FOODYOUNG Group

What FOODYOUNG Group does

FOODYOUNG Group, operating through its subsidiary FoodYoung Labs SA, is a Swiss-domiciled full-stack food innovation company that supports brand-forward CPG startups, innovative retailers, and distribution players in developing clean-label food and snack products. The company runs an integrated service platform spanning in-house formulation science, pilot production, and scale manufacturing, supplemented by Studio services covering brand strategy, marketing, packaging design, business planning, and investor deck preparation, plus a Corporate Gifting vertical. The service menu is productized across six categories (Snacks, Bars, Chocolates, Spreads, Baked, e-Frozen) with per-round formulation pricing from CHF 4,950 to CHF 7,950, pilot production setup from CHF 1,950 plus CHF 5 per unit, and scale production setup from CHF 4,950 with multi-year contracts. Distribution combines a self-serve Creator Lab on Shopify for SMBs and a consultative sales motion for enterprise clients including on-site formulation experiences at the Balerna facility.

The company's technology stack is positioned around AI Formulation, e-Frozen electronic freezing, precision fermentation, upcycled ingredients, and nootropics/adaptogens integration, with claimed expertise in multi-jurisdictional certifications (Organic USA/EU, Fairtrade, Vegan, Kosher, Halal, Carbon Neutral). Operations are anchored at a 1,500 sqm facility in Balerna, Switzerland, opened in October 2024, with a stated team of 14+ members carrying 136+ years of combined food industry heritage. In May 2025, the company completed its first acquisition, MeliBio (a California-based bee-free honey pioneer), and its flagship customer logos include Coop, Manor, Erewhon, and Felfel alongside a longer tail of startup CPG brands. The company is privately held and founder-led, with no disclosed institutional funding rounds or external investors.

Name

FOODYOUNG Group

Legal name

FoodYoung Labs SA

Website

https://foodyoung.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

FOODYOUNG Group operates FoodYoung Labs, a Swiss full-stack food innovation company providing formulation, pilot and scale production, plus brand-building services to CPG startups, retailers, and distribution players from its 1,500 sqm facility in Balerna.

Ownership category

akta.pro rank

Product category

Food Product Development Services

NAICS

Snack Food Manufacturing (31191), Bakeries and Tortilla Manufacturing (3118), Other Food Manufacturing (3119)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Cookies & Crackers (2052), Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industries

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN), Frozen Entrées & Complete Meals (CRADADAA), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)

Keywords

• Food product development
• Contract food manufacturing
• Clean label formulation
• CPG brand consulting
• Food innovation lab

Headquarters

HQ city

Mendrisio

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Product Development Services: Formulation, pilot production, and scale production services for CPG startups and brands. Revenue generated through setup costs per product category plus unit pricing for production runs.
2. Corporate Gifting: Custom corporate gifting solutions with white-label and co-branded options. Minimum orders starting at 50 packs, featuring Swiss-made sustainable products aligned with ESG values.
3. Studio Services: Brand strategy, marketing strategy, category research, brand design, packaging design, business planning, and investor deck services. One-time project fees ranging from CHF 2,950 to CHF 14,950+.
4. Product Samples: Standard category sample sales for prospect product testing. USD 100 fee per sample box, credited toward service fees if customer proceeds with development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

FOODYOUNG Group operates a full-stack food innovation lab and studio that develops, pilots, and scales clean-label food and snack products for CPG startups, retailers, distribution players, and corporate clients. Its core services span ingredient research and formulation science, small-batch pilot production (50-5,000 units), industrial scale production (5,000+ units), and a creative studio for brand strategy, marketing, packaging design, business planning, and investor-deck development, delivered from a 1,500 sqm Swiss facility across six product categories (Snacks, Bars, Chocolates, Spreads, Baked, e-Frozen).

Product overview

FoodYoung Labs SA operates as a full-stack innovation lab and studio for food product development. The offering is structured as an integrated service portfolio combining Labs services (Formulation, Pilot Production, Scale Production) with Studio services (brand strategy, marketing, design, business planning) through the Creator Lab online platform. The core product categories include Snacks, Bars, Chocolates, Spreads, Baked goods, and e-Frozen products. Additional offerings include Corporate Gifting services with custom and white-label options.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator Lab Online product creation platform that guides customers through a 10-step wizard to design custom food products, select categories, attributes, certifications, flavors, packaging, and additional services for CPG startups, retailers, and distribution players.
• Formulation Services Science-driven food formulation services including ingredient research, recipe development, testing, and prototyping delivered by in-house scientists. Priced from CHF 4,950 per round of formulation with 1-50 prototypes per batch, for CPG startups and brands developing new food and snack products.
• Pilot Production Small-batch production services (50-5,000 units) turning formulations into scalable solutions with supplier scouting, pricing, supply chain, quality assurance, regulatory compliance, and certifications. Setup cost from CHF 1,950 plus unit price from CHF 5 per unit.
• Scale Production Large-batch production (5,000+ units per run) with full supply chain and manufacturing support including supplier partnerships, logistics, customs management, and third-party manufacturing setup. Setup cost from CHF 4,950 per product category.
• Studio Services Brand building services including category research (from CHF 2,950), brand strategy (from CHF 9,950), marketing strategy (from CHF 6,450), brand and packaging design (from CHF 9,950/14,950), business planning (from CHF 6,950), investor deck (from CHF 7,950), and market introduction for product testing.
• Corporate Gifting Swiss-made sustainable corporate gift solutions with custom flavors, packaging, and messaging available as white-label or co-branded options with minimums starting at 50 packs, plus on-site team-building and formulation experiences at the Balerna facility for ESG-aligned enterprises.

