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Defend

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uuid000blss

Namestring
Defend
Legal namestring
DEFEND Limited
Websiteurl
defend.co.nz
Company typeenum
Private
Founded yearint
2017
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersAuckland, New Zealand
HQ citystring
Auckland
HQ countrystring
New Zealand
HQ regionstring
Oceania
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
managed cybersecurity services, extended detection response, threat intelligence monitoring, cyber resilience consulting, virtual CISO services
Industry4 codes
1Endpoint Security Managed Services (EDR/XDR)
CodeBPAEADAHPrimaryYes
2Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint)
CodeBPAEAIAGPrimaryNo
3Vulnerability Management & Penetration Testing Services
CodeBPAEADADPrimaryNo
4Data Security & Privacy Services (DLP, Encryption, Privacy Ops)
CodeBPAKAHAMPrimaryNo
Product category
Managed Cybersecurity Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Managed Security Services
TypeSubscription Recurring
Description

Recurring managed security operations services including 24/7 monitoring, threat detection, and incident response. Delivered through Guardian XDR products and DEFEND iCE service.

defend.co.nz
2Professional Services
TypeProfessional Services
Description

Cybersecurity consulting, assessments, transformation programs, and advisory services. Includes security planning, architecture, implementation, and ongoing support engagements.

defend.co.nz
3Managed Services - Secure365
TypeSubscription Recurring
Description

Subscription-based managed services for securing Microsoft 365 environments. Offered in Essentials and Premium tiers with monthly billing.

defend.co.nz
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Pricing details4 tiers
1Guardian XDR for Business core service
ModelSubscriptionBilling cadenceMonthly
Notes

Priced from $2,000 per month (Core Service only) based on number of users. Microsoft license costs not included.

defend.co.nz
2Cybersecurity Office (CSO) - Foundational
ModelSubscriptionBilling cadenceMonthly
Notes

Starting from $4,780 per month. Includes Advise, Review, Guide, and Assist services.

defend.co.nz
3Cybersecurity Office (CSO) - Enabled
ModelSubscriptionBilling cadenceMonthly
Notes

Mid-tier option including Champion, Maintain, Implement, and Manage services.

defend.co.nz
4Cybersecurity Office (CSO) - Optimised
ModelSubscriptionBilling cadenceMonthly
Notes

Full-service tier including Lead, Own, Define, and Deliver services.

defend.co.nz
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 6 records shown
1DEFEND Guardian XDR
Description

Managed extended detection and response (XDR) service for enterprise organizations, powered by Microsoft's Unified Security Operations Platform.

defend.co.nz
+5 more records
Core offering1 text field

DEFEND provides managed cybersecurity services built around a 24/7 Security Operations capability (Guardian XDR for Enterprise and Business), underpinned by Microsoft's Unified Security Operations Platform (Defender XDR and Microsoft Sentinel) and its proprietary SHERLOCK threat management platform. The company also delivers cybersecurity advisory, assessments, and transformation services through frameworks including DEFEND Cyber 7, plus a virtual CISO offering (Cybersecurity Office) and supporting modules for Microsoft 365 security posture and configuration management.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Enabled Zespri to improve cyber resilience significantly, supporting operations during COVID-19 disruption
+1 more record
Product overview1 text field

DEFEND is a managed cybersecurity services provider offering a portfolio of detection, response, and advisory services. The core offering consists of two tiers of Guardian XDR (Extended Detection and Response) managed services: Guardian XDR for Enterprise for large organisations, and Guardian XDR for Business for SMBs. Both leverage Microsoft's security platform and are enhanced by proprietary tools including SHERLOCK threat management and Find & Remediate security testing. Supporting modules include DEFEND Insights SSPM for Microsoft 365 posture management, Secure365 for configuration management, and the Cybersecurity Office (CSO) virtual CISO service. The company also offers assessment services using frameworks like NIST CSF, ISO27001, CIS18, and its own DEFEND Cyber 7 methodology, delivered across four areas: Plan, Transform, Operate, and Assure.

Product and service8 records
1DEFEND Guardian XDR for Enterprise
CategoryManaged Extended Detection and Response (XDR)
Description

Fully managed 24/7 security operations service for large organisations, powered by Microsoft's Unified Security Operations Platform (integrating Defender XDR and Microsoft Sentinel). Provides end-to-end detection, investigation, response, threat hunting, and continuous optimisation backed by the SHERLOCK Threat Management platform. Designed for enterprise customers across government, finance, healthcare, and critical infrastructure.

2DEFEND Guardian XDR for Business
CategoryManaged Extended Detection and Response (XDR)
Description

Managed detection and response service for small to medium businesses, leveraging Microsoft 365 Business Premium security capabilities with 24/7 monitoring and incident response. Targeted at SMBs that need enterprise-grade detection and response but lack in-house security operations.

