Farmers Mutual Hail

What Farmers Mutual Hail does

Farmers Mutual Hail Insurance Company of Iowa (FMH) is a 130-year-old mutual crop insurance company headquartered in West Des Moines, Iowa, operating as an Approved Insurance Provider (AIP) for the USDA's federal crop insurance program. The company generates revenue primarily through Multi-Peril Crop Insurance (MPCI) premiums — including Individual Plans, Area Plans, Whole Farm, Pasture/Rangeland/Forage (PRF + Apiculture), and Margin Protection — supplemented by private crop hail, wind & green snap, and private product premiums. FMH's core technology platform is FMH Precision Solutions, which ingests precision agriculture planting and harvest data to enable faster acreage reporting, production reporting, and claims/APH reviews; this is layered onto the QuickBind online agent platform, FMH Mobile, an Agent Portal, and a Policyholder Center with digital signature capabilities.

FMH distributes its products almost exclusively through a national network of appointed independent crop insurance agents, with no direct-to-consumer channel. In May 2023, FMH launched Ag Brokerage Solutions (ABS), a wholly-owned wholesale brokerage subsidiary that provides agribusiness, farm & ranch, equine, animal mortality, commercial, workers' compensation, and personal lines coverage through 35+ carrier partners and 500+ contracted agents across the Midwest, West, and East regions (excluding Alaska, California, and Hawaii). ABS also administers excess casualty and non-admitted programs, and in 2025–2026 added flood insurance solutions and a 47-state Non-Admitted Farm and Ranch program. A separate reinsurance business provides capacity to farm mutuals in the Midwest, a line of business FMH has operated since 1915. The company serves American farmers and agribusinesses as its primary customer base, with revenue mechanics tied to federal premium subsidies, agent-sold private products, and brokerage commissions from carrier partners.

The company is privately held as a policyholder-owned mutual (no external shareholders), with no disclosed parent and no venture or private equity backing identified in the source data. Recent strategic activity — two acquisitions (Global Ag in April 2024, Palliser Insurance in February 2025), the ABS buildout, multiple product launches, and Canadian market entry — signals a deliberate transition from a single-line U.S. crop insurer into a diversified agricultural insurance platform operating across crop, P&C, specialty, and reinsurance lines.

Name

Farmers Mutual Hail

Legal name

Farmers Mutual Hail Insurance Company of Iowa

Website

https://fmh.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

101–250 employees

Short description

Farmers Mutual Hail is a 130-year-old mutual crop insurance company serving American farmers through a national network of appointed agents, offering federal MPCI and private crop hail coverage, and operating the Ag Brokerage Solutions wholesale brokerage across 47+ states and Canada.

Ownership category

akta.pro rank

Product category

Crop Insurance

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Crop & Farm Property Insurance (FSAJACAK)

akta.pro secondary industries

Agriculture / Crop & Livestock Reinsurance (FSAOABAO), Farm Risk Management & Insurance Advisory (AFACAJAD)

Keywords

• Crop insurance
• Agricultural insurance
• Reinsurance services
• Wholesale insurance brokerage
• Precision agriculture insurance

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Crop Insurance Premiums: FMH generates revenue primarily through crop insurance premiums. The company offers MPCI (Multi-Peril Crop Insurance) products including Individual Plans, Area Plans, Whole Farm, PRF + Apiculture, and Margin Protection. Additional revenue comes from crop hail insurance, private products, and reinsurance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Farmers Mutual Hail underwrites and services Federal Multi-Peril Crop Insurance (MPCI) and a suite of private crop insurance products — Crop Hail, Wind & Green Snap, and Production Plan endorsements — to American row-crop farmers through a nationwide appointed independent agent network. The company also operates Ag Brokerage Solutions (ABS), a wholesale brokerage placing agribusiness, farm & ranch, equine, animal mortality, and flood coverages through more than 35 carrier partners, and provides proportional and stop-loss reinsurance to regional farm mutual insurance companies.

Product overview

Farmers Mutual Hail Insurance Company of Iowa (FMH) operates as a crop insurance company offering a comprehensive portfolio of Federal (MPCI) and private crop insurance products. The core offering includes Multi-Peril Crop Insurance (Individual Plans, Area Plans, Whole Farm, PRF/Apiculture, Margin Protection) and FMH Exclusive Products (Crop Hail, Wind & Green Snap, Private Products, Production Plan). FMH serves policyholders through its main brand while operating Ag Brokerage Solutions (ABS) as a subsidiary wholesale brokerage providing additional coverage lines including agribusiness, animal mortality, commercial, equine, excess casualty, farm & ranch, personal lines, pet, specialty & events, transportation, and workers' compensation. The company also provides precision agriculture solutions for acreage reporting, reinsurance services to farm mutuals, and digital tools including mobile apps and online portals.

