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Placeit is a self-serve, browser-based design platform offering 160,000+ mockups, logos, videos, and design templates for print-on-demand sellers, gamers/streamers, and small businesses, monetized via an $89.69/year unlimited subscription under Envato ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Unlimited Subscription: Annual subscription model providing unlimited access to all mockups, designs, logos, and video templates. Billed at $89.69 per year ($7.47/mo equivalent). First-year promotional pricing available.
2. Freemium / Free Templates: Platform offers free templates that users can access without payment. Free tier drives user acquisition and conversion to paid subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Placeit is a self-serve web-based design platform that lets users create professional visual assets including product mockups, logos, design templates, and videos through drag-and-drop customization of pre-made templates. The platform hosts over 160,000 mockups spanning apparel, digital devices, print materials, and promotional items, plus thousands of logos, design templates, and video templates, with AI-generated mockup capabilities added to the product suite.

Product overview

Placeit is a comprehensive design platform by Envato offering a multi-product suite centered around customizable mockups, design templates, logo creation, and video production tools. The core offering is the mockup generator with over 160,000+ templates spanning apparel (T-shirts, hoodies, sweatshirts), digital devices (iPhones, MacBooks, iPads), print materials (books, business cards, packaging), and promotional items (banners, billboards). Supporting products include Design Templates for social media and marketing, the Logo Maker for brand identity creation, Video Templates for intros and merch videos, and Gaming Templates for streaming content. The platform features AI-powered capabilities through AI-Made Mockups and AI-Generated designs, plus free utility tools including Background Remover, Image Resizer, Video Cropper, and Video to GIF Converter. Specialized offerings include Holiday Templates, India Templates for regional markets, and brand-specific mockups for POD sellers. Access is through a subscription model with an Unlimited plan at $89.69/year.

Differentiator

Problem solved

Functional benefit

Products and services

• Mockups Drag-and-drop product mockups for apparel (T-shirts, hoodies, sweatshirts, hats, leggings, etc.), digital devices (iPhones, iPads, MacBooks, Android), print materials (books, business cards, packaging, posters), and promotional items (banners, billboards, signs). Users customize templates with their own designs via the browser-based editor. Targeted at POD sellers, e-commerce merchants, and small businesses that need professional product shots without photography equipment.
• Design Templates Pre-made design templates covering social media posts and stories (Instagram, Facebook, Twitter, Pinterest, TikTok), Etsy listings and banners, YouTube banners, Fiverr gig images, book covers, album covers, podcast covers, flyers, posters, business cards, stickers, and print patterns. Users customize through the editor. Targeted at small businesses, freelancers, POD sellers, and content creators.
• Logo Maker Template-driven logo creation tool offering thousands of customizable logos across 100+ industries including gaming, streetwear, beauty, wedding, fitness, food, healthcare, real estate, finance, music, podcasts, and more. Users customize colors, text, and styles through the editor. Targeted at small businesses, freelancers, streamers, and creators needing brand identity assets.
• Video Templates Video creation templates including intros/outros, slideshows, promo videos, merch videos, Twitch screens, YouTube videos, Instagram reels, Facebook cover videos, and TikTok videos. Targeted at content creators, streamers, and small businesses producing video marketing assets.
• Gaming Templates Specialized gaming and streaming asset templates including Twitch overlays, starting-soon screens, Twitch emotes, OBS stream overlays, YouTube thumbnails, gaming logos (FPS, MOBA, fantasy, horror, anime, etc.), Discord themes, gaming T-shirt designs, and gaming mockups. Targeted at Twitch streamers, YouTube gamers, and esports content creators.
• AI-Made Mockups Generative-AI-powered mockups featuring AI-created environments (beach scenes, pool settings, summer backgrounds), AI-generated models, and customizable AI-built settings for apparel mockups. Targeted at POD sellers and marketers needing fast lifestyle imagery at scale.
• 3D Mockups and 3D Merch Videos Three-dimensional product mockups including 3D apparel renders, 3D merch videos, ghosted clothing displays, and 3D product videos for enhanced visual presentation. Targeted at POD sellers and marketers needing high-fidelity product visualization.
• POD Apparel Brand Mockups Brand-specific apparel mockups featuring real POD apparel manufacturers including Gildan, Bella Canvas, Comfort Colors, Next Level, and others, enabling authentic product visualization for POD sellers.
• Holiday and Seasonal Templates Seasonal and holiday-themed mockup and design templates covering Christmas, Halloween, 4th of July, Valentine's Day, Diwali, Holi, Chinese New Year, Easter, summer, and other occasions for apparel mockups and social media content.
• India-Specific POD Templates Region-specific templates for the Indian market featuring cricket-themed mockups, Indian cultural designs, Holi celebrations, Diwali themes, and local cultural elements for apparel and social media use cases.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• EnvatocoreOthersPlaceit is a subsidiary of Envato, operating as Placeit by Envato. Envato is a leading marketplace for creative assets and design templates. This ownership provides access to Envato's creative ecosystem, brand credibility, and cross-selling opportunities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canva: Canva is the dominant horizontal design platform serving the same SMB/prosumer segment with templates, logo maker, video creation, and brand kits. It directly overlaps Placeit's mockup, logo, and design template offerings while offering a much broader feature set.
• VistaCreate (formerly Crello): VistaCreate by VistaPrint offers a template-driven design platform with logo maker, video templates, and social media graphics for SMBs. It directly competes with Placeit's core offerings and serves an overlapping small-business customer base.
• PicMonkey: PicMonkey is a web-based design and photo editing tool with templates for social media, marketing materials, and branding. It targets the same prosumer/SMB segment and overlaps with Placeit's design template and branding workflows.
• Snappa: Snappa is a graphic design tool for non-designers offering pre-made templates for social media, blogs, ads, and marketing. It targets the same SMB/creator use cases as Placeit with a comparable self-serve subscription model.
• Visme: Visme is an all-in-one design platform offering templates for presentations, infographics, social media graphics, and branding. It overlaps with Placeit's design templates and branding tools while targeting a similar SMB and prosumer audience.
• Designhill: Designhill offers an AI-powered logo maker, design templates, and a print-on-demand marketplace. It directly competes with Placeit on logo creation, mockup generation, and POD workflows.
• Creative Fabrica: Creative Fabrica is a digital marketplace for fonts, graphics, and craft design assets serving POD sellers, crafters, and small businesses. It overlaps with Placeit's POD and design template customer base and competes for creator subscription spend.

Broad incumbents

• Adobe Express: Adobe Express is Adobe's lightweight design tool targeting non-designers with templates, social media graphics, logos, and short videos. It overlaps Placeit's core products but benefits from Adobe's brand, Firefly AI integration, and Creative Cloud ecosystem.
• Microsoft Designer: Microsoft Designer is a free AI-powered design tool built into Microsoft 365, providing templates for social posts, logos, and graphics. It targets the same SMB/creator segment as Placeit with the advantage of bundling into the Office ecosystem.
• Figma: Figma is a collaborative design platform primarily for UI/UX designers, but its expanding template library and FigJam/graphic features put it in adjacent competition for design assets, brand templates, and visual creation used by content teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Placeitapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Placeit