360 Fire and Flood

What 360 Fire and Flood does

360 Fire & Flood is a privately held commercial disaster restoration company headquartered in Southfield, Michigan, founded in 2014. The company provides 24/7/365 emergency response and restoration services spanning water extraction, structural drying, fire and smoke remediation, mold removal, biohazard and trauma cleanup, contents restoration, temporary power and HVAC, and full general contracting for reconstruction. Service delivery is built on IICRC- and ICRA-certified processes using commercial-grade extraction and drying equipment, calibrated moisture-mapping meters, thermal imaging, ozone and ultrasonic cleaning, and electrostatic spraying for disinfection. The company serves enterprise and mid-market commercial clients across 11 verticals including multifamily, healthcare, hospitality, education, senior living, retail, government, industrial, commercial high-rise, student housing, and insurance providers, and operates a national footprint through a "family of companies" affiliate network of more than 12 regional restoration brands to deliver coast-to-coast coverage and surge capacity for large-loss catastrophe events.

Revenue is generated primarily through project-based commercial restoration contracts, with growing contribution from pre-negotiated Master Service Agreements / Emergency Response Agreements that lock in priority mobilization and recurring portfolio relationships, and from proactive Pre-Loss Assessment and consulting engagements that position 360 as the contracted vendor before a loss event occurs. Pricing is quote-based and project-scoped: water damage runs $3.75–$7.50 per square foot depending on category, fire damage $3,000–$100,000+, mold remediation $10–$25 per square foot, and combined large-loss events $250,000–$6M+. Distribution is enterprise field sales anchored on a 24/7 emergency hotline (833-360-3334), website intake, and partnerships with insurance carriers, brokers, and third-party administrators; the go-to-market motion is reactive by nature (emergency-driven) with proactive elements via pre-loss site assessments, pre-positioning for CAT events, and pre-negotiated MSAs.

The company is privately held, has not disclosed external funding or PE investment, and reports 11–50 direct employees at the corporate layer, though operational capacity is materially extended through its affiliate network. Named customers include The Scion Group (multifamily, 80,000 residents served), Anthem Memory Care, Presbyterian Villages of Michigan, Plymouth Canton Community Schools, and Fitzgerald Public Schools. The company holds IICRC and ICRA certifications, has a registered trademark presence on Facebook and LinkedIn, and operates a content-led marketing program through its blog targeting commercial property managers.

Name

360 Fire and Flood

Legal name

360 Fire & Flood Property Restoration

Website

https://360fireflood.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

360 Fire and Flood is a privately held commercial disaster restoration company providing 24/7 water, fire, mold, storm, and biohazard restoration and reconstruction services to enterprise and mid-market clients across multifamily, healthcare, hospitality, education, retail, government, and other commercial verticals nationwide via a family of affiliated regional restoration companies.

Ownership category

akta.pro rank

Product category

Commercial Disaster Restoration Services

NAICS

Remediation Services (562910)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Disaster Recovery & Restoration General Contracting (IMAFAAAJ)

akta.pro secondary industries

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF)

Keywords

• Commercial restoration services
• Disaster recovery
• Water damage restoration
• Fire damage restoration
• Mold remediation

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Commercial Restoration Services: Project-based commercial restoration services covering emergency response, mitigation, remediation, and reconstruction for fire, water, mold, storm, and disaster-related property damage. Revenue is generated through individual project contracts with commercial property owners, property management firms, insurance companies, and government entities. Services range from emergency call-outs through full turnkey reconstruction.
2. Pre-Loss Assessment Services: Proactive site assessment services provided to commercial properties before disasters occur, establishing 360 as the contracted restoration partner and creating documentation for insurance purposes and emergency response planning.
3. Emergency Response Agreements: Pre-negotiated service agreements (Master Service Agreements/Emergency Response Agreements) with commercial operators that establish pricing, response protocols, and priority mobilization before disasters occur, providing recurring relationship revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

360 Fire & Flood provides nationwide commercial disaster restoration services including emergency mitigation, water damage restoration, fire and smoke damage restoration, mold remediation, environmental and biohazard cleanup, contents restoration, temporary power and HVAC, and full reconstruction/general contracting. The company delivers 24/7/365 rapid response for fire, water, mold, storm, and other property damage events for commercial property owners, property managers, insurance carriers, and government entities.

