Nicolet Law Office
Nicolet Law Office is a family-owned Midwestern personal injury law firm founded in 2007, operating 20+ offices across Wisconsin, Minnesota, North Dakota, and Iowa on a contingency-fee basis for individuals injured in vehicle, motorcycle, cycling, and similar accidents.
- Company typePrivate
- Founded2007
- HeadquartersHudson, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nicolet Law Office does
Nicolet Law Office is a privately held, family-owned personal injury law firm headquartered in Hudson, Wisconsin, founded in 2007 by Russell D. Nicolet. The firm represents individuals injured by negligence across car, truck, motorcycle, cycling, ATV/UTV, slip-and-fall, dog bite, defective product, and wrongful death matters, serving clients in Wisconsin, Minnesota, North Dakota, and Iowa through more than 20 physical offices, a 24/7 toll-free intake line, and home/hospital visits for immobile clients. The firm operates exclusively on a contingency-fee basis with no upfront client costs, supported by specialty sub-brands (Midwest Motorcycle Lawyers, Midwest Cycling Lawyers) and a Spanish-language Bilingual Practice launched in 2024. Its go-to-market combines paid search, event sponsorships (Milwaukee Brewers, Wisconsin Badgers, WE Fest, Sturgis), PR in major outlets (Forbes, USA Today, AP News), attorney-to-attorney referrals with co-counsel arrangements, and a biannual college scholarship program. Leadership includes Russell Nicolet (President), Adam L. Nicolet (Managing Partner), per-state partners, specialty practice leads (Drew Epperly, Christopher Welch, William Waltenberger, Benjamin J. Nicolet), and an operating team (COO Justin Johnson, Business Director Darcy McQuillan). The firm has reported $500M+ in cumulative client recoveries across 3,000+ clients.
Nicolet Law Office firmographics
Firmographics- Name
- Nicolet Law Office
- Legal name
- Nicolet Law Office
- Website
- https://nicoletlaw.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nicolet Law Office is a family-owned Midwestern personal injury law firm founded in 2007, operating 20+ offices across Wisconsin, Minnesota, North Dakota, and Iowa on a contingency-fee basis for individuals injured in vehicle, motorcycle, cycling, and similar accidents.
- Ownership category
- akta.pro rank
Nicolet Law Office industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (54111), Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Nicolet Law Office is headquartered
LocationHeadquarters
- HQ city
- Hudson
- HQ country
- United States
- HQ region
- North America
Offices27 records
Markets served
Nicolet Law Office business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Contingency Fee - Personal Injury Cases: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay no attorney fees unless the firm wins their case through settlement or trial. This aligns firm incentives with client outcomes and removes financial barriers for injured clients.
- Attorney Referrals and Co-Counseling: The firm accepts referrals from other attorneys and co-counsels on cases, generating referral fees as permitted by professional conduct rules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency Fee - No Win, No Fee |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Nicolet Law Office product offering
Product offeringCore offering
Nicolet Law Office is a Midwest-based personal injury law firm that represents individuals injured in accidents—including car, truck, motorcycle, cycling, ATV/UTV, slip and fall, dog bite, product liability, birth injury, and wrongful death cases—on a contingency fee basis (no fees unless the firm wins). The firm operates 20+ offices across Wisconsin, Minnesota, North Dakota, and Iowa, runs specialty sub-brand practices for motorcycle and cycling accident victims, and provides a Spanish-language Bilingual Practice alongside an attorney referral and co-counsel program.
Product overview
Nicolet Law Office is a personal injury law firm offering a unified set of legal services under the Nicolet Law brand. The firm specializes in personal injury claims including car accidents, truck accidents, motorcycle accidents, cycling accidents, wrongful death, slip and fall, dog bites, ATV accidents, and defective product liability. The practice operates across Wisconsin, Minnesota, North Dakota, and Iowa with over 20 office locations. Specialized sub-brands include Midwest Motorcycle Lawyers™ and Midwest Cycling Lawyers™, which cater to specific accident victim demographics with attorneys who have personal experience with these activities. The firm also offers attorney referral services for co-counseling arrangements and maintains a bilingual Spanish-language practice. A biannual scholarship program supports college students in their service areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Wisconsin Personal Injury Representation
- Minnesota Personal Injury Representation
- North Dakota Personal Injury Representation
- Iowa Personal Injury Representation
- Midwest Motorcycle Lawyers™
- Midwest Cycling Lawyers™
- Truck Accident Representation
- Wrongful Death Representation
- Defective Product Liability Representation
- Birth Injury Representation
- Dog Bite Injury Representation
- Attorney Referral Services
- Bilingual Spanish-Language Practice
- Midwest Justice™ Case Results Program
Quantifiable outcome
- $500,000,000+ recovered for clients
- +6 more outcomes
Companies that use Nicolet Law Office
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Nicolet Law Office technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nicolet Law Office partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Milwaukee BrewersminorNicolet Law is a Proud Partner of the Milwaukee Brewers, providing community sports sponsorship and brand visibility with baseball fans in the Milwaukee area.