3DEFEND Insights SSPM
CategorySecurity Posture Management
Description

Ongoing Microsoft 365 security posture and permission management service (SaaS Security Posture Management). Provides continuous visibility of security configurations and helps organisations understand their security standing and what to address next.

4Secure365
CategoryMicrosoft 365 Security Managed Service
Description

Managed services for securing Microsoft 365 tenants and Defender applications. Available in Essentials (configuration review) and Premium (adds proactive monitoring and health-checks) tiers, offered on a monthly subscription basis.

5SHERLOCK
CategoryThreat Management Platform
Description

World-class threat management platform offering the latest threat intelligence, attack surface monitoring, and exposure visibility. Backed by threat intelligence from NCSC's Malware Free Networks and CERT NZ's Phishing Disruption Service. Powers 24/7 threat hunting and incident response capabilities.

6Find & Remediate (FiRe)
CategoryApplication Security Testing
Description

Application security testing and secure development support service that enhances application security across organisations.

7DEFEND Cybersecurity Office (CSO)
CategoryVirtual CISO / Advisory Service
Description

Virtual Chief Security Officer service providing access to top-tier cybersecurity expertise for establishing, governing, and running a robust cybersecurity management system. Available in Foundational, Enabled, and Optimised tiers starting from $4,780 per month.

8DEFEND Cyber 7
CategoryCybersecurity Assessment Framework
Description

Proprietary assessment tool consisting of seven key governance-related controls that highlight potential resilience challenges in an organisation. Used as a lightweight framework for smaller organisations to assess cyber resilience, developed and refined over years as a foundational assessment methodology.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

DEFEND has joined forces with One NZ to deliver expertise in market-leading secure services. DEFEND's specialist cybersecurity solutions are united with One NZ's vast connectivity and service capability, delivering network connectivity and integrated ICT requirements with Zero Trust secure services. The partnership embeds security features across One NZ's network, providing an additional layer of security for One NZ mobile and broadband customers at no extra cost.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

New Zealand cybersecurity specialist providing managed security services and security testing. Direct competitor in the NZ MSSP market, particularly around critical infrastructure and enterprise customers.

TypeBroad incumbent
Description

Global MSSP and MDR provider offering managed detection, response, and cybersecurity advisory across multiple vendor stacks. Larger incumbent competing for the same enterprise customers seeking managed XDR/SOC services.

TypeDirect peer
Description

New Zealand-based cybersecurity services firm offering managed security, advisory, and testing. Directly comparable MSSP competing for the same NZ enterprise and government customers with similar services.

TypeBroad incumbent
Description

Global MDR/XDR provider offering managed security operations and threat detection. Comparable in delivering 24/7 managed detection and response, though operates at much larger scale globally.

TypeOthers
Description

Defend is built entirely on Microsoft's security stack; Microsoft itself competes by offering first-party Defender XDR and Sentinel capabilities. Defend's value is the managed service wrapper, but Microsoft remains both Defend's primary partner and a structural competitive threat.

TypeBroad incumbent
Description

Global IT services and security provider with managed security operations offerings. Competes for enterprise MSS contracts and has ANZ presence; broader portfolio than Defend but overlapping managed XDR services.

7Insomnia Cybersecurity
TypeDirect peer
Description

NZ-focused cybersecurity consultancy and MSSP offering managed detection, response, and advisory services. Direct competitor in the same domestic market with overlapping enterprise/government segment focus.

TypeEmerging player
Description

Fast-growing global MDR provider with a security operations platform approach. Comparable managed detection and response service for SMB and mid-market; expanding into ANZ and competing for similar Microsoft-ecosystem customers.

TypeRegional player
Description

Australia and New Zealand-focused cybersecurity services firm offering MSSP, advisory, and managed detection and response. Closest ANZ-scale peer to Defend in target market, geography, and service mix.

