Pledge Insurance Advisors
Pledge Insurance Advisors is an independent, FMH-affiliated insurance agency in Story City, Iowa that sells personal, commercial, agricultural, and specialty insurance policies across the U.S. Midwest on behalf of 20+ carriers, earning commissions via licensed agents.
- Company typePrivate
- Founded-
- HeadquartersStory City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Pledge Insurance Advisors does
Pledge Insurance Advisors is an independent insurance agency headquartered in Story City, Iowa, operating as part of the Farmers Mutual Hail Insurance (FMH) family of companies. Founded in 2024, the agency employs approximately 5–10 individuals (firmographics list 5; the team page lists 10 named professionals) and maintains a secondary billing address in Clive, Iowa. Its go-to-market is sales-led, with licensed insurance agents delivering personalized consultation via phone (888-439-2009), website quote requests, and direct contact rather than automated digital channels.
The agency offers a 19-product portfolio organized into four categories — Agriculture (Agribusiness, Animal Mortality, Equine, Farm & Ranch), Business Insurance (Auto & Transportation, Cyber, Excess Liability, General Liability, Inland Marine, Property, Workers' Compensation), Personal Insurance (Auto, Collections, Excess/Umbrella, Home, Pet, Recreational Vehicles & Watercraft), and Specialty Insurance (Special Events, Sports & Recreation). Coverage is sourced from 20+ carrier partners including American Modern, Nationwide, Liberty Mutual, Progressive, The Hartford, GEICO, Markel, Berkley Ag, Berkley Equine and Cattle, Philadelphia Insurance, and Openly. Underlying technology is described as standard industry software and carrier platforms for policy management and quoting; no proprietary technology stack is disclosed.
Pledge earns revenue through insurance commissions paid by carriers on policies sold and renewed, with no subscription or fee-based revenue model disclosed. Pricing is quote-based and individualized, with monthly billing cadence. The agency's primary customer segments are rural agricultural operations (family farms, livestock, dairy, equine), small-to-mid commercial businesses, and personal-lines households in the U.S. Midwest. A February 2026 partnership with Distynct and Hog Slat extends into risk-prevention services for livestock customers, bundling barn-monitoring hardware rebates with policy credits on the ABS Farm & Ranch Program.
Pledge Insurance Advisors firmographics
Firmographics- Name
- Pledge Insurance Advisors
- Legal name
- Pledge Insurance Advisors
- Website
- https://pledgeadvisors.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pledge Insurance Advisors is an independent, FMH-affiliated insurance agency in Story City, Iowa that sells personal, commercial, agricultural, and specialty insurance policies across the U.S. Midwest on behalf of 20+ carriers, earning commissions via licensed agents.
- Ownership category
- akta.pro rank
Where Pledge Insurance Advisors is headquartered
LocationHeadquarters
- HQ city
- Story City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pledge Insurance Advisors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, Pledge Insurance Advisors earns commissions from insurance carriers for policies sold and renewed. Commissions are typically a percentage of premiums paid by customers. The agency represents multiple insurance carriers, allowing them to offer diverse coverage options while earning commissions from each carrier partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized insurance policies with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pledge Insurance Advisors product offering
Product offeringCore offering
Pledge Insurance Advisors is an independent insurance agency that designs, places, and services insurance coverage for customers through partnerships with more than 20 insurance carriers. It sells agriculture, commercial, personal, and specialty insurance products, with specialized expertise in farm, ranch, and equine operations. The agency earns commissions from carriers for policies sold and renewed while providing personalized agent-led service to clients in the U.S. Midwest and beyond.
Product overview
Pledge Insurance Advisors is an independent insurance agency offering a comprehensive portfolio of insurance products across four main categories: Agriculture Insurance (Agribusiness, Animal Mortality, Equine, Farm & Ranch), Business Insurance (Auto & Transportation, Cyber, Excess Liability, General Liability, Inland Marine, Property, Workers' Compensation), Personal Insurance (Auto, Collections, Excess/Umbrella, Home, Pet, Recreational Vehicles & Watercraft), and Specialty Insurance (Special Events, Sports & Recreation). The company operates as an independent agency with access to multiple carrier partnerships, allowing customized coverage solutions for rural communities, farms, ranches, and commercial enterprises. As part of the Farmers Mutual Hail Insurance (FMH) family, the agency specializes in serving customers in rural areas with tailored agricultural coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm & Ranch Insurance
Companies that use Pledge Insurance Advisors
Customer profileSegments5 records
Ideal customer profiles4 records
Pledge Insurance Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pledge Insurance Advisors partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- DistynctcoreJoint program launched February 27, 2026 to reward livestock customers who invest in barn monitoring and proactive risk reduction. Customers installing Distynct Barn Alarm systems may receive policy credits on qualifying ABS Farm & Ranch Program policies and manufacturer-funded hardware rebates. The partnership recognizes the role of continuous monitoring in reducing catastrophic livestock losses.
- Hog SlatminorAuthorized distributor for Distynct Barn Alarm hardware systems. Hog Slat serves as a channel partner making Distynct monitoring technology available to livestock customers.
- American Modern Insurance GroupcoreInsurance carrier partner providing coverage options for customers. American Modern specializes in specialty insurance products.
- Nationwide InsurancecoreMajor insurance carrier partner providing personal and commercial coverage options through the agency.
- The HartfordcoreInsurance carrier partner providing business and commercial coverage options.
- Liberty Mutual InsurancecoreInsurance carrier partner providing personal and business coverage options.
- MarkelcoreInsurance carrier partner, particularly noted for equine and specialty coverage options.
- Berkley AgcoreW. R. Berkley Company subsidiary specializing in agricultural insurance products.
- Berkley Equine and CattlecoreW. R. Berkley Company subsidiary specializing in equine and cattle insurance coverage.
- Farmers Mutual Hail Insurance (FMH)coreParent company/partnership. Pledge Insurance Advisors is part of the FMH family. FMH is a leading provider of crop insurance and farm insurance products in the United States.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
Pledge Insurance Advisors competitors and assessment
Company assessmentDirect peers
- COUNTRY Financial: COUNTRY Financial is a Midwest-based mutual insurance and financial services company serving farms, ranches, and rural communities across the Midwest, directly overlapping with Pledge's core agricultural and personal lines focus. Like Pledge, it offers farm, auto, home, and life coverage with strong carrier-style distribution through captive agents in rural markets.
- Higginbotham: Higginbotham is a large independent insurance brokerage representing multiple carriers and serving commercial, personal, and agribusiness clients. Like Pledge, it operates as an independent agency leveraging carrier breadth to offer tailored coverage, though at significantly greater scale.
- Central Insurance: Central Insurance is a regional mutual insurer serving the Midwest with personal, commercial, and farm coverage. Its geographic and product mix closely mirror Pledge's Iowa/Midwest focus on farms and small businesses.
- Farm Bureau Financial Group: Farm Bureau Financial Group is a mutual insurance company with deep roots in agricultural and rural America, offering farm, ranch, home, auto, and commercial coverage. Its farm-focused product set and regional distribution model directly parallel Pledge's specialization in agricultural insurance.
Broad incumbents
- AssuredPartners: AssuredPartners is one of the largest independent insurance brokerages in the US, offering personal, commercial, and specialty lines through multi-carrier representation. It competes with Pledge in commercial and specialty segments but at far greater scale and geographic breadth.
- Arthur J. Gallagher: Arthur J. Gallagher & Co. is one of the largest global insurance brokerages, offering commercial, personal, and specialty coverage through independent agent models. It represents the scaled independent brokerage archetype against which Pledge's specialized rural agency competes for talent and accounts.
- Nationwide Agribusiness: Nationwide operates a dedicated Agribusiness division underwriting farm and ranch coverage directly, while also serving as a carrier partner to Pledge. It represents both a competitor (for direct placement) and a partner, making it a meaningful comparable in the rural insurance market.
Regional players
- IMT Insurance: IMT Insurance is an Iowa-based mutual carrier providing personal, commercial, and farm coverage in the Midwest. As both a Pledge carrier partner and an Iowa-headquartered insurer with overlapping product lines, it is a directly comparable regional peer.
- EMC Insurance Companies: EMC Insurance is an Iowa-based carrier focused on commercial and personal lines, with significant P&C expertise serving businesses and individuals in the Midwest. Its Iowa headquarters and commercial focus make it a regional comparable to Pledge's commercial book.
- Grinnell Mutual: Grinnell Mutual is a Midwest-based reinsurer and direct writer of farm, auto, home, and commercial insurance. Its strong farm coverage expertise and Iowa headquarters make it a regional comparable to Pledge's agricultural specialty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pledge Insurance Advisors social profiles
Digital presencePledge Insurance Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pledge Insurance Advisors leadership team
Management profileNumber of profiles
Profiles10 records
Pledge Insurance Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pledge Insurance Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pledge Insurance Advisors
What does Pledge Insurance Advisors do?
Pledge Insurance Advisors is an independent insurance agency that designs, places, and services insurance coverage for customers through partnerships with more than 20 insurance carriers. It sells agriculture, commercial, personal, and specialty insurance products, with specialized expertise in farm, ranch, and equine operations. The agency earns commissions from carriers for policies sold and renewed while providing personalized agent-led service to clients in the U.S. Midwest and beyond.
Is Pledge Insurance Advisors a public or private company?
Pledge Insurance Advisors is a private company. It is classified as corporate owned and is currently operating.
When was Pledge Insurance Advisors founded?
Pledge Insurance Advisors was founded in -1. It employs 1 to 10 people.
Where is Pledge Insurance Advisors based?
Pledge Insurance Advisors is headquartered in Story City, United States, in the North America region.
How does Pledge Insurance Advisors make money?
One revenue line is on record: insurance Commissions.
Who are Pledge Insurance Advisors's main competitors?
Direct peers on record are COUNTRY Financial, Higginbotham, Central Insurance and Farm Bureau Financial Group. Broad incumbents are AssuredPartners, Arthur J. Gallagher and Nationwide Agribusiness. Regional players are IMT Insurance, EMC Insurance Companies and Grinnell Mutual.
Does Pledge Insurance Advisors have an API?
No public API is recorded for Pledge Insurance Advisors.