Go Au Pair
Go Au Pair is a U.S. State Department-designated au pair agency, founded 1984 and headquartered in Murray, Utah, that recruits young adults from 37+ countries and matches them with American host families for live-in cultural exchange childcare under the J-1 visa program.
- Company typePrivate
- Founded1984
- HeadquartersMurray, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Go Au Pair does
Go Au Pair is a U.S.-based family services company headquartered in Murray, Utah, that operates one of the original six federally-designated au pair program sponsorships under the J-1 cultural exchange visa framework. Founded in 1984 as a nanny business, the company received its State Department designation in 1989 and has since matched international young adults aged 18–26 — sourced from more than 37 countries — with American host families for live-in childcare placements of up to two years. Host families comply with federally-mandated minimums of a $195.75 weekly stipend and a $500 educational contribution per placement year; Go Au Pair's revenue derives from the agency fee charged for recruitment, screening, visa sponsorship via DS-2019, travel coordination, and ongoing in-country support.
The matching and lifecycle operations run on a cloud-based community platform (community.goaupair.com) where host families register for free and filter candidate profiles across experience, nationality, English skills, driving ability, age, languages, and education. Salesforce CRM and Pardot marketing automation handle applicant tracking and lifecycle communications; a proprietary Mutual Match workflow requires both host family and au pair acceptance before placement is finalized. Service delivery is anchored by a dense field network of Local Area Representatives (LARs) positioned within one hour of host family homes across 55+ U.S. cities and 25+ states, supplemented by International Representatives in source countries.
Product scope extends beyond the standard Au Pair Program to include EduCare (introduced 2001) for evening and weekend childcare, Au Pair Again (2008) for repeat participation, Au Pair Plus and Premiere Au Pair tiers for experienced candidates, and Go Au Pair Abroad for outbound placements of U.S. citizens. Distribution is hybrid self-serve and direct sales: families enter the funnel through free database registration and SEO-optimized content, supported by multilingual website versions in six languages, an active blog, social channels across five platforms, and a toll-free phone line. Industry recognition includes BBB accreditation and three IAPA Au Pair of the Year awards (2004, 2005, 2022).
Go Au Pair firmographics
Firmographics- Name
- Go Au Pair
- Legal name
- Go Au Pair
- Website
- https://goaupair.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Go Au Pair is a U.S. State Department-designated au pair agency, founded 1984 and headquartered in Murray, Utah, that recruits young adults from 37+ countries and matches them with American host families for live-in cultural exchange childcare under the J-1 visa program.
- Ownership category
- akta.pro rank
Go Au Pair industry classification
Industry- Product category
- Au Pair Agency Services
- NAICS
- Social Assistance (624)
- SIC
- Services-Child Day Care Services (8351), Services-Employment Agencies (7361)
- akta.pro primary industry
- Au Pair & Live-In Care Placement Agencies (HSAAALAG)
- akta.pro secondary industries
- Au Pair Placement & Matching Services (HSAAAEAA), Au Pair Program Sponsorship & Compliance (Visa/Host Family Support) (HSAAAEAB), Au Pair Training, Orientation & Cultural Exchange Programs (HSAAAEAD), Host Family Screening, Onboarding & Training (HSAAAEAC)
Keywords
Where Go Au Pair is headquartered
LocationHeadquarters
- HQ city
- Murray
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Go Au Pair business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Host Family Program Fees: Go Au Pair generates revenue by charging host families for access to its au pair matching and placement services. Families pay a weekly stipend directly to the au pair (minimum $195.75/week per State Department regulations), plus a one-time $500 educational contribution per placement year. The agency fee covers recruitment, screening, visa sponsorship, matching, and ongoing support through Local Area Representatives.
- Au Pair Placement Services: Revenue is also derived from processing au pair placements, including international recruitment, screening, visa sponsorship (DS-2019 issuance), travel coordination, and pre-arrival support. The company individually books flights for each au pair through a dedicated travel coordinator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Standard Au Pair Program - minimum stipend |
| Subscription | Weekly | EduCare Au Pair Option |
| Subscription | Weekly | Au Pair Plus and Premiere Au Pair |
| Freemium | Annual | Free family registration and search |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Go Au Pair product offering
Product offeringCore offering
Go Au Pair is a U.S. Department of State-designated au pair program sponsor (one of the original six) that recruits international young adults aged 18-26 from more than 37 countries and matches them with American host families for live-in childcare and cultural exchange under the BridgeUSA J-1 visa program. The company operates a Mutual Match system, a Local Area Representative support network across 25+ U.S. states, and an online community portal, generating revenue from host family program fees covering screening, visa sponsorship, matching, travel coordination, and ongoing in-person support.
Product overview
Go Au Pair is a designated BridgeUSA program sponsor (J-1 visa) offering cultural exchange and live-in childcare services through its core Au Pair Program, with variants including EduCare Au Pair (evening/weekend care, est. 2001) and Au Pair Again (repeat participation, est. 2008). The company also runs Go Au Pair Abroad for U.S. citizens seeking overseas placements. Service delivery is supported by an online community/portal for host family matching, a childcare cost calculator, and organized Au Pair support programs including weekend education and a dedicated Au Pair Sis mentor.
Differentiator
Problem solved
Functional benefit
Products and services
- Au Pair Program (BridgeUSA J-1 Visa) Core program recruiting international young adults (18-26) from 37+ countries and matching them with American host families for live-in childcare and cultural exchange under a J-1 visa, with one-year contracts renewable for up to two years and weekly stipend, room, board, and $500 educational contribution per State Department rules.