TypeBroad incumbent
Description

Large NZ-headquartered IT services provider with a significant cybersecurity practice. Broader incumbent offering managed security as part of a wider ICT services portfolio; competes for the same NZ enterprise and government security contracts.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Defend

Managed Cybersecurity Servicesdefend.co.nz

Defend firmographics

Firmographics
Name
Defend
Legal name
DEFEND Limited
Website
https://defend.co.nz
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Defend industry classification

Industry
Product category
Managed Cybersecurity Services
akta.pro primary industry
Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)
akta.pro secondary industries
Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint) (BPAEAIAG), Vulnerability Management & Penetration Testing Services (BPAEADAD), Data Security & Privacy Services (DLP, Encryption, Privacy Ops) (BPAKAHAM)

Keywords

  • Managed cybersecurity services
  • Extended detection response
  • Threat intelligence monitoring
  • Cyber resilience consulting
  • Virtual CISO services

Where Defend is headquartered

Location

Headquarters

HQ city
Auckland
HQ country
New Zealand
HQ region
Oceania

Offices3 records

Markets served

Defend business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Managed Security Services: Recurring managed security operations services including 24/7 monitoring, threat detection, and incident response. Delivered through Guardian XDR products and DEFEND iCE service.
  2. Professional Services: Cybersecurity consulting, assessments, transformation programs, and advisory services. Includes security planning, architecture, implementation, and ongoing support engagements.
  3. Managed Services - Secure365: Subscription-based managed services for securing Microsoft 365 environments. Offered in Essentials and Premium tiers with monthly billing.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyGuardian XDR for Business core service
SubscriptionMonthlyCybersecurity Office (CSO) - Foundational
SubscriptionMonthlyCybersecurity Office (CSO) - Enabled
SubscriptionMonthlyCybersecurity Office (CSO) - Optimised

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Defend product offering

Product offering

Core offering

DEFEND provides managed cybersecurity services built around a 24/7 Security Operations capability (Guardian XDR for Enterprise and Business), underpinned by Microsoft's Unified Security Operations Platform (Defender XDR and Microsoft Sentinel) and its proprietary SHERLOCK threat management platform. The company also delivers cybersecurity advisory, assessments, and transformation services through frameworks including DEFEND Cyber 7, plus a virtual CISO offering (Cybersecurity Office) and supporting modules for Microsoft 365 security posture and configuration management.

Product overview

DEFEND is a managed cybersecurity services provider offering a portfolio of detection, response, and advisory services. The core offering consists of two tiers of Guardian XDR (Extended Detection and Response) managed services: Guardian XDR for Enterprise for large organisations, and Guardian XDR for Business for SMBs. Both leverage Microsoft's security platform and are enhanced by proprietary tools including SHERLOCK threat management and Find & Remediate security testing. Supporting modules include DEFEND Insights SSPM for Microsoft 365 posture management, Secure365 for configuration management, and the Cybersecurity Office (CSO) virtual CISO service. The company also offers assessment services using frameworks like NIST CSF, ISO27001, CIS18, and its own DEFEND Cyber 7 methodology, delivered across four areas: Plan, Transform, Operate, and Assure.

Differentiator

Problem solved

Functional benefit

Brands

  • DEFEND Guardian XDR: Managed extended detection and response (XDR) service for enterprise organizations, powered by Microsoft's Unified Security Operations Platform.
  • DEFEND Guardian XDR for Business
  • DEFEND Insights SSPM
  • SHERLOCK
  • Secure365
  • DEFEND Cybersecurity Office (CSO)

Products and services

  • DEFEND Guardian XDR for Enterprise Fully managed 24/7 security operations service for large organisations, powered by Microsoft's Unified Security Operations Platform (integrating Defender XDR and Microsoft Sentinel). Provides end-to-end detection, investigation, response, threat hunting, and continuous optimisation backed by the SHERLOCK Threat Management platform. Designed for enterprise customers across government, finance, healthcare, and critical infrastructure.
  • DEFEND Guardian XDR for Business Managed detection and response service for small to medium businesses, leveraging Microsoft 365 Business Premium security capabilities with 24/7 monitoring and incident response. Targeted at SMBs that need enterprise-grade detection and response but lack in-house security operations.
  • DEFEND Insights SSPM Ongoing Microsoft 365 security posture and permission management service (SaaS Security Posture Management). Provides continuous visibility of security configurations and helps organisations understand their security standing and what to address next.
  • Secure365 Managed services for securing Microsoft 365 tenants and Defender applications. Available in Essentials (configuration review) and Premium (adds proactive monitoring and health-checks) tiers, offered on a monthly subscription basis.
  • SHERLOCK World-class threat management platform offering the latest threat intelligence, attack surface monitoring, and exposure visibility. Backed by threat intelligence from NCSC's Malware Free Networks and CERT NZ's Phishing Disruption Service. Powers 24/7 threat hunting and incident response capabilities.
  • Find & Remediate (FiRe) Application security testing and secure development support service that enhances application security across organisations.
  • DEFEND Cybersecurity Office (CSO) Virtual Chief Security Officer service providing access to top-tier cybersecurity expertise for establishing, governing, and running a robust cybersecurity management system. Available in Foundational, Enabled, and Optimised tiers starting from $4,780 per month.
  • DEFEND Cyber 7 Proprietary assessment tool consisting of seven key governance-related controls that highlight potential resilience challenges in an organisation. Used as a lightweight framework for smaller organisations to assess cyber resilience, developed and refined over years as a foundational assessment methodology.