- Wisconsin Badgers AthleticsminorNicolet Law is a Proud Partner of Wisconsin Athletics, sponsoring University of Wisconsin sports programs.
- Big Brothers Big Sisters Northwestern WisconsinminorFirm partners with Big Brothers Big Sisters for toy drives and Adopt-a-Family programs in Eau Claire, Milwaukee, Minneapolis, Fargo, and Hudson.
- Ed the DiverminorEnvironmental partnership to clean and restore waterways in the Midwest. Aligns firm with community environmental initiatives.
- Attorney Referral NetworkcoreFormal attorney-to-attorney referral program accepting personal injury case referrals from other law firms. Offers co-counsel arrangements and referral fees per professional conduct rules.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
Nicolet Law Office competitors and assessment
Company assessmentDirect peers
- Hupy and Abraham, S.C. Wisconsin-based personal injury law firm with multiple Midwest offices, focusing on car, motorcycle, and truck accident cases. Directly comparable as a regional PI competitor in Nicolet Law's core Wisconsin/Milwaukee geography.
- Habush Habush & Rottier S.C. Long-established Wisconsin personal injury firm with state-wide presence and similar plaintiff-side practice areas. Comparable on geography, practice mix, and contingency fee model.
- Boller & Bohrmann LLC: Wisconsin-based personal injury firm handling auto, truck, and wrongful death cases. Comparable Midwestern plaintiff-side competitor with similar contingency practice.
Regional players
- Mike Morse Law Firm: Large Michigan-based personal injury firm known for aggressive advertising and mass tort work. Comparable in scaling play, marketing intensity, and contingency fee model, though operating in adjacent Midwest geography.
- Sinas Dramis Law Firm: Michigan-based personal injury and auto accident firm. Comparable on plaintiff-side practice and contingency model, but focused on Michigan rather than overlapping Nicolet Law's four-state footprint.
Broad incumbents
- Morgan & Morgan: Largest U.S. personal injury firm with national footprint and heavy TV/digital advertising spend. Comparable on contingency model, PI specialization, and marketing-driven acquisition, but operates at vastly greater scale and geographic breadth.
- Lerner and Rowe Injury Attorneys: Multi-state personal injury firm with strong advertising-led growth and contingency practice. Comparable on GTM motion (heavy paid media, contingency fees) but with broader national reach.
- Cellino Law: National personal injury firm built on mass-tort and accident cases with a contingency-based model. Comparable on practice area and growth-via-marketing approach, though focused on different regions.
- Zinda Law Group: Multi-state personal injury firm emphasizing client experience and aggressive marketing. Comparable in contingency model and PI specialization, with broader geographic ambitions.
- Sokolove Law: National mass-tort and personal injury marketing firm with a heavy referral-driven acquisition model. Comparable in contingency plaintiff-side work and multi-state litigation pipeline, though broader and more mass-tort oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nicolet Law Office social profiles
Digital presenceNicolet Law Office financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nicolet Law Office leadership team
Management profileNumber of profiles
Profiles16 records
Nicolet Law Office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nicolet Law Office M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nicolet Law Office
What does Nicolet Law Office do?
Nicolet Law Office is a Midwest-based personal injury law firm that represents individuals injured in accidents—including car, truck, motorcycle, cycling, ATV/UTV, slip and fall, dog bite, product liability, birth injury, and wrongful death cases—on a contingency fee basis (no fees unless the firm wins). The firm operates 20+ offices across Wisconsin, Minnesota, North Dakota, and Iowa, runs specialty sub-brand practices for motorcycle and cycling accident victims, and provides a Spanish-language Bilingual Practice alongside an attorney referral and co-counsel program.
Is Nicolet Law Office a public or private company?
Nicolet Law Office is a private company. It is classified as family owned and is currently operating.
When was Nicolet Law Office founded?
Nicolet Law Office was founded in 2007. It employs 11 to 50 people.
Where is Nicolet Law Office based?
Nicolet Law Office is headquartered in Hudson, United States, in the North America region.
How does Nicolet Law Office make money?
Two revenue lines are on record. Contingency Fee - Personal Injury Cases are the primary driver. The others are attorney Referrals and Co-Counseling.
Who are Nicolet Law Office's main competitors?
Direct peers on record are Hupy and Abraham, S.C., Habush Habush & Rottier S.C. and Boller & Bohrmann LLC. Regional players are Mike Morse Law Firm and Sinas Dramis Law Firm. Broad incumbents are Morgan & Morgan, Lerner and Rowe Injury Attorneys, Cellino Law, Zinda Law Group and Sokolove Law.
Does Nicolet Law Office have an API?
No public API is recorded for Nicolet Law Office.
What industry is Nicolet Law Office in?
Nicolet Law Office's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 54111 and its SIC code is 8111.