- EduCare Au Pair Option Specialized au pair program variant where the au pair completes additional college-level coursework in early childhood education, providing host families with a childcare provider trained in structured educational activities for children of all ages, including infants.
- Au Pair Again Repeat participation program enabling previously placed au pairs to extend their stay or re-engage with a new host family, offering returning au pairs the same benefits and protections as first-time participants under the J-1 visa framework.
- Go Au Pair Abroad
Quantifiable outcome
- 95% of host family respondents maintained contact with former au pairs after program completion.
- +3 more outcomes
Companies that use Go Au Pair
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Go Au Pair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Go Au Pair partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- International Au Pair Association (IAPA)coreGo Au Pair has been a member of IAPA since 2000. The company has won three IAPA Au Pair of the Year Awards (2004, 2005, 2022) and participates in IAPA events and professional development initiatives for the au pair industry.
- Alliance for International ExchangecoreGo Au Pair has been a member of the Alliance for International Exchange since 2006, aligning with the broader U.S. cultural exchange ecosystem under State Department oversight.
- WYSE Travel ConfederationminorGo Au Pair partners with WYSE Travel Confederation, an organization supporting youth and cultural travel exchanges internationally.
- U.S. Department of StatecoreAs one of the original six designated au pair visa sponsors (since 1989), Go Au Pair operates under State Department regulations (e-CFR §62.31). The company sponsors J-1 visas through DS-2019 forms and must comply with federal program requirements for cultural exchange, educational credits, stipend minimums, and host family standards.
- Better Business Bureau (BBB)minorGo Au Pair maintains BBB Business Review accreditation as a trust and credibility signal for families seeking childcare services.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Go Au Pair competitors and assessment
Company assessmentBroad incumbents
- Sittercity: Established online marketplace for babysitters, nannies, and caregivers. Competes indirectly with Go Au Pair for families seeking childcare, though it does not sponsor J-1 au pair placements.
- Care.com: Large, publicly listed marketplace for childcare, senior care, and pet care. Overlaps with Go Au Pair in the U.S. host family acquisition funnel but operates a broader, non-visa-sponsor model.
Direct peers
- GreatAuPair: Online platform connecting host families with au pairs and nannies, including au pair program sponsorship. Competes with Go Au Pair's community.goaupair.com matching portal for host family acquisition.
- EurAupair: Designated au pair agency placing European au pairs with American host families. Directly comparable placement model, though with a more regionally focused recruitment footprint than Go Au Pair's 37+ countries.
- InterExchange: Designated au pair program sponsor offering cultural exchange childcare placements in the U.S. Competes with Go Au Pair under the same J-1 visa framework with similar host family and au pair candidate segments.
- AuPairCare: A major State Department-designated au pair agency offering cultural exchange live-in childcare programs. Directly comparable to Go Au Pair in business model, regulatory status, and target customer segments.
- Cultural Care Au Pair: One of the largest State Department-designated au pair sponsors, offering the standard au pair program and EduCare variant. Competes head-to-head with Go Au Pair for U.S. host families across a broad national footprint.
- Au Pair in America: Pioneer of the U.S. au pair program since 1986 and one of the original State Department-designated sponsors. Directly competes with Go Au Pair for host families and au pair candidates under the same J-1 regulatory framework.
Others
- Alliance for International Exchange: U.S. cultural exchange industry coalition of which Go Au Pair has been a member since 2006. Relevant as an industry advocacy and ecosystem participant, not a direct competitor.
- International Au Pair Association (IAPA): Industry association for the au pair sector in which Go Au Pair holds membership since 2000 and has won three Au Pair of the Year Awards. Relevant as an ecosystem participant and standards body rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Go Au Pair social profiles
Digital presenceGo Au Pair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Au Pair leadership team
Management profileNumber of profiles
Profiles4 records
Go Au Pair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Au Pair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Au Pair
What does Go Au Pair do?
Go Au Pair is a U.S. Department of State-designated au pair program sponsor (one of the original six) that recruits international young adults aged 18-26 from more than 37 countries and matches them with American host families for live-in childcare and cultural exchange under the BridgeUSA J-1 visa program. The company operates a Mutual Match system, a Local Area Representative support network across 25+ U.S. states, and an online community portal, generating revenue from host family program fees covering screening, visa sponsorship, matching, travel coordination, and ongoing in-person support.
Is Go Au Pair a public or private company?
Go Au Pair is a private company. It is classified as unknown and is currently operating.
When was Go Au Pair founded?
Go Au Pair was founded in 1984. It employs 101 to 250 people.
Where is Go Au Pair based?
Go Au Pair is headquartered in Murray, United States, in the North America region.
How does Go Au Pair make money?
Two revenue lines are on record. Host Family Program Fees are the primary driver. The others are au Pair Placement Services.
Who are Go Au Pair's main competitors?
Broad incumbents on record are Sittercity and Care.com. Direct peers are GreatAuPair, EurAupair, InterExchange, AuPairCare, Cultural Care Au Pair and Au Pair in America. Others are Alliance for International Exchange and International Au Pair Association (IAPA).
Does Go Au Pair have an API?
No public API is recorded for Go Au Pair.
What industry is Go Au Pair in?
Go Au Pair's product category is Au Pair Agency Services. Its primary akta.pro industry code is HSAAALAG, Au Pair & Live-In Care Placement Agencies, with a secondary code of HSAAAEAA, Au Pair Placement & Matching Services. Its NAICS code is 624 and its SIC code is 8351.