Differentiator

Problem solved

Functional benefit

Brands

• Ag Brokerage Solutions (ABS): FMH subsidiary providing ag-focused wholesale brokerage solutions for agents and farmers, offering coverage for agribusiness, animal mortality, farm and ranch, equine, pet, transportation, workers' compensation, and commercial lines
• FMH Precision Solutions

Products and services

• Federal Multi-Peril Crop Insurance (MPCI) Federal Multi-Peril Crop Insurance (MPCI) policies underwritten by FMH and delivered to American row-crop farmers through a nationwide network of appointed independent crop insurance agents; partially federally subsidized and tied to FSA program requirements.
• Crop Hail Insurance Private named-peril hail insurance coverage for crops, underwritten by FMH and offered to U.S. farmers through appointed independent crop insurance agents, typically bundled with MPCI on a single carrier appointment.
• Wind & Green Snap Insurance Private Wind & Green Snap endorsement providing wind damage and green snap cover on row crops, underwritten by FMH and offered through appointed independent crop insurance agents.
• Crop Hail Production Plan Production plan endorsement designed to be paired with FMH's private Crop Hail policy, providing broader protection across the crop production cycle for U.S. farmers.
• Ag Brokerage Solutions (ABS) Wholesale insurance brokerage placing agribusiness, farm & ranch, equine, animal mortality, and flood coverages for retail insurance agents through 35+ carrier partners, acting as the intermediary rather than as the underwriting insurer.
• Pledge Insurance Network Agent financing program operated by FMH that allows crop insurance agents to pledge their FMH-produced book of business in exchange for a line of credit, used for working capital and agency growth.
• Reinsurance Services Proportional and stop-loss crop and agricultural reinsurance accepted by FMH from regional farm mutual insurance companies seeking crop-specialized retrocession capacity.
• ABS Farm & Ranch Farm and ranch insurance coverages (e.g., farm property, liability, and equipment coverages) placed through FMH's Ag Brokerage Solutions wholesale brokerage on behalf of retail agents.
• ABS Equine Equine insurance coverages (mortality and related lines) placed through FMH's Ag Brokerage Solutions wholesale brokerage on behalf of retail agents.
• ABS Animal Mortality Animal mortality insurance coverages placed through FMH's Ag Brokerage Solutions wholesale brokerage on behalf of retail agents.
• ABS Flood Insurance Solutions Flood insurance coverages placed through FMH's Ag Brokerage Solutions wholesale brokerage on behalf of retail agents serving farm and rural customers.

Quantifiable outcome

• Over 500 contracted agents through ABS brokerage network
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Palliser InsurancecoreStrategic or Co-development Partner · 4 February 2025Farmers Mutual Hail announced its acquisition of Palliser Insurance, a Canadian crop insurer, in a transaction involving an Iowa-based company. This acquisition expands FMH's presence into the Canadian market.
• Ag Brokerage Solutions Carrier PartnerscoreChannel Partner/ Reseller/ DistributorABS partners with over 35 trusted carriers including Amerisafe, American Modern, ASPCA Pet Insurance, Aspen, State Auto, The Hartford, Liberty Mutual, Markel, Nationwide, Philadelphia Insurance, and others to provide comprehensive coverage standards and value.
• Meals from the HeartlandminorStrategic or Co-development PartnerABS has partnered with Meals from the Heartland to fight hunger. For every account placed through ABS, three meals are donated to someone in need. This supports local communities and aligns with the company's agricultural roots.
• DistynctminorStrategic or Co-development PartnerABS Programs, Pledge Insurance Advisors, and Distynct have teamed up to reward policyholders who invest in better barn risk management. Alarm service customers can qualify for discounts on confinement or barn insurance.
• Garvin-Allen SolutionsminorChannel Partner/ Reseller/ DistributorABS partnered with Garvin-Allen Solutions to provide additional support and coverage options for customers.
• Pledge Insurance AdvisorsminorChannel Partner/ Reseller/ DistributorPledge Insurance Advisors is a new solution being prepared by FMH Brokerage Division for crop-only agents, designed to help agents grow and protect their business.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AgriSompo North America: Global agri-insurance platform offering MPCI, crop hail, and private products through independent agents in the U.S. Same Approved Insurance Provider regulatory niche and direct overlap on key crop insurance products.
• Hudson Insurance Group (Crop): Specialty insurer with a federal crop insurance unit (Hudson Crop) writing MPCI through independent agents. Overlapping product offering and distribution model make it a direct competitor.
• Country Financial: Mutual insurance group providing MPCI, crop hail, farm & ranch P&C, and personal lines through a captive agent force. Similar mutual structure to FMH and competes for the same farmer households in the Midwest.
• Rain and Hail (Chubb): Chubb-owned crop insurance underwriting company writing MPCI, crop hail, and named peril coverage through independent agents. The most direct crop-hail peer to FMH given overlapping product mix and agent-based distribution.
• ARMtech Insurance Services: Mid-sized Approved Insurance Provider focused on MPCI and crop hail in core agricultural states. Competes with FMH on agent appointments and policyholder relationships.
• Rural Community Insurance Services (RCIS): One of the leading AIPs writing federally reinsured multi-peril crop insurance through a large agent network. Direct competitor for MPCI market share, particularly in the Midwest.
• NAU Country Insurance Company: One of the largest Approved Insurance Providers in the U.S. writing MPCI and crop hail on a direct, agent-distributed basis. Operates in the same regulatory framework as FMH and competes head-to-head for crop insurance agents and farmer policyholders.
• ProAg (a Skyward Specialty company): Established MPCI Approved Insurance Provider and crop insurance servicer working through independent agents. Comparable product set (MPCI, crop hail, livestock, private products) and distribution structure.

Broad incumbents

• Great American Insurance - Crop Division: Specialty crop and agribusiness division of Great American Financial Resources. Provides MPCI and crop hail as part of a broader specialty insurance portfolio. Larger incumbent that competes with FMH on agent relationships and product breadth.
• Nationwide Agribusiness: The agricultural arm of a top-10 U.S. carrier, offering farm & ranch P&C, MPCI through an affiliated AIP (Peterson & Associates historically), and equine/livestock coverages. Competes with FMH across multiple farm insurance lines, though crop is one segment within a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FmhInsurance
• LinkedInlinkedin.com/company/farmers-mutual-hail-insurance
• Xx.com/fmhins
• Facebookfacebook.com/FarmersMutualHail

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers Mutual Hail