Mike Morse Law Firm

What Mike Morse Law Firm does

Mike Morse Law Firm (legal entity Michael J Morse PC) is a Michigan-based personal injury law practice founded in 1995 by Mike Morse, headquartered in Southfield with 12 office locations across Michigan. The firm positions itself as Michigan's largest personal injury law firm, employing 150+ staff including 50+ attorneys organized into specialist teams. Its core service offering spans 15+ practice areas covering transportation-related accidents (truck, car, motorcycle, Uber/Lyft, pedestrian), general personal injury (brain injury, birth injury, burn injury, dog bite, wrongful death), workplace matters (workers' compensation, sexual harassment), and civil rights/public-safety litigation under a "Mike Stands" brand (sexual assault, police and jail misconduct). Supporting technology includes a Settlement Calculator, free case-evaluation intake with a 2-hour response commitment, and an Emergency Spoliation of Evidence Letter System designed to preserve electronic trucking data; no AI/ML capabilities are disclosed in the input.

The firm's revenue model is contingency-fee-based: clients pay no upfront fees, and the firm is paid only upon successful recovery, with revenue tied to a percentage of settlements and trial verdicts. Documented outcomes include a cumulative $2 billion recovered for injury victims across 100,000+ clients, with individual case outcomes frequently 3x to 7x higher than initial insurance offers. Go-to-market is direct-to-consumer and highly multi-channel — 24/7 phone and SMS intake, a web presence anchored at 855mikewins.com, extensive TV and now award-winning digital storytelling (2026 NTL Golden Gavel Award in partnership with Raw Law Media), and community engagement programs (Project Backpack, Meet Your Best Friend with Michigan Humane, Ride Free NYE, Mike's Million Challenge, scholarships).

The firm operates as a founder-owned private professional corporation with no disclosed parent company, private equity backing, or institutional investment. It serves Michigan consumers exclusively, with no subsidiary, M&A, or funding activity disclosed. Customer concentration is highly distributed across individuals in Michigan, with the firm noting no enterprise client relationships; revenue predictability is driven by caseload throughput and case resolution values rather than any single client dependency.

Name

Mike Morse Law Firm

Legal name

Michael J Morse PC

Website

https://855mikewins.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Mike Morse Law Firm is a Michigan-based personal injury law practice founded in 1995, operating as the state's largest such firm with 50+ attorneys across 12 Michigan offices. It serves individuals injured in vehicle accidents and other personal injury matters on a contingency-fee basis, having recovered over $2 billion for 100,000+ clients.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Employment & Labor Law (BPAHAAAD)

Keywords

• Personal injury law
• Contingency fee representation
• Auto accident litigation
• Truck accident claims
• Wrongful death lawsuits

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis where clients pay no upfront fees and no money until the case is won. The firm only collects payment when compensation is successfully recovered for the client.
2. Personal Injury Settlements and Verdicts: Revenue generated from percentage of settlements and court verdicts won for clients in personal injury cases including auto accidents, truck accidents, motorcycle accidents, and other injury claims.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mike Morse Law Firm is Michigan's largest personal injury law firm providing legal representation on a contingency fee ("No Win, No Fee") basis to individuals injured in accidents. The firm handles auto, truck, motorcycle, rideshare, pedestrian, dog bite, wrongful death, brain injury, birth injury, burn injury, medical malpractice, workers' compensation, sexual assault, sexual harassment, and police misconduct cases across 12 Michigan office locations, supported by 50+ attorneys and over 150 total employees.

Product overview

Mike Morse Law Firm operates as a single, unified legal services practice offering comprehensive personal injury representation across multiple specialized practice areas. The firm provides legal services for auto-related accidents (truck, car, motorcycle, rideshare, pedestrian), general personal injury matters (dog bites, wrongful death, brain injuries, birth injuries, burn injuries), workplace injuries (workers' compensation, construction accidents), civil rights violations (sexual assault, police misconduct), and medical malpractice. The practice is supported by client-facing tools including a Settlement Calculator, Free Case Evaluation service, and an educational MI No-Fault Benefits Guide. The firm operates on a contingency fee basis with a 'No Win, No Fee' guarantee, serving clients throughout Michigan from multiple office locations.

Differentiator

Problem solved

Functional benefit

Brands

• FIREPROOF: Performance program referenced as part of the firm's resources, though specific details are limited in the source material.