Product overview

360 Fire & Flood is a commercial disaster restoration company offering a comprehensive suite of services organized as distinct service lines rather than a unified software platform. The core portfolio includes Emergency Mitigation, Water Damage Restoration, Fire & Smoke Damage Restoration, Temporary Power & HVAC Services, General Contracting, Environmental Services (Biohazard & Trauma Cleanup), Mold Remediation, Pre-Loss Assessment, Consulting Services, and Contents Restoration. These services are supported by a Natural Disaster Response Team for large-scale CAT events. The company operates across 11 industry verticals (Hospitality, Healthcare, Multifamily, Education, Senior Living, Student Housing, Insurance Providers, Retail/Commercial, Government, Industrial, and Commercial High-Rise) and maintains a family of affiliated restoration companies for expanded national coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Disaster Response Team 24/7 national emergency response team capable of rapid deployment anywhere in the country for large-scale catastrophes, providing comprehensive solutions from mitigation to full reconstruction for commercial properties.
• Emergency Mitigation Immediate response services including 24/7 emergency response, board-up, water damage mitigation, wind damage restoration, debris removal, and reconstruction to prevent further damage after disasters.
• Water Damage Restoration Commercial water damage restoration covering water extraction, structural drying and dehumidification, desiccant and refrigerant drying, antimicrobial application, moisture mapping, and mold remediation.
• Fire & Smoke Damage Restoration Complete fire damage restoration including assessment, mitigation (board-ups, water extraction, structural drying, temporary power), smoke and soot removal, deodorization, and full reconstruction.
• Temporary Power & HVAC Services Delivery and installation of temporary power equipment, temporary HVAC systems, access panels, running water setups, and ongoing monitoring during restoration projects.
• General Contracting Full reconstruction and general contracting services including damage assessment, structural repair and rebuilding, electrical and plumbing repair, painting, and finishing to restore properties to pre-loss condition.
• Environmental Services (Biohazard & Trauma Cleanup) Biohazard cleanup including disinfection services, trauma scene cleanup, hoarding cleanup, animal infestation cleanup, hazardous waste removal, environmental cleaning, construction cleanup, and germ/virus sanitation using electrostatic spraying technology.
• Mold Remediation Commercial mold remediation following IICRC standards, including inspection and source identification, damage evaluation, containment and removal, cleaning and antimicrobial treatment, and final clearance verification.
• Pre-Loss Assessment Comprehensive site assessments to evaluate property vulnerabilities, identify shut-off locations for water, electric panels, servers, and critical areas, and create checklists with insurance agents and emergency contacts.
• Consulting Services Disaster planning services including risk identification and assessment, business preparedness planning, and comprehensive site assessments to help businesses prepare for potential disasters.
• Contents Restoration Content restoration services including content manipulation, pack-out and storage, content cleaning using specialized equipment, ozone treatment and ultrasonic cleaning, and pack-back and delivery for commercial contents such as electronics, office equipment, machinery, and documents.

Quantifiable outcome

• Properties with pre-negotiated restoration agreements get priority crew access during CAT events versus competing for capacity against every other business in the affected market
• +3 more outcomes

Named customers5 records

Segments11 records

Ideal customer profiles11 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Protech ConstructioncoreStrategic or Co-development Partner · 17 December 2024360 Fire & Flood announced a strategic alliance with Protech Construction in December 2024, expanding their reach and enhancing capabilities to serve commercial properties. Protech Construction brings additional general contracting and construction expertise to the 360 family of companies network.
• Crossroads Property RescuecoreStrategic or Co-development Partner · 15 November 2024360 Fire & Flood officially partnered with West Virginia-based Crossroads Property Rescue in November 2024. This alliance represents a new chapter for 360 Fire & Flood, expanding their capabilities and geographic presence in the restoration network.
• OneRestoreminorOthersFamily of Companies affiliate providing restoration services within the 360 Fire & Flood network.
• Reclaim ConstructminorOthersFamily of Companies affiliate providing restoration and construction services within the 360 Fire & Flood network.
• AES EnvirominorOthersFamily of Companies affiliate providing environmental services within the 360 Fire & Flood network.
• Celtic Restoration GroupminorOthersFamily of Companies affiliate providing restoration services within the 360 Fire & Flood network.
• Capital GAminorOthersFamily of Companies affiliate providing restoration services in the Georgia region within the 360 Fire & Flood network.
• Elite RestorationminorOthersFamily of Companies affiliate providing restoration services within the 360 Fire & Flood network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SERVPRO Industries: Largest franchise-based commercial and residential restoration company in North America with 4,500+ franchises. Directly comparable to 360 as a full-service fire, water, and mold restoration provider for commercial properties.
• BELFOR Property Restoration: Global leader in property restoration and disaster recovery with a strong U.S. commercial presence. Directly comparable to 360 across large-loss commercial restoration, CAT response, and reconstruction services.
• Paul Davis Restoration: Franchise-based commercial and residential restoration company offering fire, water, mold, and storm services. Directly comparable to 360's full-service restoration model with a national footprint.
• Rainbow Restoration: National restoration franchise network (formerly Rainbow International) offering commercial fire, water, and mold services. Comparable to 360's commercial focus and emergency response positioning.
• PuroClean: Franchise-based commercial and residential restoration company with strong property management relationships. Directly comparable in service mix and target customer base.
• ATI Restoration: Large national commercial restoration company specializing in large-loss and CAT response. Comparable to 360 on enterprise customer focus and turnkey mitigation-to-reconstruction delivery.
• Interstate Restoration: National commercial-focused restoration provider serving property management, hospitality, and healthcare. Directly comparable in vertical specialization and emergency response agreements.
• Cotton Holdings: Disaster recovery and reconstruction firm specializing in CAT response for commercial portfolios. Comparable to 360 on large-loss commercial restoration and insurance carrier coordination.

Broad incumbents

• ServiceMaster Restore (DRM): Restoration brand under ServiceMaster Brands, offering commercial and residential restoration within a broader facility services portfolio. Comparable on restoration services but competes from a broader service umbrella.

Emerging players

• RestorePros: Mid-market commercial restoration provider with regional U.S. presence, focused on multifamily and commercial properties. Comparable to 360 on vertical focus and project-based commercial restoration model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/360FireandFlood
• LinkedInlinkedin.com/company/360-fire-flood

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Fire and Flood