Quantifiable outcome

  • Enabled Zespri to improve cyber resilience significantly, supporting operations during COVID-19 disruption
  • +1 more outcomes

Companies that use Defend

Customer profile

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Defend technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Defend partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • One NZcoreChannel Partner/ Reseller/ DistributorDEFEND has joined forces with One NZ to deliver expertise in market-leading secure services. DEFEND's specialist cybersecurity solutions are united with One NZ's vast connectivity and service capability, delivering network connectivity and integrated ICT requirements with Zero Trust secure services. The partnership embeds security features across One NZ's network, providing an additional layer of security for One NZ mobile and broadband customers at no extra cost.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Defend competitors and assessment

Company assessment

Direct peers

  • InPhySec: New Zealand cybersecurity specialist providing managed security services and security testing. Direct competitor in the NZ MSSP market, particularly around critical infrastructure and enterprise customers.
  • Aura Information Security: New Zealand-based cybersecurity services firm offering managed security, advisory, and testing. Directly comparable MSSP competing for the same NZ enterprise and government customers with similar services.
  • Insomnia Cybersecurity: NZ-focused cybersecurity consultancy and MSSP offering managed detection, response, and advisory services. Direct competitor in the same domestic market with overlapping enterprise/government segment focus.

Broad incumbents

  • Trustwave: Global MSSP and MDR provider offering managed detection, response, and cybersecurity advisory across multiple vendor stacks. Larger incumbent competing for the same enterprise customers seeking managed XDR/SOC services.
  • Secureworks: Global MDR/XDR provider offering managed security operations and threat detection. Comparable in delivering 24/7 managed detection and response, though operates at much larger scale globally.
  • DXC Technology: Global IT services and security provider with managed security operations offerings. Competes for enterprise MSS contracts and has ANZ presence; broader portfolio than Defend but overlapping managed XDR services.
  • Datacom: Large NZ-headquartered IT services provider with a significant cybersecurity practice. Broader incumbent offering managed security as part of a wider ICT services portfolio; competes for the same NZ enterprise and government security contracts.

Others

  • Microsoft (Defender XDR / Sentinel): Defend is built entirely on Microsoft's security stack; Microsoft itself competes by offering first-party Defender XDR and Sentinel capabilities. Defend's value is the managed service wrapper, but Microsoft remains both Defend's primary partner and a structural competitive threat.

Emerging players

  • Arctic Wolf: Fast-growing global MDR provider with a security operations platform approach. Comparable managed detection and response service for SMB and mid-market; expanding into ANZ and competing for similar Microsoft-ecosystem customers.

Regional players

  • CyberCX: Australia and New Zealand-focused cybersecurity services firm offering MSSP, advisory, and managed detection and response. Closest ANZ-scale peer to Defend in target market, geography, and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Defend social profiles

Digital presence

Defend compliance and trust

Trust signal

Compliance4 records

Defend financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Defend leadership team

Management profile

Number of profiles

Profiles2 records

Defend funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Defend M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Defend

What does Defend do?

DEFEND provides managed cybersecurity services built around a 24/7 Security Operations capability (Guardian XDR for Enterprise and Business), underpinned by Microsoft's Unified Security Operations Platform (Defender XDR and Microsoft Sentinel) and its proprietary SHERLOCK threat management platform. The company also delivers cybersecurity advisory, assessments, and transformation services through frameworks including DEFEND Cyber 7, plus a virtual CISO offering (Cybersecurity Office) and supporting modules for Microsoft 365 security posture and configuration management.

Is Defend a public or private company?

Defend is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Defend founded?

Defend was founded in 2017. It employs 51 to 100 people.

Where is Defend based?

Defend is headquartered in Auckland, New Zealand, in the Oceania region.

How does Defend make money?

Three revenue lines are on record. Managed Security Services are the primary driver. The others are professional Services and managed Services - Secure365.

Who are Defend's main competitors?

Direct peers on record are InPhySec, Aura Information Security and Insomnia Cybersecurity. Broad incumbents are Trustwave, Secureworks, DXC Technology and Datacom. Microsoft (Defender XDR / Sentinel) is listed as an others. Arctic Wolf is listed as an emerging player. CyberCX is listed as a regional player.

Does Defend have an API?

No public API is recorded for Defend.

What industry is Defend in?

Defend's product category is Managed Cybersecurity Services. Its primary akta.pro industry code is BPAEADAH, Endpoint Security Managed Services (EDR/XDR), with a secondary code of BPAEAIAG, Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint).

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