Quantifiable outcome

• 1-3 weeks per round of formulation for snacks, enabling faster time-to-market
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• MeliBiocoreStrategic or Co-development Partner · 28 May 2025FoodYoung Labs acquired MeliBio, the bee-free honey pioneer known for its plant-based Mellody honey technology. This acquisition brings advanced bee-free food technology capabilities to FoodYoung's portfolio, expanding their innovative ingredient technology offerings in the alternative sweetener space.
• Swiss Food & Nutrition ValleycoreStrategic or Co-development Partner · 1 October 2024Swiss Food & Nutrition Valley featured FoodYoung's groundbreaking innovation facility opening in Balerna, Switzerland. Partnership with Swiss food innovation ecosystem supporting the company's positioning in Swiss food tech excellence.
• CoopflagshipStrategic or Co-development PartnerLeading Swiss retail partner collaborating with FoodYoung on food innovation projects. Coop logo appears as primary partner in About page showcasing collaboration on developing, scaling, and bringing meaningful food innovations to market.
• ErewhonflagshipStrategic or Co-development PartnerPremium California-based grocery retailer partnering with FoodYoung for innovative food products. Erewhon is known for curating cutting-edge health food brands and products.
• ManorflagshipStrategic or Co-development PartnerSwiss retail partner collaborating on food innovation. Manor is a premium Swiss department store chain with strong food hall presence.
• FelfelflagshipStrategic or Co-development PartnerSwiss food brand partner for innovation and scaling. Felfel is known for their food vending and fresh food solutions in Switzerland.
• BridgecoreGTM or Marketing PartnerBrand partner for food innovation projects, appearing in partner logos section of About page.
• CAAcoreGTM or Marketing PartnerPartner for food innovation projects, appearing in partner logos section of About page.
• EatByAlexminorGTM or Marketing PartnerFood brand partner for innovation, featured in partner logos section.
• ElementsminorGTM or Marketing PartnerHealth-focused food brand partner, appearing in partner logos section.
• Mom SnacksminorGTM or Marketing PartnerSnacks brand partner for innovation, featured in partner logos section.
• PopUpGrocercoreGTM or Marketing PartnerInnovative retail partner for emerging food brands, specializing in pop-up retail experiences for new food products.
• FoodhackminorGTM or Marketing PartnerFood tech media and community partner, appearing in partner logos section.
• SwissFoodcoreGTM or Marketing PartnerSwiss food industry partner, appearing in partner logos section.
• ZAZminorGTM or Marketing PartnerFood brand partner for innovation, appearing in partner logos section.
• Urth CaffeminorGTM or Marketing PartnerPremium coffee chain partner, appearing in partner logos section.
• KOAminorGTM or Marketing PartnerFood brand partner, appearing in partner logos section.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Perfect Day: US-based precision fermentation company producing animal-free dairy proteins as B2B ingredients. Directly comparable to FoodYoung's precision fermentation capability and clean-label positioning.
• Huel: UK-based direct-to-consumer nutrition brand offering complete-meal functional food products. Comparable functional/nutritionally optimized positioning and digital-first, brand-forward GTM.
• The Supplant Company: US food-tech startup using precision fermentation to produce low-glycemic sugar alternatives for CPG applications. Comparable functional sweetener technology adjacent to FoodYoung's offerings.

Broad incumbents

• Döhler: German-headquartered global B2B supplier of natural ingredients, flavors, and integrated food technology solutions serving CPG brands. Comparable full-stack ingredient-to-application offering and customer base of food innovators.
• Givaudan: Swiss global leader in flavors, fragrances, and taste & wellbeing solutions with extensive food science R&D. Same Swiss base as FoodYoung and overlapping customer base of CPG innovators.
• Kerry Group: Irish-headquartered global taste and nutrition company offering integrated ingredient and formulation solutions to food and beverage brands. Closely comparable B2B food innovation services model.
• International Flavors & Fragrances (IFF): US-headquartered global leader in flavors, ingredients, and food science solutions serving CPG brands worldwide. Provides scale and breadth benchmark for FoodYoung's formulation and ingredient innovation services.

Regional players

• Hero Group: Swiss-headquartered multinational food company producing healthy snacks, baby food, and spreads. Shares FoodYoung's Swiss heritage, clean-label positioning, and bar/spread product categories.
• Bell Food Group: Swiss-listed meat, seafood, and convenience food manufacturer with strong Swiss retail relationships. Comparable Swiss operational base and exposure to Swiss retail partners like Coop and Manor.

Direct peers

• NotCo: Chile-founded, now-global food tech company using AI-driven formulation to develop plant-based alternatives to animal products. Closely matches FoodYoung's AI Formulation technology and clean-label positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foodyoung-group
• Instagraminstagram.com/foodyounglabs
• Xx.com/FoodYoungGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOODYOUNG Group