Products and services

• Truck Accident Legal Services Legal representation for victims of commercial truck accidents involving complex federal regulations (FMCSR), MCS-90 insurance claims, and multi-party liability against trucking companies, drivers, shippers, and maintenance providers.
• Car Accident Legal Services Legal representation for car accident victims, including insurance claims, Michigan No-Fault PIP benefits, third-party lawsuits, and wrongful death claims under Michigan law.
• Motorcycle Accident Legal Services Legal representation for motorcyclists injured in crashes, handling cases involving lane splitting, left-turn accidents, DUI-related collisions, and defective motorcycle parts claims.
• Rideshare Accident Legal Services (Uber, Lyft, Taxi) Legal representation for Uber, Lyft, and taxi accident victims, navigating complex TNC insurance frameworks, app-status-based liability coverage, and multi-layer corporate insurance policies.
• Pedestrian Accident Legal Services Legal representation for pedestrians struck by vehicles, handling No-Fault PIP claims, third-party pain and suffering lawsuits, and cases involving jaywalking or comparative fault.
• Dog Bite Injury Legal Services Legal representation for dog bite survivors pursuing compensation for physical injuries and lasting trauma, including evidence gathering and case building.
• Wrongful Death Legal Services Legal representation for families of those killed in accidents, pursuing compensation for medical bills, funeral costs, and loss of income.
• Social Security Disability Legal Services Legal representation for individuals seeking Social Security Disability benefits.
• Birth Injury Legal Services Legal representation for families affected by birth injuries during childbirth.
• Brain Injury Legal Services Legal representation for victims of traumatic brain injuries resulting from accidents.
• Burn/Fire Injury Legal Services Legal representation for victims of burn and fire injuries.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence and malpractice.
• Workers' Compensation Legal Services Legal representation for workers injured on the job seeking workers' compensation benefits.
• Sexual Assault & Abuse Legal Services Legal representation for survivors of sexual assault and sexual abuse pursuing justice.
• Sexual Harassment Legal Services Legal representation for victims of sexual harassment and hostile work environments.
• Police & Jail Misconduct Legal Services Legal representation for victims of police and jail misconduct.

Quantifiable outcome

• $9,600,000 verdict for motorcycle accident victim (Jesus) - 6.4x the $1,500,000 insurance offer
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Raw Law MediacoreGTM or Marketing Partner · 23 February 2026Strategic partnership for digital storytelling campaign production. Collaborated on innovative digital content combining cinematic quality with authentic social-first content targeting Metro Detroiters. This partnership led to winning the 2026 Golden Gavel Award for Best Social Media Paid Advertisement from the National Trial Lawyers.
• Michigan HumanecoreStrategic or Co-development PartnerOfficial Adoption Partner for Meet Your Best Friend adoption events. The partnership hosts adoption events helping hundreds of pets find fur-ever homes. Mike Morse Law Firm is described as loving rescues and proud to support Michigan Humane's mission.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sinas Dramis Law Firm: A well-known Grand Rapids / Detroit-based personal injury and auto law firm founded by George Sinas, who helped shape Michigan No-Fault reform. Competes directly with Mike Morse in auto accident and No-Fault PIP practice in Michigan.
• Morgan & Morgan: The largest personal injury law firm in the United States, operating across dozens of states with a heavy TV-advertising-led acquisition model. Directly comparable business model (contingency fees, mass tort, plaintiff PI), making it the closest national analog to Mike Morse's Michigan playbook.
• Michigan Auto Law: A Michigan-based personal injury law firm focused on auto and truck accident cases, directly competing with Mike Morse in the same state and the same No-Fault practice area. Closest direct in-state competitor with similar plaintiff-side positioning.
• The Barnes Firm: A personal injury firm with a strong TV-advertising presence and contingency-fee model that has expanded into multiple states. Closely comparable GTM motion to Mike Morse's TV-led, mass-market approach.
• Sam Bernstein Law Firm: A Michigan personal injury law firm (auto, truck, motorcycle) that competes directly with Mike Morse in the same state and similar practice mix.
• Cellino Law: A well-known personal injury law firm (formerly Cellino & Barnes) with a strong regional brand and TV-advertising model. Comparable contingency-fee, plaintiff-side PI business.
• Ginarte Law Firm: A multi-office personal injury firm in the Northeast with a contingency-fee model and broad plaintiff-side practice, comparable in structure and GTM to Mike Morse.
• Goodman Acker PC: Michigan personal injury firm where founder Mike Morse previously practiced in the early 1990s; a direct in-state competitor in the auto and truck accident practice area.

Others

• LawRank: A leading digital marketing agency specializing in personal injury law firm lead generation, SEO, and TV-advertising optimization. Operates as a marketing-services peer/vendor to the same PI-firm customer base that Mike Morse competes for.

Broad incumbents

• Jacoby & Meyers: A long-established personal injury and consumer-protection firm with multi-state presence, serving a similar plaintiff-side client base. Wider geographic footprint but comparable core offering to Mike Morse.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/855mikewins
• Facebookfacebook.com/mikemorselawfirm
• LinkedInlinkedin.com/company/mikemorselawfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike Morse Law Firm