Alfalak

IT Distribution and Systems Integrationalfalak.com

Alfalak is a GCC value-added distributor, reseller, and systems integrator of enterprise IT — Microsoft, Oracle, HP, Apple, IBM, and cybersecurity — serving government ministries, Saudi Aramco, banks, universities, and large corporates across Saudi Arabia, UAE, Bahrain, and Qatar.

Company typePrivate
Founded1981
HeadquartersAl Khobar, Saudi Arabia
Headcount5,001–10,000
GTM typeB2B
OfferingServices

What Alfalak does

Alfalak (legal name: Al-Falak Electronic Equipment & Supplies Co.) is a privately held, Closed-Stock Saudi Arabian company founded in 1981 and headquartered in Al-Khobar. It operates as a value-added distributor, authorized reseller, and systems integrator of enterprise technology products and services across the GCC, with offices in Al-Khobar, Riyadh, Jeddah (Saudi Arabia), Dubai and Abu Dhabi (UAE), and Doha (Qatar), serving customers in Saudi Arabia, UAE, Bahrain, and Qatar.

The company's technology portfolio spans five product categories: Devices & Accessories (Microsoft Surface, Xbox, Apple, HP, AMD, ASUS, Kingston, ADATA, Logitech, Yealink, Jabra, Kensington, Eaton, ZOTAC, PORT Designs); Software & ERP (Microsoft 365, Azure, Windows, Copilot, Dynamics 365 ERP/CRM modules, Power Platform including Power BI/Apps/Automate/Virtual Agents/AI Builder, and Oracle ERP Cloud, HCM Cloud, Taleo, JD Edwards, E-Business Suite, Business Intelligence, CX, Database, Engineered Systems, Middleware, Virtualization); Servers & Systems (IBM, Compuware, Vanguard, Exus, Axway, Oracle engineered systems); Ink & Storage; and Display Solutions (Samsung, BenQ). Service offerings include Networking & Cybersecurity, ELV and Audio Visual Systems, Telecom Infrastructure, ERP Implementation, Projects Resources & Services (workforce outsourcing, project resourcing, executive search), Apple Authorized Reseller Services, and Gaming.

Alfalak makes money through a mix of hardware resale and licensing distribution, professional services (consulting, implementation, maintenance), managed services (manpower outsourcing for oil & gas, energy, industrial sectors), and licensing/cloud solution provider economics. Go-to-market combines direct enterprise field sales to government ministries, banks, universities, and large corporates (including Saudi Aramco) with a 'Become a Reseller' channel program and B2B/Cloud Solution Provider portals. Pricing is quote-based on multi-year enterprise and government contracts, with no public pricing. The company holds the #1 Microsoft distributor position in Saudi Arabia (since 1995), 12 consecutive Best Microsoft Distributor awards, Oracle Platinum Partner status (50+ GCC clients), Microsoft Gold Partner credentials for Dynamics, and ISO 9001/14001/45001 certifications.

Alfalak firmographics

Firmographics

Name: Alfalak
Legal name: Al-Falak Electronic Equipment & Supplies Co.
Website: https://alfalak.com
Company type: Private
Founded year: 1981
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Alfalak is a GCC value-added distributor, reseller, and systems integrator of enterprise IT — Microsoft, Oracle, HP, Apple, IBM, and cybersecurity — serving government ministries, Saudi Aramco, banks, universities, and large corporates across Saudi Arabia, UAE, Bahrain, and Qatar.
Ownership category
akta.pro rank

Alfalak industry classification

Industry

Product category: IT Distribution and Systems Integration
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC: Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming Services (7371)
akta.pro primary industry: Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
akta.pro secondary industries: Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK), IT Operations Management (ITOM) Platforms (HDAEALAC)

Keywords

IT distribution services
Enterprise software reselling
ERP implementation services
Networking infrastructure solutions
Value-added technology distribution

Where Alfalak is headquartered

Location

Headquarters

HQ city: Al Khobar
HQ country: Saudi Arabia
HQ region: Middle East

Offices7 records

Markets served

Alfalak business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

Technology Products Distribution and Resale: Distribution and resale of technology products including devices & accessories, software & ERP, servers & systems, ink & storage, and display solutions through established vendor partnerships.
Technology Services: Provides consulting, implementation, and maintenance services including networking & cybersecurity, ELV and audio visual systems, telecom infrastructure, and ERP implementation services.
Projects Resources & Services: Workforce outsourcing projects, project resources recruitment, and executive search services.
Serviced Manpower Outsourcing: Manpower outsourcing services supporting major clients across oil & gas, energy, and industrial sectors.
General Contracting: General contracting services as part of diversified IT company offerings.
E-Commerce: Electronic software download (ESD) and cloud solution provider (CSP) platforms for software distribution.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Enterprise and Government Solutions

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Alfalak product offering

Product offering

Core offering

Alfalak operates as a value-added IT distributor, authorized reseller, and systems integrator across the GCC region. The company distributes technology hardware and software from vendors such as Microsoft, Oracle, HP, Apple, IBM, Kaspersky, and others, and delivers professional services including ERP implementation, networking and cybersecurity, ELV/AV systems, telecom infrastructure, and outsourced manpower for enterprise and government clients.

Product overview

Alfalak is a diversified IT company operating as a value-added distributor, authorized reseller, and systems integrator in the GCC region. Its product portfolio spans five core technology categories: (1) Devices & Accessories — distributing Microsoft Surface, Xbox, Apple, HP, AMD, ASUS, Kensington, Eaton, Kingston, ADATA, Logitech, ZOTAC, PORT Designs, Yealink, Jabra, and Incase products; (2) Software & ERP — reselling and implementing Microsoft 365, Azure, Windows, Copilot, Dynamics 365 (ERP and CRM modules), Microsoft Power Platform (Power BI, Power Apps, Power Automate, Power Virtual Agents, RPA, AI Builder), and Oracle solutions (ERP Cloud, HCM Cloud, Taleo, JD Edwards, E-Business Suite, Business Intelligence, CX, Database, Engineered Systems, Middleware, Virtualization); (3) Servers & Systems — distributing IBM, Compuware, Vanguard, Exus, Axway, and Oracle hardware; (4) Ink & Storage — covering printing supplies and tape storage; and (5) Display Solutions — Samsung and BenQ displays. Alfalak also provides technology services including networking and cybersecurity, ELV and audio-visual systems, telecom infrastructure, ERP implementation, projects resources and manpower outsourcing, Apple authorized reseller services, and gaming products.

Differentiator

Problem solved

Functional benefit

Brands

ESD: Electronic Software Download - A sub-brand/platform for electronic software distribution
CSP
IBS

Products and services

Microsoft Surface Devices Line of premium Microsoft Surface laptops, tablets, and 2-in-1 devices including Surface Pro, Surface Laptop, and Surface Hub 3 distributed to business and enterprise customers across the GCC.
Microsoft 365 and Azure Microsoft 365 productivity suite and Azure cloud computing platform offered to enterprise and government customers through Alfalak's Cloud Solution Provider (CSP) partnership.
Microsoft Dynamics 365 Microsoft Dynamics 365 ERP and CRM modules (Finance, HR, Commerce, Supply Chain Management, Sales, Customer Service, Field Service, Marketing) implemented for enterprise customers through Alfalak's Microsoft Gold Partner status.
Microsoft Power Platform Low-code platform suite including Power BI, Power Apps, Power Automate, Power Virtual Agents, RPA (UI Flows), and AI Builder distributed and integrated with enterprise customers.
Oracle Cloud Applications Oracle ERP Cloud, HCM Cloud, Taleo, JD Edwards EnterpriseOne, E-Business Suite, Business Intelligence, and Customer Experience applications delivered through Alfalak's Oracle Platinum Partner status across GCC.
Oracle Engineered Systems Pre-integrated Oracle hardware and software systems including Oracle Database Appliance (ODA), Exadata, Exalogic, Exalytic, and Private Compute Appliance.
Hewlett-Packard Devices HP laptops, Chromebooks, desktops, workstations, displays, and printers distributed across enterprise and consumer markets in the GCC.
Apple Reseller Solutions Authorized Apple Reseller offering Apple devices with Zero Touch Deployment, MDM solutions, Apple Business Manager setup, AppleCare for Enterprise, and training services.
Yealink Communication Devices Enterprise SIP/IP desk phones, Microsoft Teams and Zoom-certified endpoints, video conferencing systems, and professional headsets distributed for unified communications deployments.
Jabra Audio Equipment Professional wireless, true wireless, and corded audio headsets and video conferencing equipment for call centers, offices, and business customers.
Kaspersky Cybersecurity Solutions International cybersecurity and antivirus solutions providing real-time protection for enterprise and consumer customers through Alfalak's distribution channel.
Kingston Memory and Storage Kingston flash memory, DRAM modules, SSDs, portable hard drives, and HyperX gaming products distributed to enterprise and consumer markets.
AMD Processors AMD Ryzen 3000, 4000, 5000, 7000 series processors and Ryzen Pro distributed for gaming, immersive platforms, and datacenter computing.
Eaton UPS and Power Management Uninterruptible power supply and industry-standard power management products distributed for enterprise infrastructure protection.
Logitech Peripherals Logitech mice, keyboards, webcams, and audio devices distributed for consumer and business customers.
IBM Mainframe and Systems IBM hardware, software, and services including mainframe and iSeries systems for factories, banks, aviation, government, universities, oil and gas, and telecom sectors.

Quantifiable outcome

Best Microsoft Distributor award for 12 consecutive years
+1 more outcomes

Companies that use Alfalak

Customer profile

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Alfalak technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Alfalak partnerships and signals

Strategic signal

Partnerships

33 partnerships are on record, tiered core, major and minor.

MicrosoftcoreChannel Partner/ Reseller/ DistributorMicrosoft Distributor since 1995; Number one Microsoft distributor in Saudi Arabia for fulfillment, stocking and financial services; Only distributor in the world to have all segments of Microsoft distribution; Best Microsoft Distributor award for 12 consecutive years; Cloud Solution Provider (CSP) partner
OraclecoreTechnology or IntegrationOracle Platinum Partner with over 50 clients in GCC covering Manufacturing, Distribution, Retail, Construction, Energy Petrochemicals and Real Estate. Provides ERP Cloud, HCM, Taleo, Customer Experience, Business Intelligence, Database, and Engineered Systems solutions.
Hewlett-Packard (HP)coreChannel Partner/ Reseller/ DistributorLong-standing partnership for HP devices, laptops, desktops, workstations, displays, printers, and HP Education solutions. HP Partner certified.
ApplecoreChannel Partner/ Reseller/ DistributorAuthorized Apple Reseller providing Zero Touch Deployment and MDM Solutions, AppleCare for Enterprise, and Training and Workshops
CiscocoreChannel Partner/ Reseller/ DistributorCisco Certified networking products and solutions including Cisco Certified Networking Professional, Associate, and Design Associate engineers
IBMmajorTechnology or IntegrationIBM products including servers, storage, and tape storage solutions; IBM Certified engineers
AMDmajorChannel Partner/ Reseller/ DistributorAMD processor products including Ryzen 3000, 4000, 5000, 7000 series and Ryzen Pro
ASUSmajorChannel Partner/ Reseller/ DistributorASUS consumer and business notebook products and PC components
KingstonmajorChannel Partner/ Reseller/ DistributorKingston memory products, USB Flash Drives, Memory Cards, Solid State Drives, and HyperX gaming division products
ADATAmajorChannel Partner/ Reseller/ DistributorADATA DRAM modules, NAND Flash products including USB Flash Drives, Memory Cards, Solid State Drives and Portable Hard Drives
ZOTACmajorChannel Partner/ Reseller/ DistributorZOTAC Mini PCs and PC components including gaming products
LogitechmajorChannel Partner/ Reseller/ DistributorLogitech personal peripherals and audio equipment
KensingtonmajorChannel Partner/ Reseller/ DistributorKensington desktop and mobile device accessories including locks, docking stations, ergonomic solutions, and bags
EatonmajorChannel Partner/ Reseller/ DistributorEaton UPS and power management products; Industry standard power management solutions
YealinkmajorChannel Partner/ Reseller/ DistributorYealink communication devices including SIP/IP phones, Microsoft Teams and Zoom certified devices, video conferencing systems, and headsets
JabramajorChannel Partner/ Reseller/ DistributorJabra audio equipment including wireless, true wireless, and corded headphones for consumers and business customers
KasperskymajorChannel Partner/ Reseller/ DistributorKaspersky international cybersecurity and antivirus solutions
CompuwaremajorTechnology or IntegrationCompuware mainframe software solutions for mainframe innovation, Agile development and DevOps best practices
Vanguard Integrity ProfessionalsmajorTechnology or IntegrationVanguard enterprise security software addressing complex security and regulatory compliance challenges
EXUSmajorTechnology or IntegrationEXUS enterprise software specializing in credit risk management, digital transformation services and innovation management
AxwaymajorTechnology or IntegrationAxway API gateway solutions; Leader in Gartner's magic quadrant for Full API lifecycle management for six consecutive years
Aruba NetworksmajorChannel Partner/ Reseller/ DistributorAruba networking solutions; Multiple Aruba certifications including ACSP, ACCA, ACMP, and ACCP
Juniper NetworksmajorChannel Partner/ Reseller/ DistributorJuniper networking products and solutions; Juniper Certified Engineers
Palo Alto NetworksmajorChannel Partner/ Reseller/ DistributorPalo Alto Networks cybersecurity and firewall solutions
NetAppmajorChannel Partner/ Reseller/ DistributorNetApp storage and data management solutions
McAfeemajorChannel Partner/ Reseller/ DistributorMcAfee antivirus and security software products
HuaweimajorChannel Partner/ Reseller/ DistributorHuawei technology products and solutions
LenovomajorChannel Partner/ Reseller/ DistributorLenovo computing devices and solutions
DellmajorChannel Partner/ Reseller/ DistributorDell computing hardware and enterprise solutions
UiPathminorChannel Partner/ Reseller/ DistributorUiPath robotic process automation (RPA) software
SennheiserminorChannel Partner/ Reseller/ DistributorSennheiser professional audio equipment and headsets
IntelminorChannel Partner/ Reseller/ DistributorIntel processor and technology solutions
CorsairminorChannel Partner/ Reseller/ DistributorCorsair gaming PC components, peripherals and gaming accessories

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Alfalak competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Alfalak compliance and trust

Trust signal

Compliance21 records

Alfalak financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alfalak leadership team

Management profile

Number of profiles

Profiles3 records

Alfalak funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alfalak M&A and investment

M&A and investment

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfalak

What does Alfalak do?

Is Alfalak a public or private company?

Alfalak is a private company. It is classified as family owned and is currently operating.

When was Alfalak founded?

Alfalak was founded in 1981. It employs 5,001 to 10,000 people.

Where is Alfalak based?

Alfalak is headquartered in Al Khobar, Saudi Arabia, in the Middle East region.

How does Alfalak make money?

Six revenue lines are on record. Technology Products Distribution and Resale is the primary driver. The others are technology Services, projects Resources & Services, serviced Manpower Outsourcing, general Contracting and E-Commerce.

Does Alfalak have an API?

No public API is recorded for Alfalak.

What industry is Alfalak in?

Alfalak's product category is IT Distribution and Systems Integration. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 518 and its SIC code